Berkshire Hathaway HomeServices Portugal Property

What Berkshire Hathaway HomeServices Portugal Property does

Berkshire Hathaway HomeServices Portugal Property is the master franchisee of the Berkshire Hathaway HomeServices brand in Portugal, operating through the legal entity Appreciating Portugal Sociedade de Mediação Imobiliária Lda. The company runs a full-service residential and commercial real estate brokerage across nine offices, with five in the Algarve (Vilamoura Marina as headquarters, Golden Triangle, Vilamoura Hilton, West Algarve/Lagos, and East Algarve/Estoi), plus offices in Lisbon, Porto, Madeira, and the Azores. Its core offering is property sales brokerage, complemented by a dedicated Investment & Commercial Division, a Luxury Holiday Home Rentals service, and New Developments listings. The business primarily serves international buyers from the UK, US, and other markets, as well as luxury lifestyle and property investor segments.

The technology platform is a multilingual property search and listing portal available in English, Chinese, German, French, Italian, Portuguese, and Russian, with currency switching between EUR, GBP, and USD, and supports virtual viewing capabilities alongside a property management system. The company holds Portuguese real estate intermediary licensing (AMI 8460) and APEMIP membership (4446), and has won European Property Awards in 2023 (Best Real Estate Website Portugal) and 2024 (Best Real Estate Agency 5-20 Offices Portugal).

Revenue is generated primarily through transaction-based commissions on property sales, supplemented by short-term and long-term rental services. Pricing is not publicly disclosed and is negotiated per transaction, with observed listing prices ranging from approximately €499,000 to over €9.5 million. The go-to-market combines a direct field-sales model through the office network with a self-serve web portal, international phone support lines (UK, US, Portugal), organic social, and earned international media coverage in outlets including the Financial Times, Wall Street Journal, Forbes, Bloomberg, and the New York Times. The franchisee draws cross-border buyer flow from the broader Berkshire Hathaway HomeServices network spanning 13+ countries.

Name

Berkshire Hathaway HomeServices Portugal Property

Legal name

Appreciating Portugal Sociedade de Mediação Imobiliária Lda

Website

https://portugalproperty.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Berkshire Hathaway HomeServices Portugal Property is the Portuguese franchisee of the BHHS brand, operating nine offices nationwide to broker residential, commercial, and luxury property for international buyers, lifestyle purchasers, and real estate investors.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAC

Luxury & High-End Residential Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate
• Luxury property sales
• Property management
• Commercial real estate
• Rental services

Headquarters

HQ city

Faro

HQ country

Portugal

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Property Sales Commission: Commission-based revenue from residential and commercial property sales across Portugal, with commissions earned on successful transactions
2. Rental Services: Short-term and long-term rental property services including holiday home rentals and luxury rental property management

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Berkshire Hathaway HomeServices Portugal Property is a full-service real estate brokerage selling and renting residential and commercial properties across Portugal's key regions (Algarve, Lisbon, Silver Coast, Azores, Madeira, Porto). Services span property sales, an Investment & Commercial Division for investors, luxury holiday home rentals, and new development sales, delivered through nine offices by multilingual Property Advisors with end-to-end support from search and viewings through legal/financial guidance to completion.

Product overview

Berkshire Hathaway HomeServices Portugal Property operates as a full-service real estate agency offering a comprehensive property platform. The core offering centers on residential and commercial property sales across Portugal, supported by an Investment & Commercial Division for investor clients. The portfolio includes a dedicated Luxury Holiday Home Rentals service for short-term property management, New Developments listings for new construction properties, Buying Guide with Finance and Law support, Selling Services, and a Guide to Portugal informational resource. The company maintains multiple regional offices throughout Portugal (Algarve, Lisbon, Porto, Madeira, Azores) and operates under the Berkshire Hathaway HomeServices global franchise network.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Brokerage service for buying and selling residential real estate — villas, apartments, townhouses, and land — across Portugal, supported by multilingual Property Advisors and end-to-end transaction support from search and viewings through legal/financial guidance to completion. Aimed at international and domestic buyers and sellers.
• Commercial Property Sales Brokerage service for buying and selling commercial real estate assets across Portugal, with a dedicated Investment & Commercial Division providing tailored advice and end-to-end support for investors and commercial clients. Aimed at commercial property investors and businesses acquiring or divesting commercial real estate in Portugal.
• Luxury Holiday Home Rentals Short-term luxury rental property management and marketing service for owners of high-end vacation properties, including guest support and booking facilitation across Portugal's key destinations. Aimed at owners of luxury holiday homes seeking rental income and at guests seeking short-term premium accommodation.
• New Development Sales Sales of new construction properties and developments across Portugal, including marketed developments such as Salema Beach Village and Monte Santo Resort. Aimed at buyers seeking newly built properties and at developers seeking distribution for their projects.
• Selling Services for Property Owners End-to-end property selling service for owners, including professional listing, marketing, pre-show preparation guidance, and full process support through to closing. Aimed at Portuguese and international property owners looking to sell residential or commercial real estate in Portugal.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Berkshire Hathaway HomeServicesflagshipChannel Partner/ Reseller/ DistributorMaster franchisee of Berkshire Hathaway HomeServices brand for Portugal, operating under the BHHS network which spans multiple countries including USA, Canada, Mexico, Dubai, London, Spain, Italy, Germany, Greece, Aruba, Bahamas, India, and Cayman Islands. Access to global referral network and brand recognition.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sotheby's International Realty Portugal: Operates as a global luxury brokerage affiliate in Portugal with comparable focus on premium residential and international buyers. Same commission-based transaction model and luxury brand positioning, directly competing for high-net-worth listings in Algarve, Lisbon, and Cascais.
• Engel & Völkers Portugal: German-headquartered luxury brokerage with a strong Portuguese franchise network covering Lisbon, Porto, Algarve, and Madeira. Competes head-to-head for international luxury buyers and premium listings, with similar multilingual advisor model.
• Knight Frank Portugal: UK-rooted international real estate firm operating in Portugal's prime markets with a luxury and super-prime focus. Comparable in serving international HNW buyers, cross-border referral flow, and premium property segments.
• Savills Portugal: Global real estate advisor with Portuguese operations focused on prime residential, country houses, and investment property. Competes for the same international buyer pool and luxury listing mandates in Lisbon, Comporta, and the Algarve.
• Coldwell Banker Portugal: US-based global real estate franchise with established Portuguese network serving international buyers of residential property. Closest analog in franchise model and international positioning, including luxury and second-home segments.
• RE/MAX Portugal: Large global real estate franchise network with extensive Portuguese agent footprint; comparable in franchise structure and multi-office coverage, though typically positioned more toward mass-market residential than pure luxury.
• Century 21 Portugal: International real estate franchise with broad Portuguese presence covering residential sales across price segments. Comparable multi-office franchise model and reliance on global brand recognition, though less concentrated on premium/luxury.
• Quinta Properties (Christie's International Real Estate affiliate): Long-established luxury Algarve-focused brokerage affiliated with Christie's International Real Estate. Most direct competitor in the Algarve luxury segment and second-home buyer market the BHHS franchise primarily serves.

Broad incumbents

• JLL Portugal: Global commercial real estate services firm with residential and investment sales operations in Portugal. Comparable in serving cross-border investors and commercial clients, but operates as a much larger diversified incumbent rather than a luxury-focused residential specialist.
• Cushman & Wakefield Portugal: Global real estate services firm with significant Portuguese presence in investment sales, commercial brokerage, and residential project marketing. Comparable for cross-border investor clients but operates as a diversified incumbent across asset classes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PropertyforsaleinPortugal
• Instagraminstagram.com/bhhsportugal
• Xx.com/bhhsportugal
• LinkedInlinkedin.com/company/portugal-property

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Hathaway HomeServices Portugal Property