Orangefit
Orangefit is a Netherlands-based direct-to-consumer brand founded in 2014 that designs and ships plant-based protein shakes, meal replacements, and dietary supplements (fiber, electrolytes, vitamins) to over 100,000 consumers across Europe, with a subscription (Repeat) and content-led weight-loss platform.
- Company typePrivate
- Founded2014
- HeadquartersAlkmaar, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Orangefit does
Orangefit is a Netherlands-based, founder-led direct-to-consumer brand that designs, sells, and ships plant-based nutrition and meal-replacement products across Europe (Netherlands, Belgium, Germany, and broader EU). Founded in 2014 in Alkmaar and operating with 11-50 employees, the company has served more than 100,000 customers and accumulates a 4.7/5 Trustpilot rating across 5,569 reviews. Its product portfolio spans plant-based protein shakes (Protein, Protein Blend, Clear Protein), meal replacements (Diet, Hero, Diet Bar, Afslankpakket, Protein Pakket), functional foods (Overnight Oats, Vezels fiber supplement), hydration (Hydrate electrolytes), greens and probiotics, and a vitamin/mineral line (Magnesium, Omega 3, Vitamine D3, Probiotica), plus accessories.
The underlying technology is plant-protein formulation rather than software: yellow split pea protein as the primary base, a multi-source 'golden trio' of pea/fava bean/pumpkin seed protein for amino-acid completeness, a psyllium-and-glucomannan fiber blend for satiety (glucomannan is associated with weight-loss claims in EU regulation), and a hypotonic electrolyte mix. Distribution is exclusively DTC through orangefit.nl — no physical retail, no third-party marketplaces — paired with a subscription service (Repeat) that delivers automatic orders at a 15% discount, cancelable only after the second order. Bundled Afslankpakket and Protein Pakket SKUs, combined with personalized nutrition advice, support a higher-AOV weight-loss package use case.
Orangefit monetizes via one-time and recurring product sales priced from approximately €14.90 (vitamins, creatine) up to €69.90 (Afslankpakket bundles), with free shipping from €50 and next-day delivery on weekday orders placed before 22:00. Brand strength is anchored by the 2021 Consumentenbond Nr. 1 ranking for its Diet shake (tested against 27 meal replacements) and the 2023 Shopping Awards Public Prize in Sport & Vrije tijd. Marketing is content-led via Fitblog (386+ articles), Instagram and Facebook, email, and Trustpilot social proof, with customer segments organized horizontally across weight-loss seekers, health-conscious consumers, and fitness enthusiasts. The company is privately held with no disclosed institutional funding and no parent company.
Orangefit firmographics
Firmographics- Name
- Orangefit
- Legal name
- Orangefit
- Website
- https://orangefit.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orangefit is a Netherlands-based direct-to-consumer brand founded in 2014 that designs and ships plant-based protein shakes, meal replacements, and dietary supplements (fiber, electrolytes, vitamins) to over 100,000 consumers across Europe, with a subscription (Repeat) and content-led weight-loss platform.
- Ownership category
- akta.pro rank
Orangefit industry classification
Industry- Product category
- Plant-Based Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)
- akta.pro secondary industries
- Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy) (AFAFAEAH), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL), Health Food & Supplement Stores (CRAHAEAC)
Keywords
Where Orangefit is headquartered
LocationHeadquarters
- HQ city
- Alkmaar
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Orangefit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Orangefit generates revenue through direct sales of plant-based nutrition products via their e-commerce website. Products include protein shakes, diet shakes, overnight oats, fiber supplements, electrolytes, greens, vitamins, and accessories. Both one-time purchases and subscription (Repeat) model with 15% discount are offered.
- Repeat Subscription Service: Orangefit Repeat is a subscription service delivering products automatically at customer-specified intervals. Subscribers receive 15% discount on all products. The first order is paid immediately, subsequent orders via automatic direct debit. Cancellation is possible after the second Repeat order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Protein shakes starting price |
| Unit Pricing | Pay-as-you-go | Diet/weight loss products starting price |
| Unit Pricing | Pay-as-you-go | Breakfast and fiber products |
| Unit Pricing | Pay-as-you-go | Supplements and hydration |
| Unit Pricing | Pay-as-you-go | Vitamins and minerals |
| Subscription | Monthly | Repeat subscription with 15% discount |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Orangefit product offering
Product offeringCore offering
Orangefit manufactures and sells plant-based nutritional products including vegan protein shakes, meal replacement shakes, overnight oats, diet bars, fiber supplements, electrolyte drinks, greens powders, vitamins and accessories through a direct-to-consumer e-commerce storefront at orangefit.nl. The company offers both one-time purchases and a Repeat subscription service that gives customers a 15% discount on recurring deliveries, serving consumers seeking weight loss support, fitness nutrition, and overall healthy living.
Product overview
Orangefit is a Dutch plant-based nutrition and wellness company offering a comprehensive portfolio of food supplements and meal replacement products. The product lineup centers on three core pillars: protein supplements (including vegan protein shakes, protein blends, and clear protein drinks), meal replacement products (diet shakes and diet bars for weight management), and general wellness supplements (electrolytes, greens, fiber supplements, vitamins/minerals, and creatine). The products are unified by a plant-based, vegan-friendly formulation approach, with most items being lactose-free, gluten-free, and free of added sugars. The company operates a subscription model (Repeat) and offers personalized nutrition advice as part of weight loss packages. The portfolio also includes practical accessories (shakers, storage containers) and branded merchandise (socks, recipe books).
Differentiator
Problem solved
Functional benefit
Products and services
- Protein (Vegan Protein)
Quantifiable outcome
- 100,000+ satisfied customers served since 2014
- +2 more outcomes
Companies that use Orangefit
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Orangefit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Orangefit partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Orangefit competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Orangefit social profiles
Digital presenceOrangefit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orangefit leadership team
Management profileNumber of profiles
Profiles1 record
Orangefit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orangefit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orangefit
What does Orangefit do?
Orangefit manufactures and sells plant-based nutritional products including vegan protein shakes, meal replacement shakes, overnight oats, diet bars, fiber supplements, electrolyte drinks, greens powders, vitamins and accessories through a direct-to-consumer e-commerce storefront at orangefit.nl. The company offers both one-time purchases and a Repeat subscription service that gives customers a 15% discount on recurring deliveries, serving consumers seeking weight loss support, fitness nutrition, and overall healthy living.
Is Orangefit a public or private company?
Orangefit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orangefit founded?
Orangefit was founded in 2014. It employs 11 to 50 people.
Where is Orangefit based?
Orangefit is headquartered in Alkmaar, Netherlands, in the Europe region.
How does Orangefit make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are repeat Subscription Service.
Does Orangefit have an API?
No public API is recorded for Orangefit.
What industry is Orangefit in?
Orangefit's product category is Plant-Based Nutritional Supplements. Its primary akta.pro industry code is AFAKAGAK, Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing, with a secondary code of AFAFAEAH, Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy). Its NAICS code is 456191 and its SIC code is 2090.