Norflex

What Norflex does

Norflex, Inc. is a privately held custom polyethylene film manufacturer founded in 1992 by Arne Anderson and headquartered at a single manufacturing facility in Hudson, Wisconsin. The company produces blown and cast extrusion polyethylene films — including hand-applied and machine-applied stretch films, shrink bundling films, agricultural silage films, and a broad portfolio of specialty films — using proprietary auto-gauge and extrusion-control technology to deliver claimed industry-leading lead times on custom orders. Its product portfolio is organized across multiple branded lines: FlexWrap Prestretch, Handler, and HD Handler for hand-applied stretch film; Legacy for blown machine film; AgriSeal for agricultural silage wrap with a 12-month UV warranty; SecureWrap and OverWrap for shrink bundling; and MailWrap, a USPS-T-3204 certified postal poly film, alongside custom specialty films (Lamination, Form Fill Seal, Mulch, Industrial Sheeting, Compression, Converter-Grade, Fiberglass Roving, Roll Wrap) with premium additive options including VCI anti-corrosion, UVI UV inhibitor, and static-dissipative protection.

The company's manufacturing capabilities span widths of 3–100 inches, thicknesses from 60ga to 6mil, jumbo rolls up to 43 inch OD, and standard materials LDPE, LLDPE, MDPE, and EVA with custom formulations. Norflex serves two principal end-markets — industrial packaging (manufacturing facilities, warehouses, logistics operations requiring secure load containment and material efficiency) and the agricultural sector (farmers and agricultural operations requiring UV-protected silage wrap for round and square bales). It goes to market through independent dealers and distributors worldwide supplemented by direct quote requests via its website for custom inquiries. Pricing is not publicly disclosed, with revenue generated primarily through one-time product sales of standard and custom-specification films.

The firm operates with 11–50 employees, maintains a digital presence via website, LinkedIn, and email newsletter, and has earned earned-media visibility through a feature on the Manufacturing Marvels television program. There is no disclosed institutional investment, parent company, or M&A activity, and ownership appears concentrated with founder Arne Anderson, consistent with a founder-led private manufacturing business.

Name

Norflex

Legal name

Norflex, Inc.

Website

https://norflex.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Norflex is a privately held custom polyethylene film manufacturer founded in 1992 and based in Hudson, Wisconsin, producing stretch, shrink, agricultural, and specialty films for industrial packaging and agricultural end-markets via worldwide dealer distribution.

Ownership category

akta.pro rank

Product category

Industrial Packaging Film Manufacturing

NAICS

Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Unlaminated Plastics Film and Sheet (except Packaging) Manufacturing (326113)

SIC

Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Shrink, Stretch & Wrap Films (Pallet Wrap, Shrink Sleeves/Overwrap) (IMALABAF)

akta.pro secondary industry

Plastic Packaging Products Manufacturing (Rigid & Flexible) (IMANAOAF)

Keywords

• Polyethylene film manufacturing
• Industrial stretch films
• Agricultural silage wrap
• Custom shrink films
• Packaging film conversion

Headquarters

HQ city

Wisconsin Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Stretch and Shrink Films: Manufacture and sale of polyethylene stretch films, shrink films, and custom films for industrial packaging applications. One-time product sales with custom manufacturing capabilities.
2. Agricultural Films (AgriSeal): Premium multi-layer silage film for agricultural applications, sold with core options (plastic/cardboard) and various thickness/width configurations.
3. Custom Film Manufacturing: Custom film manufacturing services including specialty films, lamination, FFS, mulch film, industrial sheeting with custom dimensions and additives.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Norflex, Inc. is a custom polyethylene film manufacturer producing hand-applied stretch films (FlexWrap, Handler, HD Handler), machine-applied stretch film (Legacy), agricultural silage films (AgriSeal), and specialty films (SecureWrap shrink bundling, OverWrap, MailWrap postal poly, plus lamination, FFS, mulch, industrial sheeting). Products are sold to industrial packaging buyers and agricultural operators through independent dealers and direct quote requests, manufactured at the company's Hudson, Wisconsin facility using blown and cast extrusion with proprietary auto-gauge and extrusion-control technology.

Product overview

Norflex is a custom polyethylene film manufacturer specializing in stretch, shrink, and agricultural films. The product portfolio includes hand-applied stretch films (FlexWrap Prestretch, Handler, HD Handler), machine-applied stretch film (Legacy), agricultural silage wrap (AgriSeal), and custom specialty films (SecureWrap Shrink Bundling, OverWrap, MailWrap, Specialty Films). The company offers films in standard materials (LDPE, LLDPE, MDPE, EVA) and custom formulations with various additives (VCI, UVI, static-dissipative, custom colors). Manufacturing capabilities include co-extruded film, widths of 3-100 inches, thicknesses from 60ga to 6mil, and jumbo rolls up to 43 inch OD. All products are manufactured in America's Heartland (Hudson, WI) with the fastest lead times in the industry.

Differentiator

Problem solved

Functional benefit

Brands

• AgriSeal: Premium multi-layer silage film manufactured in Hudson, WI with UV protection, puncture resistance, and a 12-month warranty.
• FlexWrap
• Handler
• HD Handler
• Legacy
• SecureWrap
• MailWrap

Products and services

• FlexWrap Prestretch Lightweight stretch film with engineered, reinforced edges designed to withstand edge damage if dropped, reducing film consumption per load. Available in Lite (A-Type loads), Medium (B-Type loads), and Heavy (C-Type loads) variants for warm or sub-zero environments.
• Handler Hand-applied stretch film delivering exceptional cling with puncture and tear resistance to ensure film tails do not unravel and shipments remain secure. Designed for a wide range of shipments and can withstand extreme temperatures.
• HD Handler Heavy-duty hand-applied stretch film described as a leader in the hand film industry for generations. Superior in load retention, puncture resistance, cling, and film memory; intended for extreme applications requiring critical load security in various environments.
• Legacy Blown machine film providing ultimate load containment due to powerful cling, memory, and puncture resistance. Multi-layer film manufactured with auto-gauge and extrusion control technology for high versatility, performance, and dependability.
• AgriSeal Premium multi-layer agricultural silage film manufactured in Hudson, WI. Features UV protection, auto-gauge control for superior puncture, abrasion, and tear resistance. Backed by a field-tested 12-month warranty. Available in various colors and thicknesses for round or square bale applications.
• SecureWrap Shrink Bundling Shrink bundling film with lower seal temperature to increase savings and enable tighter packaging for less material waste. Customizable for L-bar sealer or high-speed over-wrap shrink tunnel systems.
• OverWrap Film over film application for L-bar sealer or high-speed over-wrap shrink tunnel systems. Features customizable T/D shrink with low shrink and seal temperatures.
• MailWrap Postal Poly Postal-approved film certified under the USPS-T-3204 test procedure. Produced with attention to clarity, strength, and uniformity for maximum uptime and throughput.
• Specialty Films Custom specialty films including Lamination Film, Form Fill Seal (FFS), Mulch Film, Industrial Sheeting, 300% Stretch Film, Compression Film, Converter-Grade Film, Fiberglass Roving, and Roll Wrap. Available with premium additives including VCI (anti-corrosion), UVI (12-month UV inhibitor), and static-dissipative protection.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Novolex: North American leader in plastic and paper packaging products including stretch films and custom films. Comparable to Norflex in stretch film but with broader product breadth and significantly larger scale.
• Sealed Air: Major protective and food packaging manufacturer with shrink film and protective packaging offerings. Overlaps with Norflex's SecureWrap and shrink bundling products but is far broader and serves different primary end-markets.
• Berry Global (now Amcor): Global packaging giant with a substantial stretch and shrink film business (formerly AEP, formerly Berry) plus a much broader plastics portfolio. Overlaps Norflex on stretch/shrink film but operates at vastly greater scale across many packaging categories.

Regional players

• RKW Group: European producer of polyethylene films including stretch, shrink, and agricultural silage films. Comparable to Norflex in AgriSeal silage film technology and product range but serves primarily European markets.
• POLIFILM Group: European extrusion specialist in protective and packaging films including stretch film and lamination film. Comparable to Norflex in custom film extrusion capabilities but focused on European customers.
• Trioplast Industrier AB: European polyethylene film manufacturer with strong agricultural silage and stretch film businesses. Directly comparable to Norflex's AgriSeal and FlexWrap product lines but primarily serves Northern European agricultural and industrial markets.

Direct peers

• Intertape Polymer Group: Publicly traded manufacturer of stretch film, shrink film, and protective packaging products serving industrial and agricultural markets. Directly comparable in product portfolio and channel mix to Norflex.
• Inteplast Group: Large producer of polyethylene films, bags, and stretch/shrink packaging products. Comparable to Norflex in core blown-film extrusion technology and industrial film end-markets.
• Sigma Plastics Group: One of North America's largest privately held stretch and shrink film manufacturers, producing hand film, machine film, and agricultural films. Closest direct competitor to Norflex in product mix and distribution model.
• AEP Industries: Manufacturer of polyethylene stretch films, shrink films, and converter-grade films for industrial packaging. Now part of Berry Global but operates as a legacy direct competitor to Norflex in stretch and shrink film.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/norflex-inc.
• Facebookfacebook.com/Norflex-Inc-106108761638693

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norflex