Vivona Brands
Vivona Brands is a privately held UK beauty and wellness holding company that designs and sells cruelty-free, Korean-inspired face masks, body treatments, and home spa products directly to consumers through three owned sub-brands (Oh K!, Sunday Rain, Jiinju) and a Cincinnati-based Americas sales office.
- Company typePrivate
- Founded1991
- HeadquartersCincinnati, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vivona Brands does
Vivona Brands Limited is a privately held UK-incorporated beauty and wellness holding company founded in 2014 and headquartered in London (Tileman House, 131-133 Upper Richmond Road, London, SW15 2TR; with a second head office at Venture X, 1 Ariel Way, London, W12 7SL). The company operates as a multi-brand portfolio operator, designing, curating, and launching consumer beauty products across three sub-brands: Oh K! (Korean-made, cruelty-free face and body masks and treatments), Sunday Rain (cruelty-free, vegan home spa and sensorial fragrance products), and Jiinju (Korean-made, cruelty-free face masks with playful positioning). The company claims over 25 years of industry experience and states it is "born in London and developed globally," with an additional sales office in Cincinnati, Ohio serving the Americas market.
The business model is direct-to-consumer e-commerce, with primary revenue generated through product sales on owned brand websites (ohklife.com, sunday-rain.com, jiinjubeauty.com) and supplementary wholesale or gift channels via npwgifts.com and thescienceofsilk.com. Products are positioned at accessible price points with a clean, cruelty-free, and sustainability-oriented brand narrative. Marketing is concentrated on owned content (brand storytelling on websites) and organic social media (Instagram accounts @Ohklife and @jiinjubeauty). The company is led by CEO Timothy J. Wright and operates without disclosed external funding, institutional investors, or a parent company.
Vivona Brands firmographics
Firmographics- Name
- Vivona Brands
- Legal name
- Vivona Brands Limited
- Website
- https://www.vivonabrands.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vivona Brands is a privately held UK beauty and wellness holding company that designs and sells cruelty-free, Korean-inspired face masks, body treatments, and home spa products directly to consumers through three owned sub-brands (Oh K!, Sunday Rain, Jiinju) and a Cincinnati-based Americas sales office.
- Ownership category
- akta.pro rank
Vivona Brands industry classification
Industry- Product category
- Beauty and Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural & Clean Fragrance (CRABADAG)
- akta.pro secondary industry
- Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)
Keywords
Where Vivona Brands is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Vivona Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Consumer Product Sales: Vivona Brands generates revenue through the sale of their owned beauty and wellness brands (Ohk!, Sunday Rain, Jiinju) directly to consumers via e-commerce platforms. The company creates, designs, and launches beauty products to the global market.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Vivona Brands product offering
Product offeringCore offering
Vivona Brands is a purpose-driven beauty and wellness holding company that ideates, curates, designs, and launches its own branded beauty products to the global market. It sells Korean-made, cruelty-free, clean beauty face masks, treatments, home spa fragrances, and body care products directly to consumers through its own e-commerce brand websites (Oh K!, Sunday Rain, and Jiinju).
Product overview
Vivona Brands is a purpose-driven beauty and wellness holding company that ideates, curates, designs, and launches brands globally. The portfolio comprises three distinct sub-brands: Oh+K! (Korean-made, cruelty-free, clean face masks and treatments for eyes, skin, and feet), Sunday Rain (cruelty-free, vegan home spa fragrances and body care), and Jiinju (Korean-made, cruelty-free face masks with cute, brightening formulations). All brands share a focus on accessible pricing, quality formulations, and conscious manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- Oh K!: Korean-made, cruelty-free, clean beauty brand specializing in face and body masks.
- Sunday Rain
- Jiinju
Products and services
- Oh K! Korean-made, cruelty-free, clean beauty face masks and treatments for eyes, skin, and feet, targeting consumers seeking instant-result wellness products.
- Sunday Rain Cruelty-free and vegan home spa product line featuring immersive fragrances with sensorial textures and nourishing formulas for relaxation and rejuvenation, sold to general beauty consumers.
- Jiinju Korean-made, cruelty-free face masks with cute, brightening formulations designed to brighten mood and skin at accessible prices for general beauty consumers.
Companies that use Vivona Brands
Customer profileSegments1 record
Ideal customer profiles1 record
Vivona Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vivona Brands partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Vivona Brands competitors and assessment
Company assessmentDirect peers
- The Ordinary (DECIEM): DTC-first multi-brand skincare and beauty platform selling accessible, science-driven formulations direct to consumers. Directly comparable business model of multi-brand portfolio, DTC distribution and accessible price points to Vivona.
- Glow Recipe: K-beauty inspired skincare brand selling masks, serums and treatments via DTC and Sephora. Closely comparable to Vivona's Oh K! and Jiinju sub-brands in K-beauty face mask positioning and accessible price points.
- Tony Moly: Korean beauty brand specializing in face masks and cute, affordable skincare. Very close comparator to Vivona's Jiinju brand on Korean-made, cute, accessible face mask positioning.
- Glossier: Multi-category DTC beauty brand built around a single consumer ethos. Highly comparable as an indie beauty house with owned e-commerce, social-led marketing and a curated, accessible price positioning similar to Vivona's portfolio approach.
- Drunk Elephant: Clean, cruelty-free skincare brand with a strong mission-driven positioning sold through DTC and select retailers. Comparable to Vivona's cruelty-free, conscious beauty stance and face/skin care focus.
Broad incumbents
- Charlotte Tilbury Beauty: Multi-category prestige beauty house with a single founder-led brand identity and global DTC plus retail distribution. Comparable brand-portfolio model with a coherent beauty positioning.
- Innisfree: Major Korean beauty brand with global DTC and retail distribution across masks, skincare and body care. Comparable to Vivona's Korean-made, mask-led portfolio but at significantly larger scale and broader category coverage.
- Amorepacific: Korean beauty conglomerate housing multiple sub-brands across skincare, masks and fragrance globally. Compares to Vivona's multi-brand holding structure and K-beauty roots but operates at vastly larger scale.
- e.l.f. Beauty: Affordable, cruelty-free multi-category beauty company selling cosmetics and skincare via DTC, mass and beauty retail. Comparable accessible-price, conscious-beauty positioning and multi-brand structure (e.l.f., Well People, Keys Soulcare).
Others
- LOVESAC (NPW gift sister brand reference): Adjacent reference for Vivona's NPW-gifts gift solutions heritage. Not a direct beauty peer but useful context for understanding Vivona's roots in gift/home products alongside its current beauty focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Vivona Brands social profiles
Digital presenceVivona Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivona Brands leadership team
Management profileNumber of profiles
Profiles1 record
Vivona Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivona Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivona Brands
What does Vivona Brands do?
Vivona Brands is a purpose-driven beauty and wellness holding company that ideates, curates, designs, and launches its own branded beauty products to the global market. It sells Korean-made, cruelty-free, clean beauty face masks, treatments, home spa fragrances, and body care products directly to consumers through its own e-commerce brand websites (Oh K!, Sunday Rain, and Jiinju).
Is Vivona Brands a public or private company?
Vivona Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vivona Brands founded?
Vivona Brands was founded in 1991. It employs 101 to 250 people.
Where is Vivona Brands based?
Vivona Brands is headquartered in Cincinnati, United States, in the North America region.
How does Vivona Brands make money?
One revenue line is on record: consumer Product Sales.
Who are Vivona Brands's main competitors?
Direct peers on record are The Ordinary (DECIEM), Glow Recipe, Tony Moly, Glossier and Drunk Elephant. Broad incumbents are Charlotte Tilbury Beauty, Innisfree, Amorepacific and e.l.f. Beauty. LOVESAC (NPW gift sister brand reference) is listed as an others.
Does Vivona Brands have an API?
No public API is recorded for Vivona Brands.
What industry is Vivona Brands in?
Vivona Brands's product category is Beauty and Personal Care. Its primary akta.pro industry code is CRABADAG, Natural & Clean Fragrance, with a secondary code of CRADANAD, Personal Fragrances (Perfume, Cologne, Body Sprays). Its NAICS code is 456120 and its SIC code is 2840.