Smash + Tess

What Smash + Tess does

Smash + Tess provides women's and men's cloths through online. They also offer kids clothing items. They use soft, and hand-selected fabrics. Their customers contact through phone, email, and online applications to address inquiries.

Name

Smash + Tess

Legal name

Smash + Tess

Website

https://smashtess.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Smash + Tess is a clothing manufacturing company.

Ownership category

akta.pro rank

Product category

Women's Apparel and Loungewear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Premium & Contemporary Apparel Brands (CRAAAAAB)

Keywords

• Women's apparel
• Rompers and jumpsuits
• Bamboo loungewear
• Maternity wear
• Bridal party robes

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct online sales via smashtess.com. Customers purchase rompers, dresses, tops, bottoms, outerwear, accessories, and kidswear at listed retail prices. Orders ship from Richmond, BC warehouse within 2-8 business days.
2. Gift Cards: Digital gift cards sold in denominations from $25 to $500. Delivered via email or printable format. Non-refundable but never expire.
3. Wholesale/Stockist: Products available through select stockists and dealers. 'Online Stockist/Dealers' page indicates some wholesale distribution though primary focus is direct-to-consumer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Smash + Tess designs, manufactures, and sells its own line of comfortable women's apparel — anchored by rompers and dresses but also including tops, bottoms, outerwear, accessories, kidswear, and matching family outfits — through a direct-to-consumer e-commerce storefront. Products are made from a proprietary OEKO-TEX certified bamboo-cotton-spandex jersey fabric and are offered in inclusive sizing from 3XS to 4X. The brand supplements its core catalog with limited-edition influencer and celebrity collaboration collections and bridal, maternity, and gift-card offerings.

Product overview

Smash + Tess is a Canadian fashion brand founded by mother-daughter team Ashley Freeborn (Smash) and Teresa Freeborn (Tess), specializing in comfortable and stylish everyday wear. The core product portfolio centers on rompers—marketed as 'everywear' combining ease and fashion—alongside dresses, tops, bottoms, outerwear, and accessories. The brand's signature offering is its proprietary OEKO-TEX certified bamboo-cotton jersey fabric used across romper and dress lines. Product architecture follows a two-tier model: (1) Core everyday basics including the Sunday Romper, Mia Romperalls, Camille Wide Leg Romper, and Thalia collection; and (2) Limited-edition collaboration collections with influencers and celebrities including Jillian Harris, Kaitlyn Bristowe, Laurel Ysebaert, Fallon Farinacci, Zoe Potter, and Auntie Pretty. The company also offers specialized sub-brands including maternity pieces, bridal bundles, and the Matching Moments family collection. Complementary offerings include a Smash Rewards loyalty program, gift cards, and an affiliate partnership program. All products emphasize inclusive sizing (3XS-4X), sustainable fabric sourcing, and production with fair-wage manufacturing partners in Canada and China.

Differentiator

Problem solved

Functional benefit

Products and services

• Rompers The brand's signature one-piece garment combining top and bottom, made from signature Rayon from Bamboo and Cotton jersey fabric known for softness and shape retention. Available in styles including wide leg, cuffed, shorty, and full-length romperalls at $135-$140. For women seeking comfortable everyday wear.
• Dresses One-piece women's garments available in mini, midi, and maxi lengths, made from signature bamboo jersey fabric with relaxed fits and stretch. Priced approximately $130-$150. For women seeking comfortable day-to-night and event wear.
• Tops Upper-body garments including sweaters, cardigans, knit tops, and button-up shirts made from soft bamboo jersey fabric with various seasonal collections. Priced $32-$120. For women seeking everyday and seasonal layering.
• Bottoms Lower-body garments including pants, shorts, and skirts made from bamboo blends and waffle-knit fabrics. For women seeking comfortable everyday bottoms.
• Outerwear Jackets and layering pieces for cooler weather, sold primarily through the warehouse sale section with limited styles.
• Accessories Limited accessory items including hats, hair bows/clips, and socks. All accessories are marked as final sale.
• Kids Clothing Children's apparel sized 2T-12/13 including rompers, tops, dresses, and Matching Moments pieces. Features mini versions of adult styles with the same comfort-focused design. For parents seeking coordinated family outfits and kids' comfort wear.
• Gift Cards Digital gift cards available in denominations from $25 to $500. Delivered via email or printable format. Non-refundable but never expire. Eligible for Sezzle installment payments.
• Maternity Pieces Size-inclusive maternity wear designed to accommodate expecting mothers through all stages of pregnancy. Features the same signature fabric and comfortable designs as core products. For expecting and new mothers.
• Bridal Bundles (Ruffle Robes and Rompers) Curated collections for bridal parties offering discounts on multiple purchases, including the popular Ruffle Robe (featured in Jillian Harris collaborations) and romper styles. Suitable for wedding parties; volume discounts available for orders of 5+ units.
• Matching Moments Coordinated family outfits allowing parents and children to match, including Kids and Adult versions of the same styles for family styling. For families seeking coordinated photos and matching outfits.
• S+T x Kaitlyn Bristowe Collection Collaboration with Kaitlyn Bristowe featuring the 'Stripes + The City' collection inspired by her move to NYC, combining street style with S+T comfort. Includes cotton button-down shirts and shorts in summer stripe patterns.
• Jillian Harris x S+T Collection Long-running collaboration with designer Jillian Harris featuring Ruffle Robe collections, Sweater Weather Mini Dress, and Kids Ruffle Robes. Includes bridal-focused pieces with feminine details and loungewear/sleepwear designs.
• S+T x Laurel Ysebaert Giddy Up Gingham Collection Western-inspired collection featuring custom gingham prints in rompers, tops, and shorts designed for versatility from rodeos to everyday wear. Mix-and-match pieces with 10% off for buying multiple items.
• S+T x Fallon Farinacci Sweet Days of Summer Box Curated gift box collaboration featuring Fallon Mini Dress, Scarf, and Strawberry Hoop Earrings. Packaged in a custom box retailing at $159 (a $200 value).
• S+T x Zoe Potter Fields of Fantasy Collection Dresses collection made from soft cotton/lyocell with slight stretch. Features Zoe Sleeveless Midi Dress and Zoe Puff Sleeve Mini Dress with inseam pockets, empire tops, and bow details. Designed for field-inspired, freely flowing style.
• S+T x Auntie Pretty Lover Box Collection Galentine's Day gift collection featuring Candy Hearts Cardigan, gold-plated 'Lover' Necklace, and gold heart-shaped Hair Clip packaged in custom 'Lover' box for $149 (a $200 value).

Quantifiable outcome

• Sunday Romper maintains 4.89 star rating from 4,698 reviews

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered flagship, core and notable.

• Jillian HarrisflagshipGTM or Marketing PartnerLong-standing collaboration partner (Jillian Harris x S+T). Multiple collection launches including Snooze Fest Collection, Sweater Weather Collection, Ruffle Robe Collection, and Wedding Collection 2026. Focus on comfortable loungewear and sleepwear designed for everyday luxury.
• Kaitlyn BristowecoreGTM or Marketing PartnerThe Stripes + The City Collection featuring versatile sets in summer stripes and colors. Inspired by Bristowe's move to NYC, combining her signature street style with S+T's comfort.
• Zoe PottercoreGTM or Marketing PartnerFields of Fantasy Collection featuring soft cotton/lyocell dresses with slight stretch, designed to feel like frolicking through flower fields. Includes dresses with inseam pockets and empire tops.
• Fallon FarinaccicoreGTM or Marketing PartnerSweet Days of Summer Box featuring Fallon Mini Dress, Scarf, and Strawberry Hoop Earrings. Retail value $200, available for $159.
• Laurel YsebaertcoreGTM or Marketing PartnerGiddy Up Gingham Collection combining western style with everyday versatility. Custom gingham print featuring romper, top, and shorts designed for rodeos, country concerts, and farm days.
• Ashlee Simpson RossnotableGTM or Marketing PartnerPieces of Me Collection - collaboration announced March 2023.
• Paula AbdulnotableGTM or Marketing PartnerBehind the Collection collaboration announced January 2023.
• Spencer BarbosanotableGTM or Marketing PartnerCollaboration announced June 2023, featured on Behind the Seams blog.
• Tay LautnernotableGTM or Marketing PartnerCollaboration announced May 2023, featured on Behind the Seams blog.
• Auntie PrettynotableGTM or Marketing PartnerLover Box Collection designed for Galentine's Day gifting. Includes Candy Hearts Cardigan, gold-plated 'Lover' necklace, and gold heart-shaped hair clip in gift box for $149 (value $200).
• SezzlecoreTechnology or IntegrationBuy Now Pay Later payment integration allowing customers to pay in 4 interest-free installments. Available on all products sitewide.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aritzia: Canadian premium contemporary apparel brand offering women's everyday wear, loungewear, and dresses. Highly comparable as a Vancouver-based DTC and retail-led brand operating at the premium contemporary price point Smash + Tess targets.
• Lululemon: Canadian premium athleisure and lifestyle apparel giant. Comparable as a Vancouver-based premium women's apparel brand that has successfully scaled a comfort-led, fabric-anchored brand from Canadian roots to global recognition.
• SKIMS: Celebrity-fronted comfort and shapewear apparel brand with broad size range and signature fabrics. Comparable as a comfort-forward, inclusive-sizing, celebrity-collaboration-driven brand operating at a similar premium price point.
• Lou & Grey: Women's comfort and loungewear-focused apparel label (part of the Ann Taylor/Ascena portfolio). Comparable as a women's apparel brand whose core assortment centers on soft, comfortable, versatile everyday and loungewear pieces.

Direct peers

• Knix: Canadian DTC intimates and loungewear brand focused on comfort, inclusive sizing, and signature fabrics. Closely comparable as a Vancouver-area DTC brand targeting women with versatile, comfort-first apparel at a premium price.
• LAKE: DTC pajama and loungewear brand marketing comfortable, stylish sleepwear and robes for women. Comparable as a premium-priced comfort apparel brand built on fabric quality and a similar lifestyle positioning.
• Hill House Home: DTC women's brand built around comfortable, photogenic dresses and home occasion wear with strong social media identity. Comparable as a women-led, social-first comfort apparel brand with a single hero product category extended into adjacent lines.
• ThirdLove: DTC intimates and apparel brand with size-inclusive fit philosophy. Comparable as a comfort-first women's apparel brand using inclusive sizing and signature fabrics as core differentiators in the DTC channel.
• Summersalt: DTC women's apparel brand focused on versatile, travel-friendly, comfortable clothing at accessible premium prices. Comparable as a women-led, comfort-and-versatility-anchored DTC apparel brand targeting similar everyday use cases.
• Cuyana: Premium contemporary women's apparel brand built on quality basics and a 'less is more' philosophy. Comparable as a DTC premium contemporary brand targeting women who value versatile, high-quality staples over fast fashion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smashtess
• Facebookfacebook.com/smashtess
• LinkedInlinkedin.com/company/smash-tess

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smash + Tess