What Atlanta Allergy & Asthma does

Atlanta Allergy & Asthma is a physician-owned allergy, asthma, and immunology medical practice founded in 1972 and headquartered in Kennesaw, Georgia, with a business office in Atlanta and clinical operations spread across 19 locations in the Atlanta and north Georgia region. The practice describes itself as the largest allergy group in Georgia and staffs 22 board-certified allergists alongside 19 nurse practitioners and physician assistants. Its clinical services include allergy skin prick and intradermal testing, allergy immunotherapy (allergy shots), biologic therapies for severe asthma, food allergy evaluation and treatment, and management of sinusitis, immune deficiency, insect sting, drug, and skin allergies. The practice is also the only National Allergy Bureau certified pollen counting station in the Atlanta area, publishing daily pollen and mold reports that support both patient acquisition and community-facing thought leadership.

The business model is a direct-to-consumer medical practice with revenue generated from office visits, allergy testing procedures, recurring immunotherapy protocols, and biologic administration. Patients access the practice through online appointment scheduling via the healow platform, phone, text messaging, or a dedicated Spanish-language line, while primary care physician referrals feed the bottom of the funnel via a fax referral line. Cancellation/no-show fees ($50 standard, $100 allergy testing) and a scheduled 3% credit card surcharge (effective April 2026) provide ancillary revenue mechanics. The practice operates as an affiliate of SENTA Partners, an MSO that handles non-clinical operations including HR, recruiting, payroll, marketing, IT, and compliance, allowing clinical teams to remain focused on direct patient care while the practice benefits from centralized back-office scale.

Patients span children and adults with allergic conditions, asthma, food allergies, sinusitis, and immune disorders, with horizontal segmentation across use cases (diagnosis and treatment) and personas (pediatric and chronic-condition adults). Distribution occurs exclusively through the 19 physical clinics and an eClinicalWeb patient portal used for scheduling, prescription refills, medical record review, and non-urgent communication. Marketing relies on content marketing (blog archives from 2014-2025), daily pollen count newsletters, physician spotlight features, patient testimonials, and earned media coverage from regional outlets, with SEO providing organic acquisition through individual location and provider pages.

Name

Atlanta Allergy & Asthma

Legal name

Atlanta Allergy & Asthma

Website

https://atlantaallergy.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Atlanta Allergy & Asthma is a physician-owned allergy, asthma, and immunology practice founded in 1972, operating 19 clinics across Atlanta and north Georgia with 22 board-certified allergists and 19 advanced practitioners delivering testing, immunotherapy, and biologic treatments to regional consumer patients.

Ownership category

akta.pro rank

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Patient Visits and Consultations: Revenue from office visits with board-certified allergists and advanced practitioners. New patient visits and established patient follow-ups for allergy, asthma, and immunology conditions.
2. Allergy Testing Services: Revenue from allergy skin testing procedures including skin prick testing and intradermal testing. Cancellation/no-show fees of $50 for standard appointments and $100 for allergy testing appointments.
3. Immunotherapy and Biologics: Revenue from allergy immunotherapy (allergy shots) and biologic treatments for asthma and related conditions.
4. Credit Card Processing Surcharge: 3% surcharge on credit card transactions (Visa, Mastercard, Discover) as of April 2026, not greater than cost of acceptance. Does not apply to debit, HSA, FSA, or prepaid cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Atlanta Allergy & Asthma operates a clinical healthcare practice providing diagnosis and treatment for allergies, asthma, and immunology conditions across 19 locations in Atlanta and North Georgia. Core service lines include allergy skin testing, immunotherapy (allergy shots), advanced biologic therapies for asthma, food allergy evaluation, and daily pollen and mold reporting as the only National Allergy Bureau certified counting station in Atlanta. The practice supports patients with digital tools including an online scheduling system and a patient portal.

Product overview

Atlanta Allergy & Asthma is a clinical healthcare practice providing allergy, asthma, and immunology diagnostic and treatment services rather than a technology product company. The practice operates as a single unified service offering across 19 physical locations in the Atlanta and North Georgia region. Core clinical products include allergy skin testing, allergy immunotherapy (allergy shots), asthma management with biologics, food allergy evaluation, and pollen count reporting (the only National Allergy Bureau certified counting station in Atlanta). Digital patient services include a Patient Portal and online appointment scheduling through the healow platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Allergy Skin Testing Diagnostic service using skin prick testing with plastic instruments containing trace amounts of allergens, with optional intradermal testing for additional sensitivity detection, intended for patients with suspected environmental, food, or drug allergies.
• Allergy Immunotherapy Allergy shot treatment program designed to build immune tolerance to specific allergens over time, administered on a recurring schedule at clinic locations.
• Asthma Management with Biologics Comprehensive asthma care including diagnosis, treatment planning, and administration of advanced biologic therapies for severe asthma cases.
• Food Allergy Evaluation and Treatment Diagnosis and ongoing management of food allergies including food challenges, treatment planning, and emergency action plan development for affected children and adults.
• Pollen Count & Mold Reporting Daily certified pollen and mold count tracking and reporting provided to the Atlanta community, with the practice operating the only National Allergy Bureau certified pollen counting station in the Atlanta area.
• Patient Portal Online portal enabling patients to schedule future appointments, receive appointment reminders, request prescription refills, update personal information, review medical records, and communicate with clinic staff on non-urgent health matters.
• Online Appointment Scheduling Digital scheduling system allowing patients to book appointments online at any of the practice's 19 locations using the healow platform.

Quantifiable outcome

• Six physicians recognized as Top Doctors in Atlanta Magazine (2025)
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SENTA PartnerscoreStrategic or Co-development PartnerAtlanta Allergy & Asthma is an affiliate of SENTA Partners (Southern Ear, Nose, Throat & Allergy Physicians), a Management Services Organization (MSO) that supports physician-led practices. SENTA Partners manages non-clinical operations including HR, recruiting, payroll, marketing, IT, and compliance, allowing clinical teams to focus on patient care. Physicians remain locally based and independently led.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Others

• Zocdoc: Online medical appointment scheduling marketplace that competes indirectly for patient booking and could shift digital acquisition dynamics for specialty practices like AAA.
• SENTA Partners: MSO/parent affiliate of Atlanta Allergy & Asthma that provides shared services (HR, IT, marketing, compliance) to ENT and Allergy practices across the Southeast; direct corporate parent with portfolio overlap.
• Allergy & Asthma Network: National nonprofit patient education and advocacy organization focused on allergy and asthma; not a clinical competitor but adjacent in the allergy/immunology ecosystem and patient referral flows.

Direct peers

• AllerVie Health: National allergy, asthma, and immunology specialty practice platform built via roll-up of regional clinics. Direct competitor in offering the same core services (skin testing, immunotherapy, biologics) across multi-site operations.
• Aspire Allergy & Sinus: Multi-location allergy and sinus specialty practice with clinics across the southern US. Directly comparable business model: board-certified allergists, skin testing, immunotherapy drops/injections, biologics.
• Family Allergy & Asthma: Regional allergy and asthma practice group operating numerous clinic sites with the same service mix (testing, shots, biologics) as Atlanta Allergy & Asthma — direct specialty competitor.
• United Allergy Services: Specialty allergy services company providing on-site allergy testing and immunotherapy in physician practices; competes for allergy treatment workflow within primary care and specialty channels.

Broad incumbents

• Piedmont Healthcare: Major Atlanta-area regional health system operating hospitals, primary care, and specialty clinics that include allergy/immunology services; broader incumbent that overlaps in scope but not specialty focus.
• Wellstar Health System: Large not-for-profit health system serving metro Atlanta and North Georgia with employed physician practices and specialty services; competes broadly as an established regional healthcare provider.
• Centria Healthcare: Multi-specialty care platform serving pediatric and adult populations including allergy-related services; broader incumbent that touches allergy/immunology but spans multiple specialty lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/atlantaallergy
• Facebookfacebook.com/AtlantaAllergy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Allergy & Asthma