HiFiMAN
HiFiMAN is a privately held premium audio equipment manufacturer (founded 2007, US HQ in New York) specializing in planar magnetic headphones, earphones, portable players, and amplifiers sold globally to audiophiles, professional audio engineers, and — via a 2026 ASUS ROG partnership — gamers.
- Company typePrivate
- Founded2007
- HeadquartersKunshan, China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What HiFiMAN does
HiFiMAN (HIFIMAN Corporation) is a privately held, US-incorporated premium audio equipment manufacturer founded in 2007 with US headquarters in Bellmore, NY and operational roots in Kunshan, China. The company designs and sells high-fidelity headphones, earphones, portable audio players, and headphone amplifiers under its HIFIMAN brand, organized across four price tiers — Reference (e.g., SHANGRI-LA at $50,000, SHANGRI-LA jr at $8,000, SUSVARA at $18,000), Premium (HE1000 WiFi at $2,699, Arya WiFi at $1,449, ANANDA-BT at $799, DEVA Pro at $199), Hi-Fi (Edition XV at $399, ANANDA Unveiled at $549, AUDIVINA LE at $399), and Earphones/Accessories (RE400 Waterline IEM at $19.99 up to RE400a at $79). Its core technology centers on planar magnetic driver design, augmented by proprietary innovations including the Neo Supernano Diaphragm (Gen 2: 40% lighter), Stealth Magnet Technology, and an integrated R2R Hymalaya DAC with Class A/B amplifier enabling lossless WiFi streaming up to 32-bit/768kHz PCM and DSD512.
The business model is hardware sales across a broad price ladder, monetized through direct-to-consumer channels (store.hifiman.com plus Amazon, eBay, AliExpress, Shopee, Lazada, Newegg), a global authorized dealer network spanning approximately 50 countries across North America, Europe, Asia, Latin America, Africa, and Oceania, and event-driven community engagement at the CanJam audiophile trade shows in London, SoCal, Shanghai, and Dallas. Primary customer segments are audiophiles (consumer hobbyists), professional audio engineers and musicians (classical musicians, sound engineers via an artist endorsement program), and — newly entering in 2026 — gamers via the flagship ASUS Republic of Gamers partnership producing the ROG Kithara open-back planar magnetic gaming headset at $299.99. Revenue is generated entirely from product sales with no subscription or service component; the company is founder/closely held with no disclosed institutional funding.
HiFiMAN firmographics
Firmographics- Name
- HiFiMAN
- Legal name
- HIFIMAN Corporation
- Website
- https://hifiman.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HiFiMAN is a privately held premium audio equipment manufacturer (founded 2007, US HQ in New York) specializing in planar magnetic headphones, earphones, portable players, and amplifiers sold globally to audiophiles, professional audio engineers, and — via a 2026 ASUS ROG partnership — gamers.
- Ownership category
- akta.pro rank
HiFiMAN industry classification
Industry- Product category
- Premium Audio Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI)
- akta.pro secondary industries
- AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Studio / Pro Monitoring Headphones & Reference Speakers (CRACANAK)
Keywords
Where HiFiMAN is headquartered
LocationHeadquarters
- HQ city
- Kunshan
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
HiFiMAN business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Headphone Sales: Direct sales of planar magnetic headphones across reference, premium, and Hi-Fi product tiers ranging from $399 to $50,000
- Portable Audio Players: Sales of high-resolution portable music players and streaming audio devices
- Earphones and In-Ear Monitors: Sales of earphone products including TWS (true wireless) models and wired in-ear monitors
- Amplifiers: Sales of headphone amplifiers and DACs for audiophile setups
- Accessories: Sales of replacement earpads, cables, and other headphone accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Reference Tier - Flagship models for professional and extreme audiophiles |
| One time/ perpetual license | Pay-as-you-go | Premium Tier - High-end wireless and specialty headphones |
| One time/ perpetual license | Pay-as-you-go | Hi-Fi Tier - Accessible audiophile headphones |
| One time/ perpetual license | Pay-as-you-go | Entry Accessories - Replacement parts and earphones |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
HiFiMAN product offering
Product offeringCore offering
HiFiMAN designs and manufactures premium high-fidelity headphones, earphones, portable audio players, and headphone amplifiers built primarily around planar magnetic driver technology. Its products span reference-tier electrostatic and flagship planar magnetic headphones (e.g., SHANGRI-LA at $50,000, SUSVARA), premium wireless audiophile models with integrated R2R DACs and amplifiers, accessible Hi-Fi planar magnetic headphones, true wireless earphones, in-ear monitors, and replacement accessories. The portfolio serves individual audiophiles, music professionals, and gaming enthusiasts worldwide through direct online sales and a global authorized dealer network.
Product overview
HiFiMAN is a premium audio equipment manufacturer specializing in high-fidelity headphones, earphones, portable audio players, and amplifiers. The product portfolio is organized across four tiers: Reference (electrostatic and flagship planar magnetic headphones including SHANGRI-LA at $50,000, SHANGRI-LA jr at $8,000, and SUSVARA), Premium (wireless planar magnetic headphones like HE1000 WiFi at $2,699, Arya WiFi at $1,449, and ANANDA-BT at $799), Hi-Fi (accessible planar magnetic options such as Edition XV at $399, ANANDA, and SUNDARA), and Earphones/Accessories. Key technologies include planar magnetic drivers, Stealth Magnet technology, Neo Supernano Diaphragm, R2R DACs, and wireless streaming capabilities. The company serves audiophiles seeking reference-quality sound reproduction across all price segments.
Differentiator
Problem solved
Functional benefit
Products and services
- SHANGRI-LA Flagship reference-class electrostatic headphone, HiFiMAN's top-of-the-line offering representing the pinnacle of the company's audio engineering. Priced at $50,000.
- SHANGRI-LA jr Junior reference-class electrostatic headphone offering the electrostatic sound signature at a more accessible price point. Priced at $8,000.
- Jade II Electrostatic Headphone and Amplifier Reference-class electrostatic headphone and amplifier combo delivering premium audiophile performance. Priced at $1,700.
- SUSVARA with EF1000 Amplifier Reference-class planar magnetic headphone representing HiFiMAN's ultimate expression of the technology. Sold with EF1000 amplifier at $18,000.
- SUSVARA UNVEILED Updated version of the flagship SUSVARA planar magnetic headphone featuring the Unveiled driver design.
- HE1000 WiFi Premium wireless audiophile headphone featuring planar magnetic drivers with integrated R2R Hymalaya DAC, built-in Class A/B amplifier, and lossless WiFi streaming support up to 32-bit/768kHz PCM and DSD512. Priced at $2,699.
- Arya WiFi Premium wireless open-back headphone featuring planar magnetic drivers with integrated DAC and amplifier, supporting lossless WiFi streaming. Priced at $1,449.
- HE1000 UNVEILED Premium planar magnetic headphone featuring the Unveiled driver design for enhanced sound quality. Priced at $2,699.
- HE600 Premium planar magnetic headphone offering high-end audiophile sound quality at a more accessible price point. Priced at $799.
- DEVA Pro Premium wireless planar magnetic headphone with detachable Bluetooth dongle for flexible connectivity options. Priced at $199.
- ANANDA-BT Premium wireless headphone featuring Bluetooth connectivity with integrated DAC and amplifier for high-resolution Bluetooth audio streaming. Priced at $799.
- Edition XV Hi-Fi planar magnetic headphone featuring Neo Supernano Diaphragm Gen 2 technology (40% lighter), Stealth Magnet technology, and Gen 2 dual-strap headband. Targets listeners preferring warmer sound. Priced at $399.
- ANANDA UNVEILED Hi-Fi planar magnetic headphone featuring the Unveiled driver design. Priced at $549.
- AUDIVINA LE Hi-Fi headphone offering audiophile-grade sound in a limited edition design. Priced at $399.
- ANANDA Hi-Fi planar magnetic headphone featuring Stealth Magnet technology and open-back soundstage design. Available at various price points.
- SUNDARA Hi-Fi open-back planar magnetic headphone offering audiophile-grade sound at an accessible price point.
- ES100 Earbud High-fidelity earbud delivering HiFiMAN's signature planar magnetic sound in a portable earbud form factor. Priced at $69.
- RE400 Waterline In-Ear Monitor Entry-level in-ear monitor offering HiFiMAN's audiophile-grade sound in a compact IEM design. Priced at $19.99.
- RE400a In-Line Control Earphone for Android In-line control earphone for Android devices with integrated remote and microphone. Priced at $79.
- RE400i In-Line Control Earphone for iOS In-line control earphone for iOS devices with integrated remote and microphone.
- TWS800 True wireless stereo earphone with built-in amplifier and high-resolution audio capability.
- TWS600 True wireless stereo earphone offering wireless audiophile-grade sound.
- SVANAR Wireless Premium true wireless earphone with advanced audio technology for wireless audiophile performance.
- EF600 Headphone Amplifier Desktop headphone amplifier delivering power for HiFiMAN's demanding planar magnetic headphones.
- EF500 Headphone Amplifier Desktop headphone amplifier providing power for high-end headphone listening.
- EF400 Headphone Amplifier Desktop headphone amplifier delivering audiophile-grade amplification.
- EF1000 DAC Premium DAC and amplifier combo designed to power reference-class headphones.
- R2R2000 Red HD Streaming Audio Device Red HD streaming audio device featuring R2R DAC architecture for portable high-resolution audio playback. Priced at $999.
- SuperMini Portable Music Player High-resolution portable music player in a compact form factor.
- MegaMini Portable Music Player High-resolution portable music player offering audiophile sound in a portable design.
- ROG Kithara Gaming Headset Open-back planar magnetic gaming headset co-developed with ASUS Republic of Gamers (ROG). Combines HiFiMAN's audiophile-grade 100mm planar magnetic drivers (8Hz-55kHz frequency response) with a MEMS boom microphone for gaming. Priced at $299.99 and sold through Amazon, Best Buy, Newegg, and MicroCenter.
- Leather Earpads Replacement leather earpads compatible with all HE-series headphones. Made with high-quality leather material and foam. Priced at $20.
- FocusPad-A Earpads Earpads compatible with HE-series headphones featuring a combination of leather and velour materials for enhanced comfort and sound characteristics.
- FocusPad Earpads Replacement earpads for HE-series headphones. Priced at $39.
- Balanced Cable for RE2000 Premium balanced cable designed for RE2000 in-ear monitors.
- HE-Adapter Adapter for connecting HE-series headphones to various audio sources. Priced at $99.
Quantifiable outcome
- Planar magnetic headphones like Edition XV at $399 deliver sound quality comparable to headphones costing significantly more
- +1 more outcomes
Companies that use HiFiMAN
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
HiFiMAN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HiFiMAN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ASUS Republic of Gamers (ROG)flagshipStrategic partnership to develop the ROG Kithara, ASUS ROG's first open-back planar magnetic gaming headset. HiFiMAN provided 100mm planar magnetic drivers specifically tuned for gaming, combining audiophile-grade sound quality with gaming features including 8Hz-55kHz frequency response and MEMS boom microphone. Product launched at $299.99 and is available through major retailers including Amazon, Best Buy, Newegg, and MicroCenter.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
HiFiMAN competitors and assessment
Company assessmentDirect peers
- Audeze: US-based planar magnetic headphone manufacturer (LCD-series, Maxwell). Audeze is the most direct head-to-head competitor to HiFiMAN in over-ear planar magnetic headphones, sharing the same audiophile/professional target customer base.
- Dan Clark Audio: Premium planar magnetic headphone maker (Stealth, Expanse, Aeon series). Direct competitor in the mid- to high-end planar magnetic audiophile category, similar form factor and price tiers to HiFiMAN's SUNDARA/ANANDA/HE1000 lineup.
- Focal (Focal-Naim): French premium headphone and speaker brand (Utopia, Stellia, Bathys). Overlaps with HiFiMAN's high-end audiophile headphone offering, including wireless models (Bathys), serving similar audiophile and prosumer customers.
- Grado Labs: Family-owned Brooklyn-based audiophile headphone maker (SR325x, GS3000x, RS2x). Direct peer in high-end audiophile open-back headphones, overlapping price tiers and customer base with HiFiMAN's premium tier.
- Meze Audio: Romanian premium headphone manufacturer (Empyrean II, Elite, Liric, 109 Pro). Direct competitor in the high-end audiophile planar magnetic and dynamic headphone space, similar craft positioning and price points.
- Abyss Headphones: Ultra-premium planar magnetic headphone maker (AB-1266 Phi TC, Diana). Direct peer in the very high-end (>$3K) planar magnetic audiophile segment, competing with HiFiMAN's reference tier (SUSVARA, SHANGRI-LA).
- Campfire Audio: Premium in-ear monitor (IEM) specialist (Andromeda, Trifecta, Solaris). Direct peer to HiFiMAN's IEM/TWS earphone line (RE400, TWS800, SVANAR Wireless) serving the audiophile portable audio community.
Broad incumbents
- Sennheiser: Global incumbent in premium headphones (HD 800 S, IE 600/900, Momentum) with broad product portfolio spanning consumer, professional, and audiophile. A larger, established player whose audiophile and pro lines overlap with HiFiMAN's core offering.
- Beyerdynamic: German audio manufacturer with strong audiophile and professional/studio headphone lines (T1, DT 900 Pro X, Amiron). Comparable in serving audiophile and pro audio segments and overlapping price tiers, though broader portfolio than HiFiMAN.
- Sony (Sony Audio): Global consumer electronics giant with flagship audiophile and wireless lines (MDR-Z1R, MDR-R10, WH-1000XM). Overlaps with HiFiMAN in premium wireless audiophile and noise-cancelling consumer categories, though serving a much broader market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
HiFiMAN social profiles
Digital presenceHiFiMAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
HiFiMAN leadership team
Management profileNumber of profiles
HiFiMAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HiFiMAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HiFiMAN
What does HiFiMAN do?
HiFiMAN designs and manufactures premium high-fidelity headphones, earphones, portable audio players, and headphone amplifiers built primarily around planar magnetic driver technology. Its products span reference-tier electrostatic and flagship planar magnetic headphones (e.g., SHANGRI-LA at $50,000, SUSVARA), premium wireless audiophile models with integrated R2R DACs and amplifiers, accessible Hi-Fi planar magnetic headphones, true wireless earphones, in-ear monitors, and replacement accessories. The portfolio serves individual audiophiles, music professionals, and gaming enthusiasts worldwide through direct online sales and a global authorized dealer network.
Is HiFiMAN a public or private company?
HiFiMAN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HiFiMAN founded?
HiFiMAN was founded in 2007. It employs 51 to 100 people.
Where is HiFiMAN based?
HiFiMAN is headquartered in Kunshan, China, in the Asia region.
How does HiFiMAN make money?
Five revenue lines are on record. Headphone Sales are the primary driver. The others are portable Audio Players, earphones and In-Ear Monitors, amplifiers and accessories.
Who are HiFiMAN's main competitors?
Direct peers on record are Audeze, Dan Clark Audio, Focal (Focal-Naim), Grado Labs, Meze Audio, Abyss Headphones and Campfire Audio. Broad incumbents are Sennheiser, Beyerdynamic and Sony (Sony Audio).
Does HiFiMAN have an API?
No public API is recorded for HiFiMAN.
What industry is HiFiMAN in?
HiFiMAN's product category is Premium Audio Equipment. Its primary akta.pro industry code is CRACANAI, Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers), with a secondary code of CRACAEAE, AV Receivers, Amplifiers & Hi‑Fi Components Retail. Its NAICS code is 33431 and its SIC code is 3651.