Paste
Paste Magazine is a privately held US digital entertainment publisher offering editorial coverage of music, movies, TV, and cultural content through pastemagazine.com, monetized via subscriptions, advertising, and merchandise, with a proprietary Daytrotter archive of 10,000+ live music sessions.
- Company typePrivate
- Founded2002
- HeadquartersDecatur, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Paste does
Paste Magazine, operated by Paste Media Group, is a privately held US-based digital entertainment publication delivering editorial coverage across music, movies, television, comedy, games, books, food, drink, travel, tech, and video. The core product is the pastemagazine.com web property, which hosts reviews, features, interviews, news, and curated lists produced by named staff writers, supplemented by a video studio operation and a recurring newsletter. Paste's most distinctive asset is the Daytrotter sub-brand, a music session platform housing over 10,000 exclusive live recordings spanning from 2006 to the present, featuring both established acts and artists before they broke through commercially.
The underlying platform is a standard web-based digital publishing stack: a WordPress-derived CMS (referenced via pm_article_index and wppm_postmeta table fragments in the site source) supporting article publishing, ratings metadata, and content categorization across multiple verticals. Distribution is multi-channel, with active profiles on Bluesky, Instagram, YouTube, Twitter/X, Facebook, and TikTok serving as the primary audience-acquisition surface. There is no disclosed mobile app, API, or SDK surface, and no AI/ML capabilities are referenced in the available data.
The business model combines three revenue streams: subscription-based access via a Subscribe CTA on the website, digital advertising across editorial pages, and branded merchandise sales through wolfgangs.com. Specific pricing tiers are not publicly disclosed. The customer base is a horizontal consumer audience of entertainment enthusiasts; no enterprise customers, named advertisers, or sponsor relationships are disclosed. Ownership, headcount, and financial figures are not disclosed in the available source data, and no venture capital, private equity, or parent-company affiliations are documented.
Paste firmographics
Firmographics- Name
- Paste
- Legal name
- Paste Media Group
- Website
- https://pastemagazine.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paste Magazine is a privately held US digital entertainment publisher offering editorial coverage of music, movies, TV, and cultural content through pastemagazine.com, monetized via subscriptions, advertising, and merchandise, with a proprietary Daytrotter archive of 10,000+ live music sessions.
- Ownership category
- akta.pro rank
Paste industry classification
Industry- Product category
- Digital Entertainment Media Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industries
- Copywriting & Editorial Production (BPAFAIAA), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)
Keywords
Where Paste is headquartered
LocationHeadquarters
- HQ city
- Decatur
- HQ country
- United States
- HQ region
- North America
Markets served
Paste business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Revenue: The publication offers subscription-based access through a Subscribe CTA on the website, suggesting a freemium or paid subscription model where premium content requires payment.
- Digital Advertising: The site displays advertising alongside editorial content, generating revenue through display ads and potentially sponsored content integrations.
- Merchandise Sales: Paste Magazine operates a merchandise store through wolfgangs.com, selling branded merchandise including magazines, apparel, and collectibles.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Paste product offering
Product offeringCore offering
Paste Magazine is a digital entertainment media publication that produces original editorial content covering music, movies, television, comedy, gaming, books, food, drink, travel, and technology. Through its sub-brand Daytrotter, Paste also operates a music platform with an archive of more than 10,000 recorded live music sessions, distributed via subscription and digital downloads.
Product overview
Paste operates as a digital media publication providing comprehensive coverage of music, movies, TV, and cultural content. The company offers Paste Magazine as its primary product—a content platform featuring music reviews, movie and TV guides, news articles, and curated lists. The portfolio also includes Daytrotter, a music session platform specializing in exclusive live recordings, which has accumulated over 10,000 sessions with artists spanning from 2006 to present, including notable acts like Dua Lipa, Sturgill Simpson, and Wilco.
Differentiator
Problem solved
Functional benefit
Brands
- Daytrotter: A music discovery platform and recording session series featuring exclusive sessions with emerging and established artists
Products and services
- Paste Magazine (digital/print publication) Subscription-supported digital and print entertainment magazine delivering original editorial coverage, reviews, features, and criticism across music, movies, television, comedy, gaming, books, food, drink, travel, and technology for individual readers and pop-culture enthusiasts.
- Daytrotter Paste-owned music platform providing access to an archive of more than 10,000 recorded live music sessions, distributed via streaming and downloads for independent-music enthusiasts and artists' fans.
Companies that use Paste
Customer profileSegments1 record
Ideal customer profiles1 record
Paste technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Paste partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Paste competitors and assessment
Company assessmentBroad incumbents
- Billboard: Billboard is a major music industry trade publication and consumer-facing site covering charts, news, and reviews. It competes with Paste for music audience attention and advertising.
- Vulture: Vulture is a culture and entertainment publication from New York Magazine covering TV, movies, and music. It overlaps Paste's entertainment verticals but operates at larger scale under a major media brand.
- Rolling Stone: Rolling Stone is an established music and culture magazine and digital publication with broader scope and larger audience than Paste, competing for premium advertising and cultural authority in the same verticals.
Direct peers
- Pitchfork: Pitchfork is a digital music and culture publication covering reviews, features, and news, closely matching Paste's editorial core of music criticism and discovery. It is a direct competitor for music audiences and entertainment advertising spend.
- BrooklynVegan: BrooklynVegan is an independent music and culture publication covering live music, reviews, and news, primarily focused on indie and emerging artists — directly overlapping Paste's indie music editorial niche.
- Stereogum: Stereogum is an independent music-focused digital publication providing reviews, news, and artist features. It competes with Paste for indie/alternative music readership and advertising.
- Consequence: Consequence (formerly Consequence of Sound) is a digital publication covering music, film, and culture with reviews, interviews, and editorial features, directly overlapping Paste's editorial coverage.
- The A.V. Club: The A.V. Club is a digital publication covering entertainment including TV, movies, music, and culture, with overlapping editorial verticals. Listed in Paste's site navigation, suggesting a sister-site relationship under Paste Media Group.
- NME: NME is a music and entertainment digital publication covering reviews, news, and features. It is a direct competitor to Paste for music and entertainment audiences.
- Uproxx: Uproxx is a digital culture and entertainment publication covering music, movies, TV, and sports, directly competing with Paste for the same broad entertainment audience and advertising dollars.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Paste social profiles
Digital presencePaste financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paste leadership team
Management profileNumber of profiles
Paste subsidiaries and ownership
Company hierarchySubsidiaries1 record
Paste funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paste M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paste
What does Paste do?
Paste Magazine is a digital entertainment media publication that produces original editorial content covering music, movies, television, comedy, gaming, books, food, drink, travel, and technology. Through its sub-brand Daytrotter, Paste also operates a music platform with an archive of more than 10,000 recorded live music sessions, distributed via subscription and digital downloads.
Is Paste a public or private company?
Paste is a private company. It is classified as unknown and is currently operating.
When was Paste founded?
Paste was founded in 2002. It employs 11 to 50 people.
Where is Paste based?
Paste is headquartered in Decatur, United States, in the North America region.
How does Paste make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are digital Advertising and merchandise Sales.
Who are Paste's main competitors?
Broad incumbents on record are Billboard, Vulture and Rolling Stone. Direct peers are Pitchfork, BrooklynVegan, Stereogum, Consequence, The A.V. Club, NME and Uproxx.
Does Paste have an API?
No public API is recorded for Paste.
What industry is Paste in?
Paste's product category is Digital Entertainment Media Publishing. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of BPAFAIAA, Copywriting & Editorial Production. Its NAICS code is 513120 and its SIC code is 2721.