Action Clutch
Action Clutch is a 60-year-old, family-owned manufacturer of high-performance automotive clutches and flywheels based in South El Monte, California, serving performance enthusiasts, motorsports professionals, and auto shops through staged single-disc and multi-disc clutch kits.
- Company typePrivate
- Founded1962
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Action Clutch does
Action Clutch manufactures high-performance automotive clutches and flywheels for the performance aftermarket, operating since 1962 from its headquarters in South El Monte, California. The company's product portfolio centers on a staged single-disc clutch kit system (Stage 1 through Stage 6 plus Ironman) spanning street-friendly OEM-like engagement to aggressive track-only configurations, complemented by multi-disc race kits (7.25-inch and 8.5-inch twin/triple disc), performance flywheels, and supporting accessories including ARP bolt kits and billet clutch tools. Action Clutch differentiates through proprietary technology including fully enclosed spring retainers designed to prevent catastrophic spring pop-out failures common in competitor designs, premium friction materials (Copper Kevlar Organic, MIBA Ceramic, American Sintered Iron/Metallic) sourced and assembled in the USA, and hand-assembled manufacturing with engineer sign-off on each kit. A separate Action Race Stop safety product and branded merchandise round out the offering.
The company operates a direct-to-consumer e-commerce channel through its Shopify-powered website, where customers can browse by vehicle make/model/year, supplemented by an authorized dealer/reseller network recruited through an online application form. All sales are one-time hardware purchases with no subscription or recurring revenue component, and pricing is set at checkout with free shipping on orders over $100 in the Lower 48 states. The customer base spans performance enthusiasts building street-and-track vehicles, professional and amateur motorsports competitors in drag racing, drifting, and time attack disciplines (e.g., sponsored racers Steven Ali, Jeff Jones, Matt Shulman, RJ Contreras), and auto shops/dealers installing products for end customers. Brand credibility is reinforced through sustained sponsorship of professional racers across Instagram, Facebook, YouTube, Twitter, and TikTok, plus earned media coverage in MarketWatch, Benzinga, FOX, NCN, and Digital Journal.
Action Clutch is privately held and family-owned. Founder Alex Nochez joined the company as a shop cleaner and became central to product innovation; his son Erik Nochez now serves as CEO after progressing from the shop floor. The company shows no evidence of external institutional investment, operating as a bootstrapped, independently controlled business under continuous family ownership. Recent strategic activity has centered on product line extension (2022 Action Race Stop, 2024 Sprung 7.25-inch Twin Disc Race Kit), enhanced digital commerce capabilities (Shopify storefront, GOVX ID for military/veteran discounts), expanded PR presence in national financial and industry outlets, and buildout of the authorized dealer program.
Action Clutch firmographics
Firmographics- Name
- Action Clutch
- Legal name
- Action Clutch
- Website
- https://actionclutch.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Action Clutch is a 60-year-old, family-owned manufacturer of high-performance automotive clutches and flywheels based in South El Monte, California, serving performance enthusiasts, motorsports professionals, and auto shops through staged single-disc and multi-disc clutch kits.
- Ownership category
- akta.pro rank
Action Clutch industry classification
Industry- Product category
- Aftermarket Automotive Parts
- NAICS
- Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Clutch, Torque Converter & Flywheel Manufacturing (IMACAHAI)
Keywords
Where Action Clutch is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Action Clutch business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Clutch Kit Sales: Action Clutch generates revenue through the sale of high-performance automotive clutch kits. Products include Single Disc Kits (Stage 1-6, Ironman), Multi-Disc Kits (Twin Disc Race Kits, Triple Disc Race Kits), Flywheels, and Accessories (ARP bolt kits, Billet clutch tools). All products are sold as one-time purchases with no recurring revenue component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clutch kit products (Stage 1 through Ironman, Multi-Disc Kits, Flywheels) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Action Clutch product offering
Product offeringCore offering
Action Clutch manufactures and sells high-performance clutch kits and flywheels for the automotive aftermarket. The company produces drivetrain components designed for performance, racing, and heavy-duty vehicle applications, distributing through direct-to-consumer e-commerce and dealer/reseller channels.
Product overview
Action Clutch is a manufacturer of high-performance clutches and flywheels for the automotive aftermarket, operating since 1962. The product portfolio centers on a staged single-disc clutch kit system (Stages 1-6 plus Ironman) ranging from street-friendly OEM-like feel to aggressive track-only configurations, complemented by multi-disc race kits (7.25" and 8.5" twin/triple disc), performance flywheels, and supporting accessories like ARP bolts and tools. The company positions itself around USA-manufactured parts, premium friction materials (copper Kevlar organic, MIBA ceramic, American sintered iron/metallic), and hand-assembled quality with engineering sign-off. A separate Action Race Stop safety product and branded merchandise round out the offering.
Differentiator
Problem solved
Functional benefit
Products and services
- High-Performance Clutch Kits
- Flywheels
Quantifiable outcome
- Delivered clutch kits to thousands of drivelines
Companies that use Action Clutch
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Action Clutch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Action Clutch partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Action Clutch competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Action Clutch social profiles
Digital presenceAction Clutch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Clutch leadership team
Management profileNumber of profiles
Action Clutch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Clutch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Clutch
What does Action Clutch do?
Action Clutch manufactures and sells high-performance clutch kits and flywheels for the automotive aftermarket. The company produces drivetrain components designed for performance, racing, and heavy-duty vehicle applications, distributing through direct-to-consumer e-commerce and dealer/reseller channels.
Is Action Clutch a public or private company?
Action Clutch is a private company. It is classified as family owned and is currently operating.
When was Action Clutch founded?
Action Clutch was founded in 1962. It employs 1 to 10 people.
Where is Action Clutch based?
Action Clutch is headquartered in Los Angeles, United States, in the North America region.
How does Action Clutch make money?
One revenue line is on record: clutch Kit Sales.
Does Action Clutch have an API?
No public API is recorded for Action Clutch.
What industry is Action Clutch in?
Action Clutch's product category is Aftermarket Automotive Parts. Its primary akta.pro industry code is IMACAHAI, Clutch, Torque Converter & Flywheel Manufacturing. Its NAICS code is 3363 and its SIC code is 3714.