What Delacre does

Delacre is a Belgian manufacturer of biscuits and cookies headquartered in Brussels, operating as a wholly owned subsidiary of the Ferrero Group. Founded in the late 19th century (sources state 1891 / 1899), the company produces a portfolio of branded biscuits and cookies positioned at the intersection of French pastry craftsmanship and authentic Belgian chocolate, marketed under the Delacre master brand and the La Biscuiterie and Délichoc sub-brands. Its product range spans traditional tea-time biscuits (Marquisette, Cigarettes Russes, Biarritz, Tea Time Assortment), modern cookie lines (Classico, Triple Chocolat, Caramel variants), seasonal limited editions (Easter Collection), and innovation launches (Carré Croustillant, Salted Caramel Cookie, 80th-anniversary Cigarettes Russes Speculoos). Products are sold in multiple pack sizes and are distributed through physical retail stores across Belgium, France, and Italy, with confirmed expansion into Italian stores in 2024.

The company's go-to-market is a classic branded packaged-goods model: consumer marketing through brand heritage storytelling, product innovation announcements, and a website-driven news and media presence, with sales executed through third-party retail channels rather than direct-to-consumer. Pricing is not publicly disclosed. Delacre holds no disclosed technology stack, no AI or digital platform, and no app or software products; its competitive differentiation rests on brand heritage, multi-brand portfolio coverage, and the distribution and scale advantages afforded by Ferrero parentage. The firmographic signal of 501–1,000 employees, combined with multi-country European distribution, positions Delacre as a mid-sized branded CPG subsidiary within a large parent group, with no independent capital-raising, M&A, or leadership-change activity visible in the source data.

Name

Delacre

Legal name

Delacre

Website

https://delacre.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Delacre is a Brussels-headquartered Belgian biscuit and cookie manufacturer, wholly owned by Ferrero, that produces branded biscuits and cookies across the Delacre, La Biscuiterie, and Délichoc sub-brands and distributes them through retail stores in Belgium, France, and Italy.

Ownership category

akta.pro rank

Product category

Premium Biscuits and Cookies

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Belgian biscuit manufacturing
• French pastry cookies
• Speculoos biscuits
• Chocolate biscuit production
• Tea time biscuits

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Delacre manufactures and distributes premium Belgian biscuits and cookies, combining French pastry expertise with authentic Belgian chocolate. The portfolio spans classic products such as Marquisette, Cigarettes Russes, Biarritz, and Tea Time assortments, alongside cookie lines (Classico, Triple Chocolat, Salted Caramel), the La Biscuiterie sub-brand, and the Délichoc chocolate biscuit line, sold in various pack sizes through retail channels in European markets.

Product overview

Delacre is a Belgian biscuit company with over 125 years of history, founded by Charles Delacre. The company combines French pastry expertise with authentic Belgian chocolate. The product portfolio consists of multiple brands and product lines: the core Delacre brand offering traditional Belgian biscuits (Marquisette, Cigarettes Russes, Biarritz, Tea Time assortment), the Delacre Cookies line (Classico, Triple Chocolat, Caramel varieties), the La Biscuiterie sub-brand featuring innovative French-style cookies (including new Salted Caramel Cookie and Carré Croustillant), and the Délichoc chocolate biscuit line. Products are sold in various pack sizes and are distributed across European markets including Italy.

Differentiator

Problem solved

Functional benefit

Brands

• La Biscuiterie: Premium biscuit brand featuring products like Marquisette, Tea Time assortment, Biarritz, and Cigarettes Russes.
• Delichoc

Products and services

• Marquisette Classic Delacre biscuit product forming part of the traditional biscuit assortment for consumer tea-time and snacking occasions.
• Cigarettes Russes Iconic cylindrical rolled biscuit with tea-time heritage, available in classic and Speculoos varieties including the 80-year anniversary edition.
• Biarritz Traditional Belgian biscuit included in the Delacre assortment for consumer purchase.
• Tea Time Assortment Assorted biscuit collection presented in 1kg packaging, featuring a variety of Delacre biscuit types for tea-time occasions.
• Carré Croustillant New innovative square-shaped biscuit product from La Biscuiterie featuring a croustillant (crunchy) texture.
• Salted Caramel Cookie New cookie product in the La Biscuiterie range featuring salted caramel flavor, targeting cookie lovers.
• Delacre Cookies Cookie line under Delacre brand featuring multiple varieties including Classico, Triple Chocolat, and Caramel variants, available in 490g pack sizes.
• Délichoc Chocolate biscuit product line recently rebranded with new packaging and brand positioning.
• Easter Collection Seasonal Easter-themed biscuit products featuring refined creations for sophisticated Easter tables, available in limited editions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ferreroparent_companyOthersDelacre is a brand under the Ferrero corporate group. The Ferrero logo appears in the site header indicating corporate ownership.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lotus Bakeries: Belgian-headquartered biscuit and cookie manufacturer famous for speculoos and cookie products; directly competes with Delacre across Belgian retail and broader European markets in similar premium sweet biscuit segments.
• Mondelez International (LU brand): Global snack major owning the LU biscuit portfolio, a direct competitor to Delacre in Belgian, French, and Italian biscuit aisles with comparable product formats (cookies, assorted biscuits, tea-time packs).
• Bahlsen: German premium biscuit manufacturer with a comparable European premium biscuit positioning, comparable product formats (assorted cookies, chocolate-coated biscuits), and similar heritage brand storytelling.
• Pladis (McVitie's, Carr's): Global biscuit group owning McVitie's and Carr's, competing with Delacre in the premium sweet biscuit and cookie category across European and adjacent export markets.
• Pepperidge Farm (Campbell Soup Company): Premium cookie and biscuit brand (Goldfish, Milano, Chessmen) competing in similar premium-packaged biscuit occasions with comparable consumer brand positioning.
• Walkers Shortbread: Scottish premium shortbread and biscuit brand with similar heritage-driven positioning, comparable cookie and shortbread product formats, and presence in European premium retail channels.

Broad incumbents

• Ferrero: Parent conglomerate of Delacre and a broad incumbent in biscuits and confectionery; portfolio overlap (e.g., Ferrero's biscuit ranges) makes it both owner and competitive benchmark for Delacre's innovation and positioning.
• Nestlé: Global food conglomerate with significant confectionery and biscuit exposure, serving as a broad incumbent competing across overlapping consumer occasions and using its scale to pressure shelf space and pricing.

Regional players

• St Michel Biscuits: French family-owned biscuit manufacturer with comparable French pastry heritage positioning; competes primarily in the French market where Delacre also operates.
• Biscuits Fossier: Historic French biscuit maker founded in 1756 with comparable heritage storytelling and French pastry craftsmanship; a regional peer competing in France's premium biscuit segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Delacre-Belgium-101191795927592

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delacre