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Kurlon

Full company profile

uuid000ebwd

Namestring
Kurlon
Legal namestring
Kurlon
Websiteurl
kurlon.com
Company typeenum
Private
Founded yearint
1960
Descriptiontext

Kurlon is an India-based mattress and bedding brand founded in 1960, currently owned and operated by Sheela Foam Limited following its 2022 acquisition. The company manufactures and markets a broad portfolio of sleep products spanning foam (memory, HR, rebonded), rubberized coir, latex, and spring (Bonnell and pocket) mattresses, alongside complementary pillows and sofa beds. Its product lineup is organized into tiered series — Essential, Popular, Premium — and specialized sub-brands including OrthoMagic (latex), Ortho Plus (multi-material ortho), Luxurino (premium spring), SpringRest (spring range), and SpineKare (elderly support), supported by proprietary technologies such as STR8 anti-sagging, MSI motion separation, ACD anti-sag comfort design, and VCT ventilated comfort technology.

Kurlon serves multiple customer segments: general Indian consumers across budget to premium price points (Rs 3,140 to Rs 38,274), senior citizens requiring orthopedic support, children and teenagers needing developmental spinal support, and commercial buyers (hotels, hospitals, institutions) sourcing through a dedicated bulk-order program. The business operates a hybrid go-to-market model anchored by 5,000+ physical retail stores pan-India and a direct-to-consumer e-commerce site (kurlon.com), with EMI financing starting at Rs 74.92/month, a 100-night free trial, and 10% prepaid discount incentives supporting online conversion.

Revenue is generated almost entirely through one-time unit sales of mattresses and adjacent sleep products. The brand is supported by Sheela Foam Limited's consolidated operations, which reported Rs 3,820.84 crore in FY26 revenue across both Sleepwell and Kurlon brands. Brand-level revenue is not separately disclosed, but Kurlon claims 10 million+ Indian families as customers and 60+ years of category heritage, with Superbrand recognition. International presence extends modestly to Australia and Spain. The company is headquartered in Bangalore with manufacturing and land assets historically in Jhagadia, Gujarat, the latter partially divested to Crystal Crop Protection for Rs 100 crore in February 2026.

Short descriptiontext

Kurlon is a 60-year-old Indian mattress and bedding brand, owned by Sheela Foam Limited, selling foam, coir, latex, and spring mattresses plus pillows and sofa beds to Indian consumers and bulk institutional buyers through 5,000+ retail stores and direct e-commerce.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersBangalore, India
HQ citystring
Bangalore
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
mattress manufacturing, sleep solutions, bedding products, foam mattresses, home furniture
Industry5 codes
1Mattress & Bed Retail (Innerspring, Foam, Hybrid)
CodeCRAIABAAPrimaryYes
2Pillows & Pillow Systems Retail
CodeCRAIABACPrimaryNo
3Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise)
CodeCRAIABAFPrimaryNo
4Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors)
CodeIMAOAKAEPrimaryNo
5Mattresses, Bedding & Sleep Products Distribution
CodeCRAOAFALPrimaryNo
NAICS code2 codes
  • Mattress Manufacturing33791
  • Urethane and Other Foam Product (except Polystyrene) Manufacturing326150
SIC code3 codes
  • Plastics Foam Products3086
  • Retail-Home Furniture, Furnishings & Equipment Stores5700
  • Retail-Furniture Stores5712
Product category
Mattresses and Bedding
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Mattress Sales
TypeOne Time License
Description

Primary revenue from manufacturing and selling mattresses directly to consumers through retail and e-commerce channels, including foam mattresses, coir mattresses, latex mattresses, and spring mattresses with various price points from budget to premium

kurlon.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Pricing details4 tiers
1Budget mattresses (Under ₹5,000)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Products like Aaram Trifold Mattress starting at ₹3,649; Teensy Essential Foam at ₹5,388; Dual Roll Pack at ₹5,130

kurlon.com
2Mid-range mattresses (₹5,000 - ₹15,000)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Orthopedic Roll Pack at ₹6,753; Natural Coir at ₹4,367; KurloBond Essential at ₹13,638; Spinel Ortho at ₹6,561

kurlon.com
3Premium mattresses (₹15,000 - ₹30,000)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Ortho Plus Spring at ₹11,483; KurloBond Premium Coir at ₹26,187; Mermaid Foam at ₹28,923; Luxurino Spring at ₹38,274

kurlon.com
4EMI Financing Option
ModelOtherBilling cadenceMonthly
Notes

Monthly EMI payments starting as low as ₹74.92/month for pillows to ₹3,189.50/month for premium mattresses

kurlon.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 18 records shown
1Kurlocoir
Description

Coir mattress product line under the Kurlon brand featuring rubberized coir for firm support and breathability.

kurlon.com
+17 more records
Core offering1 text field

Kurlon manufactures and sells mattresses across multiple constructions including foam (memory foam, HR foam, rebonded foam), rubberized coir, latex, and spring (Bonnell and pocket spring) variants. The company also offers complementary sleep products including pillows and sofa beds, distributed through 5,000+ retail stores across India and direct e-commerce channels.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • 10 million+ families trust Kurlon mattresses across India
+1 more record
Product overview1 text field

Kurlon is a mattress and bedding brand with over 60 years of experience in India, offering a comprehensive portfolio of sleep solutions. The product lineup includes foam mattresses (memory foam, HR foam, rebonded foam), rubberized coir mattresses, latex mattresses, and spring mattresses (Bonnell and pocket spring designs), along with pillows and sofa beds. The core mattress products are organized into tiered series including Essential, Popular, and Premium variants, with specialized lines such as OrthoMagic (latex), Ortho Plus (multi-material), Spine Therapy (orthopedic), and Luxurino (luxury spring). Kurlon mattresses are manufactured and marketed by Sheela Foam Limited and are distributed through 5,000+ stores across India and online channels.

Product and service1 record
1Ortho Plus Latex Mattress
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Crystal Crop Protection
Strategic tierMinorTypeOthersAnnounced on2026-02-13
Description

Kurl-On Ltd sold land and assets comprising over 1.25 lakh sq. metres in Jhagadia, Gujarat's Bharuch district to Crystal Crop Protection for ₹100 crore. This transaction divests non-core land assets from Kurl-On Ltd's portfolio.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Kurlon

Mattresses and Beddingkurlon.com

Kurlon is a 60-year-old Indian mattress and bedding brand, owned by Sheela Foam Limited, selling foam, coir, latex, and spring mattresses plus pillows and sofa beds to Indian consumers and bulk institutional buyers through 5,000+ retail stores and direct e-commerce.

What Kurlon does

Kurlon is an India-based mattress and bedding brand founded in 1960, currently owned and operated by Sheela Foam Limited following its 2022 acquisition. The company manufactures and markets a broad portfolio of sleep products spanning foam (memory, HR, rebonded), rubberized coir, latex, and spring (Bonnell and pocket) mattresses, alongside complementary pillows and sofa beds. Its product lineup is organized into tiered series — Essential, Popular, Premium — and specialized sub-brands including OrthoMagic (latex), Ortho Plus (multi-material ortho), Luxurino (premium spring), SpringRest (spring range), and SpineKare (elderly support), supported by proprietary technologies such as STR8 anti-sagging, MSI motion separation, ACD anti-sag comfort design, and VCT ventilated comfort technology.

Kurlon serves multiple customer segments: general Indian consumers across budget to premium price points (Rs 3,140 to Rs 38,274), senior citizens requiring orthopedic support, children and teenagers needing developmental spinal support, and commercial buyers (hotels, hospitals, institutions) sourcing through a dedicated bulk-order program. The business operates a hybrid go-to-market model anchored by 5,000+ physical retail stores pan-India and a direct-to-consumer e-commerce site (kurlon.com), with EMI financing starting at Rs 74.92/month, a 100-night free trial, and 10% prepaid discount incentives supporting online conversion.

Revenue is generated almost entirely through one-time unit sales of mattresses and adjacent sleep products. The brand is supported by Sheela Foam Limited's consolidated operations, which reported Rs 3,820.84 crore in FY26 revenue across both Sleepwell and Kurlon brands. Brand-level revenue is not separately disclosed, but Kurlon claims 10 million+ Indian families as customers and 60+ years of category heritage, with Superbrand recognition. International presence extends modestly to Australia and Spain. The company is headquartered in Bangalore with manufacturing and land assets historically in Jhagadia, Gujarat, the latter partially divested to Crystal Crop Protection for Rs 100 crore in February 2026.

Kurlon firmographics

Firmographics
Name
Kurlon
Legal name
Kurlon
Website
https://kurlon.com
Company type
Private
Founded year
1960
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
Kurlon is a 60-year-old Indian mattress and bedding brand, owned by Sheela Foam Limited, selling foam, coir, latex, and spring mattresses plus pillows and sofa beds to Indian consumers and bulk institutional buyers through 5,000+ retail stores and direct e-commerce.
Ownership category
akta.pro rank

Kurlon industry classification

Industry
Product category
Mattresses and Bedding
NAICS
Mattress Manufacturing (33791), Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150)
SIC
Plastics Foam Products (3086), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
akta.pro primary industry
Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
akta.pro secondary industries
Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)

Keywords

  • Mattress manufacturing
  • Sleep solutions
  • Bedding products
  • Foam mattresses
  • Home furniture

Where Kurlon is headquartered

Location

Headquarters

HQ city
Bangalore
HQ country
India
HQ region
Asia

Offices1 record

Markets served

Kurlon business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

  1. Mattress Sales: Primary revenue from manufacturing and selling mattresses directly to consumers through retail and e-commerce channels, including foam mattresses, coir mattresses, latex mattresses, and spring mattresses with various price points from budget to premium

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goBudget mattresses (Under ₹5,000)
Unit PricingPay-as-you-goMid-range mattresses (₹5,000 - ₹15,000)
Unit PricingPay-as-you-goPremium mattresses (₹15,000 - ₹30,000)
OtherMonthlyEMI Financing Option

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Kurlon product offering

Product offering

Core offering

Kurlon manufactures and sells mattresses across multiple constructions including foam (memory foam, HR foam, rebonded foam), rubberized coir, latex, and spring (Bonnell and pocket spring) variants. The company also offers complementary sleep products including pillows and sofa beds, distributed through 5,000+ retail stores across India and direct e-commerce channels.

Product overview

Kurlon is a mattress and bedding brand with over 60 years of experience in India, offering a comprehensive portfolio of sleep solutions. The product lineup includes foam mattresses (memory foam, HR foam, rebonded foam), rubberized coir mattresses, latex mattresses, and spring mattresses (Bonnell and pocket spring designs), along with pillows and sofa beds. The core mattress products are organized into tiered series including Essential, Popular, and Premium variants, with specialized lines such as OrthoMagic (latex), Ortho Plus (multi-material), Spine Therapy (orthopedic), and Luxurino (luxury spring). Kurlon mattresses are manufactured and marketed by Sheela Foam Limited and are distributed through 5,000+ stores across India and online channels.

Differentiator

Problem solved

Functional benefit

Brands

  • Kurlocoir: Coir mattress product line under the Kurlon brand featuring rubberized coir for firm support and breathability.
  • KurloBond
  • Klassic
  • SpringRest
  • OrthoMagic
  • Ortho Plus
  • DuoRest
  • SpineKare
  • Luxurino
  • Spine Therapy
  • Spine Comfort
  • Spinel
  • OrthoMagic
  • Mermaid
  • Activ
  • Dual
  • Angelica
  • Grandeur

Products and services

  • Ortho Plus Latex Mattress

Quantifiable outcome

  • 10 million+ families trust Kurlon mattresses across India
  • +1 more outcomes

Companies that use Kurlon

Customer profile

Segments4 records

Ideal customer profiles3 records

Kurlon technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Kurlon partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Crystal Crop ProtectionminorOthers · 13 February 2026Kurl-On Ltd sold land and assets comprising over 1.25 lakh sq. metres in Jhagadia, Gujarat's Bharuch district to Crystal Crop Protection for ₹100 crore. This transaction divests non-core land assets from Kurl-On Ltd's portfolio.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Kurlon competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

Kurlon social profiles

Digital presence

Kurlon financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kurlon leadership team

Management profile

Number of profiles

Profiles3 records

Kurlon funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kurlon M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kurlon

What does Kurlon do?

Kurlon manufactures and sells mattresses across multiple constructions including foam (memory foam, HR foam, rebonded foam), rubberized coir, latex, and spring (Bonnell and pocket spring) variants. The company also offers complementary sleep products including pillows and sofa beds, distributed through 5,000+ retail stores across India and direct e-commerce channels.

Is Kurlon a public or private company?

Kurlon is a private company. It is classified as corporate owned and is currently operating.

When was Kurlon founded?

Kurlon was founded in 1960. It employs 1,001 to 5,000 people.

Where is Kurlon based?

Kurlon is headquartered in Bangalore, India, in the Asia region.

How does Kurlon make money?

One revenue line is on record: mattress Sales.

Does Kurlon have an API?

No public API is recorded for Kurlon.

What industry is Kurlon in?

Kurlon's product category is Mattresses and Bedding. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAC, Pillows & Pillow Systems Retail. Its NAICS code is 33791 and its SIC code is 3086.

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Live signals
Storyboard18Kurlon appoints Tonic Worldwide as its digital marketing partnerKurlon, a mattress brand part of Sheela Foam Limited, has appointed Tonic Worldwide as its digital marketing agency following a multi-agency pitch, with the mandate to be handled from Tonic Worldwide's Delhi office. The agency will be responsible for managing Kurlon's digital strategy and communications, focusing on building the brand's presence among digitally engaged consumers. Kurlon, operational since 1962 and serving over 10 million customers, aims to translate its brand equity into relevance for the digital-first consumer.MarketsandMarketsAsia Pacific Polymer Foam Market, Industry Size Forecast [Latest]The Asia Pacific polymer foam market is projected to grow from USD 44.03 billion in 2024 to USD 63.93 billion by 2030, at a CAGR of 6.4%, driven by demand from construction, automotive, furniture, and packaging industries amid rapid urbanization. India is identified as the fastest-growing country with a projected CAGR of 7.2%, while polyurethane remains the dominant resin type with a 52% market share. Key recent developments include Sheela Foam raising USD 1.4 million for Furlenco (December 2025) and its planned USD 23 million acquisition of competitor Kurlon (December 2022), reflecting ongoing consolidation in the Indian foam market.Entrepreneur IndiaKurlon gets funding from Motilal OswalKurlon Ltd has raised approximately Rs 90 crore from Motilal Oswal Private Equity Advisors Pvt Ltd through a combination of fresh equity issuance and a secondary purchase of shares from promoters. The investment will be utilized to expand manufacturing capacity, deepen the distribution network, and enhance brand presence. Kurlon, part of the Manipal Group, operates multiple manufacturing facilities and a wide sales network across India.IspfTracing the innovations in the mattress and allied industryThe Indian mattress and allied sleep industry is undergoing significant innovation driven by consumer demand for advanced cooling technologies, sustainability, and smart health-tracking features. Key trends include the adoption of phase-change materials, eco-friendly organic materials, and AI-driven personalization, with major brands like Duroflex and Kurlon leading development efforts. The market is simultaneously expanding through a hybrid retail model that combines growing e-commerce sales with immersive physical store experiences.IncubeesSleepwell-parent Sheela Foam to acquire Kurlon Enterprises, Furlenco – IncubeesSheela Foam, parent of Sleepwell, has agreed to acquire a 94.66% stake in Kurlon Enterprises for Rs 2,035 crore and a 35% stake in Furlenco for Rs 300 crore. This transaction expands Sheela Foam into the online furniture e-commerce market, valuing Furlenco at approximately Rs 857 crore and Kurlon at Rs 2,150 crore. The move positions Sheela Foam to compete directly with rivals such as Rentomojo and Pepperfry in the subscription-based furniture sector.Business InsiderAd Agency Apologizes For Tasteless Ad Depicting Malala Yousafzai's ShootingOgilvy & Mather apologized to Malala Yousafzai and her family after an ad for Kurl-On Mattresses depicted her 2012 shooting. The ad showed her recovering by bouncing off a mattress, and the agency launched a review of its approval processes.Business InsiderAn Indian Company Is Using A Cartoon Of The Shooting Of A 14-Year-Old Girl To Sell MattressesIndian mattress company Kurl-on used a cartoon of Malala Yousafzai's 2012 shooting in a print ad, showing her recovering and winning an award. The ad is part of a series by Ogilvy India, and it is unclear whether it ran in paid media.