Volkswagen Group Retail Espana

What Volkswagen Group Retail Espana does

Volkswagen Group Retail España, S.L.U. (VGRS) is a wholly-owned Spanish subsidiary of Volkswagen AG that operates as a multi-brand authorized automotive dealership group. Through 20+ owned dealerships located in Barcelona, Madrid, Valencia, Sevilla, Málaga, Valladolid, Vizcaya, and Huelva, VGRS sells new vehicles, semi-new vehicles, and certified used vehicles across six VW Group brands: Volkswagen, Audi, SEAT, Cupra, Škoda, and Volkswagen Comerciales. Its certified pre-owned programs — Das WeltAuto (VW/SEAT/Cupra/VW Comerciales) and Audi Selection:plus — apply 83- to 84-point inspections with 12- to 24-month warranties to support used-vehicle trade-in retention within the VW Group ecosystem.

Revenue is generated through three streams: one-time new vehicle sales, one-time used vehicle sales (with publicly listed prices ranging roughly €13,000-€88,000 and undisclosed "Consultar Precio" for new units), and recurring after-sales professional services including workshop maintenance, body repair, and parts sales. Direct-to-consumer go-to-market is executed via brand-specific dealership concessions plus an integrated website (vwgroupretail.es) with inventory search by brand/model/year/location, supported by social media and email channels. The customer base is split between individual consumers seeking personal/family transportation and business/commercial buyers requiring fleet vehicles and commercial vans.

Corporate operations are registered in El Prat de Llobregat (Barcelona) under legal entity Volkswagen Group Retail Spain, S.L.U. (CIF B65154700), with 25+ wholly-owned operating subsidiaries including Audi Retail Barcelona, Audi Center Barna Wagen, Volkswagen Madrid, Levante Wagen, Sevilla Motor, and Castellana y Vallehermoso Wagen. The company employs 1,001-5,000 staff and the modern operational profile aligns with a tier-1 multi-brand dealer group rather than an emerging or technology-led business; no proprietary technology, API, mobile app, or AI/ML capabilities are disclosed in the source material.

Name

Volkswagen Group Retail Espana

Legal name

Volkswagen Group Retail Spain, S.L.U.

Website

https://vwgroupretail.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Volkswagen Group Retail España is a wholly-owned Volkswagen AG subsidiary operating 20+ multi-brand dealerships across Spain for Volkswagen, Audi, SEAT, Cupra, Škoda, and Volkswagen Comerciales, selling new and certified used vehicles and after-sales services to individual and commercial consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from Volkswagen, Audi, SEAT, Cupra, Škoda, and Volkswagen Commerciales brands through official dealership network.
2. Used Vehicle Sales: Sale of certified pre-owned vehicles through Das WeltAuto (VW/SEAT) and Audi Selection:plus programs, offering verified quality and warranties.
3. After-Sales Service: Workshop services including vehicle maintenance, body repairs, and spare parts sales. Dealerships have body shops and parts availability for repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Volkswagen Group Retail España (VGRS) is a multi-brand automotive dealership group that sells new vehicles, semi-new vehicles, and certified pre-owned vehicles from Volkswagen, Audi, SEAT, Cupra, Škoda, and Volkswagen Commercial Vehicles brands through a nationwide network of brand-specific dealerships in Spain. The company also provides after-sales services including workshop maintenance, body shop repairs, spare parts, and financing options.

Product overview

Volkswagen Group Retail España operates as a multi-brand automotive dealership group selling new and pre-owned vehicles. The portfolio consists of the dealership network itself as the core offering, with certified pre-owned programs Das WeltAuto (for Volkswagen, SEAT, Cupra, and Volkswagen Comerciales) and Audi Selection:plus providing used vehicle sales with certified quality guarantees. The company offers vehicles across multiple segments including utilitario, berlina, deportivo, cabrio, familiar, monovolumen, todo terreno, industrial ligero, combi, compacto, SUV, and commercial vans. Services include vehicle sales, post-sale service, body shop repairs, and financing options.

Differentiator

Problem solved

Functional benefit

Brands

• Das WeltAuto: Certified pre-owned vehicle program for Volkswagen, SEAT, and Volkswagen Comerciales brands offering vehicles with guaranteed provenance and certified mileage.
• Audi Selection :plus

Products and services

• New Vehicle Sales
• Certified Pre-Owned Vehicles (Das WeltAuto)
• Certified Pre-Owned Vehicles (Audi Selection:plus)
• After-Sales Service (Workshop and Body Shop)
• Spare Parts and Accessories
• Vehicle Financing Options
• Vehicle Delivery Across Provinces

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Volkswagen AGcoreOthersVolkswagen Group Retail España is a dealership group owned by Volkswagen AG. As a wholly-owned subsidiary, VGRS operates under the Volkswagen Group umbrella and holds exclusive rights to represent Volkswagen, Audi, SEAT, Cupra, Škoda, and Volkswagen Comerciales brands through its dealership network in Spain.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vgrs.es
• Xtwitter.com/privacy
• LinkedInlinkedin.com/legal/privacy-policy?trk=hb_ft_priv
• Instagrames-la.facebook.com/help/instagram/155833707900388
• YouTubegoogle.com/intl/es/policies/privacy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volkswagen Group Retail Espana