Associated Materials
Associated Materials manufactures exterior building products — vinyl and composite siding, vinyl windows, patio doors, and metal accessories — through three business units, distributing exclusively to licensed contractors and builders via 100+ company-owned Alside Supply Centers across North America.
- Company typePrivate
- Founded1947
- HeadquartersAkron, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Associated Materials does
Associated Materials LLC is a U.S. exterior building products manufacturer founded in 1947 and headquartered in Cuyahoga Falls, Ohio, operating as three distinct business units: Associated Materials Innovations (AMI), Alside, and Gentek Building Products. The company employs over 3,500 people across seven North American manufacturing plants and a network of more than 100 company-owned Alside Supply Centers, and was taken private by Strategic Value Partners in 2022.
Its product portfolio centers on vinyl siding, composite cladding, vinyl windows, sliding patio doors, and metal building products (soffit, trim coil, gutters, downspouts). Core technology differentiators include the patented ASCEND (GP)² composite cladding (glass-reinforced polymer with graphite-infused polystyrene, Class A Fire Rating, 180 mph wind resistance), ClimaTech insulated glass packages (Low-E, argon fill, Intercept Warm-Edge or Super Spacer), FrameWorks polyurethane window coatings, and ChromaTrue fade-resistant vinyl color technology. Product brands span Charter Oak, Prodigy, ASCEND, Mezzo, Sovereign, Fusion, Fairfield, Promenade, and Trimworks.
The company runs a B2B distribution model exclusively through licensed professional remodeling contractors and home builders via company-owned Supply Centers and independent distributors, with no direct-to-consumer sales. Revenue is generated from hardware sales of siding, windows, doors, and metals across residential renovation, new construction, and multi-family segments, supported by marketing tools (Alside Visualizer), contractor loyalty programs (Alside Rewards), and Synchrony financing partnerships. Customer segments are horizontal — professional remodelers, home builders, architects, and multi-family developers serving residential end-markets.
Associated Materials firmographics
Firmographics- Name
- Associated Materials
- Legal name
- Associated Materials LLC
- Website
- https://alside.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Associated Materials manufactures exterior building products — vinyl and composite siding, vinyl windows, patio doors, and metal accessories — through three business units, distributing exclusively to licensed contractors and builders via 100+ company-owned Alside Supply Centers across North America.
- Ownership category
- akta.pro rank
Associated Materials industry classification
Industry- Product category
- Exterior Building Products
- NAICS
- Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)
- SIC
- Plastics Products, Nec (3089), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Building Materials & Lumber Distribution (CRAOAFAD)
- akta.pro secondary industry
- Windows, Doors & Millwork Distribution (CRAOAFAI)
Keywords
Where Associated Materials is headquartered
LocationHeadquarters
- HQ city
- Akron
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Associated Materials business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Exterior Building Products Manufacturing and Distribution: Associated Materials (via Alside brand) manufactures and distributes exterior building products including vinyl siding, composite cladding, vinyl windows, patio doors, metals, and accessories through company-owned supply centers and independent distributors to professional contractors and home builders.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Associated Materials product offering
Product offeringCore offering
Associated Materials operates as a comprehensive exterior building products company organized around three business units—Associated Materials Innovations, Alside, and Gentek Building Products—manufacturing and distributing vinyl siding, composite cladding, vinyl replacement windows, sliding patio doors, and related exterior building products. The company sells exclusively through more than 100 company-owned Supply Centers to professional contractors and home builders, with brands including Alside, Gentek, and Revere.
Product overview
Associated Materials operates as a comprehensive exterior building products company with three distinct business units: Associated Materials Innovations (AMI), Alside, and Gentek Building Products. The product portfolio centers on vinyl and composite cladding siding, vinyl replacement and new construction windows, sliding patio doors, and metal building products including soffit, trim coil, and gutters. Alside, founded in 1947, serves as the company's primary consumer-facing brand with over 100 company-owned Supply Centers nationwide. The portfolio includes flagship products like ASCEND Composite Cladding (a first-of-its-kind composite cladding with proprietary GP² technology), Charter Oak Premium Vinyl Siding (the company's signature siding for over 20 years), Prodigy insulated siding, and the Mezzo/Sovereign window lines. The company offers complete exterior solutions through vertically integrated manufacturing (7 plants), distribution (100+ Supply Centers), and installation services (Installed Sales Solutions). Alside windows feature proprietary ClimaTech insulated glass packages (including PriME triple-pane technology) and FrameWorks color coating systems. The company also provides design tools including the Alside Visualizer powered by Renoworks, and financing programs through Synchrony.
Differentiator
Problem solved
Functional benefit
Brands
- ASCEND: Composite Cladding - First-of-its-kind solution combining beauty, performance and efficient installation with patented (GP)2 technology
- Charter Oak
- Prodigy
- Mezzo
- ClimaTech
- Promenade
- Trimworks
- Gentek
- Preservation
- Alpine
Products and services
- Alside Vinyl Siding Vinyl siding product line offered under the Alside brand, sold to professional contractors and home builders through company-owned Supply Centers.
- Ascend Composite Cladding
- Gentek Vinyl Siding
- Revere Vinyl Siding
- Alside Vinyl Replacement Windows
- Alside Sliding Patio Doors
Quantifiable outcome
- National average cost recouped for vinyl replacement windows is 71.6% for midrange projects and 72.6% for upscale projects
- +2 more outcomes
Companies that use Associated Materials
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Associated Materials technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Associated Materials partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Sherwin-WilliamscoreAlside and Sherwin-Williams partnered to provide color match formulas for the entire ASCEND color lineup, enabling contractors and homeowners to match other painted exterior elements to Alside siding colors.
- Habitat for HumanityflagshipAlside partnered with Habitat for Humanity to build a home for a retired veteran (David Backes), demonstrating community commitment and supporting homeownership for veterans.
- Synchrony FinancialcoreSynchrony Financial provides consumer financing programs for Alside products, including the Synchrony Project Card for homeowners and contractor financing programs. Cardholders report spending $1,708 more on average than general big ticket shoppers.
- U.S. Green Building Council (USGBC)coreUSGBC is a nonprofit organization dedicated to transforming how buildings are designed, built, and operated. Alside products support LEED certification for green building projects.
- Polymeric Exterior Products Association (PEPA)corePEPA (formerly Vinyl Siding Institute) sponsors independent testing, inspection and certification of vinyl siding performance. Alside siding is certified under PEPA programs to meet or exceed industry standards.
- Consumer ReportsminorConsumer Reports is a mission-driven, independent, nonprofit member organization that works to create a fair and just marketplace. Alside is listed as an industry partner.
- ENERGY STARcoreJoint venture between EPA and DOE encouraging homeowners to purchase energy-efficient products. Alside windows meet ENERGY STAR requirements and the company has been named ENERGY STAR Partner of the Year.
- Fenestration & Glazing Industry Alliance (FGIA)coreInternationally recognized for developing stringent performance standards for windows and doors. Every Alside window undergoes extensive independent testing for water penetration, air infiltration, structural loads, impact, and seal durability.
- Insulating Glass Certification Council (IGCC)minorIGCC sponsors and directs an independent certification program for insulating glass products. Alside participates in IGCC certification for sealed insulating glass quality assurance.
- National Fenestration Rating Council (NFRC)minorNFRC establishes test criteria for performance ratings of window and door products. Alside windows are rated through NFRC for energy performance.
- ASTM InternationalminorASTM provides voluntary consensus standards for materials, products, systems and services. Alside products meet ASTM specifications for quality and performance.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Associated Materials competitors and assessment
Company assessmentDirect peers
- CertainTeed (Saint-Gobain): Saint-Gobain's building products division offers vinyl and polymer siding, insulated siding, and windows. Competes with Alside across multiple product categories targeting the same contractor and builder segments.
- Jeld-Wen: Major manufacturer of vinyl windows, patio doors, and interior doors serving new construction and remodeling. Alside's EVP of Sales previously led at Jeld-Wen, evidencing direct competitive familiarity.
- Simonton Windows: Vinyl window brand under Cornerstone Building Brands. Competes with Alside's Mezzo, Sovereign, and Fairfield series in the vinyl replacement window segment for residential applications.
- Ply Gem (Cornerstone Building Brands): Largest direct competitor in vinyl siding and vinyl windows in North America. Both Ply Gem and Alside supply builders, contractors, and remodeling professionals with branded exterior building products through similar B2B distribution channels.
- Royal Building Products (Westlake Chemical): Direct vinyl siding competitor acquired by Westlake Chemical in 2021 for ~$3.8B. Royal competes head-to-head with Alside in vinyl and composite siding for residential and light commercial applications.
- Mastic Home Exteriors: Vinyl siding brand under Cornerstone Building Brands focused on residential exterior solutions. Directly comparable to Alside's Charter Oak, Prodigy, and Odyssey Plus product lines in the vinyl replacement and remodeling market.
Broad incumbents
- Pella Corporation: Major window and door manufacturer with broad product portfolio spanning vinyl, wood, and fiberglass. Direct competitor in vinyl replacement windows with established contractor and dealer networks across the U.S.
- Andersen Windows & Doors: Premium windows and doors manufacturer with broader portfolio including wood, composite, and fiberglass offerings. Competes with Alside in mid-to-premium window segments with stronger brand recognition in custom home and remodeling markets.
- James Hardie Building Products: Global leader in fiber cement siding that competes with Alside's vinyl and ASCEND composite cladding. Represents the primary material substitute threat as builders and HOAs increasingly prefer fiber cement for fire resistance and aesthetics.
- Marvin: Premium window and door manufacturer serving custom home and remodeling markets. Primarily focused on wood and clad-wood products, Marvin represents a competitive threat in higher-end segments adjacent to Alside's premium vinyl offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Associated Materials social profiles
Digital presenceAssociated Materials compliance and trust
Trust signalCompliance10 records
Associated Materials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Associated Materials leadership team
Management profileNumber of profiles
Profiles5 records
Associated Materials subsidiaries and ownership
Company hierarchySubsidiaries3 records
Associated Materials funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Associated Materials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Associated Materials
What does Associated Materials do?
Associated Materials operates as a comprehensive exterior building products company organized around three business units—Associated Materials Innovations, Alside, and Gentek Building Products—manufacturing and distributing vinyl siding, composite cladding, vinyl replacement windows, sliding patio doors, and related exterior building products. The company sells exclusively through more than 100 company-owned Supply Centers to professional contractors and home builders, with brands including Alside, Gentek, and Revere.
Is Associated Materials a public or private company?
Associated Materials is a private company. It is classified as private equity controlled and is currently operating.
When was Associated Materials founded?
Associated Materials was founded in 1947. It employs 1,001 to 5,000 people.
Where is Associated Materials based?
Associated Materials is headquartered in Akron, United States, in the North America region.
How does Associated Materials make money?
One revenue line is on record: exterior Building Products Manufacturing and Distribution.
Who are Associated Materials's main competitors?
Direct peers on record are CertainTeed (Saint-Gobain), Jeld-Wen, Simonton Windows, Ply Gem (Cornerstone Building Brands), Royal Building Products (Westlake Chemical) and Mastic Home Exteriors. Broad incumbents are Pella Corporation, Andersen Windows & Doors, James Hardie Building Products and Marvin.
Does Associated Materials have an API?
No public API is recorded for Associated Materials.
What industry is Associated Materials in?
Associated Materials's product category is Exterior Building Products. Its primary akta.pro industry code is CRAOAFAD, Building Materials & Lumber Distribution, with a secondary code of CRAOAFAI, Windows, Doors & Millwork Distribution. Its NAICS code is 42333 and its SIC code is 3089.