Lekolar
Lekolar is a privately held Nordic B2B distributor headquartered in Sweden, supplying educational materials, furniture, playground equipment, craft supplies, and school consumables to schools, preschools, and public institutions across Sweden, Norway, Denmark, and the broader Nordic region.
- Company typePrivate
- Founded1971
- HeadquartersÖsby, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lekolar does
Lekolar is a privately held Nordic distributor of educational materials, furniture, and learning environment solutions, headquartered in Osby, Sweden. Founded in 1971 (originally as BRIO Lek och Lär), the company sells to schools, preschools (förskola), after-school care programs (fritidshem), and other public institutions across Sweden, Norway, Denmark, and the broader Nordic region. Its product portfolio spans furniture and interior solutions, playground equipment and outdoor environments, craft and creative materials (Skapa), play materials (Leka), structured learning aids (Lära), strollers and baby items, and consumable school and office supplies, with branded offerings including LEGO Education, Magna-Tiles, Babblarna, STEAM kits, compensatory aids, and sensory room materials.
The company operates a B2B e-commerce platform with contracted pricing accessible only to registered institutional customers holding customer or organization numbers. Distribution is multi-channel: a webshop, a field sales force covering individual municipalities, physical showrooms, and printed catalogs. Marketing is supported by reference projects, sensory room and classroom design concepts (such as the Elmemodellen), webinars, and active social media presence on Facebook, Pinterest, Instagram, and YouTube. The 2014 acquisition of Leika broadened its Nordic footprint, and the company has since introduced a sustainability-focused re:use platform for reselling repurposed furniture to public institutions.
Revenue is generated primarily through one-time product sales across its categories, with contract-based pricing for B2B buyers and a small-order handling fee (79 SEK on orders under 200 SEK). Lekolar reports CO2e data on products and publishes a sustainability disclosure to align with Nordic public procurement criteria. The leadership team comprises a CEO (David Persson), Group CFO (Håkan Gunnarsson), a Business Area Manager (Fredrik Grahn), and a Head of Business Development (Mattias Johansson). No revenue figures, funding history, or ownership structure are publicly disclosed.
Lekolar firmographics
Firmographics- Name
- Lekolar
- Legal name
- Lekolar
- Website
- https://lekolar.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lekolar is a privately held Nordic B2B distributor headquartered in Sweden, supplying educational materials, furniture, playground equipment, craft supplies, and school consumables to schools, preschools, and public institutions across Sweden, Norway, Denmark, and the broader Nordic region.
- Ownership category
- akta.pro rank
Lekolar industry classification
Industry- Product category
- Educational Supplies & School Furniture
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594), Office Supplies and Stationery Retailers (45941), Hobby, Toy, and Game Retailers (459120), Used Merchandise Retailers (4595)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- School Supplies Retail (CRALABAF)
- akta.pro secondary industries
- Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF), School Supplies Distribution (CRAOALAK), Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)
Keywords
Where Lekolar is headquartered
LocationHeadquarters
- HQ city
- Ösby
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Lekolar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Educational Materials: Direct product sales of pedagogical and creative materials including LEGO Education, light tables, STEAM materials, Babblarna, Magna-Tiles, and educational supplies to schools, preschools, and public institutions across the Nordic region
- Product Sales - Furniture and Interior: Sales of furniture and interior solutions for learning environments including preschool furniture, sustainable school furniture, library furniture, carpets, and playground equipment for modern, inclusive educational spaces
- Product Sales - School Supplies: Sales of school consumables and office materials for schools, preschools, and after-school care facilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contract pricing for registered B2B customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Lekolar product offering
Product offeringCore offering
Lekolar supplies physical educational materials, school and preschool furniture, playground and outdoor equipment, creative/craft supplies, sensory and compensatory learning aids, and consumable school supplies. Products are sold primarily to Nordic schools, preschools, after-school care facilities, and public institutions via a B2B e-commerce platform with contract pricing, complemented by field sales, showrooms, and catalogs.
Product overview
Lekolar is a Nordic educational materials retailer offering one of the widest product portfolios for schools, preschools, and leisure activities. Originally known as BRIO Lek och Lär, the company operates as a multi-category e-commerce platform selling physical educational products and furniture. The core product offering spans distinct categories: Möbler & inredning (furniture and interior design), Lekplatsutrustning & utemiljö (playground equipment and outdoor environments), Skapa (creative/craft materials), Leka (play materials), Lära (learning materials), Barnvagnar & småbarnsartiklar (strollers and baby items), and Skolförbrukning & kontorsmaterial (school and office supplies). Key branded products include LEGO Education, ljusbord (light tables), STEAM materials, Babblarna, Magna-Tiles, kompensatoriska hjälpmedel (compensatory aids), and språkutvecklande material (language development materials). The company also offers conceptual frameworks like Elmemodellen (classroom design model) and sustainability initiatives such as re:use (recycled furniture web shop), along with pedagogical resources including seasonal crafts and activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture & Interior (Möbler & inredning) Furniture and interior solutions for learning environments including preschool furniture, sustainable school furniture, library furniture, carpets, and spatial planning products for schools, preschools, and public environments.
- Playground Equipment & Outdoor Environment (Lekplatsutrustning & utemiljö) Playground equipment, outdoor furniture, and outdoor learning environment solutions for schools and preschools, including the Mimic role-play product series and lekotoper (natural play environments).
- Creative & Craft Materials (Skapa) Creative and craft materials for artistic activities in educational settings, including seasonal craft activities and pyssel ideas for schools and preschools.
- Play Materials (Leka) Play materials and toys for learning through play in schools and preschools.
- Learning Materials (Lära) Learning materials, teaching aids, and educational resources for structured learning activities, including compensatory aids and language development materials.
- Strollers & Baby Items (Barnvagnar & småbarnsartiklar) Strollers and baby care items for preschool and childcare facilities.
- School Supplies & Office Materials (Skolförbrukning & kontorsmaterial) Consumable school supplies and office materials for educational institutions.
- LEGO Education Educational LEGO products for schools and preschools covering programming and digital learning, distributed by Lekolar as an authorized reseller of LEGO Education.
- Light Tables (Ljusbord) Light tables for sensory and exploratory learning activities in schools and preschools.
- STEAM Materials Science, Technology, Engineering, Arts, and Mathematics educational materials for hands-on learning in schools and preschools.
- Babblarna Popular Swedish educational characters and materials for language development in preschools.
- Magna-Tiles Magnetic building tiles for creative play and STEM learning in educational settings.
- Compensatory Aids (Kompensatoriska hjälpmedel) Compensatory aids and assistive devices for students with special needs in schools and preschools.
- Language Development Materials (Språkutvecklande material) Materials supporting language development and Swedish language learning in preschools and schools.
- Re:use Resale Web Shop Dedicated web shop for resale of repurposed and recycled furniture for preschools, schools, after-school facilities, and other public environments, supporting the circular economy.
Quantifiable outcome
- CO2e reporting available for products to support sustainability decision-making
Companies that use Lekolar
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Lekolar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lekolar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LEGO EducationcoreLekolar is a proud authorized reseller of LEGO Education products, offering LEGO Education materials as part of their comprehensive product assortment for schools and preschools across the Nordic region.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Lekolar competitors and assessment
Company assessmentDirect peers
- Kompan: Danish-origin global playground equipment manufacturer with strong Nordic public-sector presence. Comparable product category (playground equipment for schools/preschools) and overlapping institutional customer base.
- Astrup: Norwegian supplier of playground equipment, outdoor furniture and park amenities to municipalities and schools. Directly comparable Nordic regional peer in the playground/outdoor category Lekolar competes in.
- HAGS: Swedish manufacturer and supplier of playground and outdoor equipment for schools, preschools and municipalities. Directly comparable to Lekolar's Lekplatsutrustning & utemiljö category across the same Nordic B2B public-sector channel.
- Lappset: Finnish playground and outdoor exercise equipment manufacturer selling into Nordic municipalities and schools. Closely comparable in playground equipment, public procurement channel, and pan-Nordic footprint.
- Skandia Elevmöbler: Swedish manufacturer of school and preschool furniture serving Nordic municipalities. Closely comparable to Lekolar's Möbler & inredning category in product type and B2B public-sector channel.
Broad incumbents
- Staples: Global office supplies and stationery retailer/distributor serving businesses and institutions. Comparable in the school/office consumables and stationery category but operates at much larger scale across broader geographies.
- Lyreco: European leader in B2B distribution of office supplies, school supplies and facility products with strong Nordic presence. Overlaps with Lekolar's Skolförbrukning & kontorsmaterial category and public-sector channel at greater scale.
- IKEA: Global furniture and home goods retailer with broad assortment serving schools and public institutions. Adjacent competitor to Lekolar's furniture, storage and learning-environment categories but at much larger scale and broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lekolar social profiles
Digital presenceLekolar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lekolar leadership team
Management profileNumber of profiles
Profiles4 records
Lekolar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lekolar M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lekolar
What does Lekolar do?
Lekolar supplies physical educational materials, school and preschool furniture, playground and outdoor equipment, creative/craft supplies, sensory and compensatory learning aids, and consumable school supplies. Products are sold primarily to Nordic schools, preschools, after-school care facilities, and public institutions via a B2B e-commerce platform with contract pricing, complemented by field sales, showrooms, and catalogs.
Is Lekolar a public or private company?
Lekolar is a private company. It is classified as unknown and is currently operating.
When was Lekolar founded?
Lekolar was founded in 1971. It employs 51 to 100 people.
Where is Lekolar based?
Lekolar is headquartered in Ösby, Sweden, in the Europe region.
How does Lekolar make money?
Three revenue lines are on record. Product Sales - Educational Materials are the primary driver. The others are product Sales - Furniture and Interior and product Sales - School Supplies.
Who are Lekolar's main competitors?
Direct peers on record are Kompan, Astrup, HAGS, Lappset and Skandia Elevmöbler. Broad incumbents are Staples, Lyreco and IKEA.
Does Lekolar have an API?
No public API is recorded for Lekolar.
What industry is Lekolar in?
Lekolar's product category is Educational Supplies & School Furniture. Its primary akta.pro industry code is CRALABAF, School Supplies Retail, with a secondary code of EDAEAIAF, Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing). Its NAICS code is 4594 and its SIC code is 3944.