Bath Planet of Rockford
Bath Planet of Rockford is an independently owned dealership of the Bath Planet bathroom remodeling brand, selling and installing parent-manufactured acrylic tubs, showers, walk-in tubs, and PuroStone wall surrounds for residential homeowners in its service territory under a one-day install, lifetime-warranty model.
- Company typePrivate
- Founded1999
- HeadquartersLibertyville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bath Planet of Rockford does
Bath Planet of Rockford is a privately held, independently owned dealership (founded 2006; 11-50 employees) operating under the Bath Planet brand, a bathroom remodeling network owned by Bath Concepts Industries, LLC and headquartered in Libertyville, Illinois. The dealership sells and installs the parent brand's acrylic bath and shower products for residential homeowners in its territory, following the parent brand's one-day remodel positioning supported by a limited lifetime warranty, a Good Housekeeping Seal held by the brand since 2011, and ongoing promotional offers such as $1,500 off and 24-month free financing.
The product line centers on replacement bathtubs, tub-to-shower conversions, walk-in bathtubs (with Hydrotherapy, Air Bubbles, Chromatherapy, Aromatherapy, and Ozone therapy features), shower enclosures with proprietary V-Groove Glass patterns, an extensive accessories catalog (grab bars, shower seats, niches, shelving), and the PuroStone proprietary wall surround material offering the look of natural stone with mold-resistant acrylic. The Reveal Series provides patented laser-engraved grout patterns, and an online Design Studio lets customers visualize tile, fixtures, wall trim, and patterns before installation. Cross-sold fixtures come from partnerships with Moen, Delta, and Liquid Accents, and installation quality is credentialed by a partnership with Milwaukee.
Bath Planet's business model combines licensed brand and product supply to a nationwide network of 100+ independent dealers (no franchise or royalty fees), with the parent providing marketing, sales leads, call-center support, and product supply. Customer acquisition runs through bathplanet.com, a toll-free 833 number, a dedicated priority hotline, social media, the dealer locator, and direct promotional offers. Pricing is quote-based, with senior discounts, up-to-60-month financing, and current $1,500-off and free-financing promotions. End customers are primarily residential homeowners, with a secondary segment of mobility-limited and senior homeowners served by the accessibility product line.
Bath Planet of Rockford firmographics
Firmographics- Name
- Bath Planet of Rockford
- Legal name
- Bath Concepts Industries, LLC
- Website
- https://bathplanet.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bath Planet of Rockford is an independently owned dealership of the Bath Planet bathroom remodeling brand, selling and installing parent-manufactured acrylic tubs, showers, walk-in tubs, and PuroStone wall surrounds for residential homeowners in its service territory under a one-day install, lifetime-warranty model.
- Ownership category
- akta.pro rank
Bath Planet of Rockford industry classification
Industry- Product category
- Bathroom Remodeling Services
- NAICS
- Residential Remodelers (236118), Plastics Plumbing Fixture Manufacturing (326191)
- akta.pro primary industry
- Full Bathroom Remodel (Design-Build) (HSAPABAA)
- akta.pro secondary industries
- Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB), Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where Bath Planet of Rockford is headquartered
LocationHeadquarters
- HQ city
- Libertyville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bath Planet of Rockford business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Bathroom Remodeling Products and Installation: Bath Planet manufactures and sells bathroom remodeling products (bathtubs, showers, wall surrounds, walk-in tubs, accessories) through a network of third-party dealers who provide professional installation services. Revenue is generated from product sales and associated installation services. The company has operated since 1999 serving homes and businesses across North America.
- Dealer Network/Franchise Model: Bath Planet operates as a parent company licensing its brand, products, and support services to independent third-party dealers. Dealers pay for the right to use Bath Planet branding, receive product supply, marketing support, sales leads, and operational guidance.
- Financing Services: The company offers financing options to customers, enabling low monthly payments for up to 60 months, which helps drive higher average transaction values and makes products more accessible to a broader customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $1,500 OFF promotional offer with labor and product included |
| Subscription | Monthly | Financing available for up to 60 months |
| Other | Pay-as-you-go | Senior Citizen Discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Bath Planet of Rockford product offering
Product offeringCore offering
Bath Planet of Rockford sells and installs custom acrylic bathroom remodeling products, including replacement bathtubs, tub-to-shower conversions, walk-in bathtubs, shower enclosures, and wall surrounds, completed in as little as one day through a national dealer network. Products are manufactured from durable, low-maintenance acrylic materials featuring proprietary PuroStone wall systems and patented Reveal Series laser-engraved patterns, backed by a limited lifetime warranty and the Good Housekeeping Seal. The company also offers design consultation, financing options, and a Design Studio visualization tool for homeowners.
Product overview
Bath Planet is a bathroom remodeling company operating since 1999 that offers a unified portfolio of bath and shower products and one-day installation services through a dealer network across North America. The core product line includes Replacement Bathtubs, Tub-to-Shower Conversions, Walk-In Bathtubs, and Shower Enclosures, all made from durable acrylic materials. These products are complemented by the PuroStone proprietary wall surround material and the Reveal Series laser-engraved pattern system. The company also offers an extensive Bath & Shower Accessories line including fixtures from Moen and Delta, grab bars, seats, and shelving. Services include professional one-day bathroom remodels with custom design and installation by factory-certified technicians, supported by a Design Studio tool for customer visualization. All products are backed by a limited lifetime warranty and the Good Housekeeping Seal.
Differentiator
Problem solved
Functional benefit
Brands
- PuroStone: Stone beauty engineered to perform - a premium wall material product line offered by Bath Planet.
- PuroStone (formerly Luxury Bath)
- Reveal Series
- Warmup Shower Enclosure
Products and services
- Replacement Bathtubs
Quantifiable outcome
- Bathroom remodel completed in as little as one day
- +2 more outcomes
Companies that use Bath Planet of Rockford
Customer profileSegments2 records
Ideal customer profiles2 records
Bath Planet of Rockford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bath Planet of Rockford partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Good Housekeeping InstitutecoreSince 2011, Bath Planet products have been independently evaluated and backed by the prestigious Good Housekeeping Seal. The Good Housekeeping Seal includes a two-year limited warranty offering replacement or refund for any defective Bath Planet acrylic product.
- MilwaukeeminorPartnership with Milwaukee reinforces Bath Planet's promise to homeowners: remodels are handled with professional standards at every step. Milwaukee tools are used in installations.
- MoenminorBath Planet dealers are proud distributors of Moen quality fixtures - Moen is a leading manufacturer of bathroom and kitchen faucets and accessories
- DeltaminorBath Planet dealers are proud distributors of Delta quality fixtures - Delta is a leading manufacturer of bathroom and kitchen faucets, showers, and accessories
- Liquid AccentsminorBath Planet dealers are proud distributors of Liquid Accents quality fixtures - Liquid Accents produces bath and shower accessories
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bath Planet of Rockford competitors and assessment
Company assessmentBroad incumbents
- Lowe's Installation Services: Big-box retailer offering bathroom install services nationwide, competing for the same homeowner segment with broad financing and product selection.
- Jacuzzi: Broader incumbent with walk-in tubs, showers, and bath products serving the same accessibility and remodeling customer base through national distribution.
- Home Depot Home Services: Mass-market home improvement retailer that aggregates bath and shower installation demand via its install services, a competitive alternative for price-sensitive remodels.
- Kohler: Established bath fixtures and surrounds brand competing in full bathroom remodels, with adjacent walk-in and accessibility offerings and premium positioning.
- American Standard: Major plumbing and bath fixtures manufacturer with broad walk-in tub and shower offerings, overlapping with Bath Planet's accessibility line and replacement fixtures.
Direct peers
- Luxury Bath: A former sister brand to Bath Planet offering acrylic bath systems; closely comparable on product, material, and dealer-driven installation model.
- Bath Concepts Industries (parent): The parent entity that operates Bath Planet and related brands; directly comparable as the manufacturer/franchisor behind multiple bath-remodel brands.
- Bath Fitter: Direct competitor offering acrylic bathtub and shower liners with one-day installation through a national dealer network, mirroring Bath Planet's core value proposition and go-to-market.
- Re-Bath: Direct peer in bathroom remodeling with a franchise/dealer model offering bath and shower updates, walk-in tubs, and full remodels across North America.
Others
- Moen: Channel partner distributing fixtures through Bath Planet dealers; an adjacent fixture brand enabling Bath Planet installs rather than directly competing on remodels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bath Planet of Rockford social profiles
Digital presenceBath Planet of Rockford compliance and trust
Trust signalCompliance4 records
Bath Planet of Rockford financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bath Planet of Rockford leadership team
Management profileNumber of profiles
Profiles3 records
Bath Planet of Rockford funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bath Planet of Rockford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bath Planet of Rockford
What does Bath Planet of Rockford do?
Bath Planet of Rockford sells and installs custom acrylic bathroom remodeling products, including replacement bathtubs, tub-to-shower conversions, walk-in bathtubs, shower enclosures, and wall surrounds, completed in as little as one day through a national dealer network. Products are manufactured from durable, low-maintenance acrylic materials featuring proprietary PuroStone wall systems and patented Reveal Series laser-engraved patterns, backed by a limited lifetime warranty and the Good Housekeeping Seal. The company also offers design consultation, financing options, and a Design Studio visualization tool for homeowners.
Is Bath Planet of Rockford a public or private company?
Bath Planet of Rockford is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bath Planet of Rockford founded?
Bath Planet of Rockford was founded in 1999. It employs 11 to 50 people.
Where is Bath Planet of Rockford based?
Bath Planet of Rockford is headquartered in Libertyville, United States, in the North America region.
How does Bath Planet of Rockford make money?
Three revenue lines are on record. Bathroom Remodeling Products and Installation is the primary driver. The others are dealer Network/Franchise Model and financing Services.
Who are Bath Planet of Rockford's main competitors?
Broad incumbents on record are Lowe's Installation Services, Jacuzzi, Home Depot Home Services, Kohler and American Standard. Direct peers are Luxury Bath, Bath Concepts Industries (parent), Bath Fitter and Re-Bath. Moen is listed as an others.
Does Bath Planet of Rockford have an API?
No public API is recorded for Bath Planet of Rockford.
What industry is Bath Planet of Rockford in?
Bath Planet of Rockford's product category is Bathroom Remodeling Services. Its primary akta.pro industry code is HSAPABAA, Full Bathroom Remodel (Design-Build), with a secondary code of HSAPABAB, Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures). Its NAICS code is 236118.