Service Wire Company

What Service Wire Company does

Service Wire Company is a multi-generation, family-owned American wire and cable manufacturer founded in 1968 and headquartered in Culloden, West Virginia. The company produces copper wire and cable products built around thermoset crosslinked polyethylene (XLPE) insulation, with proprietary product families including ServicePRO-X (lubricant-free crosslinked single conductors), ServicePLEX (prefab twisted cable assemblies), ServiceDRIVE (complete VFD cable systems with patented termination kit, U.S. Patent No. 7,309,835), ServiceGUARD (2kV power cables), ServiceSOLAR (photovoltaic wire), ServiceTECK (armored cable), EnviroPLUS (LSZH jackets), and RAINBOW WIRE (submersible pump cable). The company also makes bare copper, tray cable (140+ variations), service drop cable, 400 Hz specialty cable, and switchboard wire, alongside services including 24/7 emergency response, cable management, and the Service Wire Academy training platform.

Service Wire sells primarily through a nationwide distributor network augmented by three direct regional sales offices (Culloden WV, Houston TX, Phoenix AZ) and an eServicePro customer self-service portal. Customers span five primary segments: Heavy Commercial (construction, EV charging), Industrial (plants, VFD motor drives, hazardous locations), Utility (overhead distribution, service entrance), Renewable Energy (solar/PV), and Pump (submersible pumps for water wells and irrigation), with a secondary Canadian market served via CSA-certified products. All products are 100% U.S.-sourced and U.S.-manufactured, carrying BABA, NEMA Make It American, and multiple UL/CSA certifications (UL 44, UL 1277, UL 1569, UL 4703, NFPA 79).

The business model is straightforward B2B hardware sales: manufacturing and selling physical wire and cable products via channel partners and direct enterprise field sales, with quote-based pricing and no public price list. Service Wire reports no public financials, has no identified parent company or outside equity ownership, and operates as a private, family-controlled enterprise. A major manufacturing capacity expansion broke ground at the Culloden headquarters in 2024, signaling investment-driven scaling.

Name

Service Wire Company

Legal name

Service Wire Company

Website

https://servicewire.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Service Wire Company is a family-owned U.S. wire and cable manufacturer founded in 1968, producing XLPE-insulated copper conductors, VFD systems, armored cable, and specialty products for industrial, utility, commercial, renewable energy, and pump customers across North America.

Ownership category

akta.pro rank

Product category

Electrical Wire and Cable Manufacturing

NAICS

Communication and Energy Wire and Cable Manufacturing (33592), Other Communication and Energy Wire Manufacturing (335929), Electrical Equipment Manufacturing (33531), Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Power Cables & Conductors (LV/MV cables, flexible cables, bus wire, armored cable) (IMAGAEAC)

akta.pro secondary industries

Building Wire & Cable (Residential/Commercial) (IMADAMAA), Control, Instrumentation & Automation Cable (IMADAMAC), Utility & Underground Distribution Cable (URD/Substation) (IMADAMAG)

Keywords

• Wire and cable manufacturing
• Copper electrical conductors
• XLPE insulated cables
• Industrial power cables
• VFD cable systems

Headquarters

HQ city

Culloden

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wire and Cable Product Sales: Revenue generated from manufacturing and selling copper wire and cable products including single conductors, twisted cables, tray cables, armored cables, VFD cable systems, and specialty cable products. Products are sold through distributors and direct sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Service Wire Company manufactures and sells copper wire and cable products including single conductors, prefab twisted cables, tray cables, armored cables, VFD cable systems, photovoltaic wire, and submersible pump cable using thermoset XLPE insulation technology. Products are sold through nationwide electrical distributors and direct regional sales offices serving industrial, commercial, utility, renewable energy, and pump markets across North America. Supporting services include 24/7 emergency service, cable inventory management, and an online training academy.

Product overview

Service Wire Company is a wire and cable manufacturer offering a comprehensive portfolio of electrical wire and cable products since 1968. The company's product line centers on thermoset insulated conductors using XLPE technology, with core brands including ServicePRO-X® single conductors (no pulling lubricant required), ServicePLEX® prefab twisted cable assemblies, ServiceDRIVE® complete VFD cable systems with shielding and termination components, ServiceGUARD® 2kV power cables, ServiceSOLAR® photovoltaic products, ServiceTECK® armored cable, and RAINBOW WIRE® pump cables. Supporting sub-brands include EnviroPLUS® (LSZH jackets) and ServiceCPE® (CPE jackets). The company also offers specialty products including 400 Hz cables, switchboard wire, service drop cables, tray cables, and bare copper conductors. Services include cable management, emergency service, and the Service Wire Academy training platform. Products serve industrial, commercial, utility, renewable energy, and pump markets throughout North America.

Differentiator

Problem solved

Functional benefit

Brands

• ServicePLEX®: Prefab twisted cable assembly of quality single conductors twisted to create uniform construction—reducing setup time, cost, and scrap.
• ServiceDRIVE®
• ServicePRO-X®
• RAINBOW WIRE®
• ServiceGUARD®
• EnviroPLUS®
• ServiceSolar®
• ServiceCPE®
• ServiceTECK®
• ServiceWire eServicePro

Products and services

• ServicePRO-X® Single Conductors

Quantifiable outcome

• 50-70% combined labor and material savings using Feeder MC armored cable versus traditional pipe and wire
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationService Wire uses Salesforce Mobile Publisher for their eServicePro customer portal app. Salesforce marketing automation platform tracks website visitors and is used for customer communications and marketing automation (Pardot).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nexans S.A. French global cable manufacturer with significant US presence serving power, telecommunications, and industrial markets. Overlaps with Service Wire in utility and renewable energy cable segments, though Nexans' portfolio extends into submarine cables and broader electrification infrastructure.
• Belden Inc. US-listed specialty cable manufacturer focused on signal transmission, industrial networking, and enterprise cabling. While Belden's center of gravity is data and signal cables rather than Service Wire's power cable focus, both serve industrial automation customers with related cabling solutions.
• Prysmian Group: Global cable industry leader spanning energy, telecom, and industrial cables following its acquisition of General Cable. Competes with Service Wire in utility, industrial, and renewable energy cable categories, but at vastly larger scale and broader geographic footprint.
• nVent Electric plc: Global provider of electrical connection and protection solutions, including cable management systems and enclosures. Adjacent to Service Wire's cable and cable management offerings, particularly in industrial and data infrastructure markets.

Direct peers

• Encore Wire Corporation: Texas-based copper and aluminum wire and cable manufacturer competing in building wire, fixture wire, and related categories. Direct competitor in commercial and residential wire with a similar single-domicile manufacturing focus; now a subsidiary of Prysmian but historically an independent peer.
• Southwire Company: Largest US-based manufacturer of wire and cable, including building wire, utility cable, and OEM products. Direct competitor across all of Service Wire's core segments (industrial, commercial, utility) with similar BABA-eligible domestic manufacturing and overlapping product lines such as XLPE-insulated conductors and tray cable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmXiCRjD5L72oWzekPvf8gw
• Facebookfacebook.com/Service-Wire-Company-250026398346607
• LinkedInlinkedin.com/company/service-wire-company_2
• Instagraminstagram.com/servicewireco
• Xx.com/servicewireco

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Wire Company