The News Tribune

Name

The News Tribune

Legal name

The News Tribune

Website

https://thenewstribune.com

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (51311), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industry

Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• Local newspaper publishing
• Digital news subscription
• Print home delivery
• Classified advertising
• Hyperlocal journalism

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Subscriptions: The company generates recurring subscription revenue from digital-only and combined print/digital subscriptions. Monthly subscriptions are $15.99 after initial promotional period, annual subscriptions are $159.99.
2. Print Subscriptions: Home delivery subscription service for print newspaper edition, with print subscribers also receiving digital access.
3. Advertising: The newspaper sells display advertising, classified ads, and targeted digital advertising across its website and mobile platforms. Advertising options include regular display ads, celebration/occasion ads, obituaries, and job postings.
4. Classified Advertising: Revenue from classified ad placements including job postings, real estate listings, obituary notices, and other classified categories through both print and digital platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The News Tribune sells paid digital and print newspaper subscriptions delivering hyperlocal news, crime, government, sports (Seattle Seahawks and high school), dining (TNT Diner), and community journalism for Tacoma and Pierce County, Washington. The product is distributed through the thenewstribune.com website, mobile apps, e-edition digital replica, and physical home delivery, supplemented by display and classified advertising sales. Newsletters, interactive games, and personal finance content extend engagement across multiple touchpoints.

Product overview

The News Tribune is a local newspaper serving Tacoma, WA and Pierce County since 1883, operated by McClatchy. The company offers a single unified digital subscription product (The News Tribune Digital Subscription) as its core offering, supplemented by multiple content modules including the Edition digital news destination, a Games & Puzzles suite with interactive puzzles, a Newsletter Suite with topic-specific email newsletters, mobile apps for iOS and Android, and the Money Section sub-brand covering personal finance topics. All content is delivered through the thenewstribune.com website, with an e-edition for subscribers.

Differentiator

Problem solved

Functional benefit

Brands

• TNT Diner: Restaurant and dining coverage section featuring local restaurant reviews, openings, and food news in the South Sound area
• Reality Check
• Uniquely

Products and services

• The News Tribune Digital Subscription Paid subscription granting unlimited access to The News Tribune website, the e-edition digital news destination, and mobile apps, including expanded content not available in print and fewer ads. Available monthly at $1.99 promotional for the first month then $15.99/month, or annually at $159.99/year with auto-renewal. Targeted at individual adult readers in Tacoma and Pierce County, Washington.
• Print Home Delivery Subscription Traditional physical newspaper subscription delivered to subscribers' homes, bundled with access to the digital edition, website, and mobile apps. Built on the company's 1883 newspaper foundation and serving readers in Tacoma and Pierce County who prefer physical print delivery.
• The Edition (E-Edition) Digital daily news destination offering curated content, exclusive articles, and features not available in the standard website experience. Available to digital subscribers as a distinct product experience accessed via the website or mobile apps.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Seattle Times: The Seattle Times is the largest newspaper in Washington state and serves the broader Puget Sound region. It is a direct peer to The News Tribune as a regional/local daily newspaper operating print + digital subscriptions, classified advertising, and Seattle Seahawks/Sports coverage in the same Washington market.
• The Olympian: The Olympian is a McClatchy-owned daily newspaper serving Olympia, Washington and Thurston County. It is a direct peer to The News Tribune — same parent company, same digital platform template, same subscription and classified advertising revenue model, and overlapping high school and Seattle Seahawks sports coverage.
• The Bellingham Herald: The Bellingham Herald is another McClatchy-owned regional newspaper in Washington state serving Whatcom County. It uses the same McClatchy digital subscription platform, shared classifieds infrastructure, and editorial framework, making it a direct operating peer to The News Tribune.
• Tri-City Herald: Tri-City Herald is a McClatchy-owned daily newspaper serving the Tri-Cities region of Washington state. As a sister paper under McClatchy with identical subscription, advertising, and digital product structure, it is a direct peer to The News Tribune in the regional Washington newspaper category.
• The Spokesman-Review: The Spokesman-Review is an independent daily newspaper serving Spokane and the Inland Northwest. It is a direct peer to The News Tribune as a regional daily offering print + digital subscriptions, local news, and classified advertising in Washington state.
• The Kitsap Sun: The Kitsap Sun is a McClatchy-owned daily newspaper serving Kitsap County, Washington. It is a direct peer to The News Tribune — same parent, same digital platform, comparable subscription pricing, and similar small-market regional daily positioning.

Broad incumbents

• USA TODAY Network / Gannett Local Newspapers: Gannett is the largest U.S. local newspaper publisher, operating USA TODAY and hundreds of community dailies. It is a broad incumbent peer to The News Tribune because Gannett competes in the same regional/local daily newspaper category nationally and operates comparable digital subscription, classified, and advertising products.
• Lee Enterprises Newspapers: Lee Enterprises is a major U.S. local newspaper publisher operating dozens of daily newspapers across the country. It is a broad incumbent peer to The News Tribune — competing in the same regional daily newspaper category with comparable digital subscription, classifieds, and advertising products, though Lee does not publish a Pierce County paper.

Emerging players

• Patch: Patch is a digital hyperlocal news platform covering thousands of U.S. communities including Pierce County neighborhoods. It is an emerging player peer to The News Tribune because it competes for the same hyperlocal readership and digital advertising dollars, though Patch operates as a low-cost community platform rather than a subscription daily.
• Axios Local: Axios has expanded into local news with Axios Local newsletters covering major metros. It is an emerging player peer to The News Tribune because it competes for local-news email subscribers and digital advertising in overlapping markets, though Axios Local does not produce a daily regional newspaper product.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thenewstribune
• YouTubeyoutube.com/user/TacomaNewsTribune
• Facebookfacebook.com/tacomanewstribune
• Instagraminstagram.com/thenewstribune
• LinkedInlinkedin.com/company/the-news-tribune

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The News Tribune