Truflo Pumps

What Truflo Pumps does

Truflo Pumps, Inc. is a private, North Carolina-incorporated industrial pump manufacturer founded in 1984 and operating under the TRUFLO trademark since 1999, headquartered at 7105 Cessna Drive, Greensboro, NC. The company designs and manufactures centrifugal process pumps across four global production facilities, with a power envelope spanning 1 HP (0.75 kW) to 13,000 HP (10,000 kW) and 17 named product series organized into three families: ANSI B73.1/B73.1M process pumps (DAP and DSP Series), API 610 10th and 11th Edition process pumps covering BB1, OH2, BB3, VS1, VS4, and vertical cantilever types (DSV, RSMP, RSMP-B, TDP, TDSP, TLP, TMP, TSP, TSMP, TSTP, TVCP, TVP, TVSP), and ANSI B73.3/B73.3M magnetic drive sealless pumps in both metallic (MAP, with Hastelloy, CD4M, CN7M alloy options) and non-metallic ETFE/PFA (TNP) configurations. The portfolio is offered in metallic and non-metallic builds for corrosive, abrasive, and high-temperature service.

Truflo's customer base spans heavy-industrial verticals — chemical processing, petroleum refining and petrochemical, nuclear power generation, food and beverage, pharmaceutical, pulp and paper, power generation, water and wastewater treatment, and semiconductor fabrication — where buyers value compliance with ANSI B73 and API 610, zero-leakage magnetic-drive operation for hazardous media, and metallurgical flexibility. ISO 9001 quality certification reinforces qualification for nuclear and pharmaceutical procurement. The company generates revenue through quote-based industrial pump hardware sales (pricing tied to specification, materials, size, and configuration) plus aftermarket parts and service on the installed base; a "Pump Specials" offering and a pump warranty registration flow are also in market.

Distribution combines direct enterprise sales from the Greensboro headquarters (toll-free 800 line) with regional offices in Capelle a/d IJssel, Netherlands (Europe) and Bogotá, Colombia (South America), a global distributor network, and a self-service PUMP-FLO-integrated online storefront for pump selection. Marketing is multi-channel: a corporate resource center with brochures, manuals, drawings, and curves; social media on Facebook and LinkedIn; multilingual websites in Spanish and Russian; quote request forms for standard and metric configurations; and the MDTV (Mobile Demonstration and Training Vehicle) program, which takes a traveling training and demo platform to customer and distributor sites across the US. Tru2O, Inc. operates as a wholly-owned subsidiary extending the line into residential and commercial water pumps (1/4 HP to 3,000 HP).

Name

Truflo Pumps

Legal name

Truflo Pumps, Inc.

Website

https://truflo.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Truflo Pumps is a private, Greensboro, NC-based manufacturer of ANSI and API 610 centrifugal process pumps and ANSI B73.3 magnetic drive pumps, serving chemical, petrochemical, nuclear, pharmaceutical, food and beverage, power generation, and other process industries across four global facilities with regional offices in the Netherlands and Colombia.

Ownership category

akta.pro rank

Product category

Industrial Process Pumps

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Centrifugal Pumps (IMAHANAA)

akta.pro secondary industries

Specialty & Metering Pumps (IMAHANAC), Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC)

Keywords

• Centrifugal process pumps
• ANSI process pumps
• API centrifugal pumps
• Magnetic drive pumps
• Industrial pump manufacturing

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Pump Sales: One-time hardware sales of centrifugal process pumps ranging from 1 HP to 13,000 HP for industrial applications
2. Aftermarket Services: Parts, service, and support for installed pump base

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Truflo Pumps, Inc. is a private North Carolina-based manufacturer of ANSI B73 and API 610 centrifugal process pumps (1 HP to 13,000 HP), sealless magnetic drive pumps, and water pumps, supplied in both metallic and non-metallic configurations for chemical, petrochemical, nuclear, power, pharmaceutical, food and beverage, pulp and paper, water treatment, and semiconductor process industries. Products are sold through direct sales, a global distributor network, regional offices in the Netherlands and Colombia, and an online PUMP-FLO storefront.

Product overview

Truflo Pumps is a global manufacturer of centrifugal process pumps headquartered in Greensboro, North Carolina, USA. The company manufactures products ranging from 1 HP (0.75kW) to 13,000 HP (10,000kW) across four global production facilities. Their product portfolio includes three main pump categories: ANSI Process Pumps (DAP and DSP Series complying with ANSI B73.1/B73.2 standards), API Process Pumps (DSV, RSMP, RSMP-B, TDP, TDSP, TLP, TMP, TSP, TSMP, TSTP, TVCP, TVP, and TVSP Series complying with API 610/685 standards), and Magnetic Drive Pumps (TNP and MAP Series for zero-leakage applications). They also offer water pumps through their Tru2O subsidiary brand. Products are available in metallic and non-metallic configurations to serve diverse industries including chemical, petrochemical, pharmaceutical, food & beverage, pulp & paper, power, water treatment, and oil & gas. Truflo operates global sales offices in North America, Europe (Netherlands), and South America (Colombia).

Differentiator

Problem solved

Functional benefit

Brands

• Tru20: Water pumps brand for residential and commercial water applications, part of Truflo Pumps family
• MDTV

Products and services

• DAP Series ANSI Process Pump ANSI B73.1M compliant horizontal centrifugal process pump with multiple material options for handling corrosive and erosive media in chemical process applications. Features a labyrinth-type oil sump seal and an easy-maintenance design intended for the chemical industry.
• DSP Series ANSI Process Pump ANSI B73.1 compliant horizontal centrifugal process pump with 15 size options, intended for tank maintenance and general water/process pumping. Designed to be interchangeable with the DAP Series.
• DSV Series API Process Pump Single-stage, two-bearing double-suction split case pump (BB1 type) compliant with API 610 11th Edition. Uses a double volute design to minimize hydraulic radial loads and a bidirectional suction impeller for hydraulic balance, targeting refinery and high-flow process service.
• RSMP Series API Process Pump API 610-compliant process pump series for refinery and petrochemical service.
• RSMP-B Series API Process Pump API-compliant process pump series variant targeted at specialized refinery and petrochemical applications.
• TDP Series API Process Pump API-compliant process pump series for general industrial applications.
• TDSP Series API Process Pump API-compliant double suction process pump series.
• TLP Series API Process Pump API-compliant process pump series for liquid transfer applications in process plants.
• TMP Series API Process Pump API-compliant multi-purpose process pump series for industrial applications.
• TSP Series API Process Pump Single-stage process pump compliant with API 610 11th Edition (OH2 type) for refinery and petrochemical service.
• TSMP Series API Process Pump Multi-stage turbine pump compliant with API 610 10th Edition (BB3 type) for high-pressure process and boiler-feed applications.
• TSTP Series API Process Pump API-compliant staged turbine process pump series.
• TVCP Series API Process Pump API-compliant vertical cantilever pump series for sump and pit service where bearings are kept out of the fluid.
• TVP Series API Process Pump Vertical single-casing pump compliant with API 610 10th Edition (VS1 type) for industrial process service.
• TVSP Series API Process Pump Vertical sump pump compliant with API 610 10th Edition (VS4 type) for immersed process pumping applications.
• TNP Series Magnetic Drive Pump Non-metallic magnetic drive pump compliant with ANSI B73.3, with ETFE and PFA wetted parts for handling corrosive media and solvents up to 121 degrees C in a zero-leakage configuration suited to hazardous chemical service.
• MAP Series Magnetic Drive Pump Metallic magnetic drive pump compliant with ANSI B73.3M, providing zero-leakage operation. Twelve size variants are offered with DCI, WCB, CF8M, CD4M, CN7M, and Hastelloy B and C materials, targeting organic chemistry, liquefied gases, and explosive environments.
• TRU20 Water Pumps (Tru2O sub-brand) Water and process pumps from 1/4 HP (0.18 kW) to 3,000 HP (2,238 kW) sold under the Tru2O affiliate brand for residential, commercial, water, chemical, petrochemical, and API process applications.

Quantifiable outcome

• Products manufactured from 1 HP (KW) to 13,000 HP (10,000 KW)
• +1 more outcomes

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Tru2O, Inc.coreStrategic or Co-development PartnerTru2O, Inc. is an affiliated company and part of the Truflo Pumps family, specializing in water pumps and water treatment equipment. Truflo positions Tru2O as their trusted partner for water handling needs, complementing Truflo's chemical and API process pumps. Tru2O manufactures water pumps ranging from 1/4 HP to 3,000 HP.
• PUMP-FLOcoreTechnology or IntegrationPUMP-FLO provides online pump selection software integrated with Truflo's website and storefront. The partnership enables customers to configure, size, and select Truflo pumps online. Truflo pumps are available for selection through the Pump-Flo Storefront, including new low/high flow sizes for DAP and MAP Series.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flowserve Corporation: One of the world's largest manufacturers of industrial pumps, valves, and seals, with deep API 610 process pump coverage serving the same chemical, petrochemical, power, and water customers as Truflo. Direct head-to-head competitor on ANSI/API centrifugal pump specifications and aftermarket services.
• Sulzer Ltd: Swiss global pump OEM with strong API and ANSI process pump lines serving chemical, refinery, and power markets. Comparable on product standards, materials range, and global project bid competition with Truflo.
• ITT Goulds Pumps: Historic US-based centrifugal process pump manufacturer with leading ANSI B73.1 and API 610 portfolio. Truflo's DAP and DSP ANSI series are designed to be interchangeable with Goulds equivalents, making it a direct installed-base competitor.
• KSB Group: German global pump and valve manufacturer with significant process pump offerings for chemical, petrochemical, and power applications. Competes with Truflo on API 610 and ANSI process pump bids globally.
• Crane ChemPharma & Energy: Crane's process flow solutions segment manufactures ANSI and API centrifugal pumps under brands like Crane, DEPA, and Elroy. Direct competitor in chemical and pharmaceutical process pump markets where Truflo's magnetic drive and ANSI lines compete.
• Weir Group: UK-based engineering group with strong centrifugal pump offerings for mining, oil & gas, and power through brands like Warman and SPM. Comparable on heavy-duty industrial process pumps and aftermarket service model.

Broad incumbents

• Xylem Inc. Large water and industrial pump company with broad product portfolio spanning utility water, wastewater, and industrial applications. Overlaps with Truflo on industrial process pumps but is significantly larger and broader in scope.
• Grundfos: Global pump manufacturer dominant in circulator and dosing pumps, with growing process pump offerings. Comparable on centrifugal pump technology and global distribution, though weighted toward smaller-horsepower applications than Truflo.
• Pentair Flow Technologies: Water flow and treatment solutions company with pump offerings for industrial and commercial applications. Overlaps with Truflo on industrial pumps but is significantly larger and more focused on water and filtration systems.

Emerging players

• Magnetic Drive Pumps niche specialists (e.g., Iwaki, Sundyne): Specialty magnetic drive and sealless pump manufacturers focused on chemical and pharmaceutical applications. Direct overlap with Truflo's TNP/MAP magnetic drive lines for zero-leakage corrosive media handling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/truflopumps
• LinkedInlinkedin.com/company/truflo-pumps-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truflo Pumps