Gits Food Products Pvt.Ltd

What Gits Food Products Pvt.Ltd does

Gits Food Products Pvt. Ltd is an Indian packaged food company founded in 1963 by HZ Gilani and AK Tejani, headquartered in Mumbai with manufacturing operations in Pune. The company produces ready-to-cook (RTC) instant mixes, ready-to-eat (RTE) meals, dairy products (primarily ghee), open-and-eat Indian sweets, and vermicelli-based products across a catalog of more than 114 SKUs in six categories. Its RTE line is built on Retort Technology, in which fully cooked meals are hot-filled into laminated multi-layered aluminium foil pouches and thermally processed above 100°C for sterilization, eliminating preservatives while delivering long shelf life. Instant mixes use naturally dehydrated ingredients such as rice and lentils ground to fine powder without artificial additives, and the company produces in-house khoa, chhena, and paneer to support its sweets and curry portfolio.

The company monetizes through one-time unit sales of packaged food products priced in Indian Rupees, ranging from ₹20 sachets to ₹775 premium ghee jars, with combo bundles offering 5–11% discounts. Go-to-market is multi-channel: direct-to-consumer via gitsfood.com (free shipping above ₹1,000), Amazon India marketplace, Modern Trade retail chains, and HoReCa (hotels, restaurants, caterers) for bulk supply, with international exports reaching more than 40 countries. The customer base is primarily urban Indian households seeking convenient authentic Indian food, supplemented by B2B foodservice buyers and a disclosed pipeline involving an unnamed "American major" for which Gits is currently expanding capacity at a new Pune plant. The business has remained entirely family-owned across three generations, with no disclosed external funding or institutional investors.

Name

Gits Food Products Pvt.Ltd

Legal name

Gits Food Products Pvt. Ltd

Website

https://gitsfood.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gits Food Products is a Mumbai-headquartered, family-owned Indian packaged food company manufacturing ready-to-cook instant mixes, retort-processed ready-to-eat meals, ghee, and Indian sweets, serving urban Indian households, HoReCa, and exports to over 40 countries.

Ownership category

akta.pro rank

Product category

Convenience Indian Foods (Ready-to-Eat and Ready-to-Cook)

NAICS

Food Manufacturing (311), Fruit and Vegetable Canning, Pickling, and Drying (31142), Dried and Dehydrated Food Manufacturing (311423)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Rice Cakes & Grain Snack Manufacturing (AFAKAIAK)

Keywords

• Indian convenience food
• Ready-to-eat meals
• Instant food mixes
• Indian dairy products
• Traditional Indian sweets

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Instant Mixes: Sale of ready-to-cook instant mix products including breakfast mixes, snack mixes, dessert mixes, and spice mixes. One-time purchase model for individual packets.
2. Product Sales - Ready Meals (Ready-to-Eat): Sale of fully cooked ready-to-eat meals including Dal Makhani, Paneer dishes, Rice meals, etc. Sold in retort pouches for immediate consumption after heating.
3. Product Sales - Dairy Products: Sale of dairy products including Ghee (Cow Ghee and Pure Ghee) in various packaging sizes from 20ml sachets to 1 liter jars and pouches.
4. Product Sales - Open & Eat Sweets: Sale of ready-to-eat Indian sweets including Gulab Jamun, Rasgulla, Soan Papdi, Kaju Katli, Besan Ladoo in sealed tins.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Gits Food Products manufactures and sells a portfolio of convenience Indian food products including ready-to-cook instant mixes (breakfast, snack, and dessert mixes), fully cooked ready-to-eat meals preserved via Retort Technology in multi-layered aluminum pouches, dairy products such as cow ghee and pure ghee, ready-to-eat traditional Indian sweets, and vermicelli-based mixes. The company serves urban Indian households seeking time-saving, authentic-tasting vegetarian food, as well as foodservice and export markets across more than 40 countries.

Product overview

Gits Food Products Pvt. Ltd is an Indian food company offering a portfolio of instant mixes, ready meals, dairy products, and ready-to-eat Indian sweets. The product line includes: Instant Mixes (ready-to-cook products like Gulab Jamun Mix, Basmati Rice Kheer, Basundi, Kesar Kulfi, Upma, Medu Vada, and snack mixes such as Karaisutir Kachori and Dhoka); Ready Meals (retort-processed ready-to-eat curries and rice dishes including Dal Makhani, Paneer Tikka Masala, Veg Biryani, Matar Paneer, Chana Masala, and various dal and rice combinations); Dairy (GITS PURE GHEE and Gits Cow Ghee in various pack sizes from 20ml to 1 litre); Open & Eat (ready-to-eat Indian sweets including Gulab Jamun, Rasgulla, Besan Ladoo, Kaju Katli, and Soan Papdi in tins and packs); and Vermicelli products (Falooda mixes and kheer mixes). The company uses natural ingredients without artificial additives and Retort Technology for preserving ready meals.

Differentiator

Problem solved

Functional benefit

Products and services

• Instant Mixes Ready-to-cook instant mix products including breakfast mixes, snack mixes, and dessert mixes made from natural ingredients like rice, lentils, and milk powder without artificial additives; products include Gulab Jamun Mix, Basmati Rice Kheer Mix, Kesar Kulfi Mix, Basundi, Medu Vada, Upma, and similar items.
• Ready Meals Ready-to-eat meals fully cooked and preserved using Retort Technology in laminated multi-layered aluminum foil pouches; range includes Dal Makhani, Paneer Tikka Masala, Veg Biryani, Matar Paneer, Palak Paneer, Chana Masala, and rice combinations, requiring only heating before consumption.
• Dairy (Ghee) Dairy products including Gits Pure Ghee and Gits Cow Ghee, available in various pack sizes from 20ml sachets to 1-litre jars, pouches, and cartons; Cow Ghee is produced through traditional churning for grainy texture and authentic aroma.
• Open & Eat (Ready-to-Eat Indian Sweets) Ready-to-eat Indian sweets including Gulab Jamun (made with 35% skimmed milk and in-house khoa), Rasgulla (made with pure milk and chenna), Besan Ladoo, Kaju Katli, and Soan Papdi, packaged in sealed tins and packs requiring no preparation.
• Vermicelli Products Vermicelli-based products including Falooda mixes and kheer mixes, extending the company's instant dessert and beverage portfolio.

Quantifiable outcome

• Products distributed pan-India with exports to over 40 countries

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MTR Foods: Indian ready-to-eat meals and instant mixes brand (now owned by Orkla). Directly comparable product portfolio spanning RTE curries, breakfast mixes, dessert mixes, and spice mixes sold through the same Modern Trade, HoReCa, and export channels that Gits targets.
• Haldiram's: India's largest ethnic snacks, sweets, and ready-to-eat foods brand. Comparable across Gits' Open & Eat sweets, snack mixes, and namkeen/ready-meal lines, with similar pan-India distribution depth and an export orientation.
• Bikaji Foods International: Listed Indian snacks and sweets manufacturer with a broad namkeen, sweets, and traditional snack portfolio that overlaps with Gits' Open & Eat sweets and snack mixes; both target Modern Trade and HoReCa with comparable price points.
• Tasty Bite Eatables: Indian ready-to-eat meal brand (owned by PepsiCo) with strong presence in the US and other developed markets. Closely comparable for RTE Indian meals in retort-pouch format, and serves as the clearest reference for Gits' American B2B export strategy.
• Ching's Secret: Indian convenience food brand (part of Capital Foods) covering instant noodles, sauces, and ready-to-cook mixes. Comparable for the convenience food positioning, modern retail footprint, and urban Indian household target customer.
• Mother's Recipe: Indian packaged foods brand covering pickles, pastes, and ready-to-eat meals. Comparable across RTE curries, ethnic accompaniments, and the HoReCa channel exposure, with similar heritage-led positioning.
• Kohinoor Foods: Indian ready-to-eat meals and frozen foods manufacturer (Kohinoor brand). Directly comparable product formats including RTE curries, rice dishes, and retort-packed meals sold through similar Modern Trade and export channels.
• Bikanervala: North Indian sweets, snacks, and namkeen brand with retail and HoReCa presence. Comparable in Open & Eat sweets, traditional snack mixes, and the heritage/branding-led positioning that Gits uses to differentiate against private label.

Broad incumbents

• ITC Foods: Large Indian conglomerate with a foods division spanning Aashirvaad (atta, spices), Sunfeast (biscuits), Bingo (snacks), and Aashirvaad ready meals. Functions as a broad incumbent across categories where Gits competes, with vastly larger marketing and distribution spend.
• Dabur (Foods): Large Indian FMCG major with a foods and honey portfolio that overlaps with Gits in select categories. Functions as a broad incumbent in packaged Indian foods, with distribution reach and brand investment capacity far exceeding Gits'.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gitsfood
• Facebookfacebook.com/gitsfood
• Instagraminstagram.com/gitsfood
• Pinterestpinterest.com/gitsfood
• LinkedInlinkedin.com/company/gits-food-products-pvt.ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gits Food Products Pvt.Ltd