Terry Bicycles

Name

Terry Bicycles

Legal name

Terry Precision Cycling, LLC

Website

https://terrybicycles.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of cycling apparel, saddles, and gear through the company website. Customers purchase individual items at listed prices with options for various sizes and colors. The company offers free shipping on orders over $100 and runs periodic promotional discount codes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Terry Bicycles designs, manufactures/brands, and sells women's-specific cycling apparel (jerseys, shorts, tights, jackets, lifestyle clothing) and women's-anatomy-engineered bicycle saddles, along with cycling gear and accessories. Products are sold primarily direct-to-consumer via terrycycling.com and through a network of local retail dealers, targeting women cyclists across recreational, fitness, performance, and endurance/touring use cases.

Product overview

Terry Bicycles is the original women's bicycling company founded in 1985, offering a focused single-product portfolio centered on women's cycling apparel and saddles. The product line consists primarily of cycling clothing (tops, bottoms, shorts, jerseys) and bicycle saddles, with sub-brands including Soleil (sun protection), Touring, Sun Protection, and SolMate collections. Key products include the Euro Bike Jersey, Soleil Flow Long Sleeve Bike Top, Grand Touring Short, and various saddle models for women and men. The company also offers lifestyle apparel, plus size options, men's apparel, gear accessories (shoes, socks, gloves, bags), and gift cards. Terry operates as a direct-to-consumer e-commerce platform with no modular software platform components.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycling Tops Women's cycling tops range including sleeveless, short sleeve, long sleeve, jackets & vests, bras & baselayers, and plus-size options, designed for sun protection, moisture management, and ride-specific functionality.
• Cycling Bottoms Women's cycling shorts, knickers, tights, pants, skorts, skirts, and liners, engineered with proprietary chamois padding and features such as bonded elastic-free waistbands, silicone leg grippers, and multi-pocket configurations for touring and endurance riding.
• Bicycle Saddles Signature Terry bicycle saddles for both women and men, segmented by riding style into Endurance/Touring, Performance, Sport/Fitness, and Recreational categories, with women's models engineered around female sit-bone geometry.
• Gear & Accessories Cycling gear and accessories including shoes, socks, gloves, headgear, sunglasses, extremities protection, bags, gifts and jewelry, sold alongside apparel and saddles as a supplementary product line.
• Lifestyle Apparel Casual cycling-inspired everyday clothing including lifestyle tops, bottoms, dresses, skirts, and sleepwear, designed to extend the cycling brand into off-bike wear.
• Plus Size Apparel Extended-size cycling and lifestyle apparel including plus tops and plus bottoms, expanding the women's-specific fit expertise to broader size ranges.
• Men's Apparel Men's cycling clothing and gear offerings, positioned as a secondary line to the primary women's cycling assortment.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NICA (National Interscholastic Cycling Association)minorGTM or Marketing PartnerTerry Bicycles offers special programs and discounts for NICA members, supporting youth cycling development and community engagement.

Scale indicators1 record

Recent moves5 records

Direct peers

• Brooks England: Heritage saddle and accessories brand known for leather touring saddles and bags — strong parallel to Terry in the saddle category, with similar heritage-and-craft positioning and premium DTC channel.
• Velocio: Premium direct-to-consumer cycling apparel brand with a strong women's-specific design focus. Closest comparable to Terry in positioning, DTC-first model, and emphasis on technical women's cycling kit.
• Fizik: Performance saddle and cycling shoe brand segmented by riding style. Directly comparable to Terry's saddle line (Endurance, Performance, Sport) with women-specific models.
• Betty Designs: Women's-specific cycling apparel and accessory brand selling technical jerseys, shorts, and accessories to female cyclists. Directly overlaps Terry's core audience and product categories.

Broad incumbents

• Gore Wear: Established technical cycling apparel brand with women's-specific road, mountain, and lifestyle lines. Competes with Terry across performance and lifestyle categories at greater scale.
• Castelli: Premium Italian cycling apparel brand with women's-specific road and endurance collections. Overlaps Terry on performance jerseys, shorts, and women's-anatomy fit technology.
• Pearl Izumi: Large-scale cycling apparel incumbent with a dedicated women's line spanning road, mountain, and recreational categories. Competes with Terry across nearly every apparel SKU but at significantly broader scale.
• Rapha: Global premium cycling apparel brand with a women's line, full DTC storefront, and a content/community-led marketing model. Comparable in DTC sophistication and women's positioning.
• Specialized: Major bicycle OEM with its own women's cycling apparel line (Specialized Women's) and women-specific saddles (Power Mimic, Bridge). Directly overlaps Terry's saddle and apparel business with vastly larger distribution.

Emerging players

• Kitsbow: Premium American-made cycling apparel brand with women's offerings, direct-to-consumer focus, and made-in-USA positioning — closely parallel to Terry's 'Sewn In USA' and DTC strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/terrybikes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terry Bicycles