WBNS-TV

What WBNS-TV does

WBNS-TV operates 10TV, the CBS-affiliated local broadcast television station licensed to Columbus, Ohio, and serving the broader central Ohio market including Marion County, Vinton County, and Franklin County. Founded in 1948 and owned by publicly-traded broadcast group TEGNA (NYSE: TGNA), the station produces hyper-local news, weather, sports (including Ohio State athletics, Columbus Blue Jackets, Columbus Crew, and high-school sports), traffic, and investigative journalism, supplemented by branded editorial verticals such as '10 Investigates,' 'Boomtown,' 'Protecting Your Money / Consumer 10,' and 'Keeping You Safe.' The technical platform combines traditional over-the-air broadcast with digital distribution: the 10tv.com website, native mobile apps on iOS and Android, and a 10TV+ streaming service distributed across Roku, Amazon Fire TV, Apple TV, and Samsung connected-TV devices. The station operates an interactive local weather radar as a featured product.

The company's business model is overwhelmingly advertising-based, with two identified revenue streams: traditional television advertising sold against local newscasts and programming, and digital advertising across 10tv.com and mobile apps. Pricing is not publicly disclosed and is quote-based via an 'Advertise With Us' channel. There is no subscription paywall on 10TV+ and no transactional consumer revenue stream described. The station employs 51-100 staff, including a roster of named on-air anchors, reporters, and meteorologists, and operates under FCC broadcast licensing. Revenue figures are not publicly disclosed. Strategic distribution and content syndication leverage TEGNA's shared technology, content management, and advertising-network infrastructure, allowing WBNS-TV to operate as a mid-sized-market local station within a national broadcast platform.

Name

WBNS-TV

Legal name

WBNS-TV

Website

https://10tv.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

WBNS-TV (10TV) is a TEGNA-owned local broadcast television station in Columbus, Ohio, founded in 1948, delivering hyper-local news, weather, sports, and investigative journalism to central Ohio via broadcast, web, mobile, and connected-TV platforms funded by advertising.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• Local news coverage
• Weather forecasting
• Investigative journalism
• Streaming news service

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Local television advertising revenue generated from businesses purchasing commercial airtime during news broadcasts, weather segments, sports coverage, and programming. Advertise With Us link visible on website footer.
2. Digital Advertising: Online advertising revenue from display ads, sponsored content, and digital marketing services offered through 10tv.com and mobile applications.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

WBNS-TV (operating as 10TV) is a CBS-affiliated local broadcast television station that produces and distributes local news, weather, sports, and investigative journalism content to viewers in Columbus and central Ohio. Its offerings are delivered across multiple channels, including over-the-air broadcast, the 10tv.com website, iOS and Android mobile apps, connected TV streaming via 10TV+ on Roku, Fire TV, Apple TV, and Samsung devices, plus social media and email newsletters.

Product overview

WBNS-TV operates 10TV as a unified local news platform combining broadcast television and digital products. The core offering includes 10TV News Platform delivering comprehensive local coverage across news, weather, sports, and politics, supported by specialized investigative units including 10 Investigates, Protecting Your Money (Consumer 10), and Keeping You Safe. Digital distribution is enabled through the 10TV Mobile App for iOS and Android, 10TV+ streaming service with exclusive content, and live streaming via Roku, Fire TV, Apple TV, and Samsung platforms. The Weather Radar provides real-time meteorological data as a key product feature.

Differentiator

Problem solved

Functional benefit

Products and services

• 10TV News Platform The 10TV News Platform is the digital news destination at 10tv.com where WBNS-TV publishes local news articles, weather updates, sports coverage, investigative stories, videos, and live newscast content for central Ohio audiences. It is the online counterpart to the broadcast channel and is available to viewers free of charge.
• 10TV Mobile App The 10TV Mobile App is the iOS and Android smartphone application published by WBNS-TV, delivering local news, weather forecasts, the interactive 10TV Weather Radar, breaking news alerts, and live newscast streaming to central Ohio users on mobile devices.
• 10TV+ Streaming Service 10TV+ is WBNS-TV's dedicated 24/7 live streaming service, available as a streaming app on Roku, Amazon Fire TV, Apple TV, and Samsung smart TVs, providing central Ohio audiences with always-on access to the station's live newscasts and original local content.
• 10TV Weather Radar The 10TV Weather Radar is an interactive radar tool that visualizes real-time weather conditions and forecasts for central Ohio, available to viewers via the 10tv.com website and the 10TV mobile app.
• 10 Investigates 10 Investigates is WBNS-TV's investigative journalism unit, producing in-depth accountability reporting and investigative stories for central Ohio audiences across the 10TV broadcast, website, and mobile platforms.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TEGNAcoreOthersWBNS-TV (10TV) is owned and operated by TEGNA, a national broadcast media company. TEGNA provides operational support, technology infrastructure, content syndication, and advertising services. The station operates under the TEGNA corporate umbrella, utilizing shared technology platforms, content management systems, and advertising networks. Assets and media content are hosted on TEGNA's servers (tegna-media.com domains).

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sinclair Broadcast Group: One of the largest US TV station operators, running local broadcast stations across multiple markets — comparable as a scaled local-TV peer with similar ad-revenue model and broadcast/distribution dynamics.
• Nexstar Media Group: Largest US television station operator with portfolio of network-affiliated local stations; comparable as a peer group owner leveraging scale in content, ad sales, and digital distribution.
• Hearst Television: Owns and operates local TV stations in major and mid-size US markets; comparable to WBNS-TV through similar local news, weather, and sports programming with multi-platform distribution.
• TEGNA Inc. WBNS-TV's publicly-traded parent company (NYSE: TGNA) operating 60+ local TV stations nationwide; comparable as the broader broadcast group whose portfolio economics directly drive WBNS-TV's operating context.
• E.W. Scripps Company: Operates local broadcast television stations plus national networks (ION, Court TV); comparable through local-TV ad-revenue model and mid-market station profile similar to WBNS-TV.
• Gray Television: Operates a large portfolio of local TV stations across mid-sized US markets including Ohio-adjacent markets — comparable in local news model, ad-supported revenue, and TEGNA-like group operating structure.

Others

• Lockheed Martin (no — exclude):

Direct peers

• WTTE (FOX 28 Columbus): FOX-affiliated local station serving Columbus, competing with WBNS-TV across news, weather, and sports content for the same central Ohio viewership and advertising market.
• WCMH-TV (NBC4 Columbus): The NBC network affiliate serving the Columbus DMA — directly competes with WBNS-TV (10TV) for local news, weather, and sports audiences in central Ohio with similar broadcast and digital offerings.
• WSYX (ABC 6 Columbus): ABC network affiliate in Columbus and the closest local-market competitor to 10TV, competing for the same advertising dollars, sports rights, and breaking news audiences in central Ohio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WBNS10TV
• Xx.com/10TV

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WBNS-TV