Rubberlite, Inc.
Rubberlite, Inc. is a privately held, Huntington, WV-based specialty materials converter that designs and manufactures engineered polyurethane foams (HyPUR-cel®), sponge rubber, cross-linked polyethylene/EVA products, and technical composites for industrial OEMs in transportation, medical, consumer goods, industrial, and packaging markets.
- Company typePrivate
- Founded1986
- HeadquartersHuntington, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rubberlite, Inc. does
Rubberlite, Inc. is a privately held specialty materials converter founded in 1986 by J. Allen Mayo and headquartered in Huntington, West Virginia, where it occupies nearly 500,000 square feet of manufacturing, converting, and warehouse space. The company produces engineered flexible material solutions for industrial manufacturers, fabricators, and OEMs, organized across three business areas: Industrial Rubber and Plastics (EPDM, neoprene, PVC-nitrile, epichlorohydrin, natural rubber, nitrile sponge rubber), Engineered Foams (the proprietary HyPUR-cel® microcellular polyurethane foam family in five series, plus cross-linked polyethylene/EVA products such as Volara®, Plastazote®, Evazote®, Fuzion™, and Vizion™), and Technical Composites (multi-layer laminations of foam, fabric, and film). Core technologies include precision skiving under Statistical Process Control, wide-format PSA lamination, and technical composite lamination using solvent-free adhesive systems, supported by a registered HyPUR-cel® trademark and an ISO-17025 A2LA-accredited physical properties testing laboratory.
The company's revenue model is overwhelmingly transactional and specification-driven: quote-based B2B direct sales with net 30 payment terms to customers in transportation (aerospace, automotive, mass transit), medical (orthopedic soft goods, prosthetics, orthotics), consumer goods (footwear, sports equipment, apparel), industrial (HVAC, flexographic printing, appliances, electronics), and packaging. No e-commerce or self-serve ordering is offered, and prices are not publicly disclosed. Marketing is conducted through the corporate website, technical property sheets, trade shows (e.g., Gasketing/Converting Expo), and industry association memberships (USFMA, Gasket Fabricators Association, West Virginia Chamber of Commerce). Rubberlite maintains no public listing, has no disclosed outside funding or institutional investors, and operates as an independent, founder-influenced enterprise with a 35+ year operating history.
Rubberlite, Inc. firmographics
Firmographics- Name
- Rubberlite, Inc.
- Legal name
- Rubberlite, Inc.
- Website
- https://rubberlite.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rubberlite, Inc. is a privately held, Huntington, WV-based specialty materials converter that designs and manufactures engineered polyurethane foams (HyPUR-cel®), sponge rubber, cross-linked polyethylene/EVA products, and technical composites for industrial OEMs in transportation, medical, consumer goods, industrial, and packaging markets.
- Ownership category
- akta.pro rank
Rubberlite, Inc. industry classification
Industry- Product category
- Cellular Rubber and Plastic Manufacturing
- NAICS
- Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Rubber Product Manufacturing (3262), Rubber Product Manufacturing for Mechanical Use (326291), Plastics and Rubber Products Manufacturing (326), Resin and Synthetic Rubber Manufacturing (32521)
- SIC
- Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Fabricated Rubber Products, Nec (3060), Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)
- akta.pro primary industry
- Polypropylene (PP) Foam Manufacturing (IMANAIAF)
Keywords
Where Rubberlite, Inc. is headquartered
LocationHeadquarters
- HQ city
- Huntington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rubberlite, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Cellular Rubber and Plastic Product Conversion: Converting raw cellular rubber and plastic materials into precision parts for industrial applications. Products include neoprene, EPDM, nitrile, ECH, Ensolite PVC/Nitrile, cross-linked polyethylene, EVA, open-cell sponge, and pressure-sensitive adhesive materials.
- Custom Engineered Polyurethane Foams (HyPUR-cel®): Manufacturing and sale of proprietary HyPUR-cel® polyurethane foam products in five distinct families (I, R, S, T, V-Series) for footwear, medical, industrial, automotive, aerospace, and consumer goods applications.
- Technical Composite Solutions: High-performing specialty material composites combining lamination of fabrics, films, and foams with functional coatings for demanding applications in orthopedic, medical, automotive, and industrial markets.
- A2LA Accredited Laboratory Testing Services: ISO-17025 accredited physical properties testing laboratory services supporting customer quality requirements and product certification.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rubberlite, Inc. product offering
Product offeringCore offering
Rubberlite is one of North America's largest converters of cellular rubber and plastic products, manufacturing precision-engineered flexible materials for industrial OEMs and fabricators. The company produces its proprietary HyPUR-cel® microcellular polyurethane foam across five families (I, R, S, T, V-Series), converts sponge rubber (EPDM, neoprene, PVC-nitrile, ECH, nitrile, natural rubber) and cross-linked polyethylene/EVA foams, and builds multi-layer technical composites through lamination and converting services.
Product overview
Rubberlite, Inc. offers a diversified portfolio of flexible material solutions organized across three strategic business areas: Industrial Rubber and Plastics, Engineered Foams, and Technical Composites. The core product is the HyPUR-cel® family of microcellular polyurethane flexible foams, consisting of five distinct series (I-Series for high-temperature performance, R-Series for high resilience, S-Series for tensile strength, T-Series for general industrial use, and V-Series for viscoelastic applications), which can be further customized with additives like antimicrobial and flame retardant treatments. The company also manufactures and converts sponge rubber products (EPDM, Neoprene, PVC-Nitrile, Epichlorohydrin, Natural Rubber, Nitrile) and cross-linked polyethylene/EVA materials (Volara, Plastazote, Evazote, Fuzion, Vizion) through skiving, slitting, and lamination converting services. Technical Composite Solutions integrate these materials through lamination and coating technologies for demanding multi-layer applications.
Differentiator
Problem solved
Functional benefit
Brands
- HyPUR-cel®: Family of medium to high density, open-cell polyurethane foams manufactured by Rubberlite, Inc. that exhibit excellent resistance to compression set.
- PUR-Mount®
- Tech Composites
- Visco-cel
Products and services
- HyPUR-cel® Family of microcellular polyurethane flexible foams consisting of five distinct series (I, R, S, T, V) offering open-cell breathable foams with customizable performance characteristics including anti-microbial additives, flame retardants, and color development options for transportation, medical, footwear, and industrial markets.
- Cross-Linked Polyethylene/EVA Foams Converted cross-linked polyethylene and EVA foams (including Volara®, Plastazote®, Evazote®, Fuzion™, Vizion™) sourced from suppliers such as Armacell, Palziv, Sekisui Voltek, Qycell, and Zotefoams, available in roll and bun stock with quick processing and delivery.
- Sponge Rubber Products Cellular rubber products including EPDM, Neoprene, PVC-Nitrile, Epichlorohydrin, Natural Rubber, and Nitrile available in sheets, rolls, or slit to width, with or without pressure-sensitive adhesive, for gasketing, sealing, and cushioning applications.
- Technical Composite Solutions Multi-layer material composites combining foam, fabric, and film laminations designed and engineered to meet stringent requirements for automotive, medical, orthopedic, industrial, and sporting goods markets.
- PUR-Mount® Open-cell polyurethane foam adhesive product for corrugated plate mounting that mitigates substrate imperfections and provides even support for print quality in flexographic printing applications.
- Converting Services Precision conversion services including skiving to thickness, slitting to width, PSA lamination, and buffing for cellular rubber, plastic, and polyurethane foam materials.
- A2LA Accredited Laboratory Testing Services ISO-17025 accredited physical properties testing laboratory services supporting customer quality requirements and product certification across mechanical testing disciplines.
- HyPUR-cel® V-Series HD Viscoelastic polyurethane foam with higher density and faster recovery rates providing greater energy attenuation and impact shock absorption while maintaining low compression set and excellent compression fatigue performance.
Companies that use Rubberlite, Inc.
Customer profileSegments5 records
Ideal customer profiles4 records
Rubberlite, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rubberlite, Inc. partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, secondary and minor.
- 3Mcore3M supplies adhesives and tapes products including modified acrylics and rubber-based PSAs used in Rubberlite's converting operations.
- Armacell LLCcoreArmacell manufactures Ensolite® (continuous PVC/Nitrile, Crushed Foam, continuous neoprene) and press cured bun stocks in neoprene, EPDM, cross-linked PE and blended materials that Rubberlite converts and distributes.
- Avery DennisoncoreAvery Dennison manufactures a wide variety of adhesive systems including tapes for many applications used in Rubberlite's PSA lamination operations.
- Berry Global - Specialty Tapes DivisionsecondaryBerry Global manufactures a broad range of acrylic and rubber-based PSA products in transfer tape and film supported options.
- CCTsecondaryCCT produces a broad portfolio of adhesive tape products using both acrylic and synthetic rubber adhesives with various foams, films, and substrates.
- Monmouth Rubber & Plastics CorporationcoreMonmouth Rubber and Plastics Company manufactures closed cell bun products in Neoprene, EPDM, PVC-Nitrile, and ECH.
- Palziv North AmericacoreManufacturer of chemically cross-linked polyethylene/EVA bun foam (Vizion™) and continuous roll stock (Fuzion™) in a wide range of densities, formulas, and sizes.
- Sekisui VoltekcoreSekisui manufactures Volara®, an irradiated crosslinked polyethylene/EVA foam made in continuous rolls.
- ZotefoamscoreZotefoams manufactures Plastazote® and Evazote® gas expanded cross-linked polyethylene and EVA bun stock materials.
- QycellsecondaryQycell manufactures polyethylene foam including chemically cross-linked, irradiated, micro-cellular cross-linked and laminated cross-linked variants.
- United States Footwear Manufacturers Association (USFMA)secondaryUSFMA aims to defend domestic manufacturing of footwear through fair trade, strong manufacturing policies, and programs that protect the industrial base. Rubberlite has been a supplier member since 2021.
- Gasket Fabricators Association (GFA)secondaryTrade association providing custom-fabricated components and services including gaskets, tapes, adhesives, polymers, die-cutting, laminating, and converting. Rubberlite has been a supplier member since the late 1980s.
- West Virginia Chamber of CommerceminorState chamber of commerce working to create an environment for business growth, investment, innovation, and job creation in West Virginia.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Rubberlite, Inc. competitors and assessment
Company assessmentDirect peers
- Sekisui Voltek: Sekisui Voltek manufactures Volara® irradiated cross-linked polyethylene/EVA foam for medical, automotive, and industrial applications — a Rubberlite supplier that competes directly in similar engineered foam end-markets.
- Foam Fabricators: Foam Fabricators is a North American converter of expanded polystyrene, polypropylene, and polyethylene foam products — directly comparable foam converting and precision cutting business serving packaging and industrial markets.
- Zotefoams: Zotefoams manufactures Plastazote® and Evazote® cross-linked polyethylene and EVA foams — a Rubberlite supplier that also sells direct into similar gasketing, packaging, and industrial foam end-markets.
- Rogers Corporation: Rogers Corporation manufactures engineered foam and elastomeric materials for automotive, aerospace, consumer electronics, and industrial markets — directly comparable as a specialty foam solutions provider serving similar B2B OEM customers.
- UFP Technologies: UFP Technologies designs and manufactures custom-engineered foam, specialty plastics, and components for medical, automotive, consumer, and industrial markets — closely comparable as a hybrid of proprietary foam solutions and converting/lamination capabilities for B2B OEM customers.
- Monmouth Rubber & Plastics: Monmouth Rubber & Plastics manufactures closed cell sponge rubber products in Neoprene, EPDM, PVC-Nitrile, and ECH — both a Rubberlite supplier and a directly comparable sponge rubber manufacturer with similar converting/distribution model.
- Palziv North America: Palziv manufactures chemically cross-linked polyethylene and EVA bun foam (Vizion™, Fuzion™) for automotive, industrial, and consumer applications — both a Rubberlite supplier and a competitor in cross-linked foam distribution.
Broad incumbents
- FXI (formerly Foamex International): FXI is one of North America's largest manufacturers of flexible polyurethane foam for bedding, furniture, automotive, and industrial applications — directly comparable in PU foam scale, end-market breadth, and proprietary chemistry.
- Armacell: Armacell is a global leader in engineered cellular foams (including Ensolite®) and the largest cellular foam insulation manufacturer — operates both as a key Rubberlite supplier and a partial competitor in cellular rubber/PVC-nitrile bun stock supply.
- JSP Corporation: JSP Corporation is a global foam materials manufacturer offering expanded polypropylene, polyethylene, and polystyrene foam products for packaging, automotive, and construction — broader-scale competitor serving overlapping industrial end-markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rubberlite, Inc. social profiles
Digital presenceRubberlite, Inc. compliance and trust
Trust signalCompliance2 records
Rubberlite, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubberlite, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Rubberlite, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubberlite, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubberlite, Inc.
What does Rubberlite, Inc. do?
Rubberlite is one of North America's largest converters of cellular rubber and plastic products, manufacturing precision-engineered flexible materials for industrial OEMs and fabricators. The company produces its proprietary HyPUR-cel® microcellular polyurethane foam across five families (I, R, S, T, V-Series), converts sponge rubber (EPDM, neoprene, PVC-nitrile, ECH, nitrile, natural rubber) and cross-linked polyethylene/EVA foams, and builds multi-layer technical composites through lamination and converting services.
Is Rubberlite, Inc. a public or private company?
Rubberlite, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rubberlite, Inc. founded?
Rubberlite, Inc. was founded in 1986. It employs 101 to 250 people.
Where is Rubberlite, Inc. based?
Rubberlite, Inc. is headquartered in Huntington, United States, in the North America region.
How does Rubberlite, Inc. make money?
Four revenue lines are on record. Cellular Rubber and Plastic Product Conversion is the primary driver. The others are custom Engineered Polyurethane Foams (HyPUR-cel®), technical Composite Solutions and A2LA Accredited Laboratory Testing Services.
Who are Rubberlite, Inc.'s main competitors?
Direct peers on record are Sekisui Voltek, Foam Fabricators, Zotefoams, Rogers Corporation, UFP Technologies, Monmouth Rubber & Plastics and Palziv North America. Broad incumbents are FXI (formerly Foamex International), Armacell and JSP Corporation.
Does Rubberlite, Inc. have an API?
No public API is recorded for Rubberlite, Inc..
What industry is Rubberlite, Inc. in?
Rubberlite, Inc.'s product category is Cellular Rubber and Plastic Manufacturing. Its primary akta.pro industry code is IMANAIAF, Polypropylene (PP) Foam Manufacturing. Its NAICS code is 32615 and its SIC code is 2821.