What Pogo Pass does

Pogo Pass, now operating as GetOut following its March 2026 merger with GetOutPass, is a privately held family entertainment membership company headquartered in American Fork, Utah. The company sells annual subscription passes that grant members access to a network of more than 2,000 attractions across 33 U.S. markets — including amusement parks, museums, zoos, aquariums, and sporting events — through a unified mobile application available on iOS and Android. Pricing is structured by geographic market, with passes such as the Utah Pass ($109.95 annually) and the Las Vegas Pass (covering 136 attractions), and members can add additional regional passes. The platform reports 300,000+ members, 5.5 million recorded venue visits, and 2,300+ venue partnerships spanning 31 states.

The underlying technology is a mobile-first commerce and redemption platform that consolidates attraction discovery, purchase, and on-demand pass redemption into a single app experience. The company operates a fully self-serve, product-led growth motion — customers find passes via location-based organic search, purchase directly through the company website or app stores, and redeem offers at venues by presenting the mobile pass. Distribution is exclusively direct-to-consumer across owned e-commerce, mobile app stores, and a bulk-purchase / corporate gifting channel, with no third-party reseller layer. Marketing relies on email newsletters, referral programs, app store optimization, and geographic SEO rather than paid acquisition.

The revenue model is a recurring annual subscription, with members paying a flat annual fee per market pass and retaining the ability to add multiple regional passes. The post-merger entity combines Pogo Pass's Utah-centric base with GetOutPass's national footprint, and the combined company is reported as the largest family entertainment membership platform in the United States. Headcount is stated at 1–10 employees, indicating a capital-light operating model. No institutional funding, external investors, or revenue figures are disclosed in the available source material.

Name

Pogo Pass

Legal name

GetOutPass

Website

https://pogopass.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Annual Membership Subscription: Annual subscription membership providing unlimited access to redeemable offers at partner attractions. Members pay a flat annual fee and can visit multiple venues throughout the year, with the pass paying for itself after a few visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pogo Pass (now operating as GetOut) sells annual family entertainment memberships that provide members with access to more than 2,000 attractions—including amusement parks, museums, zoos, and sporting events—across 33 U.S. markets. Customers purchase market-specific passes (e.g., Utah Pass at $109.95 annually, Las Vegas Pass with 136 attractions) and redeem offers directly through the company's iOS and Android mobile app throughout the year, with the membership typically paying for itself after one or two attraction visits.

Product overview

GetOut is a family entertainment membership platform that emerged from the merger of GetOutPass and Pogo Pass in March 2026. The core offering is a single annual GetOut Membership that provides access to local attractions, family activities, and seasonal experiences. The product portfolio includes state/market-specific passes (such as the Utah Pass and Las Vegas Pass) with varying attraction counts, and a companion mobile app for iOS and Android that enables members to access and redeem their passes directly from their phones. The platform currently spans 31 U.S. states with access to over 2,000 attractions across 33 markets.

Differentiator

Problem solved

Functional benefit

Products and services

• GetOut Membership (annual family entertainment pass) An annual subscription membership sold directly to consumers (families, couples, solo users, and gift recipients) that grants access to hundreds of local attractions, family activities, and seasonal experiences across 31+ U.S. states, redeemed on-demand through the company's mobile app. The pass is offered as market-specific variants (e.g., Utah Pass at $109.95 annually, Las Vegas Pass covering 136 attractions) with annual renewal and a cancel-anytime policy.
• GetOut Mobile App (iOS and Android) A mobile application for iOS and Android that allows members to access and redeem their passes directly from their phones, browse nearby attractions by location, and manage their membership accounts—available as a free companion download from the Apple App Store and Google Play Store.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Attractions and Venues Partners (2,300+)coreStrategic or Co-development Partner · 9 March 2026GetOut maintains partnerships with 2,000+ attractions across 33 U.S. markets including amusement parks, museums, zoos, and sporting events. The combined entity (GetOutPass + Pogo Pass merger) offers members access to these venues through the GetOut app with on-demand redemption. Partners benefit from increased foot traffic and exposure to the 300,000+ member base.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ClassPass: Subscription-based access platform offering monthly credits redeemable at fitness studios and wellness venues. Directly comparable to GetOut's model of paying a recurring fee for access to a network of partner venues, with a mobile-first discovery and redemption experience.
• Go City: Multi-attraction city pass provider selling bundled access to top tourist attractions in major U.S. and international cities. Competes head-to-head with GetOut's Las Vegas Pass and similar city/state products, using the same pay-once, visit-many structure.
• CityPASS: Curated multi-attraction city pass for top U.S. destinations (NYC, Chicago, San Francisco, etc.). Closely comparable to GetOut's market-specific pass offering, though CityPASS focuses on a smaller set of premium attractions per city.

Broad incumbents

• Groupon: Large public marketplace for local experiences, deals, and attractions. Overlaps with GetOut in the family entertainment discovery/redemption space, though Groupon uses a deal/discount model rather than annual subscription.
• Disney Genie+ / Lightning Lane: Disney's in-park paid access and queue management system offering attraction access via subscription/upsell. Comparable as a vertically-integrated attraction access membership model, though restricted to Disney properties.
• Costco Membership: Annual membership-based retailer whose subscription drives repeat engagement and partner value capture. Comparable as a model benchmark for membership-led consumer businesses, though the category (warehouse retail) is distinct.
• AAA Membership: Long-standing annual membership organization offering members discounts on travel, attractions, and experiences. Comparable to GetOut's annual-membership model providing attraction discounts and access benefits.
• Viator (Tripadvisor): Major online marketplace for tours, attractions, and experiences globally. Comparable in the broader attractions/experiences commerce category, though Viator operates a transactional marketplace rather than subscription membership.

Emerging players

• Atlas Obscura: Experience-discovery platform featuring unique attractions, food, and travel experiences globally. Partially overlapping with GetOut's family attraction discovery and access mission, with a more curated, experiential brand.

Regional players

• Klook: Asia-Pacific focused travel activities and attractions booking platform. Comparable in attractions commerce model, but primarily serves APAC markets rather than competing directly with GetOut in the U.S.

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pogopass
• LinkedInlinkedin.com/company/pogopass

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pogo Pass