What Wilder Coe does

Wilder Coe is a UK chartered accountancy and business advisory firm headquartered in the City of London with a secondary office in Stevenage, founded on 23 October 1972 by Robert Coe and Ian Wilder. Operating as Wilder Coe Ltd (Companies House number 10201730, private limited), the firm employs 101-250 people and is led by Joint Managing Partners Robert Bradman and Bee-Lean Chew, with Jitendra Pattani serving as Chairman following a January 2023 leadership transition. The firm is a member of ETL Global, an international association of accounting and advisory firms that supports cross-border mandates. The firm is led by Joint Managing Partners Robert Bradman and Bee-Lean Chew (since January 2023), with Jitendra Pattani serving as Chairman.

Wilder Coe's core products span four service lines: (1) audit and assurance including statutory audit; (2) tax advisory across corporate, personal, employment, property, partnership, R&D, VAT, trusts, and wealth management; (3) corporate finance including M&A transaction support, business sales, and acquisitions, with deals exceeding £1 billion advised in H1 2025; and (4) specialist services including forensic accounting, dispute resolution with ADR/expert determination capability, expert witness testimony, and company secretarial. Outsourcing services cover bookkeeping, payroll, HR support, and VAT management. The firm recommends and implements third-party cloud platforms — Xero, Sage, Receipt Bank, and Float — rather than building proprietary technology.

The business model is professional services: quote-based, engagement-specific fees billed per project, with revenue mechanics tied to partner-led advisory relationships. The go-to-market is relationship-driven, with client acquisition via referrals, professional networks, content marketing through the firm's Insights blog and newswire (active since 2013), podcasts, and community sponsorships. Customer segments include start-ups, growing SMEs, exit-stage business owners, international businesses establishing UK operations, and vertical specialisations in renewable energy, travel and hospitality, and charities/not-for-profit. Pricing is not publicly disclosed, and revenue figures are not reported, making the firm a private, partner-led practice with no disclosed PE or VC ownership.

Name

Wilder Coe

Legal name

Wilder Coe Ltd

Website

https://wildercoe.co.uk

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Wilder Coe is a UK chartered accountancy and business advisory firm, founded in 1972 and headquartered in the City of London, serving start-ups, SMEs, international businesses, and charities with audit, tax, corporate finance, forensic accounting, payroll, and wealth management services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Audit and Assurance Services: Audit and assurance services provided to businesses requiring statutory audits and independent verification of financial statements.
2. Tax Advisory and Compliance: Corporate tax, personal tax, employment tax, partnership tax, property tax, R&D tax credits, VAT, stamp taxes, trusts, and wealth management services.
3. Outsourcing Services: Bookkeeping, payroll outsourcing, human resources support, and VAT services outsourced to the firm.
4. Corporate Finance: M&A transaction support, business structuring, tax-efficient acquisition and finance structuring, and strategic advisory work.
5. Forensic Accounting and Dispute Resolution: Expert witness services, dispute resolution, commercial and matrimonial tax dispute advisory.
6. Company Secretarial: Company secretarial services for compliance and statutory requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wilder Coe is a chartered accountancy and business advisory firm providing audit, tax advisory, corporate finance, forensic accounting, payroll outsourcing, and company secretarial services to UK-based SMEs, growing businesses, start-ups, international businesses, charities, and select individuals. The firm operates from London and Stevenage offices, leveraging cloud accounting tools (Xero, Sage, Receipt Bank, Float) and the ETL Global international network to deliver professional services across the business lifecycle.

Product overview

Wilder Coe is a chartered accountancy and business advisory firm offering a comprehensive suite of professional services organized around core accounting functions (audit and assurance, bookkeeping, payroll outsourcing), tax advisory (corporate tax, personal tax, employment tax, property tax, R&D tax credits, VAT, trusts, and wealth management), corporate finance (M&A advisory with deals exceeding £1 billion), and specialist services (forensic accounting with ADR capabilities, company secretarial, credit management). The firm serves diverse sectors including renewable energy, charities, and international businesses, and provides cloud accounting technology advisory (Xero, Sage) as a value-added service. The firm operates as a unified professional services practice rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Audit and Assurance Statutory audit services ensuring financial statement accuracy and regulatory compliance, including audit of statutory accounts preparation. Provided to businesses requiring statutory audits and independent verification of financial statements.
• Outsourcing Comprehensive outsourcing services including bookkeeping, human resources support, payroll outsourcing, and VAT management. Provided to businesses seeking to outsource finance and HR back-office functions.
• Credit Management Credit control and management services helping businesses manage cash flow and debtor relationships.
• Corporate Finance Corporate finance advisory including M&A transaction support, business sales, acquisitions, and strategic financial guidance. Advised on 3 deals exceeding £1 billion in H1 2025.
• Company Secretarial Company secretarial services ensuring compliance with statutory requirements and corporate governance obligations.
• Forensic Accounting and Dispute Resolution Specialist forensic accounting services including dispute resolution, expert witness testimony, ADR (arbitration and expert determination), commercial and matrimonial tax dispute support, and fraud investigation.
• Corporate Tax Corporate tax compliance and advisory services including tax planning, R&D tax credits, and international tax structuring.
• Employment Tax Employment tax advisory covering payroll, national insurance, employee benefits, and RTI (Real Time Information) compliance.
• Personal Tax Personal tax compliance and planning services including self-assessment, retirement planning, and wealth management for individuals.
• Property Tax Specialist tax advice for property investors and owners covering stamp taxes and property-related tax obligations.
• R&D Tax Credits Research and Development tax relief advisory helping businesses claim government incentives for innovation, including guidance on merged R&D schemes.
• VAT Services VAT compliance and advisory services including VAT registration, returns, partial exemption calculations, and post-Brexit import/export guidance.
• Trusts and Estate Planning Estate planning and trust management services for wealth preservation and intergenerational transfer.
• Wealth Management Comprehensive wealth management advisory including investment planning, retirement planning, and inheritance tax strategies.
• Tax Investigations Representation and support during HMRC tax investigations and disputes.
• Partnership Tax Tax advisory services for partnerships including LLPs and professional practices.
• International Business Services Advisory for businesses expanding internationally or setting up UK operations, including overseas entity registration and cross-border tax planning.
• Renewable Energy Sector Services Specialised accounting and tax services for renewable energy businesses, including capital allowance optimisation and project financing support.
• Charities and Not-for-Profit Services Specialist support for charities including SORP compliance, charity annual returns, governance guidance, and gift aid advisory.
• Payroll Outsourcing Full-service payroll management including RTI compliance, payroll processing, and employee payment administration.
• Commercial Disputes & Tax Service New service launched May 2026 providing independent expert advice and expert witness evidence on complex tax matters arising in commercial disputes, including ADR and litigation support.
• Matrimonial Disputes & Tax Service New service launched May 2026 providing specialist tax Partners working alongside the Forensic team to support family law disputes.
• HR Software and Services Human resources support including HR software solutions, employment law compliance, and HR health check services.

Quantifiable outcome

• Advised on 3 deals with total value exceeding £1 billion in first half of 2025
• +1 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• ETL GlobalcoreStrategic or Co-development Partner · 1 January 2023Wilder Coe is part of ETL Global, an international association of accounting and advisory firms. This membership provides access to global expertise and enables the firm to serve international clients with cross-border requirements through a network of member firms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BDO UK: Mid-tier UK chartered accountancy firm offering audit, tax, corporate finance and advisory services across similar SME and mid-market segments; competes directly with Wilder Coe for the same client profile.
• Grant Thornton UK: Major UK mid-tier accounting and advisory firm with comparable audit, tax and corporate finance offerings; directly competes for mid-market and owner-managed business mandates similar to Wilder Coe's.
• RSM UK: Mid-tier UK audit, tax and consulting firm serving growing businesses and international clients; closely comparable in size, service breadth and target customer segments to Wilder Coe.
• Mazars UK: International mid-tier accounting firm with a London presence offering audit, tax and advisory services to similar owner-managed and mid-market client profiles as Wilder Coe.
• Crowe UK: UK accounting and advisory firm comparable in scale to Wilder Coe, providing audit, tax, corporate finance and specialist advisory to mid-market and owner-managed businesses.
• Saffery Champness: Top-20 UK chartered accountancy firm with similar partner-led structure, serving private clients, owner-managed businesses and international clients with comparable audit, tax and advisory offerings.
• Moore Kingston Smith: London-based mid-tier accountancy firm providing audit, tax, corporate finance and specialist sector services; directly comparable in size, geography and target segments to Wilder Coe.
• MHA MacIntyre Hudson: UK top-15 accountancy and advisory firm with comparable mid-market positioning, offering audit, tax, corporate finance and outsourcing services to similar client profiles.
• HaysMac LLP: London-based mid-tier chartered accountancy firm offering audit, tax, corporate finance and advisory to similar SME, owner-managed and mid-market clients as Wilder Coe.

Emerging players

• ForrestBrown: Specialist UK R&D tax credit advisory firm that overlaps with Wilder Coe's R&D tax credits offering; a niche competitor in one of Wilder Coe's flagged sector specialisations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wilder-coe
• Instagraminstagram.com/wildercoe
• Xx.com/WilderCoe
• Facebookfacebook.com/wildercoeltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilder Coe