What Benchmark, Inc. does

Benchmark, Inc. is a private, employee-owned facility asset management and consulting firm headquartered in Cedar Rapids, Iowa, with a Pavement Division in Waukesha, Wisconsin. Founded in 1994 by eight employees who spun out of Taylor Associates (a consulting arm of a roof contractor established in 1983), the firm delivers independent, conflict-free roof and pavement consulting to multi-facility enterprise clients across all 50 states. Its service offering spans evaluation, design and bid support, construction phase oversight, and ongoing asset management for roof and pavement portfolios, supported by UAV/drone data collection and infrared moisture detection. The firm's proprietary SITEMAN database (currently V6.0.254) tracks roof and pavement composition, condition, risk, and budget data across more than 1.2 billion square feet of assessed roofing and $3.22 billion of evaluated pavement assets for 225+ Fortune 500 clients.

Benchmark monetizes primarily through project-based professional services fees, with the Pavement Division acquired in 2004 contributing over 20% of revenue and representing a flagged growth lever. Go-to-market is consultative enterprise field sales, anchored by Professional Engineers, Registered Roof Consultants, and Registered Roof Observers (1,912 years of combined consulting experience), with a 'Speak with an Expert' conversion motion and direct phone engagement. Content marketing and the Facilities Forward podcast support top-of-funnel demand generation. In 2024–2025 the firm underwent a generational leadership transition: Vince Ellison succeeded Ron Harriman as President, and Nathan Williams (CFO), Lesley Vossenkemper (COO/Integrator), Teresa Weber (Head of People), Aaron Horn (CIO), and independent directors Scott Kongable and Thomas E. Pientok were added — signaling professionalization and preparation for the next growth phase while preserving employee ownership.

Name

Benchmark, Inc.

Legal name

Benchmark, Inc.

Website

https://benchmark-inc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Benchmark, Inc. is an employee-owned, independent roof and pavement consulting firm serving Fortune 500 and multi-facility enterprise clients nationwide. It delivers evaluation, design, construction oversight, and asset management, supported by UAV/drone assessments and the proprietary SITEMAN database across more than 1.2 billion square feet of roofing assets.

Ownership category

akta.pro rank

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Roof Consulting Services: Comprehensive roof evaluation, design, bid management, and construction phase services provided by Professional Engineers, Registered Roof Consultants, and Registered Roof Observers. Revenue generated through professional consulting fees for asset assessment, specification development, and project oversight services.
2. Pavement Consulting Services: Pavement evaluation, design, bid management, and construction phase services. The company acquired Pavement Consulting, Inc. in 2004, and pavement consulting now comprises over 20 percent of their business. Revenue generated through consulting fees for pavement asset management.
3. UAV/Drone Services: Drone assessment services for collecting valuable facility data. Revenue is bundled with consulting services as part of comprehensive asset management offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Benchmark, Inc. provides objective roof and pavement consulting services for organizations that own and operate multiple facilities, covering evaluation, design and bid support, construction phase oversight, and ongoing asset management. Services are delivered by Professional Engineers, Registered Roof Consultants, and Registered Roof Observers, with UAV drone assessments and the proprietary SITEMAN® database supporting data collection and long-term asset tracking. The firm charges project-based consulting fees and serves Fortune 500 clients nationwide across all 50 states.

Product overview

Benchmark, Inc. is a facility asset management and consulting firm that provides roof and pavement consulting services through a single integrated service offering rather than a platform-plus-modules architecture. Their core products include Roof Consulting Services (evaluation, design & bid, construction phase services, and asset management) and Pavement Consulting Services (evaluation, design & bid, and construction phase services), supported by UAV Drone Services for data collection and the proprietary SITEMAN® database for tracking and managing facility infrastructure data. The company employs Professional Engineers, Registered Roof Consultants, and Registered Roof Observers to deliver unbiased, data-driven strategies for roof and pavement asset management.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Consulting Services Comprehensive roof consulting including evaluation, design and bid support, and construction phase services delivered by Professional Engineers, Registered Roof Consultants, and Registered Roof Observers. Targeted at multi-facility enterprise clients managing complex roof assets across geographies.
• Pavement Consulting Services Pavement consulting services providing objective evaluation, design and bid support, and construction phase services, operating as an extension of the client's staff. Serves multi-facility enterprises and now represents over 20% of Benchmark's business.
• UAV Drone Services Drone assessment services that collect facility roof and pavement data, with the company's differentiator being interpretation and application of the collected data rather than just data capture. Bundled with roof and pavement consulting engagements.
• SITEMAN Database Proprietary database system housing client facility infrastructure data including roof plans, photos, condition assessments, risk information, and budget data used to develop roof management plans and five-year budgets. Currently on Version 6.0.254 and can track flooring and mechanical systems on request. Used to manage Benchmark's 1.2+ billion sq ft of assessed roofing assets.
• Facilities Forward Podcast Benchmark's podcast sharing practical pavement insights for facility and capital leaders, covering pavement management at scale, standardization, and capital decision-making. Available on Spotify and Apple Podcasts.

Quantifiable outcome

• Saved facility $1,250,000 by recommending repairs instead of $1,250,000 replacement suggested by contractor
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and foundational.

• Pavement Consulting, Inc.coreStrategic or Co-development Partner · 1 January 2004Benchmark acquired Pavement Consulting, Inc. in 2004, which significantly expanded their service offerings. Today pavement consulting comprises over 20 percent of their business and represents a significant growth opportunity.
• Taylor Associates (Founders)foundationalStrategic or Co-development Partner · 1 January 1994Eight Taylor Associates employees purchased the consultancy and established Benchmark, Inc. as an independent company in January 1994. Taylor Associates was the consulting arm of a large roof contracting company in Cedar Rapids, Iowa, established in 1983.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBRE: CBRE is the world's largest commercial real estate services firm, including property and facilities management. It is comparable to Benchmark as a broad incumbent serving multi-facility enterprise clients with integrated facility services, though as a much larger, diversified platform rather than a specialist.
• Terracon: Terracon is one of the largest U.S. engineering and consulting firms, offering geotechnical, environmental, and facilities services. It is comparable to Benchmark as a broader incumbent with overlapping roof/building envelope and asset management capabilities serving national enterprise clients.
• WSP: WSP is a global professional services firm in engineering and design. It is comparable to Benchmark as a broad incumbent providing facilities and property condition assessment services to large enterprise and public-sector clients, while operating at much larger scale and scope.
• Stantec: Stantec is a global engineering, architecture, and environmental consulting firm. It is comparable to Benchmark because it serves large multi-facility clients with facilities assessment and asset management services, though as part of a much broader portfolio.
• JLL (Jones Lang LaSalle): JLL is a global real estate and investment management firm with a major facilities management practice. It is comparable to Benchmark as a broad incumbent that serves Fortune 500 clients with facility asset-related services at scale, though it is a generalist rather than a roof/pavement specialist.
• IMEG: IMEG is a U.S. engineering design and consulting firm with building and infrastructure practices. It is comparable to Benchmark as an incumbent serving multi-site enterprise clients with facility-related engineering and consulting services, though broader in scope and not specialized in roof/pavement asset management.

Direct peers

• Walker Consultants: Walker Consultants is a national engineering and architecture firm specializing in parking structures and building envelope consulting. It is highly comparable to Benchmark because of its focus on objective, owner-side consulting for pavement and roof assets across multi-facility enterprise portfolios.
• Building Technology Consultants (BTC): BTC is a building envelope and roofing consulting firm providing investigation, design, and construction administration services. It is comparable to Benchmark as a credentialed, owner-side roof consulting peer focused on assessment, design support, and construction oversight for multi-facility clients.
• Simpson Gumpertz & Heger (SGH): SGH is an engineering firm specializing in building enclosure, structural, and infrastructure consulting. It is comparable to Benchmark because it serves multi-facility enterprise owners with independent, expert-led roof and pavement/structure assessments without performing construction.
• Wiss, Janney, Elstner Associates (WJE): WJE is an engineering and architecture firm focused on building envelope, structural, and materials consulting. It is directly comparable to Benchmark as a credentialed, independent (non-construction) advisor that helps building owners evaluate, extend the life of, and make capital decisions on roofs and building structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/benchmark_inc
• LinkedInlinkedin.com/company/benchmark-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benchmark, Inc.