Terry Bicycles
- Company typePrivate
- Founded1985
- HeadquartersBurlington, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Terry Bicycles firmographics
Firmographics- Name
- Terry Bicycles
- Legal name
- Terry Precision Cycling, LLC
- Website
- https://terrybicycles.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Terry Bicycles is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Markets served
Terry Bicycles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales of cycling apparel, saddles, and gear through the company website. Customers purchase individual items at listed prices with options for various sizes and colors. The company offers free shipping on orders over $100 and runs periodic promotional discount codes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cycling Jerseys and Tops |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Terry Bicycles product offering
Product offeringCore offering
Terry Bicycles designs, manufactures/brands, and sells women's-specific cycling apparel (jerseys, shorts, tights, jackets, lifestyle clothing) and women's-anatomy-engineered bicycle saddles, along with cycling gear and accessories. Products are sold primarily direct-to-consumer via terrycycling.com and through a network of local retail dealers, targeting women cyclists across recreational, fitness, performance, and endurance/touring use cases.
Product overview
Terry Bicycles is the original women's bicycling company founded in 1985, offering a focused single-product portfolio centered on women's cycling apparel and saddles. The product line consists primarily of cycling clothing (tops, bottoms, shorts, jerseys) and bicycle saddles, with sub-brands including Soleil (sun protection), Touring, Sun Protection, and SolMate collections. Key products include the Euro Bike Jersey, Soleil Flow Long Sleeve Bike Top, Grand Touring Short, and various saddle models for women and men. The company also offers lifestyle apparel, plus size options, men's apparel, gear accessories (shoes, socks, gloves, bags), and gift cards. Terry operates as a direct-to-consumer e-commerce platform with no modular software platform components.
Differentiator
Problem solved
Functional benefit
Products and services
- Cycling Tops Women's cycling tops range including sleeveless, short sleeve, long sleeve, jackets & vests, bras & baselayers, and plus-size options, designed for sun protection, moisture management, and ride-specific functionality.
- Cycling Bottoms Women's cycling shorts, knickers, tights, pants, skorts, skirts, and liners, engineered with proprietary chamois padding and features such as bonded elastic-free waistbands, silicone leg grippers, and multi-pocket configurations for touring and endurance riding.
- Bicycle Saddles Signature Terry bicycle saddles for both women and men, segmented by riding style into Endurance/Touring, Performance, Sport/Fitness, and Recreational categories, with women's models engineered around female sit-bone geometry.
- Gear & Accessories Cycling gear and accessories including shoes, socks, gloves, headgear, sunglasses, extremities protection, bags, gifts and jewelry, sold alongside apparel and saddles as a supplementary product line.
- Lifestyle Apparel Casual cycling-inspired everyday clothing including lifestyle tops, bottoms, dresses, skirts, and sleepwear, designed to extend the cycling brand into off-bike wear.
- Plus Size Apparel Extended-size cycling and lifestyle apparel including plus tops and plus bottoms, expanding the women's-specific fit expertise to broader size ranges.
- Men's Apparel Men's cycling clothing and gear offerings, positioned as a secondary line to the primary women's cycling assortment.
Companies that use Terry Bicycles
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Terry Bicycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Terry Bicycles partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NICA (National Interscholastic Cycling Association)minorTerry Bicycles offers special programs and discounts for NICA members, supporting youth cycling development and community engagement.
Scale indicators1 record
Recent moves5 records
Terry Bicycles competitors and assessment
Company assessmentDirect peers
- Brooks England: Heritage saddle and accessories brand known for leather touring saddles and bags — strong parallel to Terry in the saddle category, with similar heritage-and-craft positioning and premium DTC channel.
- Velocio: Premium direct-to-consumer cycling apparel brand with a strong women's-specific design focus. Closest comparable to Terry in positioning, DTC-first model, and emphasis on technical women's cycling kit.
- Fizik: Performance saddle and cycling shoe brand segmented by riding style. Directly comparable to Terry's saddle line (Endurance, Performance, Sport) with women-specific models.
- Betty Designs: Women's-specific cycling apparel and accessory brand selling technical jerseys, shorts, and accessories to female cyclists. Directly overlaps Terry's core audience and product categories.
Broad incumbents
- Gore Wear: Established technical cycling apparel brand with women's-specific road, mountain, and lifestyle lines. Competes with Terry across performance and lifestyle categories at greater scale.
- Castelli: Premium Italian cycling apparel brand with women's-specific road and endurance collections. Overlaps Terry on performance jerseys, shorts, and women's-anatomy fit technology.
- Pearl Izumi: Large-scale cycling apparel incumbent with a dedicated women's line spanning road, mountain, and recreational categories. Competes with Terry across nearly every apparel SKU but at significantly broader scale.
- Rapha: Global premium cycling apparel brand with a women's line, full DTC storefront, and a content/community-led marketing model. Comparable in DTC sophistication and women's positioning.
- Specialized: Major bicycle OEM with its own women's cycling apparel line (Specialized Women's) and women-specific saddles (Power Mimic, Bridge). Directly overlaps Terry's saddle and apparel business with vastly larger distribution.
Emerging players
- Kitsbow: Premium American-made cycling apparel brand with women's offerings, direct-to-consumer focus, and made-in-USA positioning — closely parallel to Terry's 'Sewn In USA' and DTC strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Terry Bicycles social profiles
Digital presenceTerry Bicycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terry Bicycles leadership team
Management profileNumber of profiles
Terry Bicycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terry Bicycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terry Bicycles
What does Terry Bicycles do?
Terry Bicycles designs, manufactures/brands, and sells women's-specific cycling apparel (jerseys, shorts, tights, jackets, lifestyle clothing) and women's-anatomy-engineered bicycle saddles, along with cycling gear and accessories. Products are sold primarily direct-to-consumer via terrycycling.com and through a network of local retail dealers, targeting women cyclists across recreational, fitness, performance, and endurance/touring use cases.
Is Terry Bicycles a public or private company?
Terry Bicycles is a private company. It is classified as unknown and is currently operating.
When was Terry Bicycles founded?
Terry Bicycles was founded in 1985. It employs 11 to 50 people.
Where is Terry Bicycles based?
Terry Bicycles is headquartered in Burlington, United States, in the North America region.
How does Terry Bicycles make money?
One revenue line is on record: direct E-commerce Sales.
Who are Terry Bicycles's main competitors?
Direct peers on record are Brooks England, Velocio, Fizik and Betty Designs. Broad incumbents are Gore Wear, Castelli, Pearl Izumi, Rapha and Specialized. Kitsbow is listed as an emerging player.
Does Terry Bicycles have an API?
No public API is recorded for Terry Bicycles.