What Goodin Company does

Goodin Company is a privately held, family-owned wholesale distributor founded in 1939 and headquartered in Minneapolis, Minnesota, serving residential and commercial plumbing, HVAC/R, waterworks, industrial, and mechanical piping contractors across the Midwest. The company operates 15 branch locations across Minnesota, Wisconsin, North Dakota, South Dakota, and Nebraska, each maintained with a complete inventory of more than 24,000 SKUs sourced from manufacturers including Ruud, Bosch, Fujitsu General, Samsung HVAC, Delta, Moen, Century, Axion, and Titan Strainers. Customers transact through branch counter sales, job-site delivery, an in-house e-commerce platform (shop.goodinco.com, redesigned July 2023), and a native iOS/Android mobile app launched in May 2025, with text and email ordering via ProKeep added in May 2025 and electronic invoicing through Billtrust deployed August 1, 2024.

The business model is straightforward wholesale distribution: Goodin purchases from manufacturers, marks up inventory, and sells to professional contractors on Net 30 credit terms (with an 18% per annum late-payment charge). Revenue is generated exclusively through product sales — there are no subscription, software, or service-revenue streams — and pricing is not publicly disclosed. The two primary customer segments are plumbing contractors and HVAC/R contractors, with secondary segments in industrial/mechanical piping and waterworks/pump & well. Customer acquisition is sales-led, supported by branch presence, inside and field sales representatives, contractor events, email newsletters, a content blog ("The Source"), and a career/employment brand positioning around joining a "family."

Operationally, Goodin is in active modernization mode: between mid-2023 and late 2025 it shipped a new e-commerce site, electronic invoicing, a messaging-based ordering channel, a mobile app, and a 40,000 sq. ft. Detroit Lakes branch relocation. Leadership is anchored by Greg Skagerberg as CEO and Chairman. The company has no disclosed institutional investors, no funding rounds, and no M&A history, and its technology stack consists of standard B2B commerce and operations integrations (Billtrust, ProKeep, Google Analytics) with no proprietary AI/ML assets evidenced in the source material.

Name

Goodin Company

Legal name

Goodin Company

Website

https://goodinco.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

251–500 employees

Short description

Goodin Company is a privately held Midwest wholesale distributor founded in 1939, selling 24,000+ plumbing, HVAC/R, waterworks, and industrial piping SKUs to professional contractors through 15 branches and a digital commerce stack across five U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Wholesale Distribution): Wholesale distribution of plumbing, HVAC/R, waterworks, industrial and mechanical piping products to professional contractors. Revenue generated through markup on products purchased from manufacturers and sold to contractors. Payment terms typically Net 30.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Goodin Company is a wholesale distributor that supplies plumbing, HVAC/R, waterworks, industrial, and mechanical piping products to professional contractors. It sells more than 24,000 SKUs from major manufacturers such as Ruud, Bosch, Fujitsu General, Samsung HVAC, Delta, and Moen through 15 Midwest branch locations, its shop.goodinco.com e-commerce platform, an iOS/Android mobile app, and text/email ordering channels, with delivery to contractor job sites and Net 30 credit terms.

Product overview

Goodin Company is a wholesale distributor that has operated for over 85 years, providing products for residential and commercial plumbing, HVAC/R, waterworks, industrial and mechanical piping systems. The company operates 15 branch locations across Minnesota, Wisconsin, North and South Dakota, and Nebraska. Their core product offerings include the shop.goodinco.com e-commerce platform (supporting over 24,000 items) and a mobile app for iOS and Android, which together enable B2B customers to browse products, access real-time inventory and pricing, place orders, scan barcodes for reorders, and manage invoices. Goodin distributes products from multiple major brands including Ruud, Bosch, Fujitsu General, Samsung HVAC, Delta, Moen, Century, Axion, and Titan Strainers across the plumbing and HVAC categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Distribution Services (Plumbing, HVAC/R, Waterworks, Industrial & Mechanical Piping) Wholesale supply of plumbing, HVAC/R, waterworks, industrial, and mechanical piping products from 15 Midwest branches to professional contractors, with delivery to job sites and Net 30 credit terms.
• shop.goodinco.com Online Ordering Platform Goodin's e-commerce storefront where B2B customers can browse thousands of products, view real-time inventory and pricing, place orders, manage accounts, and select pick-up locations.
• Goodin Company Mobile App (iOS/Android) iOS and Android app providing 24/7 shopping, real-time inventory and pricing, barcode scanning for quick reorders, order history and invoice access, and branch location finder for professional contractor customers.
• Ruud HVAC Products Distribution of Ruud's full HVAC line including water heaters (tanks and tankless), air conditioners, heat pumps, gas furnaces, and the Endeavor integrated systems line, sold to plumbing and HVAC contractors.
• Bosch HVAC Products Distribution of Bosch water source heat pumps (water-to-air and water-to-water), commercial water source heat pumps, modular and industrial condensing boilers, and water heaters, including the QV Series flagship heat pump.
• Fujitsu General HVAC Products Distribution of Fujitsu General Airstage single-room and multi-room mini-split systems and furnaces with energy efficiency, individual zone control, and mobile app remote operation.
• Samsung HVAC Products Distribution of Samsung HVAC's Hylex universal inverter-driven heat pump, WindFree commercial units, Max and Quantum mini splits, duct mini splits, light commercial outdoor units, and high wall AC units.
• Delta Plumbing Products Distribution of Delta brand plumbing faucets and related fixtures to plumbing contractors.
• Moen Plumbing Products Distribution of Moen brand plumbing faucets and related fixtures to plumbing contractors.

Quantifiable outcome

• Delivering convenience, accessibility, time savings, increased productivity, customer satisfaction, and potential cost efficiencies for businesses and consumers.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• BilltrustcoreTechnology or Integration · 1 August 2024Billtrust provides an online invoice and payment portal enabling customers to view and pay invoices 24/7, access account status, and billing history. Goodin Company launched Billtrust on August 1, 2024, transitioning from paper bills to electronic invoicing.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Ferguson Enterprises: Ferguson is the largest US distributor of plumbing, HVAC, and waterworks products to professional contractors, operating roughly 1,700 branches nationwide. It is the dominant broad incumbent in Goodin's exact product categories and serves as the primary competitive benchmark for scale, assortment, and digital capability.
• HD Supply / White Cap: White Cap (formerly HD Supply) is a large national distributor of specialty products including plumbing, HVAC, and waterworks serving professional contractors. It overlaps with Goodin on plumbing/HVAC distribution at a national scale and represents the larger-incumbent competitive set.

Direct peers

• Winsupply: Winsupply operates a decentralized network of wholesale distribution companies serving plumbing, HVAC, and industrial contractors across the US. Like Goodin, it is a multi-trade contractor-focused distributor with strong regional operating company autonomy and a centralized services/technology layer, making it a close direct comparable.
• Plumbmaster: Plumbmaster is a regional Midwest-focused wholesale distributor of plumbing, HVAC, and industrial supplies serving professional contractors. It competes head-to-head with Goodin across many of the same Midwest geographies and carries a similar multi-brand portfolio including fixtures, pipe, valves, and HVAC equipment.
• Gustave A. Larson Company: Gustave A. Larson is a regional Midwest wholesale distributor of HVAC products and parts serving contractors. It directly competes with Goodin's HVAC/R vertical across overlapping geographies and shares a similar branch-led contractor service model.
• Johnstone Supply: Johnstone Supply is a cooperative wholesale distributor of HVAC/R parts and equipment to contractors across the US. It directly mirrors Goodin's HVAC/R contractor focus, regional branch-led delivery model, and multi-brand strategy, with partial Midwest overlap.

Regional players

• Morrison Supply Company: Morrison Supply is a regional wholesale distributor of plumbing, HVAC, and waterworks products headquartered in Texas with branches across the South-Central US. It mirrors Goodin's horizontal multi-trade contractor focus and branch-based service model, though its geographic footprint does not overlap directly.
• Reece Limited: Reece is an Australia/NZ-based plumbing, HVAC, and waterworks distributor to trade contractors with thousands of branches. While it operates outside the US, its business model (specialist trade counter + branch delivery + multi-brand assortment) is functionally analogous to Goodin at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/goodin-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodin Company