Sekkei Digital Group
Sekkei Digital Group is a Shanghai-based digital marketing agency that helps international brands enter and expand in China through social media, influencer marketing, Baidu SEO/SEM, advertising, and website localization across B2B, FMCG, gaming, and travel verticals.
- Company typePrivate
- Founded2008
- HeadquartersShanghai, China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sekkei Digital Group does
Sekkei Digital Group is a Shanghai-headquartered digital marketing agency founded in 2008 that helps international brands enter and expand in China. The company exclusively serves foreign brands across four verticals—B2B, travel/hospitality, gaming, and FMCG/consumer—delivering end-to-end campaigns from strategy through execution on WeChat, Douyin, Xiaohongshu, Weibo, Bilibili, Baidu, and Zhihu. Named enterprise clients include Marriott, MSD, Solvay, Sennheiser, AB InBev (Leffe), and Nekki (Shadow Fight 3), with the firm stating it has worked with over 500 international brands since inception.
The firm operates nine core service modules organized as social media marketing, influencer marketing (KOL/KOC), digital advertising, Baidu SEO/SEM, and website localization (including ICP licensing, .cn domain registration, and local hosting), plus four vertical-specific practices. There is no proprietary technology platform; execution relies on native tools within the Chinese digital ecosystem, supplemented by authorized-practitioner status on Tencent Ads, ByteDance's Ocean Engine, and Baidu Ads, and operational access to official influencer sourcing platforms (Pugongying, Xingtu, Weirenwu, Huahuo). A secondary office in Paris (128 Rue la Boetie 75008) supports European client relations.
The revenue model is professional services, with engagements structured as monthly retainers (starting at $5,000-$8,000/month), annual market-entry programs (typically $100,000+), and integrated multi-platform campaigns ($500,000-$2,000,000+ annually). GTM is consultative enterprise field sales driven by website inbound, WeCom contact, content marketing via an 18-post blog library, case studies, and LinkedIn presence. No self-serve or product-led motion exists, and no funding rounds, acquisitions, or institutional investment have been disclosed.
Sekkei Digital Group firmographics
Firmographics- Name
- Sekkei Digital Group
- Legal name
- Sekkei Digital Group
- Website
- https://sekkeidigitalgroup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sekkei Digital Group is a Shanghai-based digital marketing agency that helps international brands enter and expand in China through social media, influencer marketing, Baidu SEO/SEM, advertising, and website localization across B2B, FMCG, gaming, and travel verticals.
- Ownership category
- akta.pro rank
Sekkei Digital Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industries
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)
Keywords
Where Sekkei Digital Group is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Sekkei Digital Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Professional Services: The company generates revenue through managed service engagements, retainer arrangements, and project-based fees for digital marketing strategy, social media management, influencer campaigns, advertising, SEO/SEM, and website localization services delivered to foreign brands entering or expanding in the Chinese market. Retainers cover platform management, content creation, and reporting; project fees cover specific campaign activations, website localization, or event-driven O2O campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Foundational retainer for platform management, content, and reporting |
| Subscription | Annual | Full-year market entry program |
| Other | Pay-as-you-go | Small social media marketing campaign |
| Other | Annual | Integrated multi-platform campaign |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Sekkei Digital Group product offering
Product offeringCore offering
Sekkei Digital Group is a digital marketing agency that delivers full-cycle marketing support to foreign brands entering or expanding in China, spanning strategy, content creation, paid media, and influencer activation. Core offerings include social media marketing across WeChat, Douyin, Xiaohongshu, Weibo, Bilibili, and Zhihu; KOL/KOC influencer campaigns; digital advertising on Baidu, Tencent, and ByteDance; Baidu SEO/SEM; and website localization including ICP filing, .cn domain registration, and China-based hosting. Services are sold as managed engagements or vertical-specific packages for B2B, FMCG, Gaming, and Travel brands.
Product overview
Sekkei Digital Group is a digital marketing agency that provides a unified suite of services for foreign brands entering the Chinese market. The offering consists of nine core service modules spanning social media marketing (WeChat, Douyin, Xiaohongshu, Weibo, Bilibili), influencer marketing (KOL/KOC campaigns), digital advertising (Baidu, Tencent, Douyin, programmatic), Baidu SEO and SEM, website localization (including ICP licensing, domain registration, and China hosting), and four vertical-specific solutions: B2B marketing, FMCG marketing, gaming marketing, and travel marketing. The services are delivered as consulting and campaign execution rather than a standalone software product, with each module available independently or as part of an integrated China market entry program.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Marketing Services Full-service social media marketing across China's major platforms including WeChat, Douyin, Xiaohongshu, Weibo, and Bilibili, encompassing account setup, content development, community management, and campaign monitoring for global brands entering China.
- Influencer Marketing Services End-to-end influencer marketing campaigns in China, covering KOL and KOC sourcing, content creation, platform-specific campaign management, influencer-led e-commerce campaigns, and performance tracking across Xiaohongshu, Douyin, Weibo, and Bilibili for foreign brands.
- Digital Advertising Services Paid media campaigns across Baidu, WeChat, Douyin, Tencent Ads, and programmatic platforms, including ad account setup, campaign planning, cross-platform media buying, A/B testing, and performance analytics for foreign brands.
- Baidu SEO & SEM Services Search engine optimization and paid search campaigns on Baidu and other Chinese search engines (Sogou, Shenma, Haosou), including SEO audits, keyword strategy, content localization, PPC campaign execution, bid management, and link building for brands targeting Chinese search visibility.
- Website Localization Services Comprehensive website localization for China including custom web development, professional Chinese translation, .cn/.com.cn domain registration, ICP license application, and China-based web hosting or CDN setup for foreign brands seeking a compliant Chinese web presence.
- B2B Marketing Services Digital marketing solutions tailored for B2B brands entering China, including social media activations, website localization with Baidu SEO, advertising and SEM campaigns, KOL collaborations, O2O event activations, and CRM integration with WeCom and WeChat Mini-Programs.
- FMCG Marketing Services Digital marketing for fast-moving consumer goods brands in China, covering social commerce, livestream campaigns, KOL and KOC collaborations, O2O retail activations, and social search optimization for beauty, wellness, food, and beverage categories.
- Gaming Marketing Services Game marketing campaigns for mobile and PC game publishers in China, including social media management, gaming community management on HeyBox and Baidu Tieba, Chinese game streamer collaborations, search and forum visibility optimization, and gaming PR services.
- Travel Marketing Services Digital marketing for travel and hospitality brands targeting Chinese tourists, including travel content marketing, OTA advertising on Ctrip and Fliggy, travel KOL collaborations, Baidu SEO and SEM, and WeChat Mini-Program development for bookings and retail.
Quantifiable outcome
- 50% WeChat follower growth, 7,600+ article views, 1,500+ engagements for Solvay
- +8 more outcomes
Companies that use Sekkei Digital Group
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Sekkei Digital Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sekkei Digital Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered supporting and core.
- Pugongying (蒲公英)supportingOfficial influencer collaboration tool on Xiaohongshu. Used by SDG to connect brands with KOCs and micro-influencers in beauty, lifestyle, travel, and fashion categories. SDG leverages this platform as part of its influencer sourcing toolkit for Xiaohongshu campaigns.
- Xingtu (星图)supportingDouyin's certified influencer management system. SDG uses Xingtu for influencer scouting, data-based performance analysis, and campaign management as part of its Douyin influencer marketing execution.
- Weirenwu (微任务)supportingWeibo's official influencer marketing platform connecting brands with macro-influencers and celebrities. SDG uses this platform for large-scale brand awareness campaigns on Weibo, reaching audiences through trending hashtags and viral content.
- Huahuo (花火)supportingBrand collaboration platform facilitating partnerships between brands and Bilibili content creators (UP主). SDG uses Huahuo to source and manage Bilibili creators for client campaigns, leveraging the platform's strong user engagement and long-form content capabilities.
- Tencent Ads / WeChat AdscoreSDG is an authorized practitioner of Tencent Ads and WeChat advertising, managing ad accounts across WeChat Moments, WeChat Mini Programs, and broader Tencent ecosystem placements. SDG handles account setup, campaign execution, and performance optimization for foreign brands on these platforms.
- ByteDance / Douyin Ads (Ocean Engine)coreSDG executes paid media campaigns on Douyin through ByteDance's Ocean Engine advertising platform. The agency manages ad account setup, audience targeting, budget allocation, and real-time optimization for Douyin-based campaigns.
- Baidu AdscoreSDG manages Baidu PPC/SEM campaigns for foreign brands, including account setup, keyword strategy, ad copy localization, landing page optimization, and ongoing bid management. The agency is a specialized Baidu advertising practitioner serving international clients.
- Ctrip (Trip.com Group)supportingLeading Chinese Online Travel Agency. SDG runs OTA advertising campaigns for travel and hospitality clients on Ctrip, targeting high-intent travelers through strategic ad listings on the platform.
- MafengwosupportingChinese travel content and OTA platform. SDG executes brand awareness campaigns on Mafengwo for destinations and hotels targeting Chinese outbound travelers researching international travel.
- Fliggy (Alibaba Travel)supportingAlibaba's travel platform. SDG runs OTA advertising campaigns on Fliggy for travel brands looking to reach Chinese consumers booking international travel through Alibaba's ecosystem.
- Tmall Global / JD Worldwide (Cross-border E-commerce)supportingSDG advises FMCG and consumer brands on cross-border e-commerce integration through Tmall Global and JD Worldwide, supporting product listing optimization, promotional campaign alignment, and platform-based social commerce activations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sekkei Digital Group competitors and assessment
Company assessmentDirect peers
- Hylink Digital Solutions: Hylink is one of China's largest independent digital advertising agencies, with deep capabilities in programmatic, Baidu SEM, social, and e-commerce. It is a direct competitor for the same foreign-brand China media-buying and digital campaigns that SDG executes, though at a much larger scale.
- TMO Group: TMO Group is a digital commerce and marketing agency in China specializing in e-commerce platforms (Tmall, JD), digital marketing, and website localization for foreign brands. Its service mix and foreign-brand customer profile closely mirror SDG's full-stack China entry offering.
- Azoya: Azoya is a China-focused digital agency helping international brands build cross-border e-commerce and digital marketing presence, with strong ties to Tmall Global, JD Worldwide, and Xiaohongshu. It competes with SDG in the FMCG and cross-border commerce segments and overlaps on influencer activation.
- Bamboo (China Digital Marketing): Bamboo is a digital marketing agency focused on WeChat, Weibo, Baidu, and Douyin campaigns for brands entering China. Its social and influencer-led service portfolio and foreign-brand target customer align closely with SDG's offerings.
- Kung Fu Digital Agency: Kung Fu Digital is a China-focused digital agency offering WeChat marketing, Baidu SEO/SEM, and e-commerce campaigns for international brands. It competes head-to-head with SDG for foreign-brand China entry projects, particularly in B2B and FMCG verticals.
- DAO China / Digital Arts Online: Digital Arts Online is a China-based digital marketing and e-commerce agency serving international brands across WeChat, Tmall, and Baidu. It overlaps with SDG on platform-specific campaign execution and localization services for foreign companies entering China.
- WalkTheChat: WalkTheChat is a digital marketing agency focused on helping Western brands launch and grow on WeChat, Weibo, and other Chinese platforms. It directly overlaps SDG's social media marketing, influencer, and WeChat Mini-Program offerings and serves a similar foreign-brand-in-China client base.
Broad incumbents
- GroupM China: GroupM is WPP's media investment group and one of the largest media-buying and digital advertising networks in China. It competes with SDG for large foreign-brand China media budgets and brings scale, data, and tool-enabled execution that SDG cannot match as a pure services boutique.
Emerging players
- Brander Agency: Brander is a digital agency offering China market entry services including WeChat marketing, e-commerce setup, and influencer campaigns for international brands. It is smaller and more recent than SDG but competes in the same niche, particularly with European SME clients.
- China Skinny: China Skinny is a China market research and digital marketing consultancy helping foreign brands understand Chinese consumers and run digital campaigns. It competes for advisory-led China entry work and overlaps with SDG in B2B and FMCG client segments, though more on the strategy side than execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sekkei Digital Group social profiles
Digital presenceSekkei Digital Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sekkei Digital Group leadership team
Management profileNumber of profiles
Profiles7 records
Sekkei Digital Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sekkei Digital Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sekkei Digital Group
What does Sekkei Digital Group do?
Sekkei Digital Group is a digital marketing agency that delivers full-cycle marketing support to foreign brands entering or expanding in China, spanning strategy, content creation, paid media, and influencer activation. Core offerings include social media marketing across WeChat, Douyin, Xiaohongshu, Weibo, Bilibili, and Zhihu; KOL/KOC influencer campaigns; digital advertising on Baidu, Tencent, and ByteDance; Baidu SEO/SEM; and website localization including ICP filing, .cn domain registration, and China-based hosting. Services are sold as managed engagements or vertical-specific packages for B2B, FMCG, Gaming, and Travel brands.
Is Sekkei Digital Group a public or private company?
Sekkei Digital Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sekkei Digital Group founded?
Sekkei Digital Group was founded in 2008. It employs 11 to 50 people.
Where is Sekkei Digital Group based?
Sekkei Digital Group is headquartered in Shanghai, China, in the Asia region.
How does Sekkei Digital Group make money?
One revenue line is on record: digital Marketing Professional Services.
Who are Sekkei Digital Group's main competitors?
Direct peers on record are Hylink Digital Solutions, TMO Group, Azoya, Bamboo (China Digital Marketing), Kung Fu Digital Agency, DAO China / Digital Arts Online and WalkTheChat. GroupM China is listed as a broad incumbent. Emerging players are Brander Agency and China Skinny.
Does Sekkei Digital Group have an API?
No public API is recorded for Sekkei Digital Group.
What industry is Sekkei Digital Group in?
Sekkei Digital Group's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 5418 and its SIC code is 7311.