What Windmill Organics does

Windmill Organics is a privately-held, family-owned UK organic food company founded in 1978 by Noel McDonald as a wholefood retail outlet on Fulham Road, London, later joined by co-founder Donata. The company operates as a brand platform across six wholly-owned organic and GMO-free sub-brands — Biona (flagship, 350+ products), Amisa (gluten-free), Bonsan (vegan), RAW Vibrant Living (raw/organic), Profusion (plant-based fitness nutrition), and BioFair (fair trade) — covering snacks, beverages, pantry staples, and specialty dietary products. All products are certified organic and independently audited annually under Sedex membership, with distribution spanning 30–40 countries through mainstream UK supermarkets (Waitrose, Tesco since 1995), convenience retailers, and international regional distributors.

The company's revenue model is straightforward unit-pricing B2C retail sale of branded organic food products at RRPs ranging from £1.99 (ProFusion Protein Puffs) to £4.99 (Biona Sweet Snacks Bars). There is no disclosed proprietary technology stack, digital platform, or AI capability; core competency resides in brand building, ethical sourcing, organic certification, and multi-channel retail distribution rather than technology differentiation. Customer segments span health-conscious consumers, people with dietary restrictions (gluten-free, vegan), fitness-focused buyers, and retail partners seeking HFSS-compliant clean-label options.

Recent strategic activity through 2025–2026 shows deliberate expansion into higher-margin categories — protein snacking, kombucha, and chocolate-coated indulgence — alongside a regulatory-shaped pivot toward non-HFSS and palm-oil-free formulations. Geographic reach has grown from 30 countries (Biona alone) to 40+ across the portfolio. The business remains under family ownership with no external private equity, venture capital, or public-market exposure.

Name

Windmill Organics

Legal name

Windmill Organics Limited

Website

https://windmillorganics.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Windmill Organics is a family-owned UK organic food company operating six sub-brands (Biona, Amisa, Bonsan, RAW, Profusion, BioFair), distributing 350-plus certified organic products across 40+ countries through supermarkets, convenience retailers, and international distributors.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston Upon Thames

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Organic Food Product Sales: Windmill Organics generates revenue through the sale of organic food products across six brands (Biona, Amisa, Bonsan, RAW Vibrant Living, Profusion, BioFair) distributed through retail channels including convenience stores, supermarkets, and international markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Windmill Organics manufactures, markets, and distributes a portfolio of certified organic and GMO-free food products across six wholly-owned brands (Biona, Amisa, Bonsan, RAW Vibrant Living, Profusion, and BioFair). The range spans over 350 SKUs including snacks, beans and pulses, tomatoes, chocolate-covered treats, kombucha, protein puffs, gluten-free crispbreads, and plant-based fitness nutrition, sold through UK mainstream supermarkets, convenience retailers, and international distribution partners.

Product overview

Windmill Organics is a family-owned organic food company founded in 1978, operating as a platform of six distinct organic and GMO-free sub-brands. The portfolio includes Biona (flagship organic food brand with 350+ products), Amisa (gluten-free organic foods), Bonsan (vegan organic products), RAW Vibrant Living (raw organic foods), Profusion (plant-based fitness nutrition), and Biofair (fair trade organic foods). The company offers a diverse range of products spanning snacks, protein supplements, beverages (kombucha), pantry staples, and specialty dietary foods. Products are certified organic, vegetarian or vegan, and distributed across 40 countries worldwide. Recent product launches include the ProFusion Protein Puffs range (March 2026), Biona Sweet Snacks Collection (April 2026), and expanded chocolate-covered snack lines.

Differentiator

Problem solved

Functional benefit

Brands

• Biona: Organic food products including snacks, beans, pulses, and tomatoes. Brand name combines 'Bio' meaning organic and 'Na' from nature.
• Amisa
• Bonsan
• RAW Vibrant Living
• Profusion
• BioFair

Products and services

• Biona Flagship organic food brand offering over 350 certified organic products including tomatoes, beans, pulses, snacks, and chocolate-covered treats, sold in 30 countries globally.
• Amisa Gluten-free organic food brand designed for people with special dietary needs, using naturally gluten-free ingredients in products such as crispbreads.
• Bonsan Organic vegan food brand offering plant-based alternatives including spreads and pâtés, designed to make veganism simple, accessible and exciting.
• RAW Vibrant Living Raw organic vegetarian food brand offering products close to their natural state, including canned kombucha, designed to support gut health.
• Profusion Plant-based organic fitness and nutrition brand offering pre- and post-workout nourishment combining natural, whole, vegan, organic ingredients.
• BioFair Organic and Fair Trade food brand focused on helping developing communities build economically sound trading relationships while protecting farmer health and environment.
• ProFusion Protein Puffs Non-HFSS compliant plant-protein snack puffs under the Profusion brand, offering 10g plant protein per 40g pack in Paprika & Himalayan Salt and Lemon & Black Pepper flavors.
• Biona Sweet Snacks Collection Biona sweet snack collection including Dark Chocolate Coconut Bars, Dark Chocolate Brownie Bars, and Organic Wafer Rolls, marketed as organic and palm-oil-free.
• Biona Chocolate-Covered Snacks Biona organic, plant-based, and gluten-free chocolate-coated snacks including almonds, raspberries, and ginger.
• Biona Organic Chocolate Snacks Biona organic chocolate-coated snacks including oven-roasted almonds with sea salt and dark chocolate plus freeze-dried strawberry and cherry variants, coated in Fair Trade-certified 62% cocoa dark chocolate.
• Biona Kombucha Biona fermented kombucha tea beverages, including 330ml Passion Fruit & Lemon kombucha.
• Raw Vibrant Living Kombucha Canned kombucha varieties under the Raw Vibrant Living brand, an organic and unfiltered fermented tea.

Quantifiable outcome

• Sweet snack sales doubled over the past year
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sedex (Supplier Ethical Data Exchange)coreOthersWindmill Organics is an active member of Sedex, a not-for-profit membership organisation that provides an effective way of managing ethical and responsible practices in their supply chain. The company embraces socially responsible trading as part of Sedex and requests independent audits throughout the supply chain.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windmill Organics