Hass Group

What Hass Group does

Hass Group is a Nairobi-headquartered, privately held downstream petroleum marketing company founded in 1997 by Abdirizak Ali Hassan and Abdinasir Ali Hassan, operating across nine African countries (Kenya, Tanzania, Uganda, DRC, Rwanda, Zambia, South Sudan, Somalia, Malawi) and a Dubai office for trade financing. The company operates a vertically integrated energy platform spanning retail fuel stations (150+ across the network), branded lubricants (Hass Lubes plus distributed Oman Oil lubricants), LPG distribution (Hass Gas cylinders, bulk supply, and Gas On Tap piped systems), aviation fuel (Jet A-1 at airports in Kenya, South Sudan, and Somalia), autogas, and convenience retail via the 2GO Shop format launched in 2024. Supporting infrastructure includes 1 billion litres/year of storage throughput, a 200+ truck Fleet Logistics division, and an Automated Fuel Management System integrating Fuel Cards, POS, and tank gauging.

Hass is majority-owned by AAH Limited (founding family) with OQ Trading Limited, a Sultanate of Oman government entity, holding a 40% stake acquired in 2016. Revenue is generated through retail fuel transaction margins, LPG and lubricant sales, government bulk supply contracts (National Oil Company of Malawi, Rwanda Energy Group, Zambian government), enterprise mining fuel supply (Katanga copper and cobalt), aviation fuel into-plane fees, third-party storage facility leasing, fleet logistics services, and rental income from franchise tenants (Papa John's and Chicken Cottage via Express Kitchen subsidiary). The go-to-market blends company-owned stations, franchisees, sub-dealers, and direct enterprise sales. Certifications include ISO 9001, ISO 14001, ISO 45001/OHSAS 18001, JIG UK aviation fuel approval, and IATA international quality audit approval, and Hass holds Superbrand status in East Africa.

Name

Hass Group

Legal name

Hass Petroleum (K) Ltd

Website

https://hasspetroleum.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Hass Group is a Nairobi-based, privately held African oil marketing company operating 150+ retail fuel stations and integrated petroleum logistics across 9 African countries and the UAE, serving retail consumers, mining operators, governments, and aviation customers with fuels, LPG, lubricants, and storage services.

Ownership category

akta.pro rank

Product category

Oil Marketing and Petroleum Distribution

NAICS

Gasoline Stations (4571), Petroleum Bulk Stations and Terminals (424710), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Other Chemical and Allied Products Merchant Wholesalers (42469)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

Keywords

• Petroleum marketing
• Fuel distribution
• LPG supply
• Lubricants distribution
• Fleet logistics

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Retail Fuel Sales: Sale of petroleum fuels (diesel, gasoline, kerosene, jet fuel) through company-owned and franchise retail stations across 9 African countries. Serves 6,000+ daily customers.
2. Hass Gas (LPG): Sale and distribution of LPG in cylinders (6kg, 13kg, 50kg) and bulk supply to homes and businesses through Hass Gas branded network, distributors, and trade partnerships. Features tamper-proof regulators and composite cylinders.
3. Hass Lubricants: Branded lubricant products (Hass Lubes) and Oman Oil branded lubricants distributed across the network. Supports automotive and industrial machinery markets.
4. Aviation Fuel: Jet A-1 fuel supply and aircraft refuelling at international airports in Kenya, South Sudan, and Somalia. Hass owns Jet A-1 storage tanks and dedicated airport depots.
5. Non-Fuel Retail Franchises: Rental income from attracting consumer-focused businesses (restaurants, convenience stores) to Hass service station properties. Includes Papa John's and Chicken Cottage franchise outlets.
6. Storage Facility Leasing: Petroleum storage facilities available to customers and partner oil marketing companies for lease. Throughput capacity of 1 Billion m3 per year across facilities in Kenya, Tanzania, Uganda, DRC, Somalia, Zambia, and South Sudan.
7. Fleet Logistics: Transportation of petroleum products for own operations and third-party partners through 200+ truck fleet operating throughout East and Central Africa.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Hass Group is a transcontinental oil marketing company that sources, transports, stores, distributes, and markets petroleum products including diesel, gasoline, kerosene, jet fuel, LPG, and lubricants across 9 African countries and the UAE. It sells through a 150+ retail station network, serves 6,000+ daily customers, and supplies enterprise clients in mining, aviation, government, and industrial sectors with 1 billion litres annual throughput.

Product overview

Hass Group is a transcontinental energy company offering an integrated portfolio of petroleum products and services across Africa. The core product suite includes Hass Fuel (gasoline, diesel, kerosene), Hass Lubricants (engine oils), Hass Gas (LPG cylinders), Hass Aviation (jet fuel), and Hass AutoGas (vehicle LPG). Supporting services include Fleet Logistics (200+ truck transportation), Fuel Storage Facilities (1B m3/year throughput across 7 countries), Automated Fuel Management System (with Fuel Cards and loyalty programs), and Gas On Tap (piped gas systems). The company also offers convenience retail (2GO Shops) and EV charging stations. Hass operates over 150 retail stations serving 6,000+ daily customers across 9 African countries, with strategic partnerships for distributed brands like Oman Oil Lubricants.

Differentiator

Problem solved

Functional benefit

Brands

• Hass Fuel: Fuel retail network providing top-tier fuel services through 150+ retail stations across nine countries
• Hass Gas
• Hass Lubricants (Hass Lubes)
• Hass Aviation
• Hass Autogas
• Hass Safe Lite
• Fleet Logistics
• Express Kitchen
• 2GO Shop

Products and services

• Hass Fuel Sale and distribution of gasoline, diesel, and kerosene through a network of over 150 retail stations across 9 African countries, serving more than 6,000 customers daily. Includes jet fuel sales via Hass Aviation where applicable.
• Hass Lubricants (Hass Lubes) Branded engine oils and industrial lubricants designed to reduce friction, heat, and wear in engines and machinery, distributed through Hass's retail station network and service points, complemented by Oman Oil lubricants under partnership.
• Hass Gas (LPG) LPG energy solutions including 6kg, 13kg, 45kg, and 50kg cylinders with tamper-proof regulators and composite cylinders, plus bulk supply to homes and businesses via the Hass Gas branded network, distributors, and trade partnerships.
• Hass Aviation International aviation fuel services including Jet A-1 distribution and into-plane aircraft refuelling at international airports in Kenya, South Sudan, and Somalia, operating dedicated Jet A-1 storage tanks and airport depots and holding JIG UK and IATA quality approvals.
• Hass AutoGas LPG used as an alternative fuel for internal combustion vehicle engines and stationary applications such as generators, sold via dedicated autogas refuelling stations including the first all-autogas station in Rongai, Nairobi, approved by EPRA.
• Hass Fleet Logistics In-house transportation services with 200+ trucks for petroleum products across East and Central Africa, serving both Hass Group's own operations and third-party customers, recognised with awards and a Kenya Transport Association membership.
• Hass Fuel Storage Facilities Petroleum storage facilities in 7 African countries with throughput capacity of 1 billion m3 per year, available to customers and partner oil marketing companies for lease, handling and strategic storage of fuels and LPG.
• Hass Gas On Tap Centralized piped gas system delivering cooking gas to residential flats and commercial properties including malls via pipelines connected to main cylinder storage systems, providing convenient uninterrupted supply.
• Hass Automated Fuel Management System Centralized automated fuel management system integrating modern Fuel Cards with loyalty programs, Point of Sale technology, automated pump functionalities, and automatic tank gauging for enterprise clients and smaller-scale customers.
• Hass Electric Vehicle Charging Stations EV charging stations deployed at Hass Kasarani and Hass Rongai retail stations, providing electric vehicle charging as part of Hass Kenya's sustainable mobility initiatives.
• Hass 2GO Shop Convenience retail format launched in 2024 to expand Hass Kenya's offerings beyond traditional fuel services into higher-footfall in-station retail.
• Oman Oil Lubricants (distributed by Hass) O.E.M.-certified lubricants manufactured in Oman and distributed by Hass Petroleum in Kenya, Uganda, and DR Congo under a strategic partnership with Oman Oil Marketing Company, targeting the $180 million Kenyan lubes market.

Quantifiable outcome

• 6,000+ daily customers served across the retail network
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Puma EnergycoreChannel Partner/ Reseller/ Distributor · 12 February 2026Puma Energy and Hass Group announced a lubricant distribution partnership covering the Democratic Republic of Congo. The agreement was signed at the Investing in African Mining Indaba conference in Cape Town. Under the deal, Hass Group distributes and markets Puma Energy's high-performance lubricants supporting mining and industrial operations. This marks Puma Energy's first entry into the DRC lubricants market. The partnership expands Puma Energy's lubricants distribution to 11 African markets and is described by both parties as one of their most significant partnerships this year. Hass also indicated plans to expand into Mozambique and Angola as part of its regional growth strategy.
• Chicken Cottage LimitedminorChannel Partner/ Reseller/ Distributor · 22 February 2023UK-based fast food chain Chicken Cottage (Britain's largest halal fast-food chain, operating 75 restaurants across Europe, Africa, Asia, and Middle East) planned to open 50 outlets at Hass Petroleum's service stations in Kenya and East Africa. The first four restaurants were earmarked to launch with the first in Nairobi in April 2022. The deal gives Chicken Cottage access to captive customers at Hass stations.
• Papa John's International Inc.minorChannel Partner/ Reseller/ Distributor · 24 November 2021Papa John's International Inc., the third-largest pizza delivery restaurant globally, planned to open 60 fast food outlets at Hass's service stations in Kenya and Uganda through a franchise deal with Express Kitchen (subsidiary of AAH Limited, majority shareholder of Hass Petroleum Group). The deal helps Hass grow its non-fuel business through rental income and increased foot traffic at stations.
• Oman Oil Marketing CompanycoreChannel Partner/ Reseller/ Distributor · 10 July 2018Oman Oil signed a deal with Hass Petroleum for distribution of its lubricants in the Kenyan and Eastern Africa market. Oman Oil (wholly owned by the Oman government) manufactures lubricants for the Middle East, North Africa, Ethiopia, Bangladesh, Yemen, and Bahrain markets. Under the deal, Oman Oil funded the distribution and marketing of its products through Hass Petroleum. The partnership boosted Hass's efforts in the local lubes market, valued at $180 million. Launched in Kenya, Uganda, and DR Congo in 2018.
• Somali Fuel CompanyminorStrategic or Co-development PartnerLargest depot in Mogadishu, constructed in partnership with various private petroleum partners. Hass Somalia imports refined petroleum products from the UAE, offloaded at the Somali Fuel Company depot for central distribution to consumers and retail stations.

Scale indicators10 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Vivo Energy: Pan-African fuel retail and distribution company operating Shell-branded stations across more than 20 African countries. Closest comparable to Hass in business model, geography (East/Central Africa overlap), and product mix (retail fuels, lubricants, aviation, LPG).
• Rubis Energie: Independent mid/downstream operator with significant African fuel retail and distribution footprint, particularly in East Africa (Kenya, Uganda, Tanzania) under the Rubis brand. Direct competitor for retail fuel share, LPG, and lubricants.
• Puma Energy: Global mid- and downstream petroleum marketer active across Africa with retail stations, bulk fuels, lubricants, and aviation operations. Newly partnered with Hass in DRC lubricants (Feb 2026) and competes in many of the same emerging African markets.
• Ola Energy (formerly BP Africa downstream): African downstream fuel retailer operating branded service stations across multiple East and West African markets following the BP downstream rebranding. Competes with Hass in retail fuels, lubricants, and LPG across overlapping geographies.

Broad incumbents

• TotalEnergies Marketing Africa (TotalEnergies EP subsidiaries): TotalEnergies' African downstream operations operate thousands of branded service stations, lubricants distribution, and aviation fuelling across the continent — including strong East/Central Africa presence. Comparable product portfolio and customer segments but with global IOC scale and integrated upstream.
• Engen: South African-headquartered downstream petroleum company with retail, commercial, lubricants, and LPG operations across sub-Saharan Africa. Comparable product portfolio with deeper South African presence and significant lubricants business.
• Mitsui & Co. Energy Trading (Africa operations): Global trading house with African downstream and trading investments, including partnerships and product supply relationships. Comparable to Hass's Dubai-based trading office and OQ Trading partnership in providing upstream-linked supply to African downstream operators.

Regional players

• Lake Oil Group: Tanzania-focused petroleum marketing and distribution company with storage terminals, retail stations, and lubricants operations. Most direct comparable within Hass's southern corridor geography (Tanzania, Rwanda, Burundi, Eastern DRC).
• Galana Oil Kenya: Kenyan petroleum marketing company with retail stations, bulk supply, and LPG operations. Domestic Kenya competitor for retail fuel, lubricants, and gas share.
• Hashi Energy: East African oil marketing company with operations in Kenya, Uganda, and Somalia. Comparable regional footprint and product mix, especially in frontier markets such as Somalia where both companies have established networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HassPetroleum
• YouTubeyoutube.com/@hasspetroleumgroup7507
• Facebookfacebook.com/HassPetroleum
• Instagraminstagram.com/hasspetroleumkenya
• LinkedInlinkedin.com/company/hass-petroleum

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hass Group