Eden Rock Group

What Eden Rock Group does

Eden Rock Group is a UK-headquartered boutique advisory firm founded in 2001 and based in Mayfair, London. The firm specializes in three closely related niches: alternative investment advisory, private equity secondaries, and hedge fund secondaries. Secondaries advisory is a specialized segment of the alternative asset market in which existing investors sell — and new investors acquire — interests in private equity funds, hedge fund portfolios, or direct private market assets. Eden Rock's positioning targets institutional sellers and buyers operating in these illiquid, intermediated markets.

The firm operates with a lean team of 11-50 employees, consistent with a relationship-led boutique rather than a scaled intermediary or full-service investment bank. Leadership is concentrated under CEO James Matthews. The available source material is silent on technology infrastructure, proprietary platforms, productized offerings, pricing models, or specific client engagements — suggesting the business is predominantly delivered through bespoke advisory mandates rather than standardized, technology-mediated services. Revenue mechanics, while not disclosed, are inferred to follow standard advisory industry conventions: retainer fees, transaction-based success fees, or a combination thereof, tied to individual secondary mandates.

The firm's competitive footing rests on its longevity (25+ years), its narrow specialization in two secondaries sub-markets, and its London-based proximity to European LPs, GPs, and fund-of-funds. No information is available on headcount trends, transaction volumes, fundraising, partnerships, geographic expansion, regulatory positioning, or financial performance, which limits any forward-looking inference beyond the firm's continued operating presence.

Name

Eden Rock Group

Website

https://edenrockgroup.com

Company type

Private

Founded year

2001

Headcount range

11–50 employees

Short description

Eden Rock Group is a UK-based boutique advisory firm founded in 2001, specializing in alternative investment advisory, private equity secondaries, and hedge fund secondaries for institutional clients in Mayfair, London.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Investment Management Advisory (RIA) (FSAEAAAB)

akta.pro secondary industry

Secondaries Co-Investments & Annex Funds (FSANAFAF)

Keywords

• Alternative investment advisory
• Private equity secondaries
• Hedge fund secondaries
• Investment management advisory
• Secondary market advisory

Headquarters

HQ city

Mayfair

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

Eden Rock Group provides alternative investment advisory services, with a focus on private equity secondaries and hedge fund secondaries. The firm advises clients on transactions and opportunities involving the buying and selling of existing investor commitments and fund interests in alternative investment vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Alternative Investment Advisory Advisory services covering alternative investment strategies, provided to institutional and professional investors seeking exposure to non-traditional asset classes.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Campbell Lutyens: London-headquartered boutique advisory firm focused on private equity and private credit secondaries, fund placement and GP-led continuation vehicles. Closest direct competitor to Eden Rock given shared UK base, boutique structure and secondaries specialism.
• StepStone Group: Global private markets investment firm with deep secondaries advisory and fund-of-funds capabilities. While larger and now investing its own capital, its secondaries advisory arm is a direct competitive comparison to Eden Rock's practice.
• Coller Capital: One of the largest dedicated secondary PE investors globally, with offices in London. While primarily a principal buyer rather than pure advisor, it competes for secondaries deal flow and is part of the same ecosystem in which Eden Rock operates.
• Pomona Capital: Dedicated secondary private equity fund of funds, active in both LP-led and GP-led secondaries. Represents an alternative way for LPs to access secondaries and competes for attention and mandates from LP clients Eden Rock may also serve.
• Stanhope Capital: London-based boutique wealth and investment advisory firm serving UHNW clients and institutions, with exposure to alternative investments and fund advisory. Comparable boutique structure, London footprint and alternative-investment focus.

Broad incumbents

• Lazard: Global financial advisory and asset management firm with a dedicated secondary fund advisory practice. Competes for the same LP-led and GP-led secondaries mandates as Eden Rock but offers a much broader suite of advisory services.
• Evercore: Independent global investment bank with a strong secondary private fund advisory practice, advising both LPs and GPs on secondaries transactions. Provides direct competition for institutional secondaries advisory mandates.
• Greenhill & Co: Independent global financial advisory firm with a dedicated fund placement and secondaries advisory group. Competes for alternative investment advisory and secondaries mandates, particularly with sponsors and large LPs.
• Houlihan Lokey: Global investment bank with a financial advisory business that covers fund placements and secondary advisory. Competes for the same LP advisory mandates and benefits from broader M&A and capital markets capabilities.
• Jefferies Financial Group: Global investment banking and capital markets firm with a private fund advisory practice. Competes for LP-led secondaries and GP-led continuation mandates as part of a larger full-service advisory platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/eden-rock-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments16 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eden Rock Group