Fox 8live

What Fox 8live does

Fox 8live (legal entity WVUE-TV, operating under Gray Local Media, Inc.) is a Fox-affiliated local broadcast television station headquartered at 3900 Howard Avenue in New Orleans, Louisiana. The station has been operating under Gray Television's ownership since 2002 and serves the greater New Orleans DMA and Gulf South region. Its core products include FOX 8 News (local and investigative journalism), FOX 8 Weather (forecasting and Hurricane Center coverage tailored to Gulf Coast storm risk), and the FOX 8 mobile application. The station operates the Gulf Coast Sports & Entertainment Network (GCSEN) as a wholly-owned subsidiary, a regional broadcast network distributed across 14 affiliate markets featuring Saints, Pelicans, LSU, Tulane, and high school sports content.

The station's technology stack centers on broadcast television production and transmission infrastructure, augmented by NextGen TV (ATSC 3.0) capabilities deployed in 2025 and direct-to-consumer streaming on Amazon Fire TV, Apple TV, and Roku devices. Distribution spans over-the-air broadcast, cable and satellite carriage (Cox Communications, AT&T U-verse, DIRECTV, DISH Network), and the NOLA Now digital platform. Content verticals include investigative units (FOX 8 Defenders, Unchecked Overtime), community programs (We the People, Golden Apple Award), and sports betting analysis (Final Bet). The recently launched 'Friday Night in the Boot' partnership with the LHSAA Network (August 2025) extends high school football coverage statewide.

Fox 8live's revenue model is entirely advertising-based, monetizing audience reach through television advertising (local and national spot ads, sponsored content, promotional partnerships) and digital advertising (display, video, and sponsored content on digital platforms). Pricing is quote-based, negotiated by time slot, program ratings, frequency, and package inclusions under multi-year contracts. The station has 11-50 employees and is led by General Manager Mikel Schaefer, who also oversees GCSEN. The parent company, Gray Television Inc. (NYSE: GTN), is a publicly traded media conglomerate headquartered in Atlanta, Georgia, providing corporate-level infrastructure while the station operates as a private local entity under Gray's ownership.

Name

Fox 8live

Legal name

Gray Local Media, Inc.

Website

https://fox8live.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Fox 8live (WVUE-TV) is a Fox-affiliated local broadcast television station in New Orleans, Louisiana, operated by Gray Television. It delivers local news, weather, sports, and investigative journalism to Gulf Coast viewers via broadcast, cable, and streaming platforms, monetizing through advertising.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• Regional news coverage
• Television advertising sales
• Regional sports network
• Weather forecasting service

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from television advertising, including local and national spot ads, sponsored content, and promotional partnerships with local businesses
2. Digital Advertising: Online and streaming platform advertising including display ads, video ads, and sponsored content on digital platforms

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fox 8live (WVUE-TV) is a Fox-affiliated local broadcast television station serving the New Orleans and Gulf Coast region. The station produces and distributes local news, weather forecasting, sports programming, and investigative journalism through over-the-air broadcast, cable/satellite carriage, mobile apps, and connected TV streaming devices, monetizing its audience primarily through television and digital advertising sales.

Product overview

Fox 8live (WVUE-TV) is a broadcast television station based in New Orleans, Louisiana, operated by Gray Television. The station offers a multi-platform content portfolio centered around its core news and sports operations. The primary offerings include local news coverage (FOX 8 News), weather forecasting (FOX 8 Weather), and sports programming via the Gulf Coast Sports & Entertainment Network (GCSEN). Digital distribution occurs through the FOX 8 App, streaming on Amazon Fire TV, Apple TV, and Roku devices. Sports content features the New Orleans Pelicans (NBA), Saints (NFL), LSU, and Tulane athletics. The station also operates investigative units (FOX 8 Defenders, Unchecked Overtime), community programs (We the People, Golden Apple Award), and specialized programming including the Morning Edition show and Final Bet sports betting content.

Differentiator

Problem solved

Functional benefit

Brands

• Gulf Coast Sports & Entertainment Network (GCSEN): Regional sports broadcast network operated by WVUE-TV featuring area's premier sporting events including Saints, Pelicans, LSU, Tulane, and high school sports.
• Fox 8 Defenders
• Unchecked Overtime
• We the People
• Hurricane Center

Products and services

• FOX 8 News Local news broadcasting service covering New Orleans and Gulf Coast region, including breaking news, crime, state, national, and investigative reporting delivered to general viewers.
• FOX 8 Weather Local weather forecasting and severe weather coverage service including the Hurricane Center for Gulf Coast hurricane tracking, delivered to general viewers.
• Gulf Coast Sports & Entertainment Network (GCSEN) Regional broadcast sports network featuring New Orleans Pelicans, Saints, LSU, Tulane, high school sports, and special sporting events across 14 affiliate markets in the Gulf South region.
• FOX 8 App Mobile application for streaming live newscasts, on-demand video, breaking news alerts, and weather updates across iOS, Android, and connected devices.
• NOLA Now Digital streaming platform for local news and content from Fox 8live, accessible via web and connected devices.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• LHSAA NetworkcoreChannel Partner/ Reseller/ Distributor · 27 August 2025First-of-its-kind media partnership between Gulf Coast Sports & Entertainment Network (GCSEN) and Louisiana High School Athletic Association Network. Partnership features 'Friday Night in the Boot' - a statewide weekly high school football highlight show covering matchups from week one of prep season through December 5th. Show broadcasts live on GCSEN and replays Saturdays at noon across 14 affiliate markets.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• WDSU (Hearst Television): WDSU is the NBC-affiliated local broadcast television station serving the New Orleans DMA. It directly competes with Fox 8 for local news, weather, and sports audiences, as well as for local and regional advertising share in the same Gulf Coast market.
• WWL-TV (Gray Television): WWL-TV is the CBS-affiliated local broadcast television station in New Orleans, also owned by Gray Television (Fox 8's parent). Competes head-to-head with Fox 8 for local news, advertising, and high-profile regional sports rights (Saints/Pelicans/LSU).
• WGNO (Tegna): WGNO is the ABC-affiliated television station in New Orleans, operating in the same DMA as Fox 8. Directly competes on local news, weather coverage, and Gulf Coast advertising dollars, making it a close daily-market competitor.
• WNOL (Tribune Broadcasting): WNOL is the CW-affiliated television station serving the New Orleans DMA, sharing the Gulf Coast broadcast market with Fox 8 for advertising and audience share on entertainment and sports programming.

Regional players

• WVUE-DT2 / WBXH (Houma): Fox 8's own secondary channels and regional broadcast affiliates serving Houma and the Bayou region, extending the Fox 8 brand and content across Gulf Coast communities beyond the core New Orleans DMA.

Broad incumbents

• Gray Television Inc. Gray Television (NYSE: GTN) is the publicly-traded parent company of Fox 8 and operates roughly 100+ local TV stations across the U.S. It is a broad incumbent that provides a direct read on station-level economics, retransmission fee revenue, and capital allocation that drive Fox 8's performance.
• Sinclair Broadcast Group: Sinclair is a large publicly-traded owner of local TV stations across the U.S., including regional sports networks (Bally Sports/RSN). Comparable as a broad incumbent that monetizes the same broadcast-and-sports advertising stack that Fox 8 pursues via GCSEN.
• Nexstar Media Group: Nexstar is the largest U.S. owner of local TV stations after its Tribune acquisition, providing comparable scale economics, retransmission contracts, and political-ad leverage. Benchmarks Fox 8's negotiating dynamics with cable/satellite distributors.
• Tegna: Tegna owns a large portfolio of local Big Four affiliates (including WGNO in New Orleans). Directly comparable as a peer operator running Fox 8's actual market competitor at scale, with the same broadcast-plus-digital business model.

Emerging players

• Local News Live (Gray Television): Local News Live is Gray's national streaming news service aggregating Fox 8 and other Gray stations' content. Adjacent digital distribution platform that competes with emerging streaming-only local news entrants for audience and ad share.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3ijTadOgOLbGWGC1rRy9lA
• Xx.com/fox8nola
• Facebookfacebook.com/67183007037
• LinkedInlinkedin.com/company/chastityscott

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox 8live