AB Mauri Food

What AB Mauri Food does

AB Mauri North America is a B2B baking technology company and division of UK-listed conglomerate Associated British Foods (ABF), operating as the regional arm of AB Mauri's global yeast and bakery ingredients business. The company produces and sells yeast under the iconic Fleischmann's brand (established 1868) along with a comprehensive portfolio of enzyme-based dough improvers, chemical leavening agents, preservation solutions, mixes and concentrates, and natural cereal ferments. Core proprietary technology centers on yeast production and fermentation combined with enzyme-based ingredient solutions, including branded lines such as Softase (extended shelf life), Arctic (frozen dough), Supremo (tortilla systems), BakeRise (leavening), BakeGard (preservation), and Aromaferm (cereal ferments). The Memphis yeast plant produces 3.5 billion loaves of yeast annually while the Cedar Rapids facility manages 100+ active SKUs across 400+ raw materials.

The company serves industrial bakeries (Bimbo, Flowers Foods, Kroger are named customers), artisan bakeries, food service operators, and health-conscious product manufacturers through a direct enterprise field sales model with regional VPs and application specialists. Technical service is embedded in the GTM motion: specialists work side-by-side with customers on formulation optimization and process troubleshooting, supported by the bakingHUB innovation laboratory in St. Louis's Cortex Innovation Community. Distribution is anchored by seven North American production facilities across the US (Cedar Rapids, Wilsonville, Memphis, Greenville), Canada (Calgary, LaSalle), and Mexico (Veracruz), supplying customers through quote-based B2B arrangements.

Revenue mechanics rely on one-time product sales of yeast and ingredient systems, supplemented by licensing arrangements such as the 2020 Amyris Purecane sweetener exclusive distribution agreement. Recent strategic activity includes the August 2024 acquisition of Omega Yeast Labs to enter craft brewing, multiple 2024 product launches targeting sugar reduction (4-6% via Softase Palladium 2300), egg replacement (up to 50%), and fat reduction (up to 100% in tortillas), and a 2017 acquisition of Specialty Blending Co. to scale mix manufacturing. The company is privately held as an ABF division with no standalone revenue disclosure; ABF reports more than $17B USD in total sales across 50+ countries.

Name

AB Mauri Food

Legal name

AB Mauri Food Inc.

Website

https://abmna.com

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

251–500 employees

Short description

AB Mauri North America is a B2B baking technology company and division of Associated British Foods that produces Fleischmann's Yeast and a full portfolio of enzyme-based dough improvers, leavening agents, preservation solutions, and mixes, serving industrial and artisan bakeries across the US, Canada, and Mexico through direct enterprise sales with embedded technical service.

Ownership category

akta.pro rank

Product category

Bakery Ingredients

NAICS

Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Bakery & Baking Yeast (Fresh, Active Dry, Instant, Specialty Yeasts) (AFAJAJAD)

akta.pro secondary industries

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Frozen Bakery Products Manufacturing (AFAKAAAF)

Keywords

• Bakery ingredients
• Yeast production
• Dough conditioners
• Baking solutions
• Food ingredients manufacturing

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Yeast Sales: Primary revenue stream from selling yeast products under the Fleischmann's brand name to commercial and industrial bakers. Products include cream yeast, compressed yeast, and dry yeast formats.
2. Bakery Ingredients: Sale of bakery ingredient solutions including dough conditioners, mold inhibitors, chemical leaveners, enzyme blends, vinegar, malt, syrups, acidulants, mixes, concentrates and blends. Technical service and support provided alongside product sales.
3. Ingredient Technology Partnerships: Strategic partnerships to incorporate proprietary ingredients (like Amyris Purecane sweetener) into product portfolio, creating differentiated offerings for industrial baking customers in North America.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AB Mauri North America manufactures and sells yeast (under the Fleischmann's brand) and a comprehensive portfolio of bakery ingredient solutions including enzyme-based dough conditioners and improvers, chemical leavening agents, preservation/mold inhibitors, mixes, concentrates, colors and flavors, and specialty products such as Non-GMO and Organic lines. The company serves industrial and artisan commercial bakeries across North America through direct sales with technical support and side-by-side customer collaboration.

Product overview

AB Mauri North America is a baking technology company offering a comprehensive portfolio of yeast and bakery ingredient products. The core offering centers on Fleischmann's Yeast (cream, compressed, and dry formats), supported by extensive ingredient solutions including enzyme-based improvers and conditioners (Softase, Supremo Tortilla System, Arctic Frozen Dough Solutions, Fermentase, Qualitase), preservation solutions (BakeGard), leavening agents (BakeRise), mixes and concentrates (Burgen brand), colors and flavors (Aromaferm cereal ferments), and specialty products (Non-GMO Project Verified and Organic lines). The company also operates AB Biotek, a division focused on brewing and fermentation solutions, expanded through the August 2024 acquisition of Omega Yeast Labs. Additional innovation platforms include Indulge Technologies for egg replacement and fat reduction. The portfolio spans from traditional ingredients to clean-label and organic solutions, serving industrial and artisan bakers across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Fleischmann's Yeast: Iconic yeast brand established in 1868, available in cream, compressed, and dry formats for commercial and artisan bakers.
• bakingHUB
• AB Mauri Bakery Ingredients
• Burgen
• Supremo Tortilla Solutions
• Softase
• BakeRise
• BakeGard
• Aromaferm
• Qualitase
• Fermentase
• Arctic Frozen Dough Solutions
• Indulge Technologies
• AB Biotek

Products and services

• Fleischmann's Yeast Yeast products in cream, compressed, and dry formats, cultivated for uniformity, hardiness, strength, stability, and consistency. Used by commercial and artisan bakers for bread, buns, rolls, and other yeast-raised baked goods.
• Softase Enzyme Solutions Full portfolio of single enzyme and customized enzyme blend softening solutions designed for extended shelf life (ESL), providing crumb softening, crumb texture, and finished bread moistness qualities for industrial bakers.
• Supremo Tortilla System High-performance ingredient modules for tortilla production covering leavening, conditioning, preservation and extensibility that can be dialed up or down for various tortilla types.
• Arctic Frozen Dough Solutions Innovative improvers that enhance stability, tolerance and consistency in artisan and industrial frozen dough and pastry formulations including bread, par-baked bread, buns, rolls, croissants and Danish.
• Fermentase Dough conditioning enzyme solutions delivering consistent execution with ease of scaling technology for freshness, crumb, and color control in dough oxidation systems.
• Qualitase Dough oxidation solutions providing a personalized approach to consistently create desired strength and tolerance in yeast-leavened products, enhancing grain characteristics and improving grain texture.
• BakeGard Preservation Solutions High-quality yeast and chemically leavened preservation solutions that reduce growth of mold and bacteria and slow spoilage in food products, including mold inhibitors and dough preservation products.
• Burgen Mixes, Bases and Concentrates Portfolio of mixes, bases, concentrates and blends for breads, biscuits, crackers, cakes, doughnuts, honey buns, muffins and brownies with wholesome ingredients including ancient, whole and mixed grains, seeds and fruit. Manufactured at the Cedar Rapids facility.
• BakeRise Leavening Solutions Complete spectrum of high-quality chemical leavening agents with advanced specialty ingredients providing proven performance and unsurpassed consistency for tortillas, cakes, pizzas and more.
• Aromaferm Cereal Ferments Natural cereal ferments in powder and liquid form that provide authentic sourdough flavor in a concentrated format, allowing bakers to consistently bake sourdough flavors into breads quickly, easily and cost effectively without long dough fermentations.
• Non-GMO Project Verified Yeast Lineup Lineup of six Non-GMO Project Verified dry yeast products available to the industrial baking marketplace, meeting consumer demand for Non-GMO verified products.
• Organic Line Organic line of dough strengthening and extended shelf-life solutions compliant with QAI organic certification requirements, meeting consumer demand for organic products.
• Omega Yeast Craft Brewing Yeast Craft brewing liquid yeast products with extensive yeast strain portfolio for craft beer styles. Part of the AB Biotek division following the August 2024 acquisition of Omega Yeast Labs.
• Softase Palladium 2300 Extended shelf life enzyme solution offering state-of-the-art softening, elite resilience, improved softness, and category-leading resilience. Enables 4-6% sugar reduction from formula for white, whole wheat and variety breads.
• BakeGard CWF Extended mold-free shelf life solution offering natural functional replacement for calcium propionate solutions to extend shelf life in baked goods.
• Supremo Fat Reduction Tortilla fat reduction solution that lowers formulation costs by reducing fat or oil up to 100% in tortillas while meeting customer expectations for product quality.
• Indulge Technologies Egg Replacer CC 1000 Egg replacer technology that replaces up to 50% of liquid whole eggs in premium crème cakes and muffins, reducing exposure to fluctuating egg prices while maintaining finished product quality.
• Organic BakeGard VP Certified organic preservation solution providing functional replacement for cultured wheat, cultured starch, and calcium propionate solutions. Free of propionic acid for use in breads/rolls, tortillas, and other yeast-raised bakery applications.
• Fry Shortening Reduction Technology Donut fry shortening reduction technology delivering up to 30% reduction in fry shortening uptake while maintaining quality, texture, volume, shelf life, and glaze adherence. Supports sustainability and cost savings.
• Burgen Complete Protein Bread Mix Specially formulated high-protein bread mix requiring only Fleischmann's Yeast, water, oil and vinegar. Delivers 7g protein, 3.3g fiber, 2.7g net carbohydrates, and no added sugar per slice.

Quantifiable outcome

• Softase Palladium 2300 enables 4-6% sugar reduction in baked goods formulas
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Omega Yeast Labs LLCcoreStrategic or Co-development Partner · 14 August 2024Acquisition of Omega Yeast Labs LLC, a Chicago-based craft yeast producer and leader in craft brewing liquid yeast in the United States. Acquisition strengthens AB Mauri's specialty yeast business for craft beer and expands product portfolio in alcohol beverage market. Omega Yeast known for innovation and extensive yeast strain portfolio for craft beer styles. Now part of AB Biotek brewing division.
• AmyriscoreStrategic or Co-development Partner · 22 June 2020Exclusive multi-year agreement for the sale and purchase of Amyris Purecane (RebM) zero-calorie sweetener for baking applications in US, Mexico and Canada markets. Partnership expected to transform industrial baking sector by enabling customers to produce reduced sugar baked goods with no loss of flavor, texture or product appeal. AB Mauri leverages Amyris biotechnology expertise for customer benefit.
• Bridge BreadminorOthersSocial business enterprise in St. Louis providing supportive employment to people without permanent housing. AB Mauri supports through ingredient technology, equipment donations, financial donations, and has its president serve on the organization's board. During COVID-19 pandemic, AB Mauri matched first $5,000 of donations to help sustain the organization.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Puratos: Belgian-headquartered global bakery ingredients, mixes, and finished products supplier. Directly competes with AB Mauri in industrial and artisan bakery ingredients (enzymes, improvers, mixes, fillings) with comparable customer segments.
• Lallemand: Major yeast and fermentation specialist (baking, brewing, nutrition). Senior VP of Sales at AB Mauri previously worked at Lallemand, indicating direct overlap in commercial baking yeast customers and technical service models.
• Bakels: Swiss-headquartered bakery ingredient specialist with strong presence in North America and globally. Directly competes with AB Mauri in mixes, bases, and concentrates for industrial and craft bakeries.
• Corbion: Specializes in lactic acid, preservatives (including natural alternatives to calcium propionate), and bakery ingredient solutions. Competes with AB Mauri's BakeGard preservation line, particularly in clean-label and extended shelf life categories.
• Lesaffre: Global leader in yeast and fermentation products with strong North American presence. Directly competes with AB Mauri in industrial yeast supply and increasingly in bakery ingredient solutions, sharing the same B2B bakery customer base.
• IFF (formerly DuPont Danisco): Global food ingredients major with a strong bakery enzyme and cultures portfolio (Danisco). AB Mauri's VP of Innovation was previously at DuPont Danisco, indicating direct competition in enzyme systems and cultures for industrial bakers.
• Dawn Foods: Global bakery ingredient manufacturer (mixes, bases, icings, fillings) serving industrial bakers and foodservice operators. Directly comparable to AB Mauri's Burgen mix portfolio and competes in similar industrial bakery channels.

Broad incumbents

• Kerry Group: Global taste and nutrition company with a bakery ingredients division. Larger and more diversified than AB Mauri, overlapping in dough conditioners, enzymes, and functional baking ingredients supplied to major industrial bakeries.
• ADM: Global food and ingredient processor where AB Mauri's current president (Brent Fenton) was previously a 26-year executive. ADM Baking Solutions competes with AB Mauri in specialty baking ingredients including enzymes, leavenings, and natural preservatives.
• Cargill: Diversified global agricultural and food ingredients giant. Competes with AB Mauri in specialty bakery ingredients (oils, leavenings, mixes) and grain-derived ingredient systems supplied to industrial baking customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@abmauri
• LinkedInlinkedin.com/company/ab-mauri
• Xx.com/AB_Mauri
• Facebookfacebook.com/ABMauriNorthAmerica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AB Mauri Food