Go Fruselva
Go Fruselva is a Spain-headquartered, privately held B2B co-manufacturer of baby food and nutritional products, producing pouches, tubs, glass jars and cartons for major supermarket chains, FMCG brands and food startups across factories in Spain, Chile and Colombia. It operates as the principal subsidiary of MaserGrup and serves global clients through commercial offices in the US, Mexico, China and Switzerland.
- Company typePrivate
- Founded2007
- HeadquartersTarragona, Spain
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Go Fruselva does
Go Fruselva (legal entity: GLOBAL FRUSELVA ETVE SOCIEDAD ANONIMA) is a Spain-based, privately held B2B co-manufacturer specializing in baby food and broader nutritional products. Founded in 2007 by Xavier Martínez i Serra through the acquisition of a PAGO Fruchtsäfte subsidiary and now operating as the principal subsidiary of family-owned food-and-drinks group MaserGrup, the company manufactures fruit and vegetable purees, juices, smoothies, and baby food across multiple packaging formats including pouches, tubs, glass jars, cartons for liquids, and bags for pastry. Its products are organized across an age-graded "Stages" platform covering nutrition from 4-6 months (Starter) through Senior, with recent extensions into plant-based beverages, functional foods for children (e.g., IMMUNE KIDS), and senior nutrition (e.g., Senvafun project for sarcopenia and arthritis in partnership with Eurecat).
The company runs manufacturing facilities in Spain (Riudoms, Tarragona), Chile (Maule Region), and Colombia (Barranquilla), supported by commercial offices in Miami, Irvine, Santiago de Querétaro, Ningbo, and Switzerland (via Holle Baby Food). Core production technology spans pasteurization, autoclave, and High Pressure Processing (HPP), delivered in compliance with FSSC 22000, ISO 9001, ISO 14001, Organic, and B Corp certifications. Revenue is generated primarily through B2B co-manufacturing contracts with major supermarket chains (private label), FMCG brands (contract manufacturing), and food startups, complemented by a professional-services revenue stream from the FUNCTIOLAB innovation platform (€200,000 in 2024). The GTM motion is enterprise field sales, supplemented by participation in international trade shows (Alimentaria, PLMA Amsterdam, Food 4 Future) and a digital marketing presence across LinkedIn, Instagram, and Facebook.
Fruselva is positioned as a self-described world leader in baby food co-manufacturing, with parent MaserGrup reporting €224m group revenue in 2025 and a €100m investment programme targeting €260m in 2026 and €400-500m within three to four years. The strategy is executed through simultaneous greenfield expansion (Chile, Colombia, Spain allergen facility), programmatic M&A (Grupo Costa Concentrados 2023, Perucchi 1876 2025, Holle Baby Food 2025/2026), and a growing R&D/co-creation ecosystem anchored by FUNCTIOLAB and multiple university partnerships.
Go Fruselva firmographics
Firmographics- Name
- Go Fruselva
- Legal name
- GLOBAL FRUSELVA ETVE SOCIEDAD ANONIMA
- Website
- https://fruselva.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Go Fruselva is a Spain-headquartered, privately held B2B co-manufacturer of baby food and nutritional products, producing pouches, tubs, glass jars and cartons for major supermarket chains, FMCG brands and food startups across factories in Spain, Chile and Colombia. It operates as the principal subsidiary of MaserGrup and serves global clients through commercial offices in the US, Mexico, China and Switzerland.
- Ownership category
- akta.pro rank
Go Fruselva industry classification
Industry- Product category
- Baby Food Contract Manufacturing
- NAICS
- Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)
- akta.pro primary industry
- Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals) (CRADAEAE)
- akta.pro secondary industry
- Baby Nutrition for Special Diets (Gluten-Free, Kosher/Halal, Allergen-Controlled) (CRADAEAO)
Keywords
Where Go Fruselva is headquartered
LocationHeadquarters
- HQ city
- Tarragona
- HQ country
- Spain
- HQ region
- Europe
Offices7 records
Markets served
Go Fruselva business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Co-manufacturing: Fruselva generates revenue primarily through co-manufacturing agreements with supermarket chains, FMCG brands, and startups for baby food products. The company designs and produces products according to client specifications, providing end-to-end manufacturing services from product development to production.
- Innovation Services (FUNCTIOLAB): Revenue generated from collaborative product development services, including co-creation sessions with clients to identify trends and develop functional food innovations. Generated €200,000 in 2024.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Go Fruselva product offering
Product offeringCore offering
Go Fruselva is a global baby food co-manufacturer that designs, develops, and produces baby food and functional food products on behalf of supermarket chains, FMCG brands, and food startups. The company manufactures across multiple packaging formats (pouches, tubs, glass jars, cartons for liquids, bags for pastry) and life stages (pregnancy through seniors) at production facilities in Spain, Chile, and Colombia, complemented by the FUNCTIOLAB collaborative innovation service for functional food co-creation.
Product overview
Fruselva is a global baby food co-manufacturer providing a broad range of products across multiple packaging formats (Pouches, Tubs, Glass Jars, Cartons for Liquids, and Bags for Pastry) along with age-specific lines under the Stages program. The company offers innovation services through FUNCTIOLAB for functional food co-creation and research projects like IMMUNE KIDS. Operations span manufacturing facilities in Spain, Chile, and Colombia, with commercial offices in the US, Mexico, and China. The product portfolio extends into plant-based beverages, serving global supermarkets, FMCG brands, and startup clients.
Differentiator
Problem solved
Functional benefit
Brands
- FUNCTIOLAB: A pioneering service in the functional food sector that drives co-creation of new functional products, connecting scientific and technological knowledge with real market needs.
Products and services
- Pouches Baby food packaged in lightweight, resistant pouches with easy-open and close features and various cap/nozzle options. Produced by Fruselva for B2B clients including supermarket private label programs and FMCG brands.
- Tubs Baby food products packaged in tub containers, offering an alternative serving format for infants and children. Manufactured for B2B clients.
- Glass Jar Baby food products packaged in glass jar format. Manufactured by Fruselva as part of its contract manufacturing portfolio for B2B clients.
- Carton for Liquids Liquid baby food and beverages packaged in carton format, suitable for liquid nutrition products. Manufactured for B2B clients.
- Stages Age-segmented product line covering developmental life stages: Starter (4-6 months), Sitter (6-8 months), Crawler (8-12 months), Toddler (12-48 months), Kids (+48 months), Adolescence, Adult, Pregnancy, and Senior. Manufactured for B2B clients seeking nutrition products across life stages.
- Bags for Pastry Pastry bags for food preparation applications, manufactured as part of Fruselva's food packaging portfolio for B2B clients.
- FUNCTIOLAB Collaborative innovation service that helps clients identify trends and develop functional food products. A multidisciplinary team works with clients, universities, research centers, and startups through working sessions to create new functional food innovations, including rapid product iteration and small-batch pilots.
- IMMUNE KIDS Functional food research project developing formulas to strengthen children's immune systems, targeting digestive health, immunity, and cognitive development. Created through FUNCTIOLAB and research partnerships.
- Plant-Based Beverages Alternative plant-based beverage products extending Fruselva's portfolio beyond traditional baby food into functional and plant-based nutrition, including capabilities acquired through Grupo Costa Concentrados.
Quantifiable outcome
- FUNCTIOLAB generated €200,000 in revenue in 2024 with projected 5% growth for 2025
- +2 more outcomes
Companies that use Go Fruselva
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Go Fruselva technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Go Fruselva partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- EurecatcoreFruselva collaborates with Eurecat technology center on research and development projects including the Senvafun project to develop functional foods for preventing sarcopenia and arthritis in seniors.
- Universities and Research CenterscoreMultiple ongoing collaborations with European and American institutions for long-term innovation through ingredient experimentation and new concepts. Projects co-financed by Fruselva, partners, and government innovation funds.
- TransgourmetminorMet during Fruselva's Global Business Meeting to share market vision and explore potential collaboration opportunities in the food sector.
- Sistema B ChileminorSistema B Chile visited Fruselva's plant in the Maule Region to reinforce purpose and sustainability commitments, aligning with B Corp values.
- Holle Baby FoodcoreFruselva has invested in Switzerland-based Holle Baby Food, expanding its presence in the premium baby food segment and European market.
- Perucchi 1876coreRecently completed acquisition of Perucchi 1876 as part of MaserGrup's expansion strategy, strengthening Fruselva's product portfolio and market position.
- ICEX Next Program / FEDERminorFruselva Global SA received support from ICEX and co-financing from the European Regional Development Fund (FEDER) to contribute to international development and regional economic development.
- ACCIÓ International e-Trade ProgramminorProject driven by ACCIÓ's International e-Trade Program (Catalan government) to support international trade and innovation initiatives.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Go Fruselva competitors and assessment
Company assessmentEmerging players
- Boboduck (Bobo Lab): China-based emerging baby and children's food brand and manufacturer focused on innovative pouch and snack formats. Comparable as a newer entrant in pouch-format baby food and children's nutrition, though at smaller scale and concentrated in China.
Direct peers
- Hero Group: Swiss family-owned baby food and infant nutrition group with private-label and branded manufacturing across Europe and beyond. Directly comparable as a multi-region baby food co-manufacturer with similar retailer and FMCG customer mix.
- HiPP GmbH & Co. Vertrieb KG: German family-owned premium organic baby food manufacturer with broad pouch/jar format range and global retail presence. Comparable in product formats (pouches, jars), stage segmentation and focus on organic/clean-label infant nutrition.
Broad incumbents
- Reckitt (Mead Johnson Nutrition): Owns Enfamil and other global infant formula brands via Mead Johnson Nutrition. Comparable as a global infant nutrition manufacturer serving both branded and co-manufacturing channels, though at significantly larger scale.
- Abbott Nutrition: Global infant formula and pediatric nutrition business (Similac, Pedialyte). Comparable as a multi-region infant nutrition manufacturer serving both branded and private-label channels, though much larger and more pharma-adjacent.
- Perrigo Company: US-listed consumer self-care and infant nutrition company with a large store-brand (private-label) infant formula and baby food business. Directly comparable private-label baby food manufacturing orientation, especially for North American retailers.
- Nestlé Infant Nutrition: Global infant formula and baby food business within Nestlé (Gerber, NAN, etc.). Overlaps with Fruselva in pouch/jar baby food formats and global retail private-label manufacturing, but operates as a much broader CPG incumbent.
- Danone Baby Nutrition (Danone): Global infant formula and baby food division of Danone, one of the largest players in baby nutrition. Comparable as a multi-region baby food manufacturer with a mix of branded and co-manufactured offerings, though at vastly larger scale.
Regional players
- Ausnutria Dairy Corporation: Hong Kong-listed infant formula and dairy nutrition company with manufacturing in the Netherlands, Australia and China. Comparable as an international baby formula/nutrition manufacturer with cross-border manufacturing footprint, though primarily serving the Asian market.
- Beingmate Baby & Child Food Co. China-listed infant formula and baby food manufacturer primarily serving the Chinese market with some overseas activity. Comparable product formats (powdered and pouch baby food) but regional concentration in Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks2 records
Key highlights7 records
Customer concentration
Go Fruselva social profiles
Digital presenceGo Fruselva compliance and trust
Trust signalCompliance7 records
Go Fruselva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Fruselva leadership team
Management profileNumber of profiles
Profiles7 records
Go Fruselva subsidiaries and ownership
Company hierarchySubsidiaries3 records
Go Fruselva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Fruselva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Fruselva
What does Go Fruselva do?
Go Fruselva is a global baby food co-manufacturer that designs, develops, and produces baby food and functional food products on behalf of supermarket chains, FMCG brands, and food startups. The company manufactures across multiple packaging formats (pouches, tubs, glass jars, cartons for liquids, bags for pastry) and life stages (pregnancy through seniors) at production facilities in Spain, Chile, and Colombia, complemented by the FUNCTIOLAB collaborative innovation service for functional food co-creation.
Is Go Fruselva a public or private company?
Go Fruselva is a private company. It is classified as family owned and is currently operating.
When was Go Fruselva founded?
Go Fruselva was founded in 2007. It employs 101 to 250 people.
Where is Go Fruselva based?
Go Fruselva is headquartered in Tarragona, Spain, in the Europe region.
How does Go Fruselva make money?
Two revenue lines are on record. B2B Co-manufacturing is the primary driver. The others are innovation Services (FUNCTIOLAB).
Who are Go Fruselva's main competitors?
Boboduck (Bobo Lab) is listed as an emerging player. Direct peers are Hero Group and HiPP GmbH & Co. Vertrieb KG. Broad incumbents are Reckitt (Mead Johnson Nutrition), Abbott Nutrition, Perrigo Company, Nestlé Infant Nutrition and Danone Baby Nutrition (Danone). Regional players are Ausnutria Dairy Corporation and Beingmate Baby & Child Food Co..
Does Go Fruselva have an API?
No public API is recorded for Go Fruselva.
What industry is Go Fruselva in?
Go Fruselva's product category is Baby Food Contract Manufacturing. Its primary akta.pro industry code is CRADAEAE, Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals), with a secondary code of CRADAEAO, Baby Nutrition for Special Diets (Gluten-Free, Kosher/Halal, Allergen-Controlled). Its NAICS code is 311991 and its SIC code is 2030.