Healthblocks
Healthblocks, a Ghent-based low-code SaaS platform built by Bothrs, enables pharmaceutical, insurance, medtech, and CPG companies to assemble modular, ISO 27001 and GDPR-compliant digital health applications for patient engagement and medication adherence.
- Company typePrivate
- Founded2020
- HeadquartersGhent, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Healthblocks does
Healthblocks is a Ghent, Belgium-based low-code SaaS platform that enables companies to assemble digital health applications from pre-built, configurable 'health blocks' covering user acquisition, data-gathering assessments, and personalized engagement (medication management, reminders, progress tracking, community portals, analytics). The platform's architecture is built around three functional pillars - Acquire, Assess, and Engage - and extends to integrations with smartphone, wearable, and custom IoT sensors for digital biomarker capture. The technology stack includes TypeScript, AWS, GCP, Hasura, Expo, node.js, GraphQL, PostgreSQL, Auth0, and React Native, and the platform is delivered with ISO 27001 and GDPR compliance baked in. A behavioral science framework (Hook Model) is embedded in the engagement blocks to drive habit formation and behavior change. Reported operational metrics include a 9-week average app launch time and a 38% retention uplift for insurance clients.
The business model is a quote-based SaaS subscription sold on multi-year enterprise contracts, with onboarding and implementation services delivered exclusively through Bothrs as preferred implementation partner (Bothrs also acts as parent/strategic operating company). Pricing is not publicly disclosed; the primary conversion mechanism is a free 30-minute demo. The go-to-market is sales-led, targeting pharmaceutical companies as the primary vertical, with insurance, medtech, and CPG verticals in build-out ('Soon' status). Named enterprise reference customers include UCB and Perrigo in pharma/consumer healthcare, Colruyt in retail, Cigma in insurance, and BioSil (Bio Minerals) as a documented case study (a collagen supplement companion app with 200 beta users launched in six agile sprints and achieving a 4.9-star app store rating). Distribution channels are direct enterprise sales supplemented by Bothrs-led implementation, with content marketing (Knowledge Hub articles, whitepapers) supporting top and mid-funnel demand generation.
Healthblocks firmographics
Firmographics- Name
- Healthblocks
- Legal name
- Healthblocks BV
- Website
- https://healthblocks.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Healthblocks, a Ghent-based low-code SaaS platform built by Bothrs, enables pharmaceutical, insurance, medtech, and CPG companies to assemble modular, ISO 27001 and GDPR-compliant digital health applications for patient engagement and medication adherence.
- Ownership category
- akta.pro rank
Healthblocks industry classification
Industry- Product category
- Digital Health Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Intake, Digital Registration & eForms (HLACAEAF)
- akta.pro secondary industry
- Governance, Risk & Compliance (GRC) + HIPAA/HITRUST/ISO Readiness (HLACAJAJ)
Keywords
Where Healthblocks is headquartered
LocationHeadquarters
- HQ city
- Ghent
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Healthblocks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Low-code SaaS platform subscription model where companies pay to access the modular health blocks to build their digital health applications. The platform enables rapid deployment (weeks vs months) of compliant digital health solutions.
- Professional Services: Implementation and development services provided through preferred partner Bothrs to help clients configure, customize, and launch their digital health solutions on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on solution configuration |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Healthblocks product offering
Product offeringCore offering
Healthblocks is a low-code SaaS platform that lets healthcare providers, pharma, insurance, medtech and CPG companies assemble compliant digital health applications from modular building blocks covering user acquisition, assessment, engagement, medication management, and analytics. The platform delivers pre-built ISO 27001 and GDPR compliance, behavioral-science-driven engagement design, and integrations with smartphone, wearable and IoT sensors, enabling clients to launch branded digital health solutions in weeks rather than months.
Product overview
Healthblocks is a modular low-code SaaS platform for building digital health applications. The platform operates on a building-block architecture consisting of three core functional areas: Acquire (user acquisition through landing pages and custom forms), Assess (data collection through engaging assessments for personalization), and Engage (personalized suggestions, trackers, and coaching to maintain user involvement). These modular blocks can be combined and customized to create tailored digital health solutions for pharma, insurance, and other health-related industries. The platform is built and implemented by preferred partner Bothrs and emphasizes speed to market, behavioral science-driven design, and compliance with healthcare regulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthblocks Platform A low-code SaaS platform for building digital health applications using modular building blocks (Acquire, Assess, Engage) that enables companies to launch compliant, personalized digital health solutions in weeks rather than months. Targeted at pharmaceutical, insurance, medtech and CPG organizations via Bothrs implementation.
- Modular Health Blocks Library A library of pre-built, configurable health blocks including Acquire (user acquisition), Assess (data gathering), Engage (personalization, coaching, trackers), Medication Management, Game Elements & Rewards, Medication Reminders, Analytics Dashboard, Progress Tracker, Personalised Suggestions & Tips, Community Portal, Health Profile, and Custom Device/Software Integrations, used to assemble digital health applications on the Healthblocks platform.
- Implementation and Customization Services Professional implementation and customization services delivered exclusively through preferred partner Bothrs to configure, customize, brand, integrate, and launch client digital health solutions on the Healthblocks platform.
Quantifiable outcome
- 100x faster time to market compared to building from scratch
- +3 more outcomes
Companies that use Healthblocks
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Healthblocks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Healthblocks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BothrscoreBothrs is the creator and preferred implementation partner of Healthblocks. Bothrs handles all platform implementations from strategy through deployment, leveraging their deep expertise in building healthcare apps. They are known for strict processes, unparalleled speed, and validated learning. Bothrs also handles project delivery end-to-end for all Healthblocks clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Healthblocks competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Healthblocks social profiles
Digital presenceHealthblocks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthblocks leadership team
Management profileNumber of profiles
Profiles2 records
Healthblocks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthblocks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthblocks
What does Healthblocks do?
Healthblocks is a low-code SaaS platform that lets healthcare providers, pharma, insurance, medtech and CPG companies assemble compliant digital health applications from modular building blocks covering user acquisition, assessment, engagement, medication management, and analytics. The platform delivers pre-built ISO 27001 and GDPR compliance, behavioral-science-driven engagement design, and integrations with smartphone, wearable and IoT sensors, enabling clients to launch branded digital health solutions in weeks rather than months.
Is Healthblocks a public or private company?
Healthblocks is a private company. It is classified as corporate owned and is currently operating.
When was Healthblocks founded?
Healthblocks was founded in 2020. It employs 1 to 10 people.
Where is Healthblocks based?
Healthblocks is headquartered in Ghent, Belgium, in the Europe region.
How does Healthblocks make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Does Healthblocks have an API?
No public API is recorded for Healthblocks.
What industry is Healthblocks in?
Healthblocks's product category is Digital Health Platform. Its primary akta.pro industry code is HLACAEAF, Patient Intake, Digital Registration & eForms, with a secondary code of HLACAJAJ, Governance, Risk & Compliance (GRC) + HIPAA/HITRUST/ISO Readiness. Its NAICS code is 518 and its SIC code is 7372.