AD Parts
AD Parts is the leading automotive aftermarket parts distribution group in Spain and Portugal, operating 27 regional partner companies, 570+ sales points, and 1,800+ affiliated workshops. It combines private-label manufacturing of lubricants, chemicals, and brake components with an integrated software suite and technical training program, serving professional multi-brand repair workshops.
- Company typePrivate
- Founded1989
- HeadquartersRiudellots De La Selva, Spain
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What AD Parts does
AD Parts is the leading automotive aftermarket parts distribution group in Spain and Portugal, operating through a federation of 27 regional partner companies that together run more than 570 points of sale, a 3,409-vehicle distribution fleet, and 26,000 m2 of warehouse capacity. The company serves over 1,800 affiliated workshops under the AD, AD Expert Service Car, Elite, Premium, and Autotaller networks, providing mechanical parts, bodywork, tires, paint, lubricants, chemicals, and workshop equipment. Founded in 1989 by current President Josep Bosch, AD Parts is headquartered in Riudellots de la Selva, Girona, and is the Spanish operating entity of Parts Holding Europe (PHE), a European aftermarket distribution group backed by Belgium's D'Ieteren.
The company's product and technology stack rests on two pillars. First, a private-label manufacturing operation producing over 400 lubricant references (24+ million liters annually), 120+ antifreeze and refrigerant references, plus batteries, brake components, paint complements, wiper fluids, and greases under the AD brand, manufactured at its Girona facility and distributed across the partner network. Second, an integrated software suite for distributors and workshops: AD Gest (web-based ERP for parts distribution), AD 360 (combined parts catalog, DISNET technical database, online purchasing, and vehicle identification), AD Taller (workshop management for repairs, maintenance, treasury, accounting, and analysis), AD Chronos (operator time tracking and profitability), AD Global, and AD Mercurio. The company also runs Campus EINA AD, a technical training center with 68+ training modules in mechanics, electronics, diagnostics, and electric/hybrid vehicles, supported by GEDBox real-fault generator technology in 50+ training vehicles, and holds ISO 9001 certification with 4-year sample traceability.
AD Parts generates revenue through three mechanics: (1) transactional distribution of third-party manufacturer parts through its 27 partner network to 1,800+ workshops; (2) one-time/license sale of AD-branded private-label products manufactured at its Girona facility; and (3) recurring workshop services and software subscriptions spanning AD Gest, AD 360, AD Taller, AD Chronos, the workshop website platform, technical assistance, marketing support, and training subscriptions. The go-to-market is sales-led and relationship-based, anchored in field sales to professional repair shops and the regional partner distribution model. As of 2025, AD Parts Intergroup is pursuing an active consolidation strategy, with announced negotiations to acquire 51% of Grupo Polaris and Grupo Regueira (each ~€170M revenue) and PHE pursuing a majority stake in Suministros Dama (€27.5M revenue), which would lift Intergroup projected revenue to ~€700M and expand the footprint into additional Spanish regions and upstream workshop equipment sourcing.
AD Parts firmographics
Firmographics- Name
- AD Parts
- Legal name
- AD PARTS SL
- Website
- https://adparts.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AD Parts is the leading automotive aftermarket parts distribution group in Spain and Portugal, operating 27 regional partner companies, 570+ sales points, and 1,800+ affiliated workshops. It combines private-label manufacturing of lubricants, chemicals, and brake components with an integrated software suite and technical training program, serving professional multi-brand repair workshops.
- Ownership category
- akta.pro rank
AD Parts industry classification
Industry- Product category
- Automotive Parts Distribution
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)
Keywords
Where AD Parts is headquartered
LocationHeadquarters
- HQ city
- Riudellots De La Selva
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
AD Parts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Own-brand products: Manufacturing and sale of private label automotive products under the AD brand including lubricants (400+ references, 24+ million liters annually), antifreeze/refrigerants (120+ references), batteries, brake components, paints, and workshop consumables
- Auto parts distribution: Distribution of automotive spare parts from major component manufacturers across all brands, models and vehicle types through a network of 27 partners and 570+ sales points
- Workshop services and software: IT solutions, technical training (Campus EINA AD with 68+ modules), technical assistance, marketing support, financing options, and workshop websites provided to partner workshops
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
AD Parts product offering
Product offeringCore offering
AD Parts is the leading automotive spare parts distribution group in Spain and Portugal, operating a network of 27 regional partner companies and 570+ points of sale serving 1,800+ affiliated workshops. The company distributes multi-brand mechanical, bodywork, tire, paint, lubricant, chemical, and workshop-equipment parts, and manufactures private-label AD products (400+ lubricant references with 24+ million liters annual capacity, 120+ antifreeze/refrigerant references, batteries, brake components, and consumables). It complements this with a proprietary IT suite (AD Gest, AD 360, AD Taller, AD Chronos, AD Global, AD Mercurio) and the Campus EINA AD training program.
Product overview
AD Parts operates as a multi-product distribution group combining its own private label products with proprietary software solutions for the automotive aftermarket. The product portfolio includes two main pillars: (1) Premium Private Brand products manufactured at their Girona facility encompassing over 400 lubricant references, 120+ antifreeze/refrigerant products, batteries, brake components, paint complements, wiper fluids, and greases; and (2) an integrated software suite comprising AD Gest (ERP for distribution), AD 360 (mechanic portal with DISNET integration for catalog and online purchasing), AD Taller (workshop management), AD Chronos (time tracking), and La web de tu taller (workshop website platform). The company also operates branded workshop networks under the AD brand umbrella with over 1,800 affiliated workshops, and provides technical training through Campus EINA AD with 68+ modules.
Differentiator
Problem solved
Functional benefit
Brands
- AD: Premium private brand for automotive parts including lubricants, batteries, filters, coolants, and workshop equipment.
Products and services
- AD Gest Web-based ERP specifically designed for auto parts distribution, adapting functionality to proven business management techniques. Allows control of the entire distribution network from a single application for AD partner distributors.
- AD 360 Preferred mechanic tool that brings together a parts catalog, DISNET technical database, online purchasing, budget creation, exact vehicle identification, and consultation of distributor product availability and conditions for workshop professionals.
- AD Taller Workshop management solution covering all needs including repairs, maintenance, treasury, accounting, and analysis, designed by and for workshops as an end-to-end program that does not require external applications.
- AD Chronos Workshop time tracking utility that manages attendance and dedication records, allowing workshops to determine the exact profitability and what each operator has been working on.
- AD Global General management, administration, and marketing system within the AD software suite for partner distributors and the central organization.
- AD Lubricants Over 400 references of lubricants including synthetic oils for gasoline and diesel engines, with formulations for latest-generation engines offering high protection and temperature adaptability. Annual production capacity exceeds 24 million liters.
- AD Antifreezes and Refrigerants Over 120 references of antifreeze-refrigerant products including organic, inorganic, and concentrate formulas for dilution in various concentrations and packaging formats, with an Original line for extreme temperatures.
- AD Batteries Automotive batteries designed for superior power and reliability, with less corrosion and greater efficiency, offering longer battery life and more starts under all climate conditions.
- AD Brakes Complete range of automotive friction components including brake pads, discs, drum brake kits, shoes, brake pumps, brake lines, brake fluid, and sprays for maximizing vehicle safety.
- AD Paint Complements Complete range of painting complements for automotive repainting including varnishes, hardeners, putties, solvents, and preparation/masking materials sourced from first-level manufacturers.
- AD Windscreen Washers Methanol-free windscreen washers using isopropanol for rapid evaporation without leaving marks, including a complete wiper blade catalog.
- AD Greases Wide range of lithium soap greases for general lubrication, high temperature work, extreme pressure applications, bearing lubrication, and centralized truck and public works machinery lubrication systems.
- AD Other Workshop Consumables Cleaning products including hand washing paste, brake and clutch cleaning/degreaser products, interior cleaning liquids, and deionized distilled water with very low conductivity.
- Campus EINA AD Technical training program covering mechanics, electricity and electronics, engine management, safety and comfort, diagnostics, specific vehicles, and monographs, delivered through 68+ training modules and supported by GEDBox technology in over 50 training vehicles.
- DISNET Technical Database Web-based technical information platform that allows automotive professionals to save time searching for data and diagnostic processes when repairing latest-generation electronic systems.
- La web de tu taller Digital platform that allows workshops to create their own professional website quickly and easily, and includes a workshop locator directory for end customers to find affiliated repair shops.
- AD Workshop Networks (Red de Talleres AD) Workshop branding network including Talleres AD, AD Expert Service Car, Elite, Premium, and Autotaller, providing professional maximum-quality service using AD products across 1,800+ affiliated workshops.
Quantifiable outcome
- 24+ million liters of lubricants produced annually
- +4 more outcomes
Companies that use AD Parts
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
AD Parts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
AD Parts partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Parts Holding Europe (PHE)coreParent company of AD Parts Intergroup. PHE is a European leader in automotive parts distribution for light vehicles and commercial vehicles, present in France, Belgium, Netherlands, Luxembourg, Italy, Spain, and Ireland. With 10,000 employees and approximately 3 billion euros revenue in 2025.
- AD InternationalcoreInternational organization based in Brussels with 25 members and presence in 40 countries. AD Parts is one of the most important partners and a member of the Board of Directors.
- Grupo PolarismajorKey automotive parts distributor in Spain covering Madrid, Galicia, Castilla-La-Mancha, Castilla-y-León, Cantabria and Asturias regions through AD Vemare, AD Transcose, AD Paher, AD Cantabria and EDI. Achieved approximately 170 million euros revenue in 2025 with over 800 employees.
- Grupo RegueiramajorKey automotive parts distributor based in A Coruña covering northern Spain regions. Achieved approximately 170 million euros revenue in 2025 with over 800 employees.
- Suministros DamamajorCompany specializing in importing and exporting workshop equipment. Collaborates with PHE group subsidiaries in sourcing and marketing products under distribution brands (MDD). Located in Murcia, Spain. Reached 27.5 million euros revenue in 2025 with 54 employees.
- AutodistributioncorePHE subsidiary operating as automotive parts distribution network across European markets.
- CIFPAminorCentro de Innovación para la Formación Profesional de Aragón (CRN Logística y Transporte) - Innovation center for professional training in logistics and transport.
- AD Grup EinacoreTechnical training center of excellence with over 68 training modules covering mechanics, electricity, electronics, engine management, safety, comfort, diagnosis, and specific vehicles. Develops GEDBox technology for training vehicles.
- La Comunidad del TallerminorOrganization running the MVP del Taller competition - recognition program for future automotive professionals.
- OverlapminorTechnology partner collaborating with AD Egido on workshop management and profitability training programs.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
AD Parts competitors and assessment
Company assessmentDirect peers
- Autodistribution: French-headquartered automotive aftermarket distribution network and direct PHE sister subsidiary. Operates the same independent-partner distribution model across France, Belgium, Netherlands and Luxembourg that AD Parts runs in Iberia, making it the closest structural and strategic peer within the same corporate family.
- Alliance Automotive Group: Major European automotive parts distributor with operations across the UK, France, Germany, Poland and the Nordics. Runs a partner-affiliated distribution model similar to AD Parts, serving independent workshops through regional entities and is a direct competitor for pan-European scale in light-vehicle aftermarket.
- Groupauto International: International federation of independent automotive parts distributors with presence in multiple European and global markets. Closely comparable distribution-network structure and workshop-affiliation model to AD Parts, with member distributors serving multi-brand repair shops via shared branding and procurement.
- Temot International: Global network of automotive aftermarket parts distributors sharing branding, procurement and IT resources across dozens of markets. Highly comparable to AD Parts' position within AD International, serving as a competing international affiliation model for national/regional distributors.
- ATR International: Europe-wide federation of automotive parts distributors and warehouse distributors with shared proprietary brand programs. Operates a comparable multi-country distribution network serving independent workshops, directly analogous in business model to AD Parts' Iberian operation.
- Inter Cars: Largest independent automotive aftermarket parts distributor in Central/Eastern Europe, with extensive workshop network, private-label parts manufacturing and proprietary IT systems. Operates a very similar vertically-integrated model — distribution plus IT plus private-label plus training — to AD Parts.
Broad incumbents
- LKQ Corporation: Global leader in automotive aftermarket parts distribution with operations across North America, Europe and the UK. Overlaps with AD Parts in European specialty and self-service parts distribution, but operates at much larger scale and a broader portfolio than AD Parts' Iberian focus.
- Genuine Parts Company: US-listed distributor of automotive replacement parts through the NAPA brand globally, with substantial industrial and global operations. A broad incumbent in the same automotive aftermarket distribution category, with significantly larger scale and broader geographic footprint than AD Parts.
Emerging players
- Mister Auto: European online-first retailer of automotive spare parts serving both consumers and professional workshops. Represents the digital-native distribution model that could incrementally disintermediate traditional B2B distributors like AD Parts on lower-complexity SKUs.
- Oscaro: Major European online auto parts retailer operating in multiple markets with large SKU catalog and B2C-led fulfillment. Comparable as an emerging digital alternative to traditional parts distribution; not a direct B2B rival to AD Parts today, but a long-term competitive vector.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
AD Parts social profiles
Digital presenceAD Parts compliance and trust
Trust signalCompliance1 record
AD Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
AD Parts leadership team
Management profileNumber of profiles
Profiles2 records
AD Parts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AD Parts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AD Parts
What does AD Parts do?
AD Parts is the leading automotive spare parts distribution group in Spain and Portugal, operating a network of 27 regional partner companies and 570+ points of sale serving 1,800+ affiliated workshops. The company distributes multi-brand mechanical, bodywork, tire, paint, lubricant, chemical, and workshop-equipment parts, and manufactures private-label AD products (400+ lubricant references with 24+ million liters annual capacity, 120+ antifreeze/refrigerant references, batteries, brake components, and consumables). It complements this with a proprietary IT suite (AD Gest, AD 360, AD Taller, AD Chronos, AD Global, AD Mercurio) and the Campus EINA AD training program.
Is AD Parts a public or private company?
AD Parts is a private company. It is classified as corporate owned and is currently operating.
When was AD Parts founded?
AD Parts was founded in 1989. It employs 1,001 to 5,000 people.
Where is AD Parts based?
AD Parts is headquartered in Riudellots De La Selva, Spain, in the Europe region.
How does AD Parts make money?
Three revenue lines are on record. Own-brand products are the primary driver. The others are auto parts distribution and workshop services and software.
Who are AD Parts's main competitors?
Direct peers on record are Autodistribution, Alliance Automotive Group, Groupauto International, Temot International, ATR International and Inter Cars. Broad incumbents are LKQ Corporation and Genuine Parts Company. Emerging players are Mister Auto and Oscaro.
Does AD Parts have an API?
No public API is recorded for AD Parts.
What industry is AD Parts in?
AD Parts's product category is Automotive Parts Distribution. Its primary akta.pro industry code is CRAOANAF, Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables). Its NAICS code is 44133 and its SIC code is 5013.