What WALA-TV Fox 10 does

WALA-TV Fox 10 is a Fox-affiliated local broadcast television station serving the Mobile, Alabama / Pensacola, Florida Gulf Coast DMA, founded in 1953 and currently owned and operated by Gray Television, Inc. (NYSE: GTN) through its Gray Local Media, Inc. subsidiary. The station delivers local news, weather, sports, and lifestyle programming across a multi-platform distribution footprint that includes over-the-air digital broadcast, cable and satellite carriage (DirecTV, Dish Network), live OTT streaming via fox10tv.com and native iOS/Android mobile apps, social media channels, and a podcast network.

The product portfolio centers on the flagship FOX10 WALA News and Weather broadcast, supplemented by STORMtracker Weather (advanced radar and hurricane coverage), Studio 10 lifestyle programming, FOX10 Sports (high school, college, and professional team coverage), an Investigative journalism unit (Investigates), and podcasts covering local business, sports, and lifestyle. The station also distributes through Gray Television's national digital network (InvestigateTV, PowerNation, Local News Live) and is positioned for the ATSC 3.0 / NextGen TV transition.

The business model is advertising-supported broadcast television. Revenue is generated primarily from selling commercial airtime during news, primetime, and sports programming to local and regional advertisers (healthcare, automotive, financial, government, manufacturing), supplemented by digital display, video pre-roll, and sponsored content on web and mobile, plus retransmission consent and emerging streaming/OTT revenue. Programming is free to viewers over-the-air, with no subscription paywall at the station level. Advertising rates are quote-based and not publicly disclosed.

Name

WALA-TV Fox 10

Legal name

Gray Local Media, Inc.

Website

https://fox10tv.com

Company type

Public

Founded year

2002

Operating status

Operating

Short description

WALA-TV Fox 10 is a Fox-affiliated local broadcast television station in Mobile, Alabama, owned by Gray Television (NYSE: GTN), delivering local news, weather, sports, and lifestyle programming to the Gulf Coast Mobile/Pensacola DMA across broadcast, web, mobile, and streaming channels, with revenue generated primarily from advertising.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local/Regional News Channels (MPABAIAD)

Keywords

• Local television broadcasting
• Broadcast news services
• Weather forecasting
• Investigative journalism
• Digital news media

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: The primary revenue stream comes from selling commercial advertising airtime during news broadcasts, primetime programming, and sports coverage. Local businesses, healthcare providers, automotive dealers, and financial institutions advertise to the Gulf Coast audience.
2. Digital Advertising: Revenue generated from display advertising, video pre-roll, and sponsored content on the station's website (fox10tv.com) and mobile applications.
3. Streaming/Subscription Services: Revenue may be generated through streaming services, live TV bundles, or future subscription-based digital products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

WALA-TV Fox 10 is a local broadcast television station delivering local news, weather, sports, and investigative journalism to the Gulf Coast region, including Mobile, Alabama and Pensacola, Florida. Content is distributed across over-the-air broadcast, cable/satellite carriage, live streaming, a news website, and native iOS/Android mobile applications, with advertising sales generating the primary revenue.

Product overview

WALA-TV Fox 10 is a local broadcast television station serving the Gulf Coast region (Mobile, Alabama; Pensacola, Florida). The station operates as a single-market TV property under Gray Television's Gray Local Media division. Its product portfolio centers on the FOX10 WALA News and Weather broadcast service, supplemented by digital properties including a responsive news website, mobile applications for iOS and Android, a livestreaming service, and a podcast network. The station also produces Studio 10 (lifestyle programming), maintains a dedicated sports vertical, and operates an investigative journalism unit. Programming is distributed across broadcast TV, the web platform, and mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• FOX10 WALA News and Weather
• FOX10 Mobile Apps
• FOX10 Livestream
• STORMtracker Weather
• Investigates
• FOX10 Sports
• Studio 10
• FOX10 Podcasts

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gray Television / Gray Local MediacoreOthersWALA-TV Fox 10 is owned and operated by Gray Local Media, Inc., a subsidiary of Gray Television, one of the largest television broadcast companies in the United States. The parent company provides operational support, advertising sales infrastructure, digital technology platforms, and content syndication across its station portfolio.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WKRG-TV (CBS 5 Mobile): Local CBS affiliate serving the same Mobile-Pensacola DMA with comparable news, weather, and sports coverage. WALA's most direct head-to-head competitor for local ratings and ad dollars in the Gulf Coast market.
• WEAR-TV (ABC 3 Pensacola): ABC affiliate serving the Pensacola-Mobile DMA with overlapping coverage area. Another in-market big-four competitor targeting the same viewers, advertisers, and local news cycle as WALA.
• WPMI-TV (NBC 15 Mobile): Local NBC affiliate operating in the same Mobile-Pensacola market with parallel network content, local news, and weather verticals. Directly competes with WALA for news audience share and advertiser spend.
• WTOK-TV (ABC 11 Meridian): Gray Television sister station serving Meridian, Mississippi with identical corporate back-office, ad network, and syndicated content. Highly comparable operating model and scale to WALA.
• WTVY (CBS 4 Dothan): Sister Gray Television station in nearby Dothan, Alabama, operating with the same business model, ad-sales infrastructure, and digital platform stack. A useful operational and financial benchmark for WALA.

Broad incumbents

• Nexstar Media Group: The largest US television broadcaster, operating 200+ stations across nearly every DMA. Sets the industry benchmark for retransmission revenue, political ad monetization, and multi-platform ad sales that also apply to WALA.
• Sinclair Broadcast Group: One of the largest US local TV station operators, owning stations including WPMI and WEAR (WALA's in-market competitors). Closest large-scale comparable on station portfolio strategy, ad sales, and digital expansion.
• Gray Television, Inc. Parent company and one of the largest US local TV broadcast operators (NYSE: GTN). Owns and operates WALA and over 100 other stations, providing the portfolio-level benchmark for revenue, retransmission, and political ad cycles.
• Hearst Television: Division of Hearst Corporation operating local TV stations across the US. Comparable mid- to large-market station operator with similar news production cost structure and advertiser mix.
• Tegna Inc. Major US local TV station group with stations in mid-sized DMAs and a strong digital and investigative journalism brand. Comparable operating footprint and station-level economics to WALA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zzirnemus
• YouTubeyoutube.com/channel/UCt6Lb2e7l0rV_F9eMdT6V1A
• Facebookfacebook.com/fox10news
• LinkedInlinkedin.com/company/wala-tv-fox-10

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WALA-TV Fox 10