TotalBank

What TotalBank does

TotalBank is the registered digital-banking trademark of City National Bank of Florida (CNBFL), a Miami-headquartered commercial bank founded in 1946 and currently owned by Banco de Crédito e Inversiones (Bci), the second-largest bank in Chile. Operating exclusively online, TotalBank offers a focused deposit product suite consisting of high-yield Certificates of Deposit (CDs) with terms ranging from 6 to 60 months and an Online Money Market Deposit Account. The brand was created in 2024 through the rebrand of the prior CNBFL online division, TotalDirectBank, and functions as the digital deposit-gathering channel for the broader CNBFL franchise rather than as a standalone chartered institution.

TotalBank's technology stack is centered on a self-serve digital banking platform accessible via desktop and native iOS/Android applications supporting online account opening, ACH-based funding from external accounts, mobile check deposits, real-time balance access, and Extended Validation SSL-secured session handling. Deposits are FDIC-insured through CNBFL (Member FDIC Certificate #20234) under Office of the Comptroller of the Currency oversight. The underlying balance sheet — $29B in assets, $20B in loans, $22B in deposits, $3.2B in Tier 1 capital, and a Total Risk-Based Capital Ratio of 15.48% versus a 10.00% well-capitalized threshold as of March 31, 2026 — provides the capital and operational substrate behind the brand.

Revenue is generated primarily through the net interest margin earned on deposits gathered by the TotalBank platform and deployed across CNBFL's broader loan book, supplemented by fee income from wire transfers and excess transaction charges ($10 per withdrawal beyond six monthly on Money Market accounts). Pricing is anchored by a $25,000 minimum opening deposit and $2,500 minimum to earn the advertised APY (4.01% Money Market, 3.68%–4.00% across CD terms), with no monthly maintenance fees and a $1,000,000 per-client ceiling. Customer acquisition is direct-to-consumer via the bank's website, mobile app stores, and organic placement on third-party rate comparison sites; service is restricted from six US territories. Primary customer segments are conservative retail savers and high-net-worth savers seeking FDIC-insured yields above the national average.

Name

TotalBank

Legal name

City National Bank of Florida

Website

https://totalbank.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

TotalBank is the FDIC-insured digital banking brand of City National Bank of Florida, offering US consumers high-yield CDs and Money Market deposit accounts via web and mobile channels. The platform targets retail savers seeking competitive, FDIC-protected yields under Chilean parent Bci.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• High-yield savings
• Certificate of deposit
• Money market account
• Online banking
• FDIC-insured deposits

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Deposit Interest Spread: TotalBank generates revenue primarily through the interest rate spread between what it pays depositors on savings products and what it earns on loans. As an online-only bank, lower operational costs allow for more competitive deposit rates while maintaining profitability.
2. Fee Income: The bank generates fee income from various banking services including wire transfers, excessive transaction fees ($10.00 per transaction after six monthly transactions on Money Market accounts), and other service charges as outlined in the Disclosure & Schedule of Fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TotalBank is the online-only banking brand of City National Bank of Florida that offers FDIC-insured high-yield Certificate of Deposit (CD) accounts with terms ranging from 3 months to 5 years and an Online Money Market Deposit Account paying 4.01% APY on balances of $2,500 or more. Products are accessed and managed entirely through a digital platform supported by web and mobile applications, with no physical branch footprint.

Product overview

TotalBank offers a focused suite of savings and deposit products centered on two core offerings: High-Yield Certificate of Deposit (CD) accounts with terms ranging from 3 months to 5 years and fixed competitive rates, and an Online Money Market Deposit Account providing 4.01% APY for balances of $2,500 and over. Both products are FDIC insured and supported by online and mobile banking platforms for account management. The bank operates as an online-only institution, passing cost savings from lower overhead to customers through elevated interest rates. The 2024 rebranding from TotalDirectBank to TotalBank reflects its positioning as a digital-first savings platform under City National Bank of Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Yield Certificate of Deposit (CD) A savings account with fixed interest rates held over a specified term (6 to 60 months). Depositors benefit from guaranteed rates that are typically higher than traditional savings accounts, with FDIC insurance protection up to $250,000 and a $25,000 minimum deposit.
• Online Money Market Deposit Account A money market savings account offering competitive interest rates (4.01% APY for balances $2,500 and over) with easy access to funds similar to a checking account. Limited to six withdrawals per month without penalties, FDIC insured up to $250,000, $25,000 minimum opening deposit.
• Online Banking Platform Digital banking service enabling customers to manage deposit accounts securely across computers, tablets, and mobile devices. Provides real-time balance access, transaction viewing, transfers, bill payment, and mobile check deposits, with Extended Validation SSL security and dedicated iOS and Android mobile apps.

Quantifiable outcome

• Money market account rate of 4.01% APY is 7x higher than national average of 0.57%
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• City National Bank of Florida (CNBFL)coreStrategic or Co-development Partner · 1 January 1946TotalBank is a registered trademark and marketing name used by City National Bank of Florida. All loans and deposit products are offered by or provided through CNBFL. CNBFL is Member FDIC (#20234) and an Equal Housing Lender. City National Bank of Florida is the premier private commercial bank in Florida with $29B in assets, 29 banking locations, and 1,134 employees as of March 2026. Founded in Miami in 1946, CNBFL has played a significant role in Florida's economic transformation.

Scale indicators13 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• CIT Bank: Online bank focused on savings products, CDs, and money market accounts for retail customers. Directly comparable on product mix, online-only delivery, and FDIC-insured deposit value proposition.
• Capital One 360 Performance Savings: Online high-yield savings offering from a large national bank, targeting rate-conscious retail savers with no minimums and FDIC coverage. Comparable on online deposit-only positioning and consumer-saver focus.
• Marcus by Goldman Sachs: Goldman Sachs's online retail bank offering high-yield savings accounts and CDs with no minimums and no fees. Most directly comparable to TotalBank on product (deposit-only), channel (online-first), and target customer (rate-seeking retail savers).
• SoFi Bank: Chartered online bank offering high-yield savings, CDs, and money market accounts to retail customers, often cited as a rate-leader. Comparable on digital-first deposit franchise and rate-sensitive saver targeting.
• Popular Direct: Online division of Popular Bank offering high-yield CDs and savings products with strong credit ratings and FDIC insurance. Comparable on online CD/savings franchise and conservative-saver positioning.
• Ally Bank: Pure-play online bank with market-leading money market and CD products for retail savers, no physical branches, and FDIC insurance. Closely comparable on product set, online delivery model, and conservative-saver target segment.
• BMO Alto: Online high-yield savings and CD offering from BMO, targeting rate-seeking retail customers with FDIC coverage. Comparable on online-only deposit model and consumer-saver targeting.
• Synchrony Bank: Online savings and CD specialist with a multi-term CD ladder similar to TotalBank's 6/12/24/36/60-month offerings. Comparable on product (term deposits + MMA), channel (fully digital), and conservative-saver customer profile.
• Discover Bank: Online-led bank offering high-yield savings, money market, and CD products to retail customers. Comparable on deposit-product focus, FDIC-insured online delivery, and consumer-saver positioning.
• Citizens Access: Online savings and CD platform from Citizens Financial Group, offering FDIC-insured deposits to retail savers. Comparable on digital-only deposit franchise and conservative-saver target segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/totalbankstaff

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TotalBank