Prosperity Now
Prosperity Now is a 501(c)(3) national nonprofit intermediary, founded in 1979 and headquartered in Washington, D.C., that connects research, grants, and practitioner networks to expand financial security, tax opportunity, small business support, and child savings for low- and moderate-income households and community-based organizations.
- Company typePrivate
- Founded1979
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Prosperity Now does
Prosperity Now is a 501(c)(3) national nonprofit intermediary founded in 1979 and headquartered in Washington, D.C. The organization operates a portfolio of programs targeting financial security, small business growth, housing, and child wealth-building for low- and moderate-income households, community-based practitioners, CDFIs/MDIs, and policymakers. Its core offerings include the AI-powered Prosperity Next platform supporting CDFIs and small businesses with credit improvement and funding access, the Tax Opportunity Network serving nearly 7,000 VITA practitioners, the VITA Support Fund distributing grants to 40+ IRS-certified tax-preparation organizations, Children's Savings Accounts and Baby Bonds programs reaching more than 7.3 million children, the Growth Business Accelerator supporting 120 ESOs and CDFIs, and a Community Champions network of 63 leaders across 31 states. The organization also produces original research including credit scoring analysis (44.7 million mortgages), next-generation savings readiness (332 organizations across 45 states), and digital assets readiness for CDFIs/MDIs.
Prosperity Now firmographics
Firmographics- Name
- Prosperity Now
- Legal name
- Prosperity Now
- Website
- https://prosperitynow.org
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Prosperity Now is a 501(c)(3) national nonprofit intermediary, founded in 1979 and headquartered in Washington, D.C., that connects research, grants, and practitioner networks to expand financial security, tax opportunity, small business support, and child savings for low- and moderate-income households and community-based organizations.
- Ownership category
- akta.pro rank
Prosperity Now industry classification
Industry- Product category
- Community Development Financial Services
- NAICS
- Civic and Social Organizations (813410), Educational Support Services (611710)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)
- akta.pro secondary industries
- Financial Literacy, Budgeting & Personal Finance (EDAMAHAE), Financial & Consumer Integration (Banking, Credit, Taxes) (EDAAADAG)
Keywords
Where Prosperity Now is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prosperity Now business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Foundation Grants and Philanthropic Funding: As a 501(c)(3) nonprofit organization (Tax ID# 52-1141804), Prosperity Now relies primarily on foundation grants and philanthropic investments from organizations like Wells Fargo Foundation, JPMorganChase, Citi Foundation, and W.K. Kellogg Foundation to fund programs and operations.
- Donations: Individual and organizational donations support the organization's mission to advance economic opportunity for all.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Prosperity Now product offering
Product offeringCore offering
Prosperity Now operates as a national nonprofit intermediary delivering financial security programs, research, and technology platforms. It distributes grants, training, and technical assistance through community-based organizations, VITA tax preparation sites, the Tax Opportunity Network, and the Prosperity Next AI-powered platform supporting CDFIs and small businesses. Its programs span child savings, housing, entrepreneurship, and tax opportunity, with the AI-powered scam prevention platform developed with Alumbra being a newer technology offering.
Product overview
Prosperity Now operates as a national intermediary offering a multi-faceted portfolio of programs and platforms focused on financial security, housing, entrepreneurship, and tax opportunity. The core offerings include: Prosperity Next (AI-powered platform for small business lending and CDFI support), the Tax Opportunity Network (professional network supporting VITA providers with training and technical assistance), Children's Savings Accounts and Baby Bonds programs for child wealth building, and the Growth Business Accelerator for small business development. The organization also hosts the annual Prosperity Summit and Regional Summit Series, and maintains a network of 63 Community Champions. Recently, Prosperity Now announced an AI-powered scam prevention platform developed with Alumbra, and an intent to acquire Change Machine's financial coaching platform to expand tech-enabled practitioner support.
Differentiator
Problem solved
Functional benefit
Brands
- Prosperity Next: AI-powered financial tools that help small businesses improve credit, secure funding, and access responsible financial products.
- Tax Opportunity Network
- Growth Business Accelerator
- Community Champions
Products and services
- Prosperity Next AI-powered national platform supporting Community Development Financial Institutions (CDFIs), other community lenders, and small businesses. Provides tools to help entrepreneurs improve credit, secure funding, and access responsible financial products.
- Tax Opportunity Network (TON) National professional network for practitioners and organizations providing tax preparation services, offering year-round training, technical assistance, and peer learning opportunities for VITA providers.
- VITA Support Fund Grant program distributing funds to IRS-certified Volunteer Income Tax Assistance organizations nationwide to strengthen no-cost basic tax return preparation services.
- Children's Savings Accounts (CSAs) Early savings programs that help families plan for future education and financial goals, expanding to next-generation child savings opportunities including Section 530A accounts.
- Baby Bonds Long-term savings programs for children designed to create a foundation for financial stability and wealth building from birth.
- Growth Business Accelerator Program supporting small businesses in transitioning to emerging sectors through training, mentorship, and financial connections. Engaged 120 Entrepreneurial Support Organizations and CDFIs.
- Community Champion Program Network of 63 Community Champions in 31 states and Washington D.C. dedicated to advancing practical, data-driven strategies that help families and businesses thrive at state, local, or tribal level.
- AI-Powered Scam Prevention Platform Accessible, AI-powered scam prevention platform designed to help community-based financial institutions and their clients identify suspicious activity, understand potential risks, and take action before financial losses occur. Developed in partnership with Alumbra, supported by JPMorganChase.
- Change Machine Financial Coaching Platform Financial coaching platform providing digital tools, training, and shared learning opportunities for community-based practitioners, acquired by Prosperity Now to strengthen tech-enabled practitioner support.
Quantifiable outcome
- 86,000+ network members engaged across all 50 states and U.S. territories
- +5 more outcomes
Companies that use Prosperity Now
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles5 records
Prosperity Now technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Prosperity Now partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and supporting.
- AlumbracoreProsperity Now partnered with Alumbra to develop an accessible, AI-powered scam prevention platform designed to help community-based financial institutions and their clients identify suspicious activity and respond to scams in real time. The initiative is supported by JPMorganChase.
- Change MachinecoreProsperity Now announced intent to acquire Change Machine's nationally recognized financial coaching platform, expanding its ability to provide community-based practitioners with trusted digital tools, training, and shared learning opportunities.
- Blockchain FoundationmajorCollaboration with Blockchain Foundation on digital assets research examining how community-based financial institutions are evaluating digital assets. The partnership builds on Blockchain Foundation's advocacy for regulatory clarity for CDFIs and MDIs.
- Intersect Public AffairssupportingCollaboration on digital assets research providing field-informed perspectives on how CDFIs, MDIs, and local lenders are assessing digital assets opportunities and readiness.
- Envision ConsultingsupportingEnvision Consulting advised on the merger between Prosperity Now and Change Machine to expand financial coaching services. Envision is a national leader in nonprofit mergers and acquisitions.
- NestmentmajorJoint research partnership with Nestment on the report 'Homeownership in America: The Starter Home Is Dead. Now What?' examining alternative pathways into homeownership for first-time buyers.
- Next Belt StrategiesmajorJoint research partnership with Next Belt Strategies on the homeownership report examining why traditional starter homes no longer function as reliable entry points and how first-time buyers are navigating alternative pathways.
- Parlay FinancemajorParlay Finance won the 2025 Rise Challenge and received a $100,000 implementation contract to integrate its AI-powered technical assistance solution into Prosperity Next, supporting CDFIs and community lenders.
- 2026 VITA Support Fund Granteescore40 organizations receiving grants through the 2026 VITA Support Fund to provide trusted, no-cost tax return preparation services across the country. Collectively expected to prepare more than 20,000 tax returns and help households claim $25 million in refunds.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Prosperity Now competitors and assessment
Company assessmentDirect peers
- Cities for Financial Empowerment Fund: National nonprofit intermediary working with municipal governments to embed financial empowerment strategies (counseling, VITA, consumer protection) into local service delivery — a near-direct parallel to Prosperity Now's community-based intermediary model.
- Financial Health Network: Industry nonprofit (formerly CFSI) focused on improving consumer financial health through research, measurement, and network coordination across financial institutions and nonprofits — overlapping Prosperity Now's research-plus-network intermediary role.
- Local Initiatives Support Corporation (LISC): Large community development CDFI and intermediary funding affordable housing, small business, and economic development — directly comparable in mission, CDFI focus, and place-based economic mobility work.
- National Community Reinvestment Coalition (NCRC): National network of fair-lending and community-reinvestment organizations; comparable to Prosperity Now in advocating for low-income financial access and convening community-based lenders.
- National Endowment for Financial Education (NEFE): National private foundation funding financial education research, capability-building, and practitioner resources — directly comparable to Prosperity Now's financial literacy and education mission.
- GreenPath Financial Wellness: National nonprofit credit counseling and financial wellness provider serving low- and moderate-income households — comparable in financial coaching/counseling service delivery and target population.
- The Aspen Institute Financial Security Program: Think-tank-style program advancing economic security through research, field-building, and policy advocacy — overlapping Prosperity Now's research and policy intermediary role.
- Asset Funders Network: National membership network of foundations focused on advancing household wealth and asset-building — comparable as a peer-network intermediary in the financial inclusion field.
- EITC Fund (Taxpayer Opportunity Fund): Nonprofit intermediary that funds free tax preparation and EITC outreach nationally — directly overlapping Prosperity Now's VITA Support Fund and Tax Opportunity Network.
Broad incumbents
- Foundation for Financial Planning: National foundation supporting pro bono financial planning for vulnerable populations — adjacent mission to Prosperity Now's coaching/education work, but focused on professional planner volunteers rather than community practitioners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prosperity Now social profiles
Digital presenceProsperity Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prosperity Now leadership team
Management profileNumber of profiles
Profiles1 record
Prosperity Now subsidiaries and ownership
Company hierarchySubsidiaries1 record
Prosperity Now funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prosperity Now M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prosperity Now
What does Prosperity Now do?
Prosperity Now operates as a national nonprofit intermediary delivering financial security programs, research, and technology platforms. It distributes grants, training, and technical assistance through community-based organizations, VITA tax preparation sites, the Tax Opportunity Network, and the Prosperity Next AI-powered platform supporting CDFIs and small businesses. Its programs span child savings, housing, entrepreneurship, and tax opportunity, with the AI-powered scam prevention platform developed with Alumbra being a newer technology offering.
Is Prosperity Now a public or private company?
Prosperity Now is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Prosperity Now founded?
Prosperity Now was founded in 1979. It employs 51 to 100 people.
Where is Prosperity Now based?
Prosperity Now is headquartered in Washington, United States, in the North America region.
How does Prosperity Now make money?
Two revenue lines are on record. Foundation Grants and Philanthropic Funding is the primary driver. The others are donations.
Who are Prosperity Now's main competitors?
Direct peers on record are Cities for Financial Empowerment Fund, Financial Health Network, Local Initiatives Support Corporation (LISC), National Community Reinvestment Coalition (NCRC), National Endowment for Financial Education (NEFE), GreenPath Financial Wellness, The Aspen Institute Financial Security Program, Asset Funders Network and EITC Fund (Taxpayer Opportunity Fund). Foundation for Financial Planning is listed as a broad incumbent.
Does Prosperity Now have an API?
No public API is recorded for Prosperity Now.
What industry is Prosperity Now in?
Prosperity Now's product category is Community Development Financial Services. Its primary akta.pro industry code is BPAGALAJ, Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building), with a secondary code of EDAMAHAE, Financial Literacy, Budgeting & Personal Finance. Its NAICS code is 813410 and its SIC code is 8300.