Zimbrick Inc.

Name

Zimbrick Inc.

Legal name

Zimbrick Auto Group

Website

https://zimbrick.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from 16 automotive brands including Chevrolet, GMC, Honda, Hyundai, Nissan, Mercedes-Benz, BMW, Audi, Porsche, Volkswagen, Acura, Buick, Infiniti, Genesis, MINI, and Mercedes Sprinters. Revenue generated through vehicle sales price margins.
2. Used Vehicle Sales: Sale of pre-owned and certified pre-owned vehicles. Includes inventory of sedans, trucks, SUVs, hybrids, and electric vehicles. All qualifying Zimbrick used vehicle purchases include a warranty.
3. Service and Parts: Vehicle maintenance and repair services at 20 service locations. Genuine parts sales. Body shop services for collision repair.
4. Financing and Leasing: In-house and third-party financing options for vehicle purchases and leases. Flexible solutions for new and pre-owned vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Zimbrick Inc. operates a multi-brand automotive dealership group selling new, pre-owned, and certified pre-owned vehicles from 16 manufacturers (Acura, Audi, BMW, Buick, Chevrolet, Genesis, GMC, Honda, Hyundai, Infiniti, Mercedes-Benz, MINI, Nissan, Porsche, Volkswagen, and Mercedes Sprinters). The company complements vehicle sales with 20 service and parts locations, a dedicated body shop, in-house and third-party financing/leasing, trade-in valuation, and a fleet and commercial vehicle division serving business buyers.

Product overview

Zimbrick Automotive is a traditional new and used car dealership operating a platform-plus-services model. The core product is vehicle sales across new, pre-owned, and certified pre-owned categories, encompassing over 16 brands (Chevrolet, GMC, Honda, Hyundai, Mercedes-Benz, BMW, Audi, Porsche, Acura, Buick, Genesis, Infiniti, MINI, Nissan, Volkswagen) and vehicle types (sedans, trucks, SUVs, luxury, EVs, hybrids). The company operates as a unified dealership network with add-on service modules including a Service Center, Parts Center, Body Shop, vehicle financing, and trade-in valuation services. The product portfolio includes specialized sub-categories such as Electric Vehicle Inventory, Hybrid Vehicle Inventory, Luxury Vehicle Sales, Commercial & Fleet Vehicles, and a budget-focused Vehicle Under 15K selection. The ecosystem is anchored by a selection of over 3,000 vehicles across 16 dealership locations plus 20 service locations, with all qualifying used vehicle purchases including a warranty and full tank of gas.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Quantifiable outcome

• Rigorous multi-point inspections ensure all vehicles meet high standards before sale
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kunes Auto Group: Multi-brand regional dealer group headquartered in Delavan, Wisconsin, with overlapping mass and premium franchises across southern Wisconsin and northern Illinois. Direct substitute for consumers shopping in the same Madison-adjacent geography.
• Russ Darrow Group: Family-owned Wisconsin auto group with dealerships and collision centers across the Milwaukee/Madison corridor. Closest like-for-like comparison on ownership structure, geographic footprint, and brand mix.
• Bergstrom Automotive: Privately held Midwest dealer group with mass and luxury franchises in Wisconsin and surrounding states. Comparable scale, multiple-OEM franchise model, and integrated body-shop/service operations.
• Group 1 Automotive: Fortune 500 franchised dealer group with ~200 dealerships across the U.S. and U.K. Premium and import-brand heavy mix parallels Zimbrick's franchise portfolio.
• Sonic Automotive: Public franchised dealer group with EchoPark used-car and F&I captive. Same multi-brand franchise model with growing used-vehicle vertical; comparable revenue mix and operating structure.
• Asbury Automotive Group: Public franchised dealer with ~150 stores and the Clicklane digital channel. Closely mirrors Zimbrick's mix of premium franchises, F&I focus, and Clicklane-like online shopping funnel.

Regional players

• Holz Motors: Wisconsin-based multi-brand dealer with Hmong and Spanish bilingual services similar to Zimbrick. Comparable in addressing underserved immigrant communities through native-language sales.

Broad incumbents

• Lithia Motors: Largest U.S. franchised auto retailer with hundreds of stores across the country. Same multi-brand dealership model at vastly greater scale; benchmark for consolidated retail operating leverage.
• AutoNation: Public national dealer group operating 200+ franchises. Same franchise model, broader geographic diversification, and additional used-car and AutoNation Finance extensions.

Emerging players

• Carvana: Pure-play online used-car retailer selling vehicles via vending-machine fulfillment. Represents the digital-native model threatening traditional dealer economics and customer acquisition funnels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zimbrick Inc.