Magari

What Magari does

Magari is an Indian premium furniture and home interiors brand operated by IDC Global Pvt Ltd, headquartered in Bengaluru and founded in 2016. It designs and sells curated furniture, wardrobes, kitchens, and furnishing accessories to affluent urban homeowners and, secondarily, to interior designers and architects sourcing pieces for residential and commercial projects. The product portfolio is organized into six named design collections (Noma, IVAI, Magari x AAD, Massera, Aayutha, Timeless) and spans living room, bedroom, dining room, office, and entryway furniture, using materials such as European kiln-dried Ashwood, teak, cane, marble, Italian leather, and premium upholstery fabrics.

The company runs a dual-channel go-to-market combining a pan-India e-commerce storefront (magari.in) with four experiential retail showrooms in South Indian tier-1 cities (Bangalore, Hyderabad, Chennai, Kochi). Revenue is generated through one-time transactional sales of fixed-price products, with average order values in the INR 50,000-300,000 mid-range and premium pieces exceeding INR 500,000; customization is available in-store. Pricing is publicly listed, no subscription model exists, and free pan-India delivery is a core operational promise.

Brand building is anchored in content marketing (Magari Diaries blog), organic social media (Facebook, Instagram, Pinterest), SEO-optimized catalog pages, and earned media coverage in international design publications (AD, Dezeen, Elle Decor, Livingetc, Better Interiors). The company has no disclosed external funding, no published revenue figures, and a headcount band of 11-50 employees. Magari was founded by Karun Mathew, who serves as co-founder and director.

Name

Magari

Legal name

IDC Global Pvt Ltd

Website

https://magari.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Magari (IDC Global Pvt Ltd) is an Indian premium furniture and home interiors brand selling curated furniture, kitchens, wardrobes, and furnishings to affluent urban consumers via DTC e-commerce and four retail showrooms across South India.

Ownership category

akta.pro rank

Product category

Premium Home Furniture and Furnishings

NAICS

Furniture and Home Furnishings Retailers (4491), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

akta.pro secondary industry

Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)

Keywords

• Premium furniture
• Home furnishings
• Modular kitchens
• Wardrobes
• Interior design

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Furniture Product Sales: Magari generates revenue through direct sales of premium furniture products including sofas, armchairs, tables, beds, wardrobes, media consoles, and kitchen designs. Products are sold at fixed retail prices displayed on the website and at physical stores. Revenue is one-time transactional at the product level, with complementary revenue from furnishing accessories (rugs, curtains, upholstery) and kitchen/wardrobe design services. Payment options include flexible payment plans as noted on the site.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Magari is a premium Indian furniture brand (operated by IDC Global Pvt Ltd) that designs, sources, and retails luxury furniture, modular kitchens, wardrobes, and home furnishings. Its product portfolio spans six curated collections (Noma, IVAI, Magari x AAD, Massera, Aayutha, Timeless) covering living room, bedroom, dining, office, and entryway furniture, complemented by furnishing accessories (rugs, curtains, upholstery). Sales occur through the magari.in e-commerce platform with pan-India free shipping and four experiential retail stores in Bangalore, Hyderabad, Chennai, and Kochi.

Product overview

Magari is a premium furniture brand (operated by IDC Global Pvt Ltd) offering a comprehensive portfolio of luxury furniture, furnishings, kitchens, and wardrobes for modern homes. The product portfolio consists of six curated collections (Noma, IVAI, Magari x AAD, Massera, Aayutha, and Timeless) spanning living room, bedroom, dining room, office, and entryway furniture. Core furniture offerings include 22 armchair designs, 28 sofa/sectional options, 17 side tables, 11 coffee/centre tables, 8 consoles, 7 media consoles, 6 ottomans, beds in multiple sizes, and rocking chairs. Beyond furniture, the company offers premium furnishings (rugs, curtains, upholstery), complete kitchen solutions in five styles (Essence, Curated, Luxury, Modern Classical, Classical), and wardrobes (open-hinged, sliding door, partitions). Products are crafted from materials including European kiln-dried Ashwood, teak wood, cane, marble, premium upholstery fabrics, and metal accents. The company operates 4 physical stores in India (Bangalore, Hyderabad, Chennai, Kochi) alongside online sales with pan-India delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Noma Collection Curated Magari collection of leather, wood, and brass furniture pieces inspired by terraced landscapes and designed to evolve with use. Available to individual consumers and designers via magari.in and retail stores.
• IVAI Collection Magari collection presenting storage as art, with glass furniture, bar units, and multi-functional contemporary storage pieces for modern homes.
• Magari x AAD Collection Sculptural furniture collection co-developed with Amaresh Anand Design, blending innovation and artisanal craftsmanship for premium residential and design projects.
• Massera Collection Curved furniture line featuring sofas, armchairs, dining chairs, and side tables upholstered in premium fabrics with soft flowing contours for living and dining spaces.
• Aayutha Collection Cultural furniture collection inspired by 400 BCE Tamil Sangam era and Tamil script geometry, combining wood, stone, and cane across statement pieces.
• Timeless Collection Artisanal furniture collection that reimagines historical craftsmanship for contemporary homes, using premium wood and cane in classic silhouettes.
• Kitchens Modular kitchen solutions offered in five styles (Essence, Curated, Luxury, Modern Classical, Classical) for premium residential customers, sold via the website and physical stores.
• Wardrobes Custom wardrobe solutions spanning open-hinged wardrobes, sliding door wardrobes, partitions, and kids' wardrobes for residential customers.
• Furnishing Home furnishing accessories including premium rugs, carpets, curtains, drapes, upholstery fabrics, and cushion covers sold alongside furniture.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Amaresh Anand Design (AAD)coreStrategic or Co-development PartnerMagari collaborated with Amaresh Anand Design to create the 'Magari x AAD Collection' — a sculptural furniture collection blending innovation and artisanal craftsmanship, designed to create an immersive experience in every space. This is a co-development partnership resulting in a named, marketed collection with shared design credit.
• IDC Global Pvt Ltd (Legal Operating Entity)coreOthersIDC Global Pvt Ltd is the registered legal entity operating the Magari brand (magari.in). The entity is incorporated under the Companies Act, 2013 and is based in Bengaluru, Karnataka, India. All website operations, customer data, privacy policies, and legal agreements are under this entity.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• BoConcept: Danish premium furniture brand with franchise stores in India offering design-led contemporary furniture. Comparable to Magari in premium positioning, design philosophy, and store-based experiential retail.
• Urban Ladder: Indian premium furniture and home decor brand offering furniture, decor, and furnishing products online and through experience centers. Direct competitor in the premium urban furniture segment; now Reliance-backed, providing strong capital for expansion.
• Wooden Street: Indian online furniture brand offering customizable solid wood furniture with pan-India delivery and 80+ experience stores. Direct competitor in the premium-custom furniture space, particularly in solid wood craftsmanship.
• Pepperfry: India's largest online furniture marketplace with 100+ studios across the country. Competes with Magari in furniture retail across mid-market to premium price segments, with broader geographic coverage and significant marketing scale.
• Durian: India-based premium furniture brand with retail showrooms and bespoke services for home and office furniture. Comparable to Magari in premium positioning, customizable offerings, and experiential showroom strategy.

Emerging players

• Wakefit: Indian D2C home solutions brand that has expanded from mattresses into furniture and wardrobes. Emerging premium-adjacent competitor with strong digital marketing and growing physical retail presence.

Broad incumbents

• IKEA India: Global furniture giant with growing India presence (Hyderabad, Mumbai, Bangalore, NCR stores). Competes on assortment and price-value, though positioned at a more accessible price point than Magari's premium tier.
• HomeTown: Future Group's furniture and home decor retail chain with showrooms across India. Competes with Magari across home furniture, decor, and kitchens at broader price points with larger store footprint.
• Interio by Hettich: Hettich Group's home solutions brand offering modular kitchens, wardrobes, and furniture. Directly comparable to Magari in the kitchen and wardrobe categories with broader retail reach across India.
• Nilkamal: One of India's largest furniture manufacturers and retailers with @home and Nilkamal stores. Competes across price segments with broader distribution, though Magari differentiates on design-led premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magari.india
• Instagraminstagram.com/magari.india
• Pinterestpinterest.com/MagariIndia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magari