What Prime Value Asset Management does

Prime Value Asset Management is a privately held, Melbourne-based boutique Australian investment manager founded in 1998, managing approximately A$3.0 billion in assets across Australian equities, income securities, property, and alternative assets. The firm operates as a multi-strategy platform offering twelve+ distinct products spanning Australian equities (Opportunities Fund, Emerging Opportunities Fund Class A & B, Growth Fund, Equity Income Imputation Fund, Microcap Fund), income securities (Enhanced Income Fund), mortgage (Select Mortgage Income Fund), and alternative assets (Dairy Trusts, Growth Infrastructure Fund, Private Equity Fund), with property managed through sister company Shakespeare Property Group. Distribution is conducted via direct investment, SMSF, the Netwealth Super Accelerator Plus, and major wrap platforms (BT Wrap, Macquarie Wrap, HUB24, Netwealth, Power Wrap, Asgard, Beacon).

The firm's investment approach combines a value-added philosophy with strong capital-preservation risk management, segmenting investments into Core, Specific Growth, Asset Realisation/Valuation, Turnaround, and Thematic groups, anchored by a 26+ year track record across multiple market cycles. Strategic partnerships with Morrison & Co. (infrastructure), ROC Partners (private equity), and the captive Shakespeare Property Group extend the platform into institutional-grade alternative investments, while a co-investing model where management and the investment team are cornerstone investors aligns interests with clients.

Revenue is generated primarily through recurring management fees ranging from 0.60% p.a. (Enhanced Income Fund) to 1.435% p.a. (Growth/Imputation Fund Class A ICR), supplemented by performance fees of 15-20.5% above specified benchmarks subject to high water marks. The firm targets mass-affluent retail investors, sophisticated and wholesale investors, family offices, SMSF/Super investors, charities (with performance fee rebates), and Significant Investor Visa migrants, with a dedicated China and Southeast Asia investor relations function evidencing offshore wealth capture. Customer acquisition is relationship-driven via dedicated Relationship Managers, supported by educational events, webinars, and content marketing. The firm is privately held with no external PE/VC ownership, dual-led by CEO Yak Yong Quek and a stable senior team drawn from JP Morgan, Deutsche Bank, Goldman Sachs, AIG, KPMG, and other tier-one institutions.

Name

Prime Value Asset Management

Legal name

Prime Value Asset Management Limited

Website

https://primevalue.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Prime Value Asset Management is a Melbourne-based boutique Australian investment manager founded in 1998, managing approximately A$3.0 billion across Australian equities, income securities, property, and alternative assets for retail, wholesale, family office, SMSF, and offshore Asian investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Fees: Ongoing management fees charged as percentage of funds under management. Enhanced Income Fund: 0.60% p.a.; Opportunities Fund: 0.95% p.a.; Emerging Opportunities Fund: 1.25% p.a.; Growth Fund and Imputation Fund: 1.23% p.a. (direct) or 1.435% p.a. ICR.
2. Performance Fees: Performance fees calculated as percentage of returns above benchmarks. Growth Fund and Imputation Fund: 20.5% of net performance above S&P/ASX 300 Accumulation Index; Opportunities Fund: 15% above 8% p.a. benchmark; Emerging Opportunities Fund: 20% above 8% p.a. benchmark. All subject to high water mark.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Prime Value Asset Management is a privately owned Australian boutique investment manager that offers a diversified suite of managed funds spanning Australian equities, income securities, mortgage, and alternative assets (dairy, infrastructure, private equity, and property), distributed both directly and via major wealth platforms. The firm manages approximately $3.0 billion in assets under management and serves everyday investors, wholesale/sophisticated investors, family offices, SMSFs, and not-for-profit organisations. Revenue is generated primarily through management fees (0.60%-1.435% p.a.) and performance fees calculated against fund-specific benchmarks.

Product overview

Prime Value Asset Management is a multi-award winning boutique Australian investment manager offering a diversified suite of managed funds across multiple asset classes. The product portfolio comprises Australian equities funds (Opportunities Fund, Emerging Opportunities Fund Class A & B, Growth Fund, Equity Income Imputation Fund, Microcap Fund), income funds (Enhanced Income Fund), mortgage funds (Select Mortgage Income Fund), and alternative assets (Dairy Trusts, Growth Infrastructure Fund, Private Equity Fund). Property investments are managed through sister company Shakespeare Property Group. The funds are distributed via major investment platforms (BT Wrap, Macquarie Wrap, HUB 24, Netwealth, Power Wrap) and directly to investors, with minimum investments starting from $20,000 for most funds.

Differentiator

Problem solved

Functional benefit

Brands

• Shakespeare Property Group: Sister company that manages property assets for Prime Value, specializing in commercial office, hotel and retail property classes.

Products and services

• Opportunities Fund An all-caps Australian equities fund investing in 20-30 best ideas regardless of market size, built with an absolute return mentality rather than tied to a benchmark index. Targets wholesale and sophisticated investors with a minimum $20,000 investment, 0.95% p.a. management fee, and 15% performance fee above 8% p.a. benchmark.
• Emerging Opportunities Fund – Class A A small cap fund investing in listed companies outside the 100 largest on the Australian stock exchange, targeting medium to long-term capital growth through quality companies with strong growth prospects. Inception 5 October 2015, 1.25% p.a. management fee, 20% performance fee above 8% p.a. benchmark, minimum investment $20,000.
• Emerging Opportunities Fund – Class B Newly created class of the Emerging Opportunities Fund providing the same small cap investment strategy as Class A with identical fee structure (1.25% p.a. management fee and 20% performance fee above 8% p.a. benchmark) and investment approach, targeting quality small cap Australian companies.
• Growth Fund A high conviction Australian equities fund providing medium to long-term capital growth with some income, investing in predominantly Australian equities listed on any recognised Australian stock exchange. Inception 10 April 1998, benchmark S&P/ASX 300 Accumulation Index, Class A 1.435% p.a. ICR and Class B 1.23% p.a. ICR, 20.5% performance fee above benchmark, minimum investment $20,000.
• Equity Income (Imputation) Fund An equity income fund targeting regular tax-effective income combined with competitive capital growth, investing in dividend-paying securities with franking credits. Inception 20 December 2001, Class A 1.435% p.a. ICR and Class B 1.23% p.a. ICR, 20.5% performance fee above S&P/ASX 300 Accumulation Index, minimum investment $20,000, quarterly distributions.
• Microcap Fund An equities fund investing in microcap companies, complementing Prime Value's existing small cap Emerging Opportunities Fund strategy to provide additional exposure to the smallest listed Australian companies.
• Enhanced Income Fund A conservatively managed income fund (formerly Cash Plus Fund until 20 December 2020) targeting regular income with capital stability by investing in investment-grade debt securities. Inception 3 June 2014, benchmark 90 day BBSW rate, 0.60% p.a. management fee, minimum investment $50,000, quarterly distributions.
• Select Mortgage Income Fund A mortgage fund launched in 2018 providing regular income through loans secured by real property mortgages and/or security interests, targeting 6% to 10% per annum returns for investors seeking income with property-backed security.
• Dairy Trusts Agricultural investment trusts providing diversified exposure to premium dairy farms in South-West Victoria and Tasmania, targeting 8%+ p.a. returns from milk sales and farmland appreciation. Inception 1 December 2019, with 6,800+ hectares of land holding and expectations of milking 10,000 cows to supply 50 million litres of milk annually in FY25/26.
• Growth Infrastructure Fund Infrastructure fund investing in growth infrastructure assets leveraging key macro trends, partnered with Morrison & Co. to provide access to unlisted growth infrastructure assets typically reserved for institutional investors. Inception February 2019, targeting 12%+ p.a. returns.
• Private Equity Fund Private equity fund investing in quality private equity deals across co-investment, primary, secondary, and direct segments, partnered with ROC Partners, an independent alternative investment manager with over $6.4 billion AUM and 150+ transactions completed. Targeting 18%+ p.a. returns.
• Property Services Property investment services managed by sister company Shakespeare Property Group, covering commercial office, hotel, and retail property classes across five Australian states and four capital cities, with property assets exceeding $1 billion and generally achieving 15%+ IRR since inception.

Quantifiable outcome

• Property funds achieved 15%+ IRR per annum since inception
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Morrison & Co.coreStrategic or Co-development Partner · 1 February 2019One of the world's leading infrastructure asset managers managing over A$16 billion in assets. Partner for Prime Value Growth Infrastructure Fund, providing access to unlisted growth infrastructure assets typically reserved for institutional investors. Deep sector knowledge and strong operational expertise.
• Shakespeare Property GroupcoreStrategic or Co-development PartnerSister company managing all property assets for Prime Value. Specialises in assessing, quantifying and managing property-related risks. Manages portfolio covering commercial office buildings and hotels across five states and four capital cities exceeding $1 billion in assets.
• ROC PartnerscoreStrategic or Co-development PartnerIndependent alternative investment management firm established in 2014 following management buy-out of Macquarie Group's private markets business. Provides private equity investment opportunities for Prime Value investors across co-investment, primary, secondary and direct segments. Over $6.4 billion AUM with 150+ transactions completed.
• NetwealthcoreChannel Partner/ Reseller/ DistributorIndustry-leading superannuation platform partnership enabling personal superannuation investments in Prime Value Funds. Partnership allows investors to transfer super to Netwealth Super Accelerator Plus and allocate investments to Prime Value Funds.
• JP Morgan Chase Bank, N.A.coreOthersExternal custodian providing custodial services for Prime Value Funds. Engaged to perform certain custodial services as outlined in PDS for protection of investor assets.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magellan Asset Management: Listed Australian boutique asset manager focused on global and domestic equities with flagship funds similar to Prime Value's Growth and Opportunities offerings. Both are boutique Australian equity-led managers competing for adviser platform distribution and wholesale investor mandates.
• Platinum Asset Management: Australian boutique equities manager with multi-cap strategies and international flavour, comparable to Prime Value's Opportunities Fund approach. Both are boutique, research-led active managers competing on the same wrap platforms and in the same wholesale/sophisticated investor segment.
• Perpetual Limited: Long-established Australian fund manager with diversified equities, income, and multi-asset strategies. Highly comparable to Prime Value across the Growth, Equity Income (Imputation), and Enhanced Income Fund equivalents, though significantly larger in scale.
• Australian Unity Investments: Multi-asset Australian fund manager offering diversified managed funds, real assets, and alternative strategies. Directly comparable to Prime Value's diversified multi-asset product suite including equities, income, mortgage, and alternatives.
• Antipodes Partners: Boutique Australian equities manager founded by ex-Platinum PMs, offering concentrated long-short and quality equity strategies. Comparable boutique positioning and competition for the same wholesale and family office client base as Prime Value's Opportunities and Emerging Opportunities Funds.
• Plato Investment Management: Boutique Australian equities manager with quality, income, and long-short strategies. Highly comparable to Prime Value's Australian equities suite and competing for similar adviser-driven distribution on Australian wrap platforms.
• Resolution Capital: Boutique Australian manager specialising in listed real assets and global real estate equities. Comparable to Prime Value's property and Growth Infrastructure offerings, particularly for wholesale and family office mandates seeking real-asset exposure.
• WAM Leaders (Wilson Asset Management): Listed Australian boutique equities manager with large-cap and small-cap strategies. Comparable active Australian equities product set to Prime Value's Growth and Emerging Opportunities Funds, with similar wrap platform distribution.

Broad incumbents

• BlackRock Australia: Global asset manager with broad Australian equities and multi-asset offerings. Represents the broad incumbent competitive set that Prime Value's active strategies compete against, particularly through iShares ETFs that compete for the same investor dollars.

Emerging players

• Betashares: Australian ETF provider offering low-cost Australian equity, income, and alternative ETFs. Direct substitute and competitive pressure on Prime Value's traditional managed funds from the passive/ETF end of the market.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/primevalue1
• Facebookfacebook.com/PrimeValueAssetManagement
• LinkedInlinkedin.com/company/prime-value-asset-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Value Asset Management