Biotech X-Ray Inc

What Biotech X-Ray Inc does

BioTech X-ray Inc. (BTX) is a privately held, St. Louis-headquartered provider of portable diagnostic imaging services founded in 1994 by CEO Tamara Schwartz. The company dispatches credentialed technologists to patient bedsides across 11 Midwestern states to perform digital X-ray, ultrasound (including Doppler and echocardiogram), and 12-lead EKG examinations, serving skilled nursing facilities, assisted living communities, rehab hospitals, correctional facilities, memory care, independent living centers, home health, industrial sites, sports teams, and coroners/medical examiners. Service differentiation rests on cost economics—portable imaging is positioned as up to 80% less expensive than hospital-based exams and roughly one-fifth the cost of ambulance transport—combined with rapid turnaround (4 hours routine, 2 hours STAT) and board-certified radiologist/cardiologist interpretations.

The underlying technology stack is operationally intensive rather than software-centric: portable digital radiography hardware, mobile ultrasound equipment, mobile EKG units, and ARRT/ARDMS-credentialed personnel (180+ registered technologists, 200+ field staff). Facilities interact through two online portals—MediMatrix (legacy) and the newly launched LuceroRad platform (July 2025)—for order placement, documentation upload, and results retrieval, with Xifin handling billing. The company operates via a sales-led go-to-market with 16 dedicated account service representatives, wholly-owned state subsidiaries (BTX IOWA, BTX KOI, BTX KS), and a fleet driving 550,000+ miles per month. Revenue is generated on a per-exam transaction-fee basis with quote-based pricing for healthcare facility clients; 3,300+ facility customers have been served to date.

Name

Biotech X-Ray Inc

Legal name

BioTech X-ray Inc.

Website

https://biotechxray.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

BioTech X-ray is a privately held, St. Louis-based provider of portable diagnostic imaging—including digital X-ray, ultrasound, and EKG—delivered at patient bedside across 11 Midwestern states to skilled nursing, assisted living, rehab, and other healthcare facilities.

Ownership category

akta.pro rank

Product category

Mobile Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844)

akta.pro primary industry

Mobile Imaging Services (HLAFAKAC)

akta.pro secondary industry

Portable, Mobile & Point-of-Care Imaging Systems (HLAHABAL)

Keywords

• Portable diagnostic imaging
• Mobile x-ray services
• Bedside imaging
• Mobile ultrasound services
• Mobile ekg services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Per-service fees for portable X-ray, ultrasound, and EKG examinations performed at healthcare facilities. Revenue generated on a per-exam basis, with routine results delivered within 4 hours and STAT exams within 2 hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BioTech X-ray delivers portable diagnostic imaging services—including digital X-ray, mobile ultrasound (general, vascular, cardiac, OB/GYN, Doppler, and echocardiogram), and mobile 12-lead EKG—directly to patient bedsides in healthcare facilities. Services are performed by ARRT-certified radiologic technologists and ARDMS/CCI-credentialed sonographers using high-definition portable imaging equipment, with results delivered through a secure online platform.

Product overview

BioTech X-ray provides portable diagnostic imaging services as a unified offering built around three core modalities: Digital X-ray, Ultrasound (including Doppler and EchoCardiogram), and EKG. All services are delivered at the patient's bedside by licensed technologists using portable, hospital-grade equipment. Clients interact with the service primarily through two online portals: the legacy MediMatrix platform and the newly launched LuceroRad platform for order submission and exam management, with Xifin used for billing. The company operates across 11 Midwestern states, bringing imaging directly to skilled nursing facilities, rehab hospitals, assisted living, correctional facilities, and home health settings.

Differentiator

Problem solved

Functional benefit

Brands

• BTX: Primary commercial brand name for BioTech X-ray Inc. portable diagnostic imaging services

Products and services

• Portable Digital X-ray Services
• Mobile Ultrasound Services
• Mobile EKG Services

Quantifiable outcome

• 80% cost reduction compared to hospital-based imaging
• +3 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Angel TreeminorOthersCharitable partnership for the Santa Fun Run community 5K event organized by employee Jamie Orr. Event supported 27 children through Angel Tree, which provides Christmas gifts to children with incarcerated parents.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• TridentCare: One of the largest national mobile diagnostic imaging providers in the US, offering portable X-ray, ultrasound, EKG, and related services to skilled nursing, assisted living, and home health. Directly comparable in service mix, mobile delivery model, and SNF-focused customer base.
• MobilexUSA: Mobile diagnostic imaging provider serving long-term care, correctional, and home health markets with portable X-ray, ultrasound, and EKG. Closely matches BTX's bedside service model and SNF/ALF customer segments.
• RAYUS Radiology: National diagnostic imaging network offering MRI, CT, X-ray, ultrasound, and related services across outpatient and partnered sites. Comparable in imaging modality breadth and clinical interpretation capabilities, though more fixed-site oriented.

Emerging players

• Digirad: Provider of mobile diagnostic imaging services (including nuclear medicine) and healthcare technology. Overlaps with BTX on mobile imaging delivery to healthcare facilities and offers a comparable per-exam service model.

Broad incumbents

• Touchstone Imaging: Multi-modality outpatient imaging provider operating fixed-site centers with X-ray, MRI, CT, ultrasound, and EKG. Comparable in modality mix and clinical service offering, though primarily center-based rather than mobile.
• Center for Diagnostic Imaging (CDI): Outpatient imaging network delivering X-ray, MRI, CT, ultrasound, and related diagnostic services. Comparable in modality breadth and physician-supervised interpretation, but operates fixed imaging centers rather than mobile delivery.
• RadNet: Largest US outpatient imaging network with extensive fixed-site centers across multiple states. Comparable in core diagnostic imaging services and clinical scale, though vastly larger and primarily center-based.
• Akumin: Multi-modality outpatient diagnostic imaging provider operating fixed centers and mobile imaging services. Comparable in service mix (X-ray, ultrasound, MRI, CT) and customer overlap with hospitals and outpatient providers.
• SimonMed Imaging: Large outpatient diagnostic imaging group offering X-ray, MRI, CT, ultrasound, and women's imaging. Comparable in clinical imaging delivery and physician interpretation, though operates in fixed centers nationwide.

Regional players

• InHealth Group: Mobile diagnostic and healthcare services provider operating in select regions with portable imaging and bedside diagnostics. Comparable in mobile service delivery model and facility-based customer base, though primarily UK-anchored.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/biotechxrayinc
• LinkedInlinkedin.com/company/biotech-x-ray-inc.
• Instagraminstagram.com/biotechxray

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biotech X-Ray Inc