OCHSNER SPORT

Name

OCHSNER SPORT

Legal name

Ochsner Sport AG

Website

https://ochsnersport.ch

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ)

Keywords

• Sporting goods retail
• Sports apparel footwear
• Bike ski equipment
• Outdoor fitness gear
• Sportswear ecommerce

Headquarters

HQ city

Dietikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from the sale of sporting goods across multiple categories: clothing, footwear, equipment, bikes, and accessories. Products are sold at fixed retail prices in CHF with regular promotional discounts. Additional revenue streams include rental services (bike/E-bike and ski/snowboard rentals) and fee-for-service offerings (bike repair, boot fitting, jersey printing).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

OCHSNER SPORT is Switzerland's largest sports retailer, selling a multi-category assortment of sports apparel, footwear, bikes, fitness, winter sports, outdoor, football, tennis, and camping equipment through a nationwide network of 62+ physical stores and the e-commerce site ochsnersport.ch. The company complements merchandise sales with in-store services such as dynamic gait analysis, bike and e-bike repair workshops, ski boot fitting, jersey printing, and rental services for bikes, e-bikes, skis, and snowboards. It also operates the official SFV (Swiss Football Association) fanshop and the OCHSNER SPORT CLUB loyalty program.

Product overview

OCHSNER SPORT is Switzerland's largest sports retailer (founded 1928) operating both physical stores and an e-commerce platform. The core offering is an online shop for sports clothing, footwear, and equipment across multiple sports categories including Running, Outdoor, Bike, Football, Fitness, and Winter Sports. The business model combines retail operations with service offerings including bike and ski rental, professional services (running analysis, ski boot fitting, bike repair, jersey printing), a loyalty program (OCHSNER SPORT Club), and content initiatives (Sportcast podcast, Sport Insights editorial). The company also operates an official SFV (Swiss Football Association) fanshop. Distribution includes home delivery via Swiss Post and Sprinter Logistik, plus Click & Collect at stores and a 24/7 pickup station in Zurich.

Differentiator

Problem solved

Functional benefit

Brands

• OCHSNER SPORT CLUB: Loyalty club program offering members exclusive discounts and benefits.
• Sportcast Schweiz

Products and services

• OCHSNER SPORT Online Shop

Quantifiable outcome

• Orders placed before 17:00 (Mon–Fri) are shipped same day and delivered the next day, including Saturday delivery.
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Swiss OlympiccoreStrategic or Co-development PartnerOCHSNER SPORT maintains a partnership with Swiss Olympic, positioning itself as a key supporter of Swiss Olympic athletes and the broader Olympic movement in Switzerland. This partnership is featured prominently on the website footer.
• Swiss SkicoreStrategic or Co-development PartnerOCHSNER SPORT partners with Swiss Ski, the Swiss skiing federation, supporting alpine and Nordic ski athletes. The partnership is listed on the website footer.
• SFV (Swiss Football Association) FanshopcoreStrategic or Co-development PartnerOCHSNER SPORT operates the official fanshop of the Swiss national football team (SFV), selling official replica jerseys, fan merchandise, and team gear for the Schweizer Fussball Nationalmannschaft. This is the official SFV fan shop.
• Schweizer SporthilfeminorStrategic or Co-development PartnerOCHSNER SPORT supports Swiss sports through its engagement with Schweizer Sporthilfe (Swiss Sports Aid), an organization supporting young Swiss athletes.
• Swiss PostcoreTechnology or IntegrationSwiss Post serves as the primary delivery partner for standard-sized items, handling parcel distribution for OCHSNER SPORT's e-commerce orders throughout Switzerland and Liechtenstein.
• Sprinter LogistikcoreTechnology or IntegrationSprinter Logistik is the logistics partner responsible for delivering large equipment items (fitness machines, bikes, table tennis tables) directly to customers' homes, with optional professional assembly.
• External Brand Partners (Drop-ship/Vendor Fulfillment)minorChannel Partner/ Reseller/ DistributorCertain products marked as 'Streckengeschäft' (drop-ship) are managed directly by external brand partners who handle fulfillment and shipment within 1–2 business days. Returns for these items are processed in-store and sent back to the respective partner.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Regional players

• Stöckli: Stöckli is a Swiss ski brand and retailer with deep winter sports expertise. It competes with OCHSNER SPORT on premium ski equipment, apparel, and boot fitting services within the same Swiss alpine market.
• Engelbert Strauss: Engelbert Strauss is a leading German-speaking workwear and sportswear retailer and brand. While focused more on workwear, it competes with OCHSNER SPORT in DACH sports apparel and footwear for price-conscious consumers.
• Bike World: Bike World is a Swiss specialty bike and E-bike retailer with multiple stores. It is a category-specific competitor to OCHSNER SPORT's cycling and E-bike assortment, sharing the same Swiss consumer base and overlapping service offerings.

Direct peers

• SportXX: SportXX is the other large generalist sporting goods retailer in Switzerland, owned by the Migros cooperative. It directly competes with OCHSNER SPORT on multi-category assortment, store footprint, and Swiss market share across running, outdoor, bike, winter sports, and football.
• Intersport: Intersport is a global sporting goods retail cooperative with a significant Swiss presence. It competes directly with OCHSNER SPORT on multi-brand sporting goods assortment, in-store services, and ski/bike categories across the same Swiss consumer base.
• Decathlon: Decathlon is a global multi-category sporting goods retailer with physical stores and e-commerce operations in Switzerland. It is a direct competitor on assortment breadth, private-label value pricing, and bike, running, fitness, and outdoor categories.

Emerging players

• Blue Tomato: Blue Tomato is an Austrian online-led action sports retailer (snow, skate, surf) now owned by Zumiez. It overlaps with OCHSNER SPORT on winter sports and youth-driven categories like snowboarding and streetwear, but competes primarily online rather than via physical retail.

Broad incumbents

• Sports Direct (Frasers Group): Sports Direct, part of Frasers Group, is Europe's largest multi-brand sporting goods retailer. It serves as a broad incumbent peer on multi-category sporting goods retail, discount positioning, and brand partnerships, though its core geography is the UK rather than Switzerland.
• Galaxus: Galaxus (part of Migros/Digitec) is Switzerland's largest online marketplace. While not a sporting goods specialist, it competes with ochsnersport.ch for online traffic, payment integrations, and delivery expectations across consumer categories.
• Zalando: Zalando is Europe's largest fashion and lifestyle e-commerce platform. It competes with OCHSNER SPORT's online channel for sportswear, sneakers, and athleisure purchases by Swiss consumers, particularly in urban areas where its assortment and delivery are competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@ochsner_sport
• YouTubeyoutube.com/@OchsnerSport
• Facebookfacebook.com/ochsnersport
• LinkedInlinkedin.com/company/ochsner-sport
• Instagraminstagram.com/ochsner_sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OCHSNER SPORT