Center For Financial Planning Inc

Name

Center For Financial Planning Inc

Legal name

Center for Financial Planning, Inc.®

Website

https://centerfinplan.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industry

Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Wealth management services
• Financial planning advisory
• Investment management RIA
• Retirement income planning
• High net worth advisory

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-Based Investment Advisory Services: The firm charges fees based on a percentage of assets under management (AUM). The fee structure is primarily from fee-based accounts. Revenue is tied to AUM growth and market performance. This model aligns advisor and client interests.
2. Securities Transactions (through Raymond James): Securities are offered through Raymond James Financial Services, Inc. (FINRA/SIPC member). The firm operates as a hybrid RIA independent from Raymond James, which serves as custodian and broker/dealer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Center for Financial Planning is a Registered Investment Advisor that delivers coordinated financial planning and investment management to individuals and families, integrating retirement, tax, investment, estate, and charitable planning under a team-based advisory model. Securities are executed through Raymond James Financial Services, while advisory services are provided directly by the firm on a fee-based (% of AUM) structure. The firm serves 1,000+ families with over $1.8B in assets under management across the Southfield and Brighton, Michigan offices.

Product overview

Center For Financial Planning Inc offers a suite of financial planning and wealth management services centered around its core Financial Planning and Investment Management offerings. The core services are supplemented by specialized modules including Emerging Wealth (for growing wealth builders), High Net Worth planning, and Longevity Planning (for retirement sustainability). Additional offerings include a Speakers Bureau for educational presentations, a Client Portal powered by Tamarac for account access, educational content through the Money Centered Blog and Webinar Replays, and a published book titled 'Finding Your Center' celebrating the firm's 40th anniversary. Securities are offered through Raymond James Financial Services, and investment advisory services are provided through the firm's RIA registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning A coordinated planning service that brings together retirement, investments, taxes, and long-term goals so financial decisions work in the same direction, delivered to individuals and families by a team-based advisory model.
• Investment Management

Quantifiable outcome

• The firm oversees more than $1.8B in client assets as of September 30, 2024
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Creative Planning: Creative Planning is a large national RIA that has grown aggressively through both organic client acquisition and advisor recruiting, with a planning-led, team-based service model serving high-net-worth and mass-affluent clients. It compares closely to Center for Financial Planning in service philosophy but operates at significantly larger scale.
• Northwestern Mutual: Northwestern Mutual is a large incumbent financial services company offering life insurance, investment, and comprehensive financial planning through a captive advisor network. It is comparable as a provider of comprehensive financial planning and retirement income solutions, though delivered via a different (insurance-rooted, captive) model rather than an independent RIA structure.
• Mercer Advisors: Mercer Advisors is a national RIA providing comprehensive wealth management and financial planning to mass-affluent and high-net-worth clients, with significant growth via advisor recruitment and acquisitions. It is comparable to Center for Financial Planning in offering planning-led retirement income solutions, though at substantially larger AUM scale.
• Mariner Wealth Advisors: Mariner Wealth Advisors is a national hybrid RIA and one of the largest independent wealth managers in the U.S., offering comprehensive financial planning and investment management. It is directly comparable as a planning-led, hybrid RIA serving high-net-worth and mass-affluent households, though at materially greater AUM and geographic scale.
• Edward Jones: Edward Jones is a broad incumbent wealth management and brokerage firm with thousands of branch-based advisors offering financial planning and investment services to mass-affluent households. It is comparable to Center for Financial Planning in target customer (mass-affluent families planning for retirement) and service scope, though it operates a captive rather than independent RIA model.
• Hightower Advisors: Hightower is a national RIA platform that supports independent advisors with custody, technology, and compliance resources, attracting firms with $1–2B+ AUM. It is comparable to Center for Financial Planning as an independent RIA network, though Hightower offers advisor transition support and an M&A platform rather than a single firm brand.

Direct peers

• Moneta Group: Moneta Group is a national independent RIA offering comprehensive financial planning and investment management to high-net-worth clients, with a track record of growing through advisor acquisitions. It is a strong direct peer given its planning-led, fee-based RIA model and team-based service delivery, similar in AUM scale to Center for Financial Planning.
• Buckingham Strategic Wealth: Buckingham Strategic Wealth is a planning-led hybrid RIA serving mass-affluent and high-net-worth clients through a team-based advisory model, working with Raymond James and other custodians. It is a strong direct peer because it shares the same planning-first philosophy, hybrid RIA structure, and retirement-income specialization as Center for Financial Planning.
• Ronald Blue & Co. Ronald Blue & Co. is a faith-based comprehensive financial planning firm offering investment management and coordinated wealth advice across retirement, estate, tax, and charitable planning. It is a direct peer given its planning-led, fee-based RIA model aimed at households needing comprehensive advice rather than single-product solutions.

Emerging players

• Carson Group: Carson Group supports independent advisors through coaching, technology, and a partner ownership pathway, and is a comparable peer as an RIA support platform combining financial planning, investment management, and succession resources. It is more emerging/platform-oriented than Center for Financial Planning but targets the same advisor recruitment and acquisition thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/centerfinplan

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center For Financial Planning Inc