What Mirage Granito Ceramico does

Mirage Granito Ceramico s.p.a. is an Italian porcelain stoneware manufacturer founded in 1973 and headquartered in Pavullo nel Frignano, Italy. The company designs and manufactures porcelain stoneware tiles and slabs for indoor and outdoor applications, offering more than 30 combinable collections across marble, wood, concrete, stone, resin, and metal aesthetics, available in multiple sizes including large-format slabs (e.g., 120x278). Its portfolio spans flooring, wall coverings, facades, outdoor spaces, pool and spa surfaces, and bathroom furniture through the Bathmood sub-brand, with the EVO_2/E system providing matched indoor-outdoor continuity and the Atelier Mirage sub-brand anchoring designer-led collections created with partners including AMDL CIRCLE, Studio Hasuike, Hadi Teherani, Alfonso Femia, Giulio Cappellini, Andrea Boschetti, Nerosicilia Group, and Letizia Ballotti.

The company operates a B2B specification-driven go-to-market targeting architects, interior designers, planners, and hospitality developers, supported by a network of dedicated Project Points in Pavullo, Milan, London, Dubai, Cairo, San José, León, and San Juan, complemented by Design Studios, Spec Advisors providing in-studio consulting to over 15,000 architecture firms worldwide, and the Mirage Academy training platform. Revenue is generated through one-time sales of porcelain stoneware products via direct project partnerships and a dealer/distributor/retailer channel; pricing is not publicly disclosed and customers are routed through showrooms or project consultancy. Named reference projects include Hilton Garden Inn Bucharest, JW Marriott Anaheim, Westin Anaheim, The Godfrey Hotel Hollywood, Audi Showroom Monaco, Arese Shopping Center, Hengdian Group Headquarters, Maraya Concert Hall, Chalet Leysin, and Global Worth Campus, supporting a customer mix spanning hospitality, commercial real estate, retail, automotive, and high-end residential across EMEA, North America, Central America, and APAC.

Name

Mirage Granito Ceramico

Legal name

Mirage Granito Ceramico s.p.a.

Website

https://mirage.it

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Mirage Granito Ceramico is an Italian porcelain stoneware manufacturer (founded 1973) producing premium tile and slab collections for architects, designers, and developers across hospitality, residential, and commercial projects worldwide, distributed via direct Project Points and dealer networks.

Ownership category

akta.pro rank

Headquarters

HQ city

Pavullo

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Porcelain Stoneware Products: Manufacturing and sale of porcelain stoneware tiles and slabs for residential and commercial applications including flooring, wall coverings, facades, outdoor spaces, pools, and furnishings. Revenue generated through direct project partnerships with architects and designers, as well as through dealer/distributor/retailer networks worldwide.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Mirage Granito Ceramico designs and manufactures porcelain stoneware tiles and slabs for indoor and outdoor applications, including flooring, wall coverings, facades, pools, bathrooms, and furnishings. It offers over 30 combinable collections plus the high-end Atelier Mirage line developed with international architects and designers.

Product overview

Mirage Granito Ceramico is an Italian porcelain stoneware manufacturer offering a comprehensive portfolio of tile and surface solutions. The core product line includes over 30 combinable collections (including Clay, Elysian, Glocal, Jewels 2.0, Quarziti 2.0, ReGea, ReStone, and more) available in various sizes, colors, and finishes for indoor and outdoor applications. The company differentiates through Atelier Mirage, a premium sub-brand featuring collaborations with international architects and designers including AMDL CIRCLE, Studio Hasuike, Hadi Teherani, Alfonso Femia, Giulio Cappellini, Letizia Ballotti, Andrea Boschetti, and Nerosicilia Group. Key collections under Atelier include Terrae, Oltrenero, Nagomi, Plumage, Indomita, Glocal, Reflet, and Shiki. The EVO_2/E outdoor tile system provides specialized solutions for gardens and exterior spaces. Supporting services include Project Points (showrooms in Italy, London, Dubai, Cairo, San Jose, Leon, San Juan), Design Studios, Spec Advisors, and the Mirage Academy training platform. The company serves residential, commercial, hospitality, and architectural sectors with products ranging from floor and wall tiles to technical facades and pool solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Atelier Mirage: A design think tank conceived by Mirage for collaborations with prestigious names in architecture and interior design, exploring new aesthetics and material solutions.
• Bathmood
• EVO_2/E

Products and services

• Mirage Porcelain Stoneware Core porcelain stoneware tiles and slabs for indoor and outdoor floor and wall applications; flagship product line offering over 30 combinable collections in various sizes, colors, and finishes for residential and commercial settings.
• EVO_2/E Outdoor tile system combining elegance with technical performance for gardens, terraces, facades, and outdoor spaces.
• Atelier Mirage High-end design collaboration line featuring collections created with international architects and designers (AMDL CIRCLE, Studio Hasuike, Hadi Teherani, Alfonso Femia, Giulio Cappellini, Letizia Ballotti, Andrea Boschetti, Nerosicilia Group). Collections include Terrae, Oltrenero, Nagomi, Plumage, Indomita, Glocal, Reflet, and Shiki.
• Palmira New Atelier Mirage collection blending Limestone, Breccia Imperiale, and Augustus Grey stone aesthetics into a contemporary porcelain material.
• Shiki Atelier Mirage collection designed by Studio Hasuike, inspired by tatami modular composition, where ceramic becomes the grammar of space.
• Elysian Minimal look indoor/outdoor collection rich in surface and material details with balanced colours and mineral effects.
• Terrae Collection designed with AMDL CIRCLE transforming ceramics into a theater of shapes, lights, and textures; includes Idro, Atmo, and Lito variants.
• Nagomi Collection created with Hadi Teherani incorporating recycled glass from cathode ray tubes for sustainability.
• ReGea Sustainable collection incorporating 3% recycled glass from decommissioned photovoltaic panels.
• Bathmood Bathroom furniture brand offering interior design solutions in porcelain stoneware, coordinated with Mirage floors and coverings.
• Project Point Dedicated consulting spaces for professionals to explore porcelain stoneware collections and receive technical advice; located in Pavullo, Milan, London, Dubai, Cairo, San Jose, Leon, and San Juan.
• Mirage Academy Educational platform for professionals providing training and resources on ceramic materials and design.
• Visualizer Online configurator tool allowing users to visualize and design spaces with Mirage products.

Quantifiable outcome

• Over 15,000 architecture firms engaged globally
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AMDL CIRCLEcoreStrategic or Co-development PartnerMichele De Lucchi's architecture firm collaborated with Mirage on the Terrae collection, transforming ceramics into a theater of shapes, lights, and textures that narrate the harmonious encounter between natural elements and human creativity.
• Studio HasuikecoreStrategic or Co-development PartnerJapanese design studio created the Shiki collection - a compositional system where ceramic becomes the grammar of space, inspired by tatami and Japanese living principles.
• Hadi TeheranicoreStrategic or Co-development PartnerArchitect and designer collaborated on the Nagomi collection, blending aesthetics and ecological responsibility through incorporation of recycled glass from cathode ray tubes.
• Alfonso FemiacoreStrategic or Co-development PartnerItalian architect created the Plumage collection, inspired by the delicate and intricate beauty of bird feathers, transforming each tile into a narrative blending innovation with artisanal craftsmanship.
• Giulio CappellinicoreStrategic or Co-development PartnerTop Italian designer guided a subtle restyling of the Glocal collection, enriching and updating it while maintaining its original identity and reflecting Italian design excellence.
• Andrea BoschetticoreStrategic or Co-development PartnerCollaborated on the Reflet collection, developed through over two years of research to introduce an innovative technical product to the ceramic market.
• Nerosicilia GroupcoreStrategic or Co-development PartnerSicilian creative studio that reinterprets lava stone with an artistic, experimental approach collaborated on the Oltrenero collection, featuring three-dimensional surfaces and high-temperature processes.
• Letizia BallotticoreStrategic or Co-development PartnerUpcycling artist from Emilia collaborated on the Indomita collection, celebrating artistic tradition and sustainable innovation through ceramics with cultural heritage themes.
• BathmoodminorChannel Partner/ Reseller/ DistributorRelated brand offering bathroom furniture solutions that can be perfectly coordinated with Mirage floors and coverings, extending the product ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marazzi Group: Major Italian porcelain and ceramic tile manufacturer, now owned by Mohawk Industries. Competes directly with Mirage in premium and mid-range porcelain stoneware for residential and commercial projects across Europe and globally.
• Florim Ceramiche: Italian large-format porcelain slab and tile manufacturer with comparable premium positioning, designer collaborations, and B2B specification model. Direct competitor in architectural and hospitality segments where Mirage competes.
• Iris Ceramica Group: Italian ceramic surfaces manufacturer offering porcelain tiles, slabs, and engineered surfaces for architecture and design. Competes with Mirage in premium architectural specifications, including through its active_ surfaces and FMG brands.
• Panariagroup: Italian-listed ceramic group with brands including Panaria, Cotto d'Este, and Lea Ceramiche. Competes with Mirage across mid-to-premium porcelain stoneware segments in residential and commercial projects.
• Emilceramica (Emilgroup): Italian ceramic tile manufacturer with brands Emilceramica, Provenza, and Ergon. Similar premium-design positioning and B2B architect-led distribution as Mirage, serving overlapping European and international markets.
• ABK Group: Italian ceramic surface manufacturer (ABK, Flaviker, Ariana brands) offering porcelain stoneware for architectural and interior design. Directly comparable portfolio width and channel approach to Mirage.
• Cifre Cerámica / Cotto d'Este: Spanish (Cifre) and Italian (Cotto d'Este) porcelain tile manufacturers focused on premium-design products. Overlap with Mirage in luxury hospitality and residential specification channels across EMEA.

Broad incumbents

• Porcelanosa: Large Spanish ceramic tile and bathroom fixtures manufacturer with broader product portfolio including kitchen and bath systems. Operates similar architect/designer sales channels but at significantly larger scale than Mirage.
• RAK Ceramics: One of the world's largest ceramic tile and sanitaryware manufacturers, headquartered in UAE with global distribution. Competes with Mirage in commercial projects and mega-hospitality across EMEA and APAC.
• Daltile (Mohawk Industries): US-based ceramic tile and natural stone giant within Mohawk Industries, parent of Marazzi. Broader catalog and deeper US distribution than Mirage, but overlaps architect/specification segments in North American commercial projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirage Granito Ceramico