What Conexion Americas does

Conexión Américas is a Nashville-based nonprofit organization serving Latino families through social, economic, and civic programs. Founded in the early-to-mid 2000s (firmographic records 2002; internal company history records 2005), the organization operates primarily from its Casa Azafrán community center at 2195 Nolensville Pike, Nashville, and reports an 11–50 employee footprint augmented by a volunteer teaching network. Its program portfolio spans adult English language classes (six proficiency levels delivered in-person and via Zoom), tax preparation assistance, K–12 and college success support, workforce development, a job board, entrepreneurship workshops, civic engagement and advocacy, arts and cultural programming through the Casa Azafrán Art Gallery, and signature community events such as Cafecito, the Latin Party, Battle of the Paellas, and Hispanic Heritage Month celebrations. The organization also sells merchandise including Café Cultura coffee and "We All Belong" t-shirts.

The organization does not operate proprietary technology; delivery relies on commodity tools (NationBuilder website/CRM, Zoom, Google Forms, Square commerce, Instagram, Facebook, and YouTube). Revenue is generated through a diversified nonprofit mix rather than a single pricing model: charitable donations and institutional grants form the core funding base, supplemented by modest program fees (e.g., $30 per 12-week ELL course), transaction fees on paid job-board listings ($25 per 60-day featured listing, with free 30-day listings as the default), fundraising events, and merchandise sales. Go-to-market is community-led and relationship-driven — word-of-mouth referrals, volunteer networks, bilingual digital content, and culturally anchored events — rather than paid acquisition. Conexión Américas claims to serve over 15,000 individuals and families annually and operates exclusively in the Nashville, Tennessee market, with no disclosed geographic expansion.

Strategically, the organization has prioritized ecosystem depth over footprint expansion: Casa Azafrán functions as a multi-tenant hub hosting partner organizations and an art gallery, reinforcing its role as a physical anchor for Nashville's Latino community. Institutional credibility is supported by the 2025 UnidosUS Affiliate of the Year award and grant relationships such as the 2024 Cigna Group Foundation funding. Management is led by Executive Director Renata Soto, with Adult Education Program Manager Lorena Rojas overseeing the ELL program. There is no parent company, no subsidiary structure, no venture or private-equity ownership, and no disclosed M&A activity.

Name

Conexion Americas

Legal name

Conexión Américas

Website

https://www.conexionamericas.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Conexión Américas is a Nashville-based nonprofit that delivers English classes, workforce development, tax, entrepreneurship, education, civic engagement, and arts programs to over 15,000 Latino individuals and families annually, operating primarily from the Casa Azafrán community center.

Ownership category

akta.pro rank

Product category

Community & Social Services (Nonprofit)

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family & School System Navigation (Parent Engagement, Youth Services) (EDAAADAH)

akta.pro secondary industries

Cultural Orientation & Community Integration (Local Norms, Services) (EDAAADAD), Cultural Centers & Community Cultural Organizations (BPAGAHAD), Cultural, Multilingual & Immigrant Family Engagement Programs (EDACALAL)

Keywords

• Latino family services
• Adult English classes
• Workforce development
• Immigrant civic engagement
• Community development programs

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Donations and Grants: Conexión Américas relies on charitable donations and institutional grants to fund core programming and operations.
2. Program Fees: Modest fees charged for specific programs such as English language classes ($30 per course) help offset program costs while maintaining accessibility.
3. Job Board Listings: Fee-based job board listings generate revenue: free listings visible for 30 days; featured/paid listings visible for 60 days at $25 per listing.
4. Fundraising Events: Annual fundraising campaigns such as Cafecito and event-based galas generate donations and community engagement.
5. Merchandise Sales: Sales of branded merchandise including Café Cultura coffee and 'We All Belong' t-shirts support the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Conexión Américas is a Nashville-based nonprofit that supports Latino immigrant families through a portfolio of programs spanning adult English classes, tax preparation, entrepreneurship support, workforce development, education (K-12 and college access), civic engagement, and arts/cultural programming, delivered in-person and virtually from its Casa Azafrán community center.

Product overview

Conexión Américas is a nonprofit community organization offering a diverse portfolio of programs and services focused on supporting Latino families in Nashville, Tennessee. The organization provides educational services (English language classes, college access, K-12 support), economic prosperity programs (tax preparation, entrepreneurship support, workforce development), civic engagement and advocacy, and arts and cultural programming. The core offerings include the English Classes program, Job Board, Casa Azafrán venue and Art Gallery, and various cultural events. The organization also sells merchandise including Café Cultura coffee and "We All Belong" branded items. Programs are delivered through in-person workshops, online classes via Zoom, one-on-one support, and community events at the Casa Azafrán facility.

Differentiator

Problem solved

Functional benefit

Brands

• Café Cultura: Coffee product line sold by Conexión Américas to support their mission
• Casa Azafrán
• We All Belong

Products and services

• English Classes (Clases de Inglés) Adult English Language Learner (ELL) program offering six proficiency levels from Beginner 1 to Advanced 2, taught by volunteer instructors via Zoom on Tuesdays and Thursdays from 6:00 to 7:30 pm. Aimed at non-native English speakers, primarily immigrants.
• Succeed in School Educational support program helping K-12 students achieve academic success.
• Go to College College access and success program guiding students through higher education pathways.
• Pay Taxes Tax preparation assistance and financial literacy services for Latino families.
• Start a Business Entrepreneurship support and economic prosperity programs helping Latino families start and grow businesses.
• Develop Your Career Workforce development and career advancement programs for the Latino community.
• Job Board Job listing platform connecting employers with job seekers, with free listings visible for 30 days and paid featured listings visible for 60 days.
• Casa Azafrán Event Venues Multi-purpose event venue and community space located at 2195 Nolensville Pike, Nashville, TN, hosting event venues and multiple community organizations.
• Casa Azafrán Art Gallery Art gallery within Casa Azafrán showcasing local and regional Latino artists through rotating exhibitions.
• Café Cultura Coffee brand and café operated by Conexión Américas, available for purchase online, with proceeds supporting the organization's mission.
• We All Belong Merchandise "We All Belong" (Todos Pertenecemos) t-shirts and merchandise supporting the organization's mission and community belonging initiatives.
• Advocacy & Policy Civic engagement and advocacy programs empowering Latino families to participate in the democratic process and policy advocacy.
• Arts & Cultural Engagement Cultural programming including festivals, exhibitions, community events, and arts education supporting Latino heritage.
• Community Development Community building initiatives and resources strengthening the Latino community in Nashville.

Quantifiable outcome

• 15,000+ individuals and families served annually

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Corner Bar SouthminorGTM or Marketing PartnerCorner Bar South hosted Conexión Américas' Summer World Cup Watch Party event, supporting the organization's community engagement activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hispanic Federation: National Latino nonprofit umbrella providing grants, capacity-building, and direct services across multiple states — comparable multi-service nonprofit model and beneficiary base.
• La Colaborativa: Massachusetts-based Latino immigrant services nonprofit offering ESL, workforce development, and community programming — comparable integrated service model and beneficiary profile.
• Make the Road New York: Latino and working-class immigrant nonprofit offering education, legal services, workforce development, and civic engagement — closely mirrors the integrated family-services model.
• Casa de Maryland: Latino-focused multi-service nonprofit providing education, workforce, legal, and civic engagement programs across Maryland — directly comparable mission and integrated service model.
• TENNESSEE IMMIGRANT & REFUGEE RIGHTS COALITION (TIRRC): Tennessee-based immigrant and refugee advocacy organization with overlapping civic engagement, education, and family-services programs for immigrant communities.

Broad incumbents

• UnidosUS: National Latino civic and advocacy organization with a 300+ affiliate network including Conexión Américas — sets policy agenda and channels national resources to community-based affiliates.
• Catholic Charities of Tennessee: Regional faith-based social services organization providing immigrant services, ESL, and family support across Tennessee — broader portfolio but overlapping ESL and family-services offerings.

Regional players

• Hispanic Chamber of Commerce of Tennessee: Regional Latino business association supporting Hispanic entrepreneurs — overlaps with Conexión Américas' entrepreneurship and Latino Business Bazar programming in the same state.
• Latino Memphis: Tennessee-based Latino community organization offering education, workforce, and civic programs — comparable mission with overlapping state context but serves a different metro.

Others

• National Hispanic University (now part of NDNU): Hispanic-serving higher education institution with prior focus on Latino educational attainment — comparable Latino educational mission but operates as an academic institution rather than community nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@conexionamericaschannel/videos
• Facebookfacebook.com/ConexionAmericas
• Instagraminstagram.com/conexionamericas
• Xx.com/conexion_tn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conexion Americas