Ashworth Bros., Inc.
Ashworth Bros., Inc. is a privately held, family-owned global manufacturer of metal, plastic, and hybrid conveyor belts for food processing, container manufacturing, and industrial applications, with manufacturing in the US, UK, and Netherlands.
- Company typePrivate
- Founded1860
- HeadquartersWinchester, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ashworth Bros., Inc. does
Ashworth Bros., Inc. is a privately held, family-owned industrial manufacturer founded in 1860 in Fall River, Massachusetts and headquartered in Winchester, Virginia. The company has been producing conveyor belts since 1946 when it leveraged its textile card clothing steel-wire expertise to form a metal products division. Today it operates as one of the largest conveyor belt manufacturers globally, with manufacturing facilities in the United States (Winchester, Worcester), the United Kingdom (Halesowen), and the Netherlands (Amsterdam), supported by sales and service offices across Asia-Pacific, the Middle East, Africa, Latin America, and Australia/New Zealand.
Its product portfolio spans metal belts (spiral, turn curve, straight-running), plastic belts (Advantage, SpiralSurf, ChemGuard, Prestoflex, Plastic PosiDrive Spiral, SpiralSurf Edge Drive), hybrid belts combining metal backbones with plastic surfaces, systems (PosiDrive Spiral, SmartSpiral, SmartOven monitoring), and accessories (sprockets, ToughMat, Bedliner, Controls, Rapid Splice). The company's core technical differentiation is a patented coining process that yields belts which are easy to clean, stronger, lower wear, and longer lasting, complemented by industry firsts such as the CB5 Baking Band (1963), Lotension Spiral (1967), Cleatrac (1988), the Omni-Lite hybrid belt (1991), and the PosiDrive Spiral (2017). Ashworth holds 150+ patents and maintains EHEDG, NSF, and UK Safe Contractor certifications.
Ashworth sells primarily through direct enterprise field sales to food processing (baking, meat, poultry, frozen, snacks, dairy, prepared meals), container manufacturing, and industrial customers including PepsiCo, Nestlé, Mondelez, Unilever, General Mills, JBS, McCain Foods, Krispy Kreme, and Lamb Weston. Pricing is custom-quoted based on belt type, materials, dimensions, and volume; revenue is generated via hardware sales and a factory service business (Ashworth Factory Service) that delivers installation, refurbishment, 24/7 emergency support, and maintenance. The company is currently navigating a CEO succession at the parent level (Moretti to Nunes) and continues to expand its digital monitoring product line with the 2022 launch of SmartOven.
Ashworth Bros., Inc. firmographics
Firmographics- Name
- Ashworth Bros., Inc.
- Legal name
- Ashworth Bros., Inc.
- Website
- https://ashworth.com
- Company type
- Private
- Founded year
- 1860
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ashworth Bros., Inc. is a privately held, family-owned global manufacturer of metal, plastic, and hybrid conveyor belts for food processing, container manufacturing, and industrial applications, with manufacturing in the US, UK, and Netherlands.
- Ownership category
- akta.pro rank
Ashworth Bros., Inc. industry classification
Industry- Product category
- Industrial Conveyor Belts
- NAICS
- Rubber and Plastics Hoses and Belting Manufacturing (326220)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)
- akta.pro secondary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Ashworth Bros., Inc. is headquartered
LocationHeadquarters
- HQ city
- Winchester
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Ashworth Bros., Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Conveyor Belt Sales: Core revenue from manufacturing and selling metal belts (spiral, turn curve, straight-running), plastic belts (Advantage, SpiralSurf, ChemGuard, Prestoflex, Plastic PosiDrive Spiral), and hybrid belts combining metal backbone with plastic product surface.
- Accessories and Components: Sprockets (cast iron, stainless steel, plastic), ToughMat oven mats, Bedliner, Controls, Rapid Splice and other belt accessories.
- Monitoring Systems: SmartSpiral and SmartOven monitoring systems for real-time performance monitoring and predictive maintenance.
- Factory Services: System refurbishment, proactive maintenance programs, troubleshooting, phone assistance, installation and commissioning, control systems, upgrades, and 24/7 emergency support from Ashworth Factory Service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom conveyor belt solutions with pricing based on specifications |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Ashworth Bros., Inc. product offering
Product offeringCore offering
Ashworth Bros., Inc. designs, manufactures, and sells metal, plastic, and hybrid conveyor belts (spiral, turn curve, straight-running) along with drive systems, accessories, and real-time monitoring systems for food processing and industrial applications. The company also provides factory installation, maintenance, refurbishment, and 24/7 emergency service through its Ashworth Factory Service division. It sells custom-engineered solutions globally to enterprise customers such as PepsiCo, Nestlé, Mondelez, Krispy Kreme, McCain Foods, and JBS.
Product overview
Ashworth Bros., Inc. is one of the largest, industry-leading conveyor belt manufacturers in the world, offering a comprehensive portfolio of belting solutions organized into four core product categories: Metal Belts (including Metal Spiral & Turn Curve Belts and Metal Straight-Running Belts), Plastic Belts (featuring six specialized sub-brands: Advantage®, SpiralSurf® Belts, ChemGuard®, Prestoflex®, Plastic PosiDrive Spiral®, and SpiralSurf® Edge Drive), Systems (comprising the SmartSpiral® Monitoring System and SmartOven® Monitoring System for real-time equipment monitoring and predictive maintenance, plus the PosiDrive Spiral® System for positive drive spiral applications), and Accessories (including Sprockets, ToughMat™, Bedliner, Controls, and Rapid Splice®). The company also provides Ashworth Factory Service for installation, maintenance, auditing, and system optimization. Ashworth serves food processing, industrial, transportation, and technology sectors across North America, Europe, Latin America, Asia-Pacific, Middle East, Africa, and Australia & New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- Ashworth Factory Service: Installation, maintenance, and technical support services for conveyor belt systems
- Advantage®
- SmartSpiral®
- SmartOven®
- PosiDrive Spiral®
- Rapid Splice®
- ToughMat™
- Omni-Flex®
- CB5 Baking Band®
- Cleatrac®
- Omni-Grid®
- Omni-Pro®
- SpiralSurf®
- ChemGuard®
- Prestoflex®
Products and services
- Metal Belts Metal conveyor belts engineered for optimal strength, durability, and product release characteristics in the most demanding food processing and industrial applications.
- Metal Spiral & Turn Curve Belts Metal spiral and turn curve conveyor belts designed for curved conveying paths and spiral applications where strength and durability are required.
- Metal Straight-Running Belts
Quantifiable outcome
- Belt life extended by at least 10 years with Bedliner installation
- +1 more outcomes
Companies that use Ashworth Bros., Inc.
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
Ashworth Bros., Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Ashworth Bros., Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BAKERpediaminorContent partnership where Ashworth collaborates with BAKERpedia to provide educational content on bakery production optimization using SmartSpiral monitoring systems. Joint educational content addressing bakery production challenges including food safety, equipment reliability and durability.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Ashworth Bros., Inc. competitors and assessment
Company assessmentDirect peers
- Habasit: Switzerland-based global manufacturer of conveyor and processing belts (fabric, plastic, modular) serving food processing and industrial markets. Closest direct competitor to Ashworth across spiral, straight-running, and food-grade belting.
- Intralox (Laitram): Pioneer of modular plastic conveyor belting serving food processing, packaging, and industrial lines. Competes head-to-head with Ashworth's plastic and hybrid belts in spiral freezing, cooling, and processing applications.
- Cambridge Engineered Solutions: Manufacturer of metal conveyor belts (woven wire and flat wire) for food processing, industrial heat treatment, and can manufacturing. Direct competitor in metal spiral and straight-running belt categories where Ashworth is strong.
- Wire Belt Company: UK/US-based manufacturer of wire mesh conveyor belts for food processing, baking, and industrial applications. Comparable product portfolio to Ashworth's metal spiral and turn-curve belts.
- Ammeraal Beltech: Global manufacturer of process and conveyor belts (modular, fabric, plastic) acquired by MICHELIN. Competes with Ashworth across food processing and industrial conveying with a broader product portfolio.
Broad incumbents
- Continental ContiTech: Division of Continental AG producing conveyor belts for industrial and food applications. Larger, more diversified incumbent with broader geographic reach, competing in adjacent heavy-duty and industrial belt segments.
- Fenner (Michelin/ContiTech legacy): Historically a major conveyor belt manufacturer now folded into Michelin's conveyor solutions. Broader incumbent with overlapping industrial and food-grade belt offerings versus Ashworth's specialist portfolio.
- Regal Rexnord: Diversified industrial manufacturer with conveyor components, bearings, and powertrain products. Adjacent comparable through its industrial conveying and material-handling portfolio serving similar end markets.
Emerging players
- Flexco: Manufacturer of belt splicing, cleaning, and tracking products for conveyor systems. Comparable as a complementary/supplementary player in the Ashworth installation and maintenance ecosystem, particularly given Ashworth's Rapid Splice® overlap.
- Dorner: Manufacturer of small-format conveyor systems for food, packaging, and life sciences. Comparable in food-processing go-to-market but focused on smaller, lighter-duty conveyor systems versus Ashworth's heavy spiral systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ashworth Bros., Inc. social profiles
Digital presenceAshworth Bros., Inc. compliance and trust
Trust signalCompliance3 records
Ashworth Bros., Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ashworth Bros., Inc. leadership team
Management profileNumber of profiles
Ashworth Bros., Inc. subsidiaries and ownership
Company hierarchySubsidiaries6 records
Ashworth Bros., Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ashworth Bros., Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ashworth Bros., Inc.
What does Ashworth Bros., Inc. do?
Ashworth Bros., Inc. designs, manufactures, and sells metal, plastic, and hybrid conveyor belts (spiral, turn curve, straight-running) along with drive systems, accessories, and real-time monitoring systems for food processing and industrial applications. The company also provides factory installation, maintenance, refurbishment, and 24/7 emergency service through its Ashworth Factory Service division. It sells custom-engineered solutions globally to enterprise customers such as PepsiCo, Nestlé, Mondelez, Krispy Kreme, McCain Foods, and JBS.
Is Ashworth Bros., Inc. a public or private company?
Ashworth Bros., Inc. is a private company. It is classified as family owned and is currently operating.
When was Ashworth Bros., Inc. founded?
Ashworth Bros., Inc. was founded in 1860. It employs 251 to 500 people.
Where is Ashworth Bros., Inc. based?
Ashworth Bros., Inc. is headquartered in Winchester, United States, in the North America region.
How does Ashworth Bros., Inc. make money?
Four revenue lines are on record. Conveyor Belt Sales are the primary driver. The others are accessories and Components, monitoring Systems and factory Services.
Who are Ashworth Bros., Inc.'s main competitors?
Direct peers on record are Habasit, Intralox (Laitram), Cambridge Engineered Solutions, Wire Belt Company and Ammeraal Beltech. Broad incumbents are Continental ContiTech, Fenner (Michelin/ContiTech legacy) and Regal Rexnord. Emerging players are Flexco and Dorner.
Does Ashworth Bros., Inc. have an API?
No public API is recorded for Ashworth Bros., Inc..
What industry is Ashworth Bros., Inc. in?
Ashworth Bros., Inc.'s product category is Industrial Conveyor Belts. Its primary akta.pro industry code is AFAAAJAJ, Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors), with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 326220 and its SIC code is 5084.