Card Player Media

Poker and Gambling Mediacardplayer.com

Card Player Media operates CardPlayer.com, a 37-year-old poker and gambling media platform serving global poker players with strategy content, tournament coverage, player profiles, and poker tools, monetized through affiliate partnerships with offshore online poker rooms and casinos.

Company typePrivate
Founded1988
HeadquartersLas Vegas, United States
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

What Card Player Media does

Card Player Media is a Las Vegas-based private media company founded in 1988 that operates CardPlayer.com, positioning the site as the world's oldest poker magazine and online gambling guide. The company serves poker players and online gambling enthusiasts across at least seven countries (Australia, Canada, Germany, Netherlands, Sweden, the United Kingdom, and the United States), delivering free editorial content including strategy articles, tournament coverage of WSOP, WPT, EPT, PokerGO Tour, and WSOP Circuit events, poker player profiles, leaderboards, the Player of the Year franchise, and the longstanding Card Player Magazine publication. The product surface also includes utility tools — Texas Hold'em, Omaha, and Seven Card Stud odds calculators and hand matchup utilities — plus the Card Player Poker School, a structured training offering delivered through a partnership with PokerCoaching.com. No proprietary technology stack, AI capabilities, mobile app, or APIs are disclosed.

The business model is an affiliate-driven content platform: all content is offered free to consumers, and revenue is generated when site visitors sign up and deposit at partner online poker rooms and casinos. Active partners visible on the homepage include CoinPoker, ACR Poker, Stake.com, Ignition Casino, Black Chip Poker, BCPoker, YA Poker, and BetOnline Poker — a roster skewed toward offshore and crypto-native operators. Distribution runs through CardPlayer.com, regional content variants, email newsletters, and active social channels on X, Facebook, YouTube, and Instagram, with no pricing transparency or subscription tier disclosed.

In 2025 the company was acquired by a digital marketing conglomerate believed to include ClickOut Media and Finixio, operators of more than 200 domains that monetize through offshore crypto casino and poker affiliate landing pages licensed in Anjouan, Comoros. This ownership change converts Card Player from an independent legacy poker media brand into a portfolio asset of a scaled affiliate marketing group. Strategically this likely accelerates affiliate-monetization intensity and content syndication across the conglomerate's domain footprint, but it also concentrates the business around offshore-jurisdiction gambling operators and raises exposure to tightening U.S. and EU gambling advertising regulation, search-engine policy shifts, and AI-driven disruption of organic traffic.

Card Player Media firmographics

Firmographics

Name: Card Player Media
Website: https://cardplayer.com
Company type: Private
Founded year: 1988
Operating status: Operating
Headcount range: 51–100 employees
Short description: Card Player Media operates CardPlayer.com, a 37-year-old poker and gambling media platform serving global poker players with strategy content, tournament coverage, player profiles, and poker tools, monetized through affiliate partnerships with offshore online poker rooms and casinos.
Ownership category
akta.pro rank

Card Player Media industry classification

Industry

Product category: Poker and Gambling Media
NAICS: Gambling Industries (7132), Other Gambling Industries (71329)
SIC: Periodicals: Publishing Or Publishing & Printing (2721), Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Poker Media, Streaming & Sponsorship (Broadcast, Influencers, Brand Deals) (MPAEAEAG)
akta.pro secondary industries: Poker Affiliate & Community Sites (MPAEAMAC), Poker Training, Coaching & Content (Courses, Solvers, Communities) (MPAEAEAF), Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

Poker media
Gambling content
Poker strategy
Poker tournament coverage
Online gambling guide

Where Card Player Media is headquartered

Location

Headquarters

HQ city: Las Vegas
HQ country: United States
HQ region: North America

Markets served

Card Player Media business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels5 records

Card Player Media product offering

Product offering

Core offering

Card Player Media operates CardPlayer.com, the world's oldest poker magazine and online gambling guide (founded 1988), providing free poker strategy articles, daily news, major tournament coverage (WSOP, WPT, EPT), player profiles, leaderboards, poker training resources, odds calculators, and reviews of online poker rooms and casinos. The platform monetizes primarily through affiliate partnerships and bonus promotions with online gambling operators.

Product overview

Card Player Media operates CardPlayer.com as a comprehensive content and media platform for the poker and gambling community. The core offering includes CardPlayer.com (the main web portal), supplemented by the Card Player Poker School for training, poker tools including odds calculators and hand matchup utilities, editorial content including poker strategy articles and magazine publications, tournament coverage (WSOP, WPT, EPT), poker player profiles and leaderboards, and the annual Poker Player of the Year rankings. The platform monetizes through affiliate relationships with online poker rooms and casinos while providing free content to users.

Differentiator

Problem solved

Functional benefit

Products and services

CardPlayer.com The flagship digital media platform serving as a comprehensive poker and gambling guide, offering strategy articles, daily news, tournament coverage, player profiles, leaderboards, poker tools, and reviews of online poker rooms, casinos, and sportsbooks.
Card Player Poker School Structured poker training product providing educational courses on poker rules, hand rankings, beginner strategy, and gameplay techniques for players seeking to improve their skills.
Poker Tools and Odds Calculator Suite of interactive poker utilities including odds calculators for Texas Hold'em, Omaha, and Seven Card Stud, hand matchup comparison tools, and odds-and-outs references used by players to analyze hands and probabilities.
Card Player Magazine Print and digital magazine publication covering poker news, strategy, player features, and gambling industry coverage, serving as the company's foundational media product since 1988.

Companies that use Card Player Media

Customer profile

Segments3 records

Ideal customer profiles2 records

Card Player Media technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Card Player Media partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights5 records

Card Player Media competitors and assessment

Company assessment

Direct peers

PokerStrategy.com: Long-running poker strategy and community site offering training content, forums, and player development tools — competes directly with Card Player Poker School and the strategy articles section of CardPlayer.com.
PokerNews: Poker media brand covering WSOP, WPT, EPT and publishing strategy content, player profiles, and tournament results — direct competitor in poker editorial and audience, monetized via online poker room listings.

Others

PokerStars: World's largest online poker operator with PokerStars School training content; though primarily an operator rather than media, its editorial and school products overlap with Card Player's training and tournament coverage.
WSOP.com: Official digital property of the World Series of Poker producing news, leaderboards, and tournament content — directly comparable to CardPlayer.com's WSOP coverage and Player of the Year rankings in subject matter.

Broad incumbents

Catena Media: Large publicly listed gambling affiliate network owning dozens of iGaming and sports betting comparison websites — competes with CardPlayer.com for operator affiliate budgets across multiple gambling verticals.
Casino.org: Major online casino review and affiliate site providing game guides, bonus listings, and operator ratings — overlaps with CardPlayer.com's online casino review sections in target audience and operator partnerships.
Better Collective: Publicly listed sports betting and iGaming affiliate media group operating a portfolio of niche comparison brands — similar affiliate-driven SEO media model applied to gambling content and adjacent CardPlayer.com verticals.
Gambling.com: Publicly listed gambling affiliate media company operating portfolio of comparison and review sites — comparable business model to CardPlayer.com's online casino and poker review sections at much larger scale.

Emerging players

Upswing Poker: Poker training platform launched by professional players featuring courses, hand analysis, and strategy content aimed at serious tournament and cash-game players — overlaps with Card Player Poker School.
Run It Once (Poker Coaching): Phil Galfond's poker training platform featuring video courses, hand reviews, and strategy content for cash-game players — adjacent training product to Card Player Poker School.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Card Player Media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Card Player Media leadership team

Management profile

Number of profiles

Profiles1 record

Card Player Media funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Card Player Media M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Card Player Media

What does Card Player Media do?

Is Card Player Media a public or private company?

Card Player Media is a private company. It is classified as corporate owned and is currently operating.

When was Card Player Media founded?

Card Player Media was founded in 1988. It employs 51 to 100 people.

Where is Card Player Media based?

Card Player Media is headquartered in Las Vegas, United States, in the North America region.

Who are Card Player Media's main competitors?

Direct peers on record are PokerStrategy.com and PokerNews. Others are PokerStars and WSOP.com. Broad incumbents are Catena Media, Casino.org, Better Collective and Gambling.com. Emerging players are Upswing Poker and Run It Once (Poker Coaching).

Does Card Player Media have an API?

No public API is recorded for Card Player Media.

What industry is Card Player Media in?

Card Player Media's product category is Poker and Gambling Media. Its primary akta.pro industry code is MPAEAEAG, Poker Media, Streaming & Sponsorship (Broadcast, Influencers, Brand Deals), with a secondary code of MPAEAMAC, Poker Affiliate & Community Sites. Its NAICS code is 7132 and its SIC code is 2721.