What Kurlon does

Kurlon is an India-based mattress and bedding brand founded in 1960, currently owned and operated by Sheela Foam Limited following its 2022 acquisition. The company manufactures and markets a broad portfolio of sleep products spanning foam (memory, HR, rebonded), rubberized coir, latex, and spring (Bonnell and pocket) mattresses, alongside complementary pillows and sofa beds. Its product lineup is organized into tiered series — Essential, Popular, Premium — and specialized sub-brands including OrthoMagic (latex), Ortho Plus (multi-material ortho), Luxurino (premium spring), SpringRest (spring range), and SpineKare (elderly support), supported by proprietary technologies such as STR8 anti-sagging, MSI motion separation, ACD anti-sag comfort design, and VCT ventilated comfort technology.

Kurlon serves multiple customer segments: general Indian consumers across budget to premium price points (Rs 3,140 to Rs 38,274), senior citizens requiring orthopedic support, children and teenagers needing developmental spinal support, and commercial buyers (hotels, hospitals, institutions) sourcing through a dedicated bulk-order program. The business operates a hybrid go-to-market model anchored by 5,000+ physical retail stores pan-India and a direct-to-consumer e-commerce site (kurlon.com), with EMI financing starting at Rs 74.92/month, a 100-night free trial, and 10% prepaid discount incentives supporting online conversion.

Revenue is generated almost entirely through one-time unit sales of mattresses and adjacent sleep products. The brand is supported by Sheela Foam Limited's consolidated operations, which reported Rs 3,820.84 crore in FY26 revenue across both Sleepwell and Kurlon brands. Brand-level revenue is not separately disclosed, but Kurlon claims 10 million+ Indian families as customers and 60+ years of category heritage, with Superbrand recognition. International presence extends modestly to Australia and Spain. The company is headquartered in Bangalore with manufacturing and land assets historically in Jhagadia, Gujarat, the latter partially divested to Crystal Crop Protection for Rs 100 crore in February 2026.

Name

Kurlon

Legal name

Kurlon

Website

https://kurlon.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kurlon is a 60-year-old Indian mattress and bedding brand, owned by Sheela Foam Limited, selling foam, coir, latex, and spring mattresses plus pillows and sofa beds to Indian consumers and bulk institutional buyers through 5,000+ retail stores and direct e-commerce.

Ownership category

akta.pro rank

Product category

Mattresses and Bedding

NAICS

Mattress Manufacturing (33791), Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150)

SIC

Plastics Foam Products (3086), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)

Keywords

• Mattress manufacturing
• Sleep solutions
• Bedding products
• Foam mattresses
• Home furniture

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Mattress Sales: Primary revenue from manufacturing and selling mattresses directly to consumers through retail and e-commerce channels, including foam mattresses, coir mattresses, latex mattresses, and spring mattresses with various price points from budget to premium

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kurlon manufactures and sells mattresses across multiple constructions including foam (memory foam, HR foam, rebonded foam), rubberized coir, latex, and spring (Bonnell and pocket spring) variants. The company also offers complementary sleep products including pillows and sofa beds, distributed through 5,000+ retail stores across India and direct e-commerce channels.

Product overview

Kurlon is a mattress and bedding brand with over 60 years of experience in India, offering a comprehensive portfolio of sleep solutions. The product lineup includes foam mattresses (memory foam, HR foam, rebonded foam), rubberized coir mattresses, latex mattresses, and spring mattresses (Bonnell and pocket spring designs), along with pillows and sofa beds. The core mattress products are organized into tiered series including Essential, Popular, and Premium variants, with specialized lines such as OrthoMagic (latex), Ortho Plus (multi-material), Spine Therapy (orthopedic), and Luxurino (luxury spring). Kurlon mattresses are manufactured and marketed by Sheela Foam Limited and are distributed through 5,000+ stores across India and online channels.

Differentiator

Problem solved

Functional benefit

Brands

• Kurlocoir: Coir mattress product line under the Kurlon brand featuring rubberized coir for firm support and breathability.
• KurloBond
• Klassic
• SpringRest
• OrthoMagic
• Ortho Plus
• DuoRest
• SpineKare
• Luxurino
• Spine Therapy
• Spine Comfort
• Spinel
• OrthoMagic
• Mermaid
• Activ
• Dual
• Angelica
• Grandeur

Products and services

• Ortho Plus Latex Mattress

Quantifiable outcome

• 10 million+ families trust Kurlon mattresses across India
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Crystal Crop ProtectionminorOthers · 13 February 2026Kurl-On Ltd sold land and assets comprising over 1.25 lakh sq. metres in Jhagadia, Gujarat's Bharuch district to Crystal Crop Protection for ₹100 crore. This transaction divests non-core land assets from Kurl-On Ltd's portfolio.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/KurlonLimited
• LinkedInlinkedin.com/company/kurlon-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kurlon